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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Produk, Harga, Tempat Dan Promosi Terhadap Keputusan Konsumen Memilih Jasa Penyewaan Alat Pesta Pada CV. New Abd Production Rasyid, Abdur; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research purpose to determine the Influence of Product, Price, Place and Promotion on Consumer Decisions to Choose Party Equipment Rental Services at CV New ABD Production. This study uses quantitative research methods. The population in this study were Consumers of Party Equipment Rental at CV New ABD Production. While the sample uses Hair's theory with a calculation result of 90 samples. The data used are secondary data and primary data using questionnaire techniques. The data analysis method used is instrument testing: validity testing, reliability testing, Classical assumption testing: normality testing, multicollinearity testing, heteroscedasticity testing, multiple linear regression analysis, hypothesis testing: simultaneous testing, partial testing and coefficient of determination.The results of the study indicate that simultaneously, the four variables of product, price, place, and promotion have a significant effect on consumer decisions. Partially, the results obtained are that the product has a significant effect on consumer decisions. Price has a significant effect on consumer decisions. Place does not have a significant effect on consumer decisions. Promotion has a significant effect on consumer decisions. Keywords: Product, Price, Place, Promotion, Consumer Decisions 
Pengaruh Brand Image, Brand Awareness, Brand Trust Dan Product Knowledge Terhadap Minat Pembelian Pada Fesyen Busana Muslim Khayrscarf Di Kota Malang Callista, Arwa Diba Ratu; Arifin, Rois
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the influence of brand image, brand awareness, brand trust and product knowledge on purchasing interest in Khayrscarf Muslim fashion fashion in Malang City. The sampling technique used purposive sampling to obtain a sample of 80 respondents. The data collection method uses a questionnaire. The data analysis technique used in this research is multiple linear regression. The research results show that simultaneously Brand Image, Brand Awareness, Brand Trust and Product Knowledge have a positive and significant effect on purchasing interest. Likewise, partially Brand Image, Brand Awareness, Brand Trust and Product Knowledge have a positive and significant effect on purchasing interest. Keywords: Brand Image, Brand Awareness, Brand Trust, Product Knowledge, Purchase Interest
Pengaruh Kualitas Layanan, Kecepatan Transaksi, Dan Keamanan Data Terhadap Loyalitas Nasabah BRI-Mobile (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2021-2023) Naba, Bachrul; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Digital transformation has significantly brought changes to the way work is conducted across various economic sectors, including the financial industry. This study aims to analyze the loyalty of BRImo customers among students of Universitas Islam Malang (UNISMA) from the 2021-2023 batch. The research uses a quantitative method with students from the 2021-2023 batch of UNISMA as the selected population. The respondents involved in this study number 100 individuals, chosen using purposive sampling as the sampling technique. The data used in this research consists of both secondary and primary data, which are then processed using SPSS version 25. The results of the study conclude that service quality (X1), transaction speed (X2), and data security (X3) simultaneously affect customer loyalty (Y). Furthermore, the variables of transaction speed (X2) and data security (X3) have a partial effect on customer loyalty (Y), while service quality (X1) does not have an effect on customer loyalty (Y). Keywords: Customer Loyalty, Service Quality, Transaction Speed, Data Security, Digital Transformation
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Pisang Keju Lintang Kota Malang Adhim, Mohammad Bashoril; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to describe and analyze the implementation of marketing strategies in increasing sales of Pisang Keju Lintang products in Malang City. The type of research used in this study is qualitative research. The data analysis method in this study is SWOT analysis, IFE and EFE Matrix and Grand Strategy matrix. Based on the results of the research and discussion that have been carried out, it can be concluded that the marketing strategy in increasing product sales is to use an aggressive strategy with considerations in determining the strategy, namely the business has strengths that include products, in this case regarding brands, packaging and quality / quality of products offered. Strengths in promotion in this case promotional activities carried out by the owner online, activities or distribution channels include location and transportation, while the price factor includes discounts, bonuses given and setting selling prices. Weaknesses of the business regarding offline promotional activities, where the implementation of the promotion has not been maximally carried out by the owner. Opportunities owned by the business are regarding economic conditions, namely the existence of per capita income and economic growth that shows an increase. Government policies and training activities provided by the local government. The opportunities from demographic factors are the use of technology in the field of marketing. Threatening factors are the existence of competitors from similar companies and the economic conditions of the community that affect purchasing power. Keywords: Marketing Strategy, Sales and Products of Lintang Cheese Bananas, Malang City
Action Research: Pembuatan Video Promosi Tiktok Untuk Mengoptimalkan Penjualan UMKM Kedai Kopi Lapan Cuan Hutama, Genta Arya; Rizal, Mohammad; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Promotional videos are an important thing for a company or MSME. With a good and interesting promotional video, the public can easily get information from the company or MSME. Based on the observation, Lapan Cuan Coffee Shop uses Instagram as a promotional media. However, the media used still does not contain detailed information related to the promotion of the coffee shop. This research aims to provide solutions to the problems found in the company by creating promotional videos, which will be uploaded to the TikTok application. This research is an action research (action research) involving 36 units of analysis or informants. The data collection methods used are observation, interviews, questionnaires and documentation. For data analysis, EPIC rate was used as a measure of video effectiveness. The results of the EPIC Rate analysis show that the scale range in the Empathy dimension is 4.66, in the Persuasion dimension is 4.65, in the Impact dimension is 4.6, and in the Communication dimension is 4.7. With an average EPIC rate range scale of 4.63, which means very effective. The results of this study can be concluded that making promotional videos as a media to increase sales at Lapan Cuan Coffee Shop is very effective, so that people can learn more about the coffee shop and have a positive impact on Lapan Cuan Coffee Shop. Keywords : Video; Promotion; Tiktok; Lapan Cuan Coffee Shop
Pengaruh Customer Experience, Persepsi Harga dan Kualitas Produk Terhadap Minat Beli Ulang Konsumen Pada CV Prabulinggih Probolinggo Sania, Nila Alin; Priyono, Achmad Agus; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze and explain the Influence of Customer Experience, Price Perception and Product Quality on Consumers Repurchase Intention at CV Prabulinggih Probolinggo. This research uses a quantitative approach with an associative research type. The sampling technique used is purposive sampling involving 90 respondents who have purchased Prabulinggih Probolinggo batik product. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS version 25. The research result show that simultaneously customer experience, price perception, and product quality have a significant effect on repurchase intention. Likewise, partially customer experience, price perception, and product quality have a significant effect on repurchase intention.  Keywords: Customer Experience, Price Perception, Product Quality, Repurchase Intention.
