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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Iklan Media Sosial TikTok, Citra Destinasi, Online Customer Review di Google Maps Dan Harga Terhadap Minat Kunjung di Wisata Telogo Sewu Pandaan. Zuhriyah, Lailatuz; Arifin, Rois; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study examines the influence of TikTok advertising, destination image, online customer reviews on Google Maps, and pricing on tourist visit intention to Telogo Sewu Pandaan. Using a quantitative explanatory approach, data were collected from 90 TikTok users familiar with the destination. Multiple linear regression analysis shows that all variables significantly influence visit intention, both simultaneously and partially. TikTok advertising and destination image emerged as dominant factors. These findings highlight the strategic role of social media and destination perception in attracting tourists. Keywords: TikTok Advertising, Destination Image, Online Customer Review, Price, Visit Intention, Telogo Sewu
Pengaruh Brand Image, Product Quality dan Brand Trust Terhadap Keputusan Pembelian Produk Skincare Skintific (Studi pada Mahasiswa Kota Malang) Nissa, Uswatul Tirania Choirul; Alrasyid, Harun; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze and explain the effect of brand image, product quality and brand trust on purchasing decisions for skincare products among Malang City students. This study employs a quantitative approach, untilizing the Maholtra formula to determine the sample size due to the uncertainty surrounding the population size. Based on the result of the Maholtra formula, the sample size was 105 respondents. To solve the problem in this study, SPSS 24 was used to analyze various tests, such as validity, reliability, and adjusted R² determination coefficient tests. The results show that brand image, product quality and brand trust influence purchasing decisions. Brand image, product quality and brand trust significantly affect purchasing decisions. Keywords: Brand Image, Product Quality, Brand Trust, Purchase Decision
Analisis Pengaaruh Pengungkapan Environmental, Social Dan Governance (ESG) Terhadap Nilai Perusahaan Dalam Sektor Manufaktur Dan Minuman Di Bursa Efek Indonesia Tahun 2020 - 2023 Salsabila, Firyal Hasna; Malikah, Anik; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of environmental, social and governance (ESG) disclosure on company value in companies listed on the Indonesia Stock Exchange in the 2020 - 2023 period. This study uses a type of quantitative data with a type of secondary data sourced from annual reports and sustainability reports for the 2020 - 2023 period. The sample selection method uses purposive sampling. This study uses a sample of manufacturing companies in the fields of food, beverage, pharmaceuticals and infrastructure listed on the Indonesia Stock Exchange during the period of 2020-2022. The number of companies sampled in this study is 10 companies for 4 years with a total of 40 sample data. The data analysis technique used in this study is linear regression of panel data using E-views 12 and SPSS v 22 with the best model choice being the Common Effect Model. The results of this study show that the variables of Environmental disclosure, Social disclosure, and Governance disclosure havea positive and significant effect on company value.  Keywords: Environmental disclosure, Social disclosure, Governance disclosure, company value.  
Pengaruh Customer Experience, Service Quality Dan Perceived Value Pada Pengguna Premium Terhadap Loyalitas Pelanggan Streaming Spotify Putri, Weni Anita; Maslichah, Maslichah; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of customer experience, service quality, and perceived value on customer loyalty in users of Spotify premium streaming services. Data collection was carried out using a purposive sampling method on 85 respondents who had used Spotify premium services, through a Likert Scale-based questionnaire. Data analysis was carried out by multiple linear regression and hypothesis testing (F test and t test) using the IBM SPSS version 20 program. The results showed that simultaneously, the three variables had a positive and significant effect on customer loyalty (significance 0.000 <0.05). Partially, customer experience, service quality, and perceived value also have a significant effect on customer loyalty. Keywords: Customer Experience, Service Quality, Perceived Value and Customer Loyalty.
Pengaruh Harga, Kualitas Pelayanan, Fasilitas, Kepercayaan dan Citra Merek Terhadap Keputusan Pembelian Tiket Kereta Api Indonesia (Studi Kasus Mahasiswa Domisili Kota Malang) Ulayya, Afifah Azizah; Arifin, Rois; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The rapid development of train transportation services in Indonesia presents challenges and opportunities for PT Kereta Api Indonesia to improve consumer purchasing decisions, especially among students. This study aims to determine and analyze whether the variables of price, service quality, facilities, trust, and brand image significantly influence consumer decisions in purchasing train tickets. This study uses a survey method by distributing quisioren to respondent. This research uses a quantitative approach to determine and analyze the influence between variables. Maholtra’s theory is used in sampling, namely the number of question items x 5 so that the number of samples set is 120 samples. This study uses Validity test, reliability test, Normality test, multicollinearity test, heteroscedasticity test, autocorrelation, multiple linear analysis test, F test, t test and coefficient of determination. This study uses SPSS 25 analysis tools, The results showed that the price variable has a significant influence on purchasing decisions, as well as service quality which also has a significant influence on purchasing decisions. facilities had a significant effect on purchasing decisions. Trust has a significant effect on purchasing decisions, and brand image has a significant effect on purchasing decisions. There is also a simultaneous influence on the variables of price, service quality, facilities, trust and brand image on purchasing decisions for train tickets for students domiciled in Malang City.   Keywords: Price, Service Quality, Facilities, Trust, Brand Image, Purchasing Decision, Ticket KAI.
