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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
 174   175   176   177   178 
Pengaruh Social Media Marketing, Price And Location Terhadap Customer Engagement Bengkel Motorsport Mifta Malang (Studi Kasus Pada Wirausaha Bengkel Motorsport Mifta Malang) Mochamad Yuhdi Atoillah; Ronny Malavia Mardani; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstr.Act’ This study aims to investigate the impact of social media marketing pricing and location on customer engagement on the Instagram social network, focusing on the Mifta Indonesia Motorsport workshop during 2022-2023. The research falls under the category of quantitative research, utilizing multiple linear regression as the primary method. The sampling technique employed is the Malhotra formula, which involves multiplying the number of variables by 5, resulting in 8.5 samples. To ensure the study's accuracy, various statistical tests were conducted, including validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, alternative variance tests, F-tests, and t-tests. The results indicate that social media marketing effectiveness (X1), price (X2), and location (X3) collectively have a significant positive impact on customer engagement at Mifta Motorsport Indonesia workshops (Y). Keywords : Effect of Social Media, Price, Marketing, and Location on Customer Engagement  
Pengaruh Product Quality, Brand Image, Dan Brand Trust Terhadap Keputusan Pembelian Iphone (Studi Kasus Mahasiswa Universitas Islam Malang) Yuzky Maulana Irbad; Budi Wahono; Sulton Sholehuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine "the effect of shopping Product Quality, Brand Image, and Brand Trust on Iphone Purchase Decisions" (on Iphone users at the Islamic University of Malang)". The type of research used in this research is quantitative research. The data processed in this study is the result of distributing questionnaires to students who have used the iPhone at least once, totaling 99 respondents. The sampling method is purposive sampling. The analysis technique used in this study is multiple linear regression. The results showed that the results of the t (partial) test on Product Quality had an effect on Purchasing Decisions indicated by a t value of 4.278, Brand Image had no effect on Purchase Decisions indicated by a t value of 0.535, and Brand Trust had no effect on Purchase Decisions indicated by a t value of 0.332. This means that Product Quality affects purchasing decisions while Brand Image and Brand Trust do not affect Purchase Decisions on Iphone at UNIVERSITAS ISLAM MALANG. Based on the calculation of the coefficient of determination, it shows that the Adjusted R Square is 20.4% and the remaining 79.6% can be explained by other variables that are not in this study Keywords: Product Quality, Brand Image, Brand Trust and Purchase Decision
Pengaruh Digital Marketing, Self Service Technology, dan Kualitas Pelayanan terhadap Kepuasan Nasabah Bank Mega Syariah Cabang Malang Gebbril Oktavia Jaya; Budi Wahono; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to determine and analyze the influence of digital marketing, self service technology, and service quality on customer satisfaction of Bank Mega Syariah Malang City. In this study there are 3 independent variables to measure customer satisfaction, namely digital marketing, self service technology, and service quality. The population in this study is all customers of Bank Mega Syariah Malang City, and the sample in this study uses the slovin formula, so that a sample of 100 respondents was obtained. The data used in this study is primary data, the data collection method is carried out by distributing questionnaires that have been made using google forms. The data analysis techniques used are descriptive statistical analysis, validity and reliability tests, classical assumption tests, and multiple regression. The results of this study show that digital marketing has a significant effect on customer satisfaction, self service technology has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction Bank Mega Syariah Malang City. Keywords: Digital Marketing, Self Service Technology, Kualitas Pelayanan, Kepuasan Nasabah
Pengaruh Reward Dan Efisiensi Kerja Terhadap Kinerja Karyawan PT. Hanjaya Mandala Sampoerna Tbk Sukorejo – Pasuruan Anggre Maulidyatur Rohma; Nurhidayah Nurhidayah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In this study, the aim is to determine the influence of reward and work performance on the job performance of PT employees. HM. Sampoerna Tbk. Sukorejo - Pasuruan. This study has a population of 850 employees. The sampling technique uses a purposive sampling method with 90 employees. Then, this study used questionnaires and interviews to collect data. To analyze the data itself, this study uses simple regression analysis. The results of this study explain that rewards and job performance have a positive impact on employee performance. Therefore, it can be said that the higher the reward and work efficiency, the better the performance of the employee. Reward and performance have a positive effect on employee performance. A fairer remuneration system will motivate employees to be more enthusiastic about taking control of their work, for example with the availability of compensation, benefits, career development and on-the-job training. work with quality, according to plan, efficiently.  Keywords: reward, work efficiency, employee performance 