Pengaruh Media Sosial, Lingkungan, Dan Teknologi Digital Terhadap Minat Berwirausaha Dikalangan Mahasiswa FEB Unisma Mutiara, Sawidatul; Khalikussabir, Khalikussabir; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of social media, environment, and digital technology on entrepreneurial interest among students of the Faculty of Economics and Business, Universitas Islam Malang (FEB UNISMA), particularly Management students of the 2021 cohort. The development of the digital era has brought significant changes to the business world, where social media and digital technology have become key factors in supporting entrepreneurship. Additionally, the environment, including both family and university settings, plays an essential role in shaping students' entrepreneurial interest. This research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 82 respondents selected using purposive sampling. The data analysis technique employed multiple linear regression to determine the influence of each independent variable on entrepreneurial interest. The results indicate that social media significantly influences students' entrepreneurial interest by facilitating promotion, market access, and business networking. The environmental factor also has a positive impact, where family support and a conducive academic environment encourage students to start businesses. Furthermore, digital technology contributes to increasing entrepreneurial interest by providing access to business information, flexible capital opportunities, and operational efficiency. Keywords: Social Media, Environment, Digital Technology, Entrepreneurial Interest, Students 
Analisis Penerapan Marketing Mix Untuk Meningkatkan Penjualan UMKM Kerajinan Kayu UD. Rizky Rohma, Hindun Miftakhur; Mardani, Ronny Malavia; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the implementation of the marketing mix strategy in increasing sales of wooden craft UMKM. The marketing mix, which consists of product, price, place, and promotion element, plays a crucial role in determining the competitiveness and success of UMKM. This research employs a qualitative method with a descriptive approach, where data is collected through interviews, observations, and documentation. The findings indicate that a well-implemented marketing mix strategy can enhance sales volume. However, challenges remain in the promotion aspect, particularly in the utilization of digital media. Therefore, UMKM needs to improve their digital marketing strategies to reach a broader market. Keywords: Marketing mix, UMKM, marketing strategy, sales improvement.
Pengaruh Literasi Keuangan, Persepsi Kemudahan Dan Persepsi Risiko Terhadap Minat Investasi Di Platform Financial Technology (Fintech) Peer to Peer Lending (Studi Kasus pada Mahasiswa di Kota Malang) Hotijah, Hotijah; Malikah, Anik; Bastomi, Muhammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Acting as a middleman between lenders and borrowers, financial technology (Fintech) lending combines technical innovations with financial institutions to enable various financial services. The fast spread of fintech offers investors great chances to improve the efficiency of their investments. The objective of this paper is to investigate the elements influencing investment interest in peer-to-peer (P2P) fintech lending platforms: financial literacy, perceived simplicity of usage and perceived risk.    This study uses a quantitative approach using information from 150 respondents, Malang City students familiar with fintech lending services. SPSS program was used for analysis of the collected data.    Investment interest is shown to be favorably influenced by financial knowledge, perceived ease of usage, and perceived risk. Under close inspection, financial literacy has no appreciable effect on investing interest.    The results imply that students' desire to invest in fintech loan platforms is much influenced by their perceived risk and simplicity of usage. Keywords: Financial Technology, Fintech Lending, Financial Literacy, Investment Interest.
Pengaruh Digital Marketing, Electronic Word of Mouth, dan Brand Image Terhadap Purchase Decision (Studi Kasus Bebek Carok di Kota Malang) Findriani, Nisa Norma; Asiyah, Siti; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of  the Marketing Strategy of  Digital Marketing (X1), Electronic Word of Mouth (X2), and Brand Image (X3) on Purchase Decision, partially. That The research method used is a quantitative approach. The sample for this research was of 75 consumers from Bebek Carok who used Bebek Carok products in the city of Malang from a population whose exact number is unknown. Questionnaires were used as a data collection instrument, Validity Test and Reliability Test are used to measure instrument performance. Not only that, this research also uses the Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Analysis, Adjusted R Square Test, and t Test. The results of this research show that digital marketing, electronic word of mouth, and brand image partially have a positive effect and has a significant effect on purchase decisions. Keywords: Digital Marketing, Electronic Word of Mouth, Brand Image, Purchase Decision.

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