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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Handling Complaint Dalam Meningkatkan Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Wahas Catering) Wardhana, Nurani Lembut Putri; Arifin, Rois; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Increasing competition in the culinary service industry demands that companies improve service quality to create customer satisfaction and loyalty. This study aims to analyze the effect of complaint handling on customer loyalty, with customer satisfaction as an intervening variable at Wahas Catering. This study used a quantitative approach with path analysis techniques to determine the direct and indirect relationships between variables. The study sample consisted of 75 respondents, who were Wahas Catering customers who had filed complaints and made repeat purchases. The results showed that complaint handling had a positive and significant effect on customer satisfaction with a significance value of 0.017. Furthermore, complaint handling also had a significant effect on customer loyalty with a significance value of 0.021. Customer satisfaction was proven to have a significant effect on customer loyalty with a significance value of 0.000. The Sobel test showed that customer satisfaction significantly mediated the relationship between complaint handling and customer loyalty. These findings emphasize the importance of complaint handling as a primary strategy in improving the customer experience, which ultimately drives loyalty to the catering service. This study provides implications for Wahas Catering management to strengthen its complaint handling system as a strategic effort to create satisfied and loyal customers on an ongoing basis. Keywords: Handling Complaints, Customer Satisfaction, Customer Loyalty, Path Analysis, Wahas Catering
Pengaruh Media Sosial dan QRIS (Quick Response Code Indonesian Standard) Terhadap Peningkatan Penjualan UMKM di Kecamatan Dampit Kabupaten Malang Enjelita, Yayang; Priyono, Achmad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of social media and QRIS on increasing sales of Micro, Small, and Medium Enterprises in Dampit District, Malang Regency. Social media is used as a promotional tool that can reach a wider range of consumers, while QRIS facilitates non-cash transactions quickly and efficiently. The method used is a quantitative approach by distributing questionnaires to Micro, Small, and Medium Enterprises actors. The sampling technique was applied with purposive sampling, with a sample size of 75 respondents. Data analysis was carried out using multiple linear regression. The results of the simultaneous test (F test) show that the use of social media and QRIS has a positive and significant effect on increasing sales of Micro, Small, and Medium Enterprises. While the partial (t test) shows that social media and QRIS have a significant positive effect on increasing sales. This second factor helps Micro, Small, and Medium Enterprises in expanding the market and increasing consumer convenience in transactions. Keywords: Social Media, QRIS, Micro, Small, and Medium Enterprises, Sales  
Pengaruh Strategi Pemasaran Flash sale, Endorsement beauty influencer, Dan Ulasan Konsumen Terhadap Minat Beli Produk Somethinc Di Platform E- Commerce Shopee. (Studi Kasus Mahasiswa FEB Universitas Islam Malang Angkatan 2022) Yunita, Rini; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the extent to which flash sales, endorsements from beauty influencers, and consumer reviews influence product purchase interest on the Shopee e-commerce platform, with the study subjects being 2022 students of the Faculty of Economics and Business at the Islamic University of Malang. The sample size was determined using Maholtra's formula, resulting in 75 respondents. Data was collected through the distribution of questionnaires to the selected students using purposive sampling techniques. Data analysis was conducted using SPSS software. The testing methods applied included validity tests, reliability tests, normality tests, classical assumption tests, multiple linear regression analysis, F-tests, t-tests, and determination coefficient (R²) tests. The analysis results showed that the variables of flash sales, beauty influencer endorsements, and consumer reviews have a positive and significant influence on purchasing interest. Keywords: Flash sale, Endorsement beauty influencer, Consumer Reviews, and Purchase Interest. 
Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Pada Toko Dy Electronic Kangean. Sibawai, Imam Nur; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Era globalisasi seperti saat ini perkembangan dan pertumbuhan beragam bisnis terjadi di mana- mana. Jumlah merek dan produk yang beraneka ragam menjadikan persaingan pasar semakin ketat. Setiap konsumen memiliki banyak ragam pilihan produk atau merek yang mereka inginkan untuk dikonsumsi sesuai dengan kebutuhan mereka masing - masing. Hal ini menjadi sebuah tantangan bagi perusahaan utamanya manajer produksi dan pemasaran untuk bisa mengatasi masalah tersebut. Persaingan bisnis yang terjadi pada industri baik jasa ataupun barang termasuk toko DY ELECTRONIC yang mengharuskan harga dan kualitas produknya untuk dapat menyesuaikan dengan keinginan konsumen. Dikarenakan banyaknya pesaing atau kompetitor yang bergerak dalam bidang penjualan produk elektonic. Menurut (Sugiyono, 2016) mengemukakan metode penelitian merupakan cara ilmiah untuk mendapatkan data dengan tujuan dan kegunaan tertentu. Desain penelitian berfungsi untuk membantu pelaksanaan penelitian agar dapat berjalan dengan baik. Metode analisis data yang digunakan penulis dalam menganalisis masalah yang ada dengan metode analisis data deskriptif dan kuantitatif, metode ini digunakan untuk mengetahui gambaran dan pengaruh kualitas produk dan harga terhadap minat beli di toko DY ELEKTRONIC KANGEAN desa arjasa kecamatan arjasa kabupaten sumenep. Penelitian ini dilaksanakan di toko DY ELEKTRONIC KANGEAN desa arjasa kecamatan arjasa kabupaten sumenep Waktu penelitian akan dimulai pada bulan Agustus 2024 sampai dengan September akhir 2024. Teknik Pengumpulan Data Menurut (Sugiyono, 2016), Teknik pengumpulan data adalah ketetapan cara-cara yang digunakan untuk mengumpulkan data yang dapat dilakukan dalam berbagai seting,berbagai sumber, dan berbagai cara”Teknik pengumpulan data penelitian dilakukan dengan cara sebagai berikut Berdasarkan hasil penelitian diatas antara harga terhadap minat beli di toko DY ELECTRONIC KANGEAN di desa arjasa kecamatan arjasa. Diperoleh thitung 2,342 ttabel 1,984 dan mempunyai angka signifikan sebesar 0,021 0,05 berarti H0 ditolak dan Ha diterima yang menunjukkan bahwa secara parsial ada pengaruh signifikan antara harga terhadap minat beli di toko DY ELECTRONIC KANGEAN di desa arjasa kecamatan arjasa. Berdasarkan hasil penelitian yang diperoleh mengenai pengaruh kualitas produk dan harga terhadap minat beli di toko DY ELECTRONIC KANGEAN di desa arjasa kecamatan arjasa. Dari uji ANOVA (Analysis Of Varians) pada tabel di atas didapat Fhitung sebesar 10,000 sedangkan Ftabel diketahui sebesar 3,09. Berdasarkan hasil tersebut dapat diketahui bahwa tingkat signifikan sebesar 0,000 0,05 sehingga H0 ditolak dan Ha diterima. Jadi dapat disimpulkan bahwa variabel kualitas produk dan harga berpengaruh positif dan signifikan terhadap minat beli di toko DY ELECTRONIC KANGEAN di desa arjasa kecamatan arjasaKualitas produk sangat mempegaruhi keputusan pembelian, untuk itu toko DY ELECTRONIC KANGEAN di desa arjasa kecamatan arjasa agar memberikan perhatian yang lebih menarik membangun kesadaran konsumen agar dapat menarik minat beli pada produk yang ditawarkan dan memberikan penawaran pada keunggulan produk yang tidak ada atau belum ada. Dan memberikan kesan bahwa produk toko DY ELECTRONIC KANGEAN lebih unggul. Keyword : Pengaruh, Kualitas Produk Dan Harga
Pengaruh Budaya Digital, Digital Payment, Teman Sebaya, Terhadap Perilaku Konsumtif (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Vieira, Abia Do Carmo; Wahono, Budi; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Consumptive behavior among university students has increased along with the rapid development of digital technology and modern lifestyles. This study aims to analyze the influence of digital culture, digital payment, and peer groups on the consumptive behavior of students at the Islamic University of Malang. The research employed a quantitative approach using multiple linear regression analysis. Primary data were collected through a survey method by distributing questionnaires to 95 purposively selected respondents. The data were analyzed using instrument tests, normality tests, classical assumption tests, and multiple linear regression tests. The partial analysis results indicate that the digital culture variable does not have a significant effect on students' consumptive behavior. In contrast, the digital payment and peer group variables have a positive and significant influence on consumptive behavior. These findings suggest that the ease of access and convenience of digital transactions, along with social encouragement from peer groups, are the main factors influencing students' consumption behavior. Keywords: Digital Culture, Digital Payment, Peer Group, Consumptive Behavior
Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian di e-commerce Shopee di Kalangan Gen Z di Wilayah Kecamatan Bangil Mawarda, Nur Ayu; Nurhidayah, Nurhidayah; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study explores the impact of technology and the internet on shopping behaviors, particularly through platforms like Shopee. The increasing popularity of online transactions has led to changes in consumer habits, with more people preferring online shopping over traditional stores. The research focuses on whether factors such as product quality, price, and promotion influence purchasing decisions on the Shopee application in Bangil sub-district. Using an explanatory research design with a quantitative approach, the study collected data through online questionnaires distributed via angket to 105 Shopee application users in Bangil District. The findings reveal that price, product quality, and promotion collectively have a significant positive effect on purchasing decisions. However, product quality alone does not impact purchasing decisions, while both price and promotion individually influence the decisions of Shopee application users in Bangil District Keywords: Product Quality, Price, Promotion, Purchasing Decisions
Pengaruh Komitmen Organisasi, Motivasi, Lingkungan Kerja Dan Kepemimpinan Islami Terhadap Kinerja Karyawan (Studi Kasus Pada Karyawan Unisma) Sutriman, Indah Ayu; Rizal, Mohammad; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of organizational commitment, Motivation, Work Environment and Islamic Leadership on Employee Performance. Data were taken using purposive sampling from 76 respondents through a questionnaire with a Likert Scale. Data analysis was performed using multiple linear regression and hypothesis testing (F test and t test). The results showed that simultaneously, the four variables had a positive and significant effect on employee performance (significance 0.000 < 0.05). However, partially organizational commitment, Work Environment and Islamic Leadership did not have a positive and significant effect on employee performance. Significance 0.072, 0.384 and 0.165 > 0.05). Keywords: Organizational Commitment, Motivation, Work Environment, Islamic Leadership and Employee Performance. 