Pengaruh Harga, Pelayanan dan Store Atmosphere Terhadap Kepuasan Pelanggan Diva Store Nandyto Pramudya Pratama; Nurhidayah Nurhidayah; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Along with the development of the era, innovation continues to be carried out in the field of technology and industry. Likewise, the clothing industry is growing rapidly in Indonesia. The fashion industry will continue to grow along with the development of the industry and the fashion itself. The fashion industry is very flexible because at a certain time or season it has certain characteristics as well so that it is very dependent on the trends that occur at that time or season. Technological developments, especially in the industrial sector, will open up greater opportunities to be creative in the fashion sector. Diva Store is a form of business engaged in the fashion sector, especially in the sale of apparel and accessories for all walks of life. Diva Store is a reference store in the Blitar area due to good service and affordable prices. The purpose of this study was to determine the simultaneous effect of price, service, and store atmosphere on Diva Store customer satisfaction. The population in this study were Diva Store customers who had made purchases more than 2 times and had a job status. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 80 respondents and using the SPSS analysis tool. The results of the study show that partially the price, service, and store atmosphere have a significant effect on Diva Store customer satisfaction. Simultaneously price, service, and store atmosphere have a significant effect on Diva Store customer satisfaction. Keywords: Price, Service, and Store Atmosphere 
Manajemen Strategi Dalam Pengembangan Bisnis Jasa Angkut Barang Di PT. Berkat Laut Indonesia Jaya Alfin Aulia Rahman; Achmad Agus Priyono; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The competition in the expedition industry is becoming increasingly intense, necessitating businesses to formulate effective business development strategies to ensure their survival. The research aims to elucidate the impact of strategic management on the expansion of cargo transport services and conduct a SWOT analysis of the Business Development Strategy for Cargo Transport Services at PT. Berkat Laut Indonesia Jaya. The study's findings indicate that proficient strategic management at PT. Berkat Laut Indonesia Jaya aids in the progression of cargo transport services. The company can optimize marketing through customer analysis, enhance operational efficiency to meet growing demands, and reinforce existing financial and operational aspects. Within the framework of the SWOT strategy analysis, this approach empowers the company to capitalize on opportunities within the transportation industry and mitigate challenges such as market competition and price fluctuations. As a result, PT. Berkat Laut Indonesia Jaya can achieve sustainable growth in the cargo transport business along sea routes, focusing on a strategic amalgamation of internal and external factors. Keywords: Management, Business Development Strategy, Cargo Transport Services
Pengaruh Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Produk Iphone (Studi Kasus Mahasiswa FEB Universitas Islam Malang Angkatan 2019) Muhammad Choirul Miqdad; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Technological developments in the current era are very advanced, almost all people's lives depend on information technology. Advances in information technology encourage people to always use it to meet their needs. One of the technologies that is currently growing rapidly is the smartphone. Advances in technology have made companies compete to create competitive smartphone products in the market. One of them is the iPhone. The iPhone was the first mobile phone made by Apple to hit the market in 2007. The iPhone tried to come out differently in terms of price and product quality. The iPhone now has a distinctive brand image by using an information system that is different from other smartphones. The purpose of this study was to determine and analyze the influence of brand image, price, product quality partially on the purchase decision of iPhone products. The population in this study were Students of the Faculty of Economics and Business, Islamic University of Malang Class of 2019 who have iPhone smartphones. The approach method uses a non-probability sampling technique, namely purposive sampling which is a sample collection technique based on certain criteria using a questionnaire distributed to 85 respondents and using the SPSS analysis tool. The results of this study indicate that partially price and product quality have a significant positive effect on purchasing decisions. Meanwhile, brand image has a significant negative effect on purchasing decisions for iPhone products. Keywords: Brand Image, Price, Product Quality, Purchase Decision
