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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Media Sosial, Brand Image, Promosi, Live Streaming Dan Costumer Review Terhadap Keputusan Pembelian Pada Aplikasi Tiktokshop (Studi Kasus Masyarakat Kecamatan Pakis Kab Malang) Bilqis, Nurul; Arifin, Rois; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the influence of social media, brand image, promotion, live streaming, and customer reviews on purchase decisions on the TikTok Shop application. With the increasing popularity of TikTok as a digital marketplace, this research focuses on the behavior of users in Pakis District, Malang Regency. A quantitative approach was used by distributing questionnaires to 105 respondents who had previously used TikTok Shop. Data were analyzed using validity tests, reliability tests, multiple linear regression, and classical assumption tests via SPSS. The results show that all independent variables—social media, brand image, promotion, live streaming, and customer reviews—have a significant positive effect on purchase decisions both partially and simultaneously. Among them, live streaming shows the strongest influence, indicating its growing importance in shaping consumer behavior. These findings suggest that effective utilization of digital features and social proof on TikTok Shop can enhance consumer trust and increase buying interest. This research contributes to digital marketing strategies by highlighting the key factors that influence purchasing decisions in the context of social commerce platforms. Keywords: TikTok Shop, purchase decision, social media, brand image, promotion,
Pengaruh Kualitas Pelayanan, Harga, Dan Kepercayaan Terhadap Kepuasan Pelanggan Jasa Ekspedisi J&T Express Ekafianti, Firdayani; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research investigates the relationship between service quality, price, trust, and customer satisfaction in the context of J&T Express delivery services. Using a quantitative methodology with an associative framework, we surveyed 75 respondents via purposive sampling. The results of multiple linear regression analysis indicate that service quality, price, and trust simultaneously exert a significant impact on customer satisfaction. Moreover, each of these variables has a positive and significant individual effect on customer satisfaction. The study's findings offer actionable implications for the company to improve its service delivery and build trust with customers. Keywords: Service Quality, Price, Customer Trust, Customer Satisfaction
Pengaruh Beban Kerja, Motivasi Kerja, Dan Kompensasi Kerja Terhadap Produktivitas Karyawan (Studi Kasus pada Karyawan CV. Maju Djaya Beton) Chazanah, Dinda Wahyu Nur; Khalikussabir, Khalikussabir; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the effect of workload, work motivation, and work compensation on employee productivity at CV. Maju Djaya Beton, Singosari, Malang. Using a quantitative approach method with the distribution of questionnaires to all employees totaling 32 respondents using saturated sampling technique (census). The variables studied, workload, work motivation, and work compensation, are among the important factors in measuring employee productivity levels. The results of this study indicate that simultaneously, workload, work motivation, and work compensation have an effect on employee productivity. The workload is known to have a negative and insignificant effect on work motivation, while work compensation partially affects employee productivity. This study suggests that companies need to pay attention to the balance of workload, improve motivation, and provide appropriate compensation to increase employee productivity.  Keywords: Workload, Work Motivation, Work Compensation, Employee Productivity. 
Pengaruh Content Creator, Online Customer Review Dan Product Avaibility Terhadap Buying Decision (Studi Kasus pada Konsumen Brand Ventela di Kota Malang) Edi, Dhadhun Arief Sarwo; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study investigates the influence of content creators, online customer reviews, and product avaibility simultaneously and partially on purchasing decisions for Ventela brand shoes among consumers in Malang City. This study uses a quantitative approach with a survey method. Data were collected from 75 respondents who are Ventela consumers in Malang City through questionnaires distributed online. The data analysis technique used is multiple linier regression analysis. The results of the study are expected to reveal how much contribution each independent variable (content creator, online customer reviews, and product availability) has in influencing Ventela consumer purchasing decisions. The implications of this study are expected to be valuable input for Ventela companies in developing more effective and responsive marketing strategies to consumer preferences in this digital era.  Keywords:Content Creator, Online Customer Review, Product Avaibility, Buying Decision
Pengaruh Celebrity Endorsement, Flash Sale, Dan Fear Of Missing Out (FOMO) Terhadap Impulsive Buying Pada Pengguna E-Commerce (Studi Kasus Pada Generasi Z Di Kecamatan Lowokwaru) Ferdinand, Alang Ade; Hidayati, Nur; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The rapid development of e-commerce has triggered significant changes in consumer behavior, particularly among Generation Z, who are highly susceptible to various digital marketing strategies. One of the impacts of this change is an increase in impulsive purchasing tendencies influenced by digital marketing strategies such as celebrity endorsements, flash sales, and the fear of missing out (FOMO) phenomenon. This study employs a quantitative approach with an explanatory research design. A total of 105 respondents were selected using purposive sampling. Data analysis was conducted using multiple linear regression. The results indicate that celebrity endorsements and flash sales have a significant positive influence on impulsive purchasing behavior. Meanwhile, the influence of fear of missing out is negative and statistically insignificant. Among the three variables studied, celebrity endorsement emerged as the most dominant factor influencing impulsive purchasing decisions. This finding underscores the importance of celebrities in shaping perceptions and driving impulsive shopping behavior among Generation Z. Additionally, flash sales promotions should be further enhanced, and psychological aspects such as FOMO can be optimized in designing more effective promotional strategies. Keywords: Celebrity Endorsement, Flash Sale, Fear of Missing Out (FOMO), Impulsive Buying, Generasi Z, E-commerce
