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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
 173   174   175   176   177 
Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Es Krim Mixue (Studi Pada Mahasiswa Manajemen 2019 Universitas Islam Malang) M Nur Ihsan; Budi Wahono; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted at the Faculty of Economics and Business, Islamic University of Malang, Jl. Major General Haryono No. 193 Lowokwaru District, Malang City, East Java 65144. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of product quality, price and promotion on purchasing decisions. The independent variables used are product quality, price and promotion, the dependent variable is the purchase decision, while the variable. The sample used in this study were 105 respondents who were Mixue Ice Cream consumers. Data collection techniques using a questionnaire. The results of this study indicate that product quality, price and promotion have a direct effect on the purchasing decision of mixue ice cream. Keywords: Product Quality, Price, Promotion and Purchase Decision
Pengaruh Kualitas Layanan, Harga Dan Kepercayaan Terhadap Loyalitas Pelanggan (Pada Pelanggan Kereta Api di Stasiun Malang Kota) Vinna Nisa’i Susanti Ningrum; Muhammad Agus Salim; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The objective of this study was to determine the extent to which quality of service, pricing, and trust impact train customer loyalty at Malang City Station. A quantitative method is used in this sort of study. This study was done at KAI customers Malang City Station on Jl. Trunojoyo (West Door) and Jl. Panglima Sudirman (East Door) Kiduldalem, Kec. Klojen, Malang City, East Java. The sampling approach utilized in this study is non-probability sampling, specifically the purposive sampling method, in which the sample obtained must meet particular criteria based on the research objectives. A questionnaire is used as the method or collection tool in this quantitative study. According to the findings of this study, (1) The level of service quality greatly influences customer loyalty, (2) Price has little impact on customer loyalty and (3) Trust influences customer loyalty. Keywords: Service Quality, Price, Trust, Customer Loyalty. 
Penerapan Strategi Pemasaran, Inovasi Produk Dan Orientasi Pasar Untuk Meningkatkan Kinerja Pemasaran Umkm Sektor Olahan Keripik Di Kabupaten Gresik, Provinsi Jawa Timur Nailul Fawaid; Nur Hidayati; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The creation of a new marketing strategy cannot be separated from innovation, both advertising innovation and product innovation, both products that have been implemented and the discovery of new products, so that the products made by MSME players in Gresik Regency must be able to supply new products, products that are different and much better than competitors' products.This study uses quantitative research methods and the type of research conducted uses explanatory research. With a quantitative approach, namely an approach to testing the hypothesis using numerical calculations through statistical techniques, this research uses non-probability sampling techniques and the population in this study are all MSMEs in the Chips Processed sector in Gresik Regency, totaling 97 MSMEs Processed Chips in Gersik Regency. The variables of Marketing Strategy, Product Innovation, and Market Orientation simultaneously affect the marketing performance of MSMEs Processed Chips in Gresik Regency. Market Strategy has a partial effect on the marketing performance of MSMEs Processed Chips in Gresik Regency. Product innovation variables have a partial effect on the marketing performance of Kripik Processed MSMEs in Gresik Regency. And Product Quality has a partial effect on the marketing performance of Kripik Processed MSMEs in Gresik Regency. Keywords: Market Orientation, Marketing Strategy, and MSMEs
Pengaruh Lokasi, Kualitas Produk Dan Personal Branding Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Sandang Ayu Kecamatan Pandaan Kabupaten Pasuruan) Muchammad Aktabaroni; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the location, product quality and personal branding on purchasing decisions in case studies of consumers of Sandang Ayu, Pandaan District, Pasuruan Regency. The type of research used is the quantitative method. The sampling technique uses probability sampling with simple random sampling. Sample calculations in this study used the Malhotra formula which produced 110 respondents. The data analysis method used is instrument test: validity and reliability test, normality test, classic assumption test: multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis testing: simultaneous test, partial test and coefficient of determination. The results showed that location, product quality and personal branding simultaneously had a positive and significant effect on purchasing decisions. Partially location, product quality and personal branding have a positive and significant effect on purchasing decisions.  Keywords: Location, Product Quality, Personal Branding And Purchasing Decisions
Pengaruh Harga, Kemudahan Penggunaan Dan Promosi Terhadap Keputusan Pembelian Dalam Memilih Grabfood (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan 2019) Ainur Ropik; Muhammad Ridwan Basalamah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to find out and analyze the relationship between Price, Ease of Use and Promotion on Purchase Decisions in Choosing Grabfood. This research uses studies on students of the Faculty of Economics & Business, Islamic University of Malang, class of 2019. The data was obtained by distributing questionnaires to students of the Faculty of Economics & Business, Islamic University of Malang, class of 2019, who were selected by purposive sampling. Determining the number of samples using the slovin formula and the results obtained were 90 respondents. The analytical method used in this study is multiple linear regression analysis, using SPSS 16. The results of this study indicate that price, ease of use and promotion simultaneously influence purchasing decisions. Partially Price has an effect on purchasing decisions, Ease of Use partially influences purchasing decisions, Promotions partially has no effect on Purchasing decisions. Keywords: Price, Ease of Use, Promotion, Purchase Decision
Pengaruh Suasana Cafe, Lokasi, dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Chill Cafe Tumpang (Studi Kasus Pada Pelanggan Chill Cafe Tumpang) Fitri Dhea Sari; Muhammad Ridwan Basalamah; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In the present research, Cafe Tumpang on JL. Western Hero No. 360, Kebonsari, Tumpang District, Malang Regency is used as a case study to look at how the environment, location, and service quality of cafes effect customer satisfaction. This study's quantitative methodology aims to explain the results of each variable and their correlations with one another. The primary data source was the Likert-scaled survey responses from Chill customers at Cafe Tumpang. The sample computation for this study made use of the slovin formula and a meaningful sample size. The samples included 90 respondents. The results of the study show that location, service level, and cafe environment are all elements that affect customers' pleasure. Part of a cafe environment. Geographical location and level of service have an impact on customer happiness. Keywords: Cafe Atmosphere, Location, Service Quality, and Customer Satisfaction
Pengaruh Gaya Hidup, Label Halal, dan Harga Terhadap Keputusan Pembelian Pada Produk Skincare MS GLOW (Studi Kasus Mahasiswa FEB UNISMA Angkatan 2019) Lidya Ayu Ferdyana; Nurhajati Nurhajati; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine and explain the Influence of Lifestyle, Halal Labeling, and Prices on Purchase Decisions for MS GLOW Skincare Products in a case study of Students of the Faculty of Economics and Business, Islamic University of Malang, Class of 2019. This study uses a quantitative approach which uses the Slovin formula because the population has it is known, seeing from the results of calculating the Slovin formula to get the results of a total sample of 90 respondents. To solve the problem in this study using SPSS in analyzing, normality test, classic assumption test, hypothesis test, multiple linear regression test and adjusted R² coefficient test. The results of this study are Lifestyle, Halal Label, Prices simultaneously influence Purchasing Decisions. Keywords: Lifestyle, Halal Label, Price, Purchase Decision
Pengaruh Gaya Kepemimpinan Dan Dukungan Organisasi Terhadap Organizational Citizenship Behavior (Perilaku Kewargaan) Pada Anggota PC IPNU-IPPNU Kabupaten Mojokerto Mohammad Khafid Al Ayyubi; Nur Hidayati; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The objective of this study is to ascertain the effect of Leadership Style and Organizational Support on Organizational Citizenship Behavior of IPNU-IPPNU PC Members in Mojokerto Regency. The research conducted in this study is quantitative a nature methodology, utilizing questionnaire distribution as the chosen technique. The study encompassed a population of 171 individuals, for sampling in the study using the slovin method as many as 63 respondents was selected for the research. The data collected were then subjected to analysis through the utilization of the SPSS version 25 software. The research has met the standards for validity and reliability. The techniques used for analyzing data in this study included conducting classical assumption test, multiple linear regression, hypothesis testing and the assessment of adjusted R square. The variables examined in this research encompassed leadership style and organizational support. The study’s outcomes indicated that both Leadership Style and Organizational Support variables collectively and individually impacted Organizational Citizenship Behavior. Keywords: Organizational Citizenship Behavior, Leadership Style and Organizational Support.
Pengaruh Komunikasi, Kerjasama Tim Dan Gaya Kepemimpinan Terhadap Kinerja Perangkat Desa (Studi Kasus Pada Kantor Desa Negororejo, Kecamatan Lumbang, Kabupaten Probolinggo) Ida Ristianah; Siti Asiyah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to find out, test, and explain the effect of communication, teamwork, and leadership style on the performance of village officals, this research is a type of quantitive research the mothod used is multiple linear analysis. The sampling technique for all village officals totalling 44 samples. To solve the problem this study using SPSS with the help of validity test, reliability test, normality test, multicollineritas test, multiple lener analysis, heteroscedaksity test, f test dan t test. The result of this study indicate that simultaneesously the variable of communication, teamwork, and leadership stayle have a significant effect on the performance of village officials, and there is a partial influence between the influence of communication, teamwork, and leadership style. Keyword : Comuniccation (X1), Teamwork (X2), and Leadership style (X3) on employe performance (Y) 
Pengaruh Digitalisasi Marketing, Brand Image, Dan Diferensiasi Produk Terhadap Keputusan Pembelian Produk Eiger Rizal Rahmatulloh; Pardiman Pardiman; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research seeks to examine how digital marketing, brand perception, and product distinctiveness impact the choices individuals make when purchasing Eiger products. The research employs a quantitative approach, and the sample selection utilizes purposive sampling guided by the Malhotra formula. This results in a total sample size of 95 partisipants. The data analysis methodology employed is quantitative, specifically employing multiple linear regression analysis. The data is subjected to simultaneous hypothesis testing (F-test) as well as partial hypothesis testing (t-test). The findings of the study indicate that both digital marketing and brand image, along with product differentiation, collectively and individually exert a positive and noteworthy influence on the purchasing decisions concerning Eiger products. Keywords: Marketing Digitalization, Brand Image, and Product Differentiation and Eiger Product Purchasing Decisions.

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