Pengaruh Promosi, Kualitas Produk dan Harga Aplikasi Terhadap Keputusan Pembelian Pada Produk Mcdonald’s (Studi Kasus Mahasiswa Universitas Islam Malang Fakultas Ekonomi dan Bisnis Angkatan 2019) Muhammad Rijal Yusuf Izzuddin; Agus Widarko; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In thee current era of globalization, instant and practical lifestyles are developing that affect most people in the world. Entrepreneurs introduce their businesses such as businesses in the fast food or fast food sector. Fast-food or fastfood is type offood thatis easy-topackage, easyto-serve, practiccal, prepared in-simpleway and ready to eat in a relatively quick time. This type of food is generallypopular because the-price relativelycheap, tastesgood, aand is practically-easy to carryanywhere. . The aim of this research is todetermine andanalyze theinfluence of promotions, product quality and price on purchasing decisions for McDonald's productss. This study involved 2019 students from Malang Islamic University Faculty of Economics  who bought McDonald's products, but the number is unknown. The approach method uses the non-probability sampling technique, or purposive sampling, which is a sampling technique based on certain criteria with a questionnaire distributed to 80 respondents and  SPSS analysis. The results of this study show that sales promotion and product quality have a positive and significant effect on purchasing decisions, while price does not have a significant effect on purchasing decisions. Keywords: Promotion, Product Quality, Price, and Purchase Decision. 
Pengaruh Brand Ambasador Dan Kesadaran Merek Terhadap Keputusan Pembelian Di Tokopedia (Studi kasus Mahasiswa Fakultas Ekonomi dan Bisnis Unisma angkatan 2019) Muhammad Yusril Hafidz; Nurhidayah Nurhidayah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Tokopedia is Indonesia's largest digital start-up in the trading sector. One of Indonesia's most popular marketplaces is Tokopedia. Progressively well known among general society, Tokopedia has prevailed with regards to turning into a compelling unicorn in Indonesia and Southeast Asia. Repurpose of  this study to ascertain and evaluate the impact of Brand Ambassadors and brand awareness on Tokopedia students' purchasing decisions. This study employs quantitative techniques. The populace in this review were Unisma understudies class of 2019, the staff of financial matters and business. Techniques for gathering data through the distribution of questionnaires Using the Lemeshow formula and a purposive sampling method, 100 students from the 2019 Faculty of Economics, Unisma, and Business classes provided the sample for this study. The factors in this study were Brand Envoy (X1), Brand mindfulness (X2), and Buy Choice (Y). Instrument test, normality test, classic assumption  test, multiple  linear  regression  analysis test, hypothesis test, and coefficient of determination test are the data analysis methods that are utilized with the assistance of SPSS 25 software for Windows. According to the findings of this study,brand ambassadors have a positive and significant effect on buying decisions, and brand awareness is also positively and significantly influenced by brand ambassadors. Additionally, purchasing decisions are significantly influenced by brand awareness. Keywords: Brand  ambassador, Brand awareness and Purchase decision
Pengaruh Brand Awareness, Daya Tarik Iklan,Perceived Quality,Dan Knowledge Halal Product Terhadap Keputusan Pembelian Geprek Kak Rose Di Kota Malang Egy Hana Maghfira; Mohammad Rizal; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of brand awareness, advertising attractiveness, perceived quality, and knowledge of halal products on purchasing decisions of Geprek Kak Rose (a case study on Geprek Kak Rose consumers). This study used a quantitative research type. The sampling technique used the Malhotra formula and the results obtained were 85 respondents. The data collection was carried out using a questionnaire. Data analysis methods used in this study are Instrument Test (validity test and reliability test), Normality Test, Classical Assumption Test (multicollinearity test and heteroscedasticity test), Multiple Linear Regression Analysis, Hypothesis Test (f test), and t test). Coefficient of Determination (Adjusted R2) and Process analysis using SPSS 21. The results of the study stated that the variable brand awareness and perceived quality had a significant effect on purchasing decisions while the attractiveness of advertisements and knowledge of halal products had no significant effect on purchasing decisions.  Keywords: Brand Awareness,Advertising Attractiveness,Perceived Quality Knowledge Halal Products

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