Pengaruh Diferensiasi Produk, Customer Experience Dan Kualitas Layanan Terhadap Loyalitas Pelanggan Pada Kedai Sayur 24 Malang Hidayat, Rahmat; Priyono, Achmad Agus; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine how "The Influence of Product Differentiation, Customer Experience and Customer Loyalty on Kedai Sayur 24 Malang" The data collection method used purposive sampling, namely sampling from the population based on certain criteria. The data analysis technique used to measure the indicators of questions on the questionnaire is the Likert scale. In this study, the data source used is primary data using the analysis and statistical tools of the IMB SPSS25 program. This study uses a data collection method with a questionnaire and the sample used in this study was 85 respondents. Data analysis methods include quantitative analysis using multiple linear regression techniques and hypothesis testing simultaneously (F test) and partially (t test). The results of this study indicate that simultaneously Product Differentiation, Customer Experience and Quality have a simultaneous influence on Customer Loyalty at Kedai Sayur 24 Malang with a significance level of 0.000 <0.05. Then, partially, the Product Differentiation variable has a significant effect on customer loyalty with a significance level of 0.004 <0.05, while Customer Experience and Service Quality partially have a positive and significant effect on Customer Loyalty with a significance level of 0.021 and 0.000 <0.05. Keywords: Differentiation Product, Customer Experience and customer Loyality on Customer Loyality.
Pengaruh Harga, Brand Trust, dan Kualitas Pelayanan terhadap Keputusan Pembelian Menggunakan Jasa Pengiriman Shopee Xpress (Studi pada Masyarakat Kota Malang) Dhafa, Genta Mulya; Asiyah, Siti; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the influence of price, brand trust, and service quality on purchasing decisions using Shopee Xpress delivery services. The research method used was quantitative with a descriptive approach. Data were collected through questionnaires from 85 respondents from Malang City. Analysis was conducted using multiple linear regression. The results showed that price, brand trust, and service quality simultaneously had a significant influence on purchasing decisions. Partially, each variable also had a positive and significant influence on purchasing decisions. These findings suggest that companies need to maintain service quality, strengthen brand trust, and maintain a competitive pricing strategy. Keywords: Price, Brand Trust, Service Quality, Purchasing Decisions, Shopee Xpress
Peran Kepercayaan Dalam Memediasi Service Quality dan Price Terhadap Keputusan Pembelian Konsumen Noviana, Nining; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to instill the role of consumer trust as a mediating variable in the relationship between service quality and price on purchasing decisions at TW Café & Eatery Malang. In facing increasingly tight competition in the coffee shop business, business actors need to improve shared services, set competitive prices, and build customer trust. This study uses a quantitative approach with a purposive sampling technique on 95 customers, and is analyzed using the Partial Least Squares (PLS) method through SmartPLS 4 software. The results of the analysis show that service quality has a significant effect on purchasing decisions through consumer trust, while price does not provide a significant effect through the trust variable. Therefore, it can be concluded that consumer trust is an effective mediator in the relationship between service quality and purchasing decisions, but has no effect in relation to price. Keywords: Trust, Service Quality, Price, Purchase Decision
Pengaruh Social Media Marketing, Content Creator, Dan Brand Awareness Terhadap Keputusan Pembelian Di Selak Kopi (Studi Kasus Generasi Z) Liwa, Shochibul; Wahono, Budi; Wahyuningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract With an emphasis on Generation Z, this study attempts to examine how TikTok Social media marketing, Content creators, and Brand awareness affect consumers' decisions to buy at Selak Kopi.  The study uses a survey-based quantitative methodology.  Questionnaires were given to Selak Kopi's Generation Z customers in order to gather data.  Multiple linear regression was used to examine the connection between independent and dependent variables in the data.  The findings show that Brand awareness, Content creators, and TikTok Social media marketing have a big impact on consumers' decisions to buy.  These results demonstrate that TikTok and the role of Content creators in digital marketing strategies can increase Brand awareness and influence Generation Z's purchasing decisions. Keywords: Social media marketing, TikTok, Content creator, Brand awareness, Purchasing Decisions, Generation Z
Pengaruh Pemasaran Hijau Dan Pengetahuan Produk Terhadap Niat Beli Dengan Persepsi Harga Sebagai Variabel Mediasi Pada Motor Listrik Honda EM1 e: (Studi pada Generasi Z di Indonesia) Wiratama, Aryasena Reyhan; Basalamah, Muhammad Ridwan; Efendi, Erfan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine whether purchase intention can be influenced by green marketing and product knowledge while being mediated by price perception. The research method used is a quantitative approach. This study utilizes a cross-sectional method and Structural Equation Modelling (SEM) to test the proposed research model. Eighty Gen