Penerapan Strategi Promosi Wisata Melalui Video Cinematic Untuk Meningkatkan Daya Tarik Wisatawan Pasca Pandemi Covid-19 (Studi Kasus: Pantai Teluk Asmara, Malang) Dirgabangsa, Maulana Arlando; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
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Abstract This study aims to examine the effectiveness of tourism promotion strategies through cinematic video in enhancing tourist attraction after the COVID-19 pandemic, with a case study at Teluk Asmara Beach, Malang Regency. The research uses a descriptive qualitative approach and a case study method, with data collection techniques including observation, interviews, and documentation. The results show that cinematic video promotion has a significant impact on increasing tourist visits, shaping a strong destination image, and strengthening the local community's economy. This strategy is considered highly effective in supporting the recovery of the tourism sector through digital media. Keywords: Promotion Strategy, Cinematic Video, Tourist Attraction, Digital Tourism, Post-Pandemic.
Eksplorasi Peran Konten Marketing Dalam Meningkatkan Daya Tarik Wisatawan Flora Wisata Santerra de Laponte Sari, Cindy Putri Sukma; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
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Abstract This study aims to explore the role of content marketing in enhancing the attractiveness of tourist destinations, focusing on the case of Flora Wisata Santerra de Laponte. The research is motivated by the increasing competition in the tourism industry and the necessity for managers to innovate in digital promotion strategies. Literature review suggests that content marketing is effective in building destination image and increasing tourist interest. This research employs a qualitative approach through in-depth interviews and observations involving both managers and visitors. The results indicate that content marketing strategies highlighting unique attractions, visitor experiences, and creative use of social media significantly boost visibility and tourist visits. However, challenges remain in aligning content with diverse visitor preferences and objectively measuring content effectiveness. In conclusion, relevant and adaptive content marketing can strengthen the appeal of tourist destinations, but continuous evaluation is required to maintain strategy effectiveness. This study offers practical and theoretical contributions for tourism managers in designing more market-responsive promotional strategies. Keywords: Content Marketing; Tourist Attraction; Digital Promotion Strategy; Visitor Experience; Social Media; Destination Innovation; Marketing Effectiveness.  
Pengaruh Strategi Branding Media Sosial dan Persepsi Merek terhadap Minat Beli Konsumen Masyarakat Generasi Z (Studi pada Produk Skincare Ms Glow Di Kel. Tulusrejo Kec. Lowokwaru Kota Malang) Dina, Zakiyatul Rohmah; Djaelani, Abdul Kodir; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
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Abstract This study aims analyze the influence of social media branding strategies and brand perception on Generation Z consumers' purchase intention for MS Glow skincare products in Tulusrejo Village, Lowokwaru District, Malang City. With the increasing use of social media as a marketing platform, effective branding strategies have become a key factor in attracting consumer attention and shaping a positive brand perception. Generation Z, as a digitally active group, is highly influenced by social media-based marketing content, user testimonials, and the brand image built online. This research employs a quantitative approach using a survey method through questionnaires distributed to 75 respondents who are Generation Z consumers who have purchased MS Glow products. Data analysis was conducted using multiple linear regression tests to examine the relationship between the independent variables (social media branding strategy and brand perception) and the dependent variable (purchase intention). The findings indicate that social media branding strategies and brand perception simultaneously have a significant influence on purchase intention. Partially, social media branding strategies positively impact purchase intention, with key success factors including consistent communication, customer interaction, and engaging visual content. Additionally, brand perception, which reflects quality, credibility, and trust, also contributes to increasing consumers' purchasing decisions. Thus, companies need to optimize their digital marketing strategies and maintain a strong brand image to enhance product attractiveness among Generation Z consumers. Keywords: Social Media Branding Strategy, Brand Perception, Purchase Intention, MS GLOW Skincare..

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