Pengaruh Fitur Live Shopping, Service Quality, Dan Product Quality, Terhadap Keputusan Pembelian Pada E – Commerce Tiktok Shop Hidayat, Ahmat; Salim, Muhammad Agus; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to examine and analyze the influence of three independent variables, namely Live Shopping Features, Service Quality, and Product Quality, on the dependent variable, Purchase Decision, on the TikTok Shop E-commerce platform. This case study focuses on students of the Faculty of Economics and Business, Islamic University of Malang. Data collection was conducted through a purposive sampling method by distributing Likert scale questionnaires to 95 respondents who met the criteria. The collected data were then analyzed using multiple linear regression and hypothesis testing methods, including the F test and t-test, with the assistance of IBM SPSS version 26 software. The analysis results indicate that simultaneously, or collectively, the three independent variables, Live Shopping Features, Service Quality, and Product Quality, have a significant influence on Purchase Decisions on TikTok Shop. Live Shopping Features were found to have no significant partial effect on Purchase Decisions. Conversely, the variables Service Quality and Product Quality partially have a significant influence on Purchase Decisions. Keywords: Live Shopping Features, Service Quality, Product Quality, Purchase Decision.
Pengaruh Ulasan Produk, Influencer Dan Layanan Cash On Delivery Terhadap Checkout Payment Tiktok Shop Di Kota Malang Alfi, Ahmad Fauzan; Hidayati, Nur; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The high cart abandonment rate of 73% at TikTok Shop indicates a significant gap between consumer interest and transaction realisation which requires identification of factors that influence checkout payment decisions. This study aims to analyse the influence of product reviews, influencers, and cash on delivery services on TikTok Shop checkout payments in Malang City to provide strategic solutions for optimising sales conversion. This research uses a quantitative approach with an explanatory research design, involving 85 respondents of TikTok Shop users in Malang City through snowball sampling techniques based on the Heir et.al formula. Data analysis was carried out using multiple linear regression analysis techniques with the help of SPSS software. The results showed that product reviews have a significant effect on checkout payments, while influencers and cash on delivery services have no significant effect on checkout payments. This study confirms the importance of product reviews as the most determinant factor in e-commerce conversion, especially on a relatively new platform such as TikTok Shop. The managerial implication of this finding is the need for a strategy that focuses on product and service quality to encourage positive reviews as a key driver of checkout payments. Keywords: Product Reviews, Influencers, Cash on delivery Service, Checkout payment, Tiktok Shop, Online Purchasing Behaviour, Malang City
Pengaruh Lokasi Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada Bingsoo Café Kota Malang Suryawan, Zarkasih; Basalamah, Muhammad Ridwan; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine and analyze the influence of: 1. Location on purchasing decisions. 2. Product Quality on Purchasing Decisions. 3. Service Quality and Price on Purchasing Decisions. The sampling technique used is a non- probability sampling technique, namely Accidental Sampling, which is a sampling method that is in accordance with the criteria in the research. This sample was determined using the Malhotra formula and data was obtained for 100 samples. The data analysis method used here is Multiple Linear Regression Analysis. It can be concluded that price has a negative and significant effect on purchasing decisions and product quality has a significant positive effect on purchasing decisions  Keywords: Buying Decision, Location, Product Quality, Service Quality, Price
Peran Influencer, Viral Marketing, Dan Harga Terhadap Keputusan Pembelian Produk Skincare Serum Peeling Elformula Abdat, Nafi’ah Said; Rachma, N.; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the role of influencers, viral marketing, and price in purchasing decisions for eformula peeling serum skincare products. The method used in this research is quantitative with a descriptive approach. Data was collected by distributing questionnaires to respondents who had used Elformula products. Data analysis was carried out using validity, reliability tests and multiple linear regression analysis. The sample was taken through non-probability sampling with a purposive sampling method with a total of 95 respondents who were students at the Faculty of Economics and Business at the Islamic University of Malang, class management major of 2021. and had previously purchased elformula products. The results of the study showed that influencers, viral marketing, and price simultaneously influenced the decision to purchase elformula peeling serum skincare products. This research is expected to provide insight for companies in designing effective marketing strategies to increase sales of Elformula peeling serum skincare products. Keywords : Influencers, Viral Marketing, Price, Purchasing Decision, Skincare Peeling Serum Formula.
Analisis Pengaruh Harga, Kualitas Layanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada E-Commerce Shopee (Studi Mahasiswa FEB Jurusan Manajemen Universitas Islam Malang) Mukti, Shinta Aulia Cahya; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine and analyze the influence of price, service quality and customer satisfaction on customer loyalty on Shopee e-commerce. This type of research uses an explanatory research method through a quantitative approach, with the data analysis technique used, namely multiple linear regression analysis. Sampling was taken using non-probability sampling with a snowball sampling method with a total of 82 respondents who were students majoring in management at the Faculty of Economics and Business and had made at least 2 purchases at e-commerce Shopee. The results show that price, service quality and customer satisfaction have a simultaneous effect on customer loyalty and each independent variable, price, service quality and customer satisfaction have a partial effect on customer loyalty. Keywords: Price, service quality, customer satisfaction, customer loyalty

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