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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Lifestyle dan Brand Awareness terhadap Brand Loyalty dengan Brand Image sebagai Variabel Intervening Pada Mahasiswa FEB UNISMA Pengguna Sepatu Converse Hariani, Isna; Rachma, N.; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In Indonesia, Converse shoes occupy the highest position in the school shoe category in the Top Brand Award. A brand that occupies a top position can be sure that the brand has a good image in the eyes of consumers. This research aims to find out whether brand image is able to mediate the influence of lifestyle and brand awareness on brand loyalty among Converse shoe users. The type of research used is explanatory research with a quantitative approach. The research sample consisted of 100 FEB UNISMA students in the category of having bought Converse shoes at least twice. The data collection method was carried out by distributing questionnaires. Data analysis methods use validity tests, reliability tests, normality tests, path analysis, t tests, and Sobel tests. The research results show that Lifestyle and Brand Awareness have no significant effect on Brand Loyalty for Converse shoes through Brand Image. Keywords: converse, lifestyle, brand awareness, brand image, brand loyalty
Pengaruh Social Media Promotion, Menu Variation dan Price Bundling Terhadap Purchasing Decisions Home service Mau Grill Riansyah, Priyadana Sura; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract UMKM play an important role in the Indonesian economy. UMKM are the backbone of the Indonesian economy which makes a significant contribution to economic growth, job creation and income distribution for Indonesian society. This research aims to determine the Influence of Social Media Promotion, Menu Variation and Price Bundling on Purchasing Decisions for Home service Mau Grill. This research uses quantitative methods. The respondents of this research were 91 Mau Grill consumers. Data collection uses a questionnaire with a scale of 1 to 5. The results of this research explain that 1) Simultaneously, the variables of social media promotion, menu variation, and price bundling have a positive  and significant effect on the purchasing decisions of Mau Grill products. 2) Social Media Promotion has a positive and significant effect on purchasing decisions for Mau Grill products. 3) Menu Variation has a positive and significant effect on purchasing decisions for Mau Grill products. 4) Price Bundling has an effect positive and significant on purchasing decisions for Mau Grill products Keywords: Social Media Promotion, Menu Variation, Price Bundling, Purchasing Decisions
Efektivitas Penggunaan Digital Marketing Sebagai Upaya Peningkatan Brand Awareness dan Keputusan Pembelian pada PT. Nusa Surya Ciptadana Finance Malang Putri, Elok Islamiyah Dirna; Djaelani, Abdul Kodir; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Digital marketing is a concept that represents technology as a digital media channel both to promote products or services and also with the aim of building digital brands to increase purchasing decisions and brand awareness. Purchasing decisions are actions taken by consumers to purchase goods or services to fulfill their needs or desires, while building brand awareness in consumers' minds is one of the things that is very crucial in running any business, including the financing business, because it will have an impact on consumers to purchase or use the service. This research uses the AISAS concept (action, interest, search, action and share). This research was carried out using a qualitative approach in its approach method with the type of research used by the researcher being a type of research in the form of a phenomenological method which was analyzed descriptively. The resource person in this research is a credit marketing supervisor from PT. NSC Finance Malang. From the various stages of the phenomenon obtained from sources who were examined using a phenomenological approach, it can be concluded that the effectiveness of the use of digital marketing carried out by PT. NSC Finance Malang, which was reviewed with the AISAS concept, has proven to be effective in increasing brand awareness which will also increase consumer purchasing decisions. Keywords: Digital Marketing, Brand Awareness, Purchasing Decisions, Konsep AISAS
Pengaruh Social Media Marketing Fintech, Fintech Knowledge, Dan Gaya Hidup Konsumtif Terhadap Minat Penggunaan Pinjaman Online P2P Lending Rohmah, Nabila Alfiyatu; Susyanti, Jeni; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract This study examines a phenomenon, namely the influence of Social Media Marketing Fintech, Fintech Knowledge, and consumptive lifestyles on interest in making P2P Lending online loans. The increase in online loans favoured by the community, spreading to students, provides an exciting issue to be studied in this study. Students at a productive age have many advantages from easy access to the internet world, namely with the social media they have, making information readily available. Sources of knowledge can also be taken in various ways. Still, students' interest is weak in the world of literacy, making knowledge about the world of online loans overlap, coupled with the lifestyle of today's students with a wasteful lifestyle. The total population for this study consisted of 2288 student of University of Islam Malang, and a purposive sampling technique was employed, resulting in a sample size 70 students. The data collected was analyzed using multiple linear regression. The result of this research concludes a positive and significant influence of social media marketing fintech and fintech knowledge and a substantial effect on consumptive lifestyles and interest in using online loans.The results of the partial test prove that social media marketing influences interest in using online loans, fontech knowledge partially influences interest in using online loans, and lifestyle also partially influences interest in using online loans  Keywords: P2P Lending, fintech, student, online loans, lifestyle, fintech knowledge
Pengaruh Insentif, Lingkungan Kerja, Disiplin Kerja dan Pelatihan Kerja Terhadap Kinerja Karyawan Di PT.Trisakti Purwosari Makmur Pasuruan Usiaman, Aldi; Rizal, Mohammad; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine "the influence of incentives, work environment, work discipline, and work training on employee performance at PT Trisakti Purwosari Makmur Pasuruan". This research uses quantitative research methods using a questionnaire with a 1-5 Likert scale. The population in this study were all secondary department employees of PT Trisakti Purwosari Makmur. The sampling method used was saturated sampling, with a total of 82 respondents. Data analysis was carried out using research instrument tests, classical assumption tests, multiple linear regression analysis tests, hypothesis tests and coefficient of determination tests. The collected data was analyzed using IBM SPSS Statistics software. The results of simultaneous testing of the influence of incentives, work environment, work discipline and work training have a positive and significant influence on employee performance. The results of partial testing indicate that incentives, work discipline and work training have an effect on employee performance, while the work environment does not have an effect on employee performance. Keywords: Incentives, Work Environment, Work Discipline, Job Training, Employee Performance
Pengaruh Kualitas Produk, Harga, Dan Electronic Word of mouth Terhadap Keputusan Pembelian Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Pengguna Aplikasi Shopee Farhan, Juned; Rachma, N.; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract In the current era of globalization, the internet has become a very important necessity for everyone. One of them is the rapid development of digital technology in the current era of globalization, people's lifestyles are also changing. This will ultimately have an impact on the economic field. Almost all activities currently use an online system, one of which is online shopping. quantitative research method with an explanatory research approach. The object of this research is FEB students at the Islamic University of Malang with a sample size of 110 respondents. The sampling technique used purposive sampling. Based on the results of the research analysis that there is a simultaneous influence between the variables of product quality, price, electronic word of mouth on purchasing decisions.  Keywords: Product Quality, Price, Electronic Word of Mouth, Purchase Decision
Pengaruh Promosi, Brand Image Terhadap Minat Beli Konsumen Pada Produk Ms Glow Men ( Studi Kasus Mahasiswa Manajemen Unisma 2019 ) Syamsuddin, Moch; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this are research is to analyze the influence of promotions and brand image on consumer buying interest in Ms Glow Men products (Case Study of Unisma Management Students class of 2019). The sample in this research was management students from the Faculty of Economics and Business, Unisma Malang, class of 2019, totaling 86 people, taken from a population of 598 people using the Slovin formula. The results of this research show that 1) Promotion variables, brand image have a significant effect on intention to purchase Ms Glow Men products, 2) Promotion variables have a significant and positive effect on intention to purchase Ms Glow Men products, 3) Promotion variables have a significant and positive effect on intention to purchase products Ms Glow Men, 4) The Brand Image variable has a significant and positive effect on the intention to purchase Ms Glow Men products. Keywords: Promotion, Brand Image, Purchase Intention 
Pengaruh Inovasi Produk, Promosi dan Sertifikasi Halal Terhadap Keputusan Pembelian Produk Somethinc (Studi Pada Mahasiswa FEB Universitas Islam Malang) Ula, Jauza’ Nuril; Khalikussabir, Khalikussabir; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to test and determine the effect of product innovation, promotion and halal certification on purchasing decisions for Somethinc products (case study on students of the Faculty of Economics and Business, Islamic University of Malang). This research is a type of quantitative research. The sampling method used is purposive sampling. The sampling technique using the formula from Malhotra with the results of the calculation of 75 samples. To solve the problems in this study using SPSS assistance with validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heteroscedasticity tests, F tests, and t tests. The results showed that simultaneously the variables of Product Innovation (X1), Promotion (X2), and Halal Certification (X3) had a significant effect on Purchasing Decisions (Y). Partial research results show that Product Innovation (X1), Promotion (X2) and Halal Certification partially have a positive and significant effect on Purchasing Decisions (Y).  Keywords: Product Innovation, Promotion, Halal Certification, Purchasing Decisions.
Pengaruh Kecerdasan Emosional, Kecerdasan Spritual, Dan Lingkungan Kerja Terhadap Kinerja Pelayanan Keseharan (Studi Kasus Pada Tenaga Kesehatan RSI Unisma) Takimpo, Arbin; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aimed to analyze the influence of emotional intelligence, spiritual intelligence, and work environment on the performance of health services by healthcare workers at RSI Unisma. The research was conducted using a survey method with 54 respondents and employing a saturated sampling technique. The data analysis method used in this study was quantitative data analysis using multiple linear regression analysis. The data testing used was partial hypothesis testing (t-test). The results showed that emotional intelligence and work environment had a significant positive effect on the performance of health services, while spiritual intelligence did not have a significant effect. In conclusion, improving emotional intelligence and enhancing the work environment can improve the performance of health services by healthcare workers at RSI Unisma, but increasing spiritual intelligence does not have a significant impact on the performance of health services. Keywords : Emotional Intelligence, Spiritual Intelligence, Work Environment, and Health Service Performance 
Pengaruh Kualitas Pelayanan, Produk Dan Harga Terhadap Kepuasan Konsumen Pada Bolu Kuwuk Dusun Kawang Banyuwangi Muhaimin, Moh Ali; Wahono, Budi; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to test and explain the influence of service quality, product and price on consumer satisfaction in Bolu Kuwuk, Kawang Banyuwangi hamlet. The sample used in this research was 100 respondents using the Malhotra method with a proportional sampling technique. It is a quantitative data analysis method using multiple linear regression analysis. The data used is partial hypothesis testing (t test). The results of this research show that partially (t test) the variables of service quality, product and price influence consumer satisfaction at Bolu Kuwuk, Kawang Banyuwangi village.  Keywords: Service and Product Quality, Price, Satisfaction.

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