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INDONESIA
Eduvest - Journal of Universal Studies
Published by Green Publisher Indonesia
ISSN : 27753735     EISSN : 27753727     DOI : 10.36418
Core Subject : Health, Science, Social, Engineering,
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences
Eduvest - Journal of Universal Studies is a double blind peer-reviewed academic journal and open access to multidiciplinary fields. The journal is published monthly by Green Publisher Indonesia. Eduvest - Journal of Universal Studies provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. This journal publishes research articles multidisciplinary sciences, which includes: Humanities and social sciences, contemporary political science, Educational sciences, religious sciences and philosophy, economics, Engineering sciences, Health sciences, medical sciences, design arts sciences and media. Published articles are from critical and comprehensive research, studies or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,617 Documents
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Analysis Of The Role Of Social Media In Marketing Communication Strategies And Their Impact On Consumer Loyalty Rafif Rabbani, Naufal; Susila, Ihwan; Saputro, Edy Purwo
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.41805

Abstract

In today's digital era, social media has become a key tool in marketing communication strategies, allowing companies to interact more intensively with consumers. However, a deep understanding of the specific elements that drive customer engagement and loyalty through social media is still needed. This study aims to analyze the influence of Trendiness, Interactivity, Informativeness, Advertisement, Entertainment on Customers Engagement and Customers Loyalty. The research method in this study uses a questionnaire as a measuring instrument. The population in this study were all consumers as users of the Rucas brand, male and female aged 15-40 years, the sample in this study was 124 people. This type of research is explanatory research with an analysis tool, namely PLSSEM (Partial Least Square - Structural Equation Modeling). The results of data analysis show that the influence of Trendiness, Advertisement, and Entertainment on Customers Engagement has a positive and significant effect, then Trendiness, Advertisement, and Entertainment on Customers Loyalty have a positive and significant effect. However, Interactivity and Informativeness have no effect on Customers Engagement. The variables Interactivity and Informativeness on Customers Loyalty also have no positive and insignificant effect
What Factors Influence The Use Of Traditional Medicine In Adults?: A Scoping Review Reza Fadly, Teuku; Jati, Sutopo Patria; Sriatmi, Ayun
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.41806

Abstract

The use of traditional medicine has been an integral part of healthcare in various countries, including Indonesia. This study aims to analyze the factors influencing adults' decisions to use traditional medicine, focusing on socio-demographic aspects, health conditions, and cultural preferences. Results from cross-country studies in Sudan, Jordan, Cameroon, Ethiopia, and Nigeria reveal that age, gender, education level, and health conditions significantly impact the choice of traditional medicine. Additionally, cultural preferences and inherited knowledge contribute significantly to these decisions. The findings suggest that it is crucial to integrate traditional medicine into modern healthcare systems, along with strengthening regulations and education regarding the safety and efficacy of traditional medicine to ensure better health outcomes.
The Effect of Distributive Justice and Procedural Justice on Turnover Intention Mediated By Job Satisfaction (A Study on Pt Konishi Lemindo Indonesi) Alfano, Jourta Christian
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.41807

Abstract

This study aims to analyze the influence of distributive justice and procedural justice on employee turnover intentions at PT Konishi Lemindo Indonesia, with job satisfaction as an intervening variable. In the era of globalization, human resources are an important factor in the sustainability of the company. High employee turnover rates can result in losses for the company, so it is important to understand the factors that affect turnover intentions. This study uses a quantitative approach with primary data obtained from questionnaires. The results of the study show that distributive justice and procedural justice have a significant effect on job satisfaction, which in turn has an impact on employee turnover intentions. This research provides important insights for company management to increase job satisfaction and reduce employee turnover through the application of the principles of fairness in the organization.
The Effect of Hedonic Motivation and Positive Affect on Impulsive Buying Behavior Mediated by Shopping Lifestyle Saputra, Rosa Nur Maulia; Kuswati, Rini
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.43133

Abstract

The rapid advancement of technology has significantly influenced consumer behavior, leading to increased impulsive buying in e-commerce platforms. This study explores the impact of hedonic motivation and positive affect on impulsive buying behavior, mediated by shopping lifestyle. A quantitative research method was used, involving 160 respondents from Surakarta who actively use the Shopee application. Data were analyzed using Partial Least Square (PLS) with SmartPLS software. The results show that hedonic motivation does not have a direct significant effect on impulsive buying; however, positive affect significantly influences impulsive purchases. Additionally, hedonic motivation does not significantly affect shopping lifestyle, whereas positive affect does. Shopping lifestyle was found to have a significant effect on impulsive buying, but it does not mediate the relationship between hedonic motivation and impulsive buying or between positive affect and impulsive buying. These findings suggest that positive emotional experiences during shopping play a crucial role in driving impulse purchases, while hedonic motivations may require stronger mediating factors to influence impulsive buying behavior.
Legal Aspects of Failure to Pay Online Loans in Indonesia in The Use of Financial Technology Zahia, Reyna; Surahmad, Surahmad
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.43138

Abstract

Financial Technology (Fintech) is a financial service that uses a technology base that makes it easier for transactions to be carried out anywhere and at any time. Currently, one of the services in Indonesia is Financial Technology or Fintech which is developing rapidly, especially online loans because it has been proven that many people are interested. The existence of online loans or peer to peer lending as a form of financial technology (Fintech) is the impact of technological advances which offer many loans with easier and more flexible terms and conditions compared to conventional financial institutions such as banks. This development must be accompanied by good legal instruments to avoid existing risks. The research method used is normative research with a statutory approach. The results of this research refer to several articles. Namely. Article 1320 of the Civil Code, so that an agreement arises from an agreement. Then, Financial Services Authority Regulation Number POJK No. 10/POJK.05/2022 as well as other regulations to improve consumer protection. Regarding Information Technology-Based Money Lending and Borrowing, Law Number 8 of 1999 concerning Consumer Protection.
The Role of Cache Memory In Enhancing Microprocessor Performance in PT. Srikandi Sinergi Sakti Hendarin, Hendarin; Riwurohi, Jan Everhard; Arachman, Setyo Arief
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.43139

Abstract

Cache memory in microprocessors has an important role in improving computer system performance by reducing data access time. This research aims to test the hypothesis that increasing the size and level of cache memory can significantly improve microprocessor performance. The research methodology involves a literature study on the concept of cache memory and experimental simulations using computer architecture simulators, such as Gem5, to model scenarios with varying cache sizes and levels. In these simulations, performance parameters such as memory access latency, throughput, and Instructions Per Cycle (IPC) were measured and analyzed. The results show that increasing cache size and level generally contributes towards improving microprocessor performance by reducing data access time. Further statistical analysis supports the hypothesis that there is a positive correlation between cache size and level and system efficiency. These findings provide useful insights in future microprocessor architecture design and memory system optimization.
Smart Strategies in Hardware Provisioning for Ai Solutions in The Cloud Hambali, Yusuf; Riwurohi, Jan Everhard; Akbar, Victor
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.43140

Abstract

Rapid developments in artificial intelligence (AI) have driven the need for more efficient and powerful computing infrastructure, especially in cloud environments. This research explores smart strategies in providing hardware for AI solutions in the cloud, focusing on the latest innovations in AI hardware such as neuromorphic chips, FPGAs, and ASICs. Through a comprehensive analysis of the current literature, performance benchmarks, and implementation case studies, the study identifies several key strategies. Key findings include the effectiveness of hybrid architectures that combine different types of AI hardware, the potential for resource disaggregators and composable architectures to improve flexibility and efficiency, and the importance of specific acceleration for different phases in the AI pipeline. The study also emphasizes the significance of performance optimization and energy efficiency, as well as the integration of security and data privacy features in AI hardware design. Challenges such as standardization, scalability, and complexity management are discussed along with future opportunities in green AI and computing-in-memory. In conclusion, implementing a smart strategy in the provision of AI hardware in the cloud requires a holistic approach that considers workload diversity, architectural flexibility, energy efficiency, and security aspects. This research provides valuable insights for cloud service providers, hardware manufacturers, and AI practitioners in optimizing infrastructure to support AI innovation in the cloud computing era.
Next-Generation CPU Architectures: A Study of the Influence of Nanometer Technology on Computer Performance Sudija, Ija; riwurohi, Jan everhard; Masad, Muhamad Masruin
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.44711

Abstract

Nanometer technology has become one of the most significant innovations in the advancement of modern CPU architecture, enabling substantial improvements in computational performance, energy efficiency, and transistor density. This study examines the impact of 7nm, 5nm, and 3nm technology implementation on CPU performance under various workload scenarios, including multitasking, graphics rendering, and artificial intelligence-based applications. Based on a series of experimental tests, the findings indicate that reducing transistor size directly increases processor speed by up to 30% while reducing power consumption by 20%. However, challenges such as heat dissipation and power leakage become more pronounced with technology below 5nm. Several proposed solutions include the development of more advanced cooling systems and the use of alternative semiconductor materials, such as graphene, to mitigate power leakage. This research provides valuable insights into the future development of CPU architecture and its impact on the technology industry as a whole.
The Fujoshi Phenomenon Among Teenagers with Manhwa Boys Love Channel on Telegram Wardani, Risma
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.44713

Abstract

The purpose of this study is to explain the factors that affect the interest and motivation of fujoshi in creating a manhwa boys love channel on Telegram. This is interesting to research because it is a sexual deviation that is still taboo among society today. This research uses the phenomenological theory of Alfred Schutz which explains about human actions that are influenced by causal motives and goal motives. This study uses a qualitative method approach. The informant selection technique used is purposive sampling. There are 5 fujoshi informants who are 17-22 years old and have a manhwa boys love channel on the Telegram application. Data collection was carried out through observation of the content of the boys love manhwa channel on Telegram. An in-depth interview discussing the reasons and goals of fujoshi for creating a manhwa boys love channel on Telegram. In addition, documentation is also carried out by saving screenshots of content published by fujoshi on Telegram. Data analysis was carried out using the Miles and Huberman model including data collection, data reduction, data presentation and conclusion drawn. The results of the study show several reasons why fujoshi created a manhwa boys love channel on Telegram. First, because they got an offer from a friend, wanted to try new things, the hiatus phase and liked the romance of boys love. The purpose of creating a manhwa boys love channel on Telegram by fujoshi is to channel hobbies and connect people with similar interests.
Integration Of Artificial Intelligence In Sensory Marketing And Its Influence On The Emotions Of Generation Z Consumers In Coffee Cafes Haryanto, Totok; Fauziridwan, Meydy; Purwanto, Lahan Adi
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.44718

Abstract

This study aims to measure the influence of artificial intelligence (AI)-based sensory marketing on PAD emotions (Pleasure, Arousal, Dominance) and consumer behavioral intention in the context of cafes. The study used an experimental method by dividing respondents into two groups: one group received AI-based sensory marketing interventions, while the other group experienced conventional sensory marketing without AI. Data was collected using a questionnaire that measured PAD emotions and behavioral intentions after interaction with the café environment. Statistical analyses were conducted using the Independent Sample t-test, ANOVA, Cohen's d, and Moderation Analysis to evaluate significant differences between the two groups and to understand the moderation effect of brand experience on outcomes. The results showed that AI intervention did not have a significant effect on consumer emotions or behavioral intention, with a p-value of >0.05 for all variables measured. The effect measure (Cohen's d) also indicated that the differences between the groups were very small and practically insignificant. Additionally, brand experience was not found to be a moderator that reinforces the relationship between AI interventions and emotional or behavioral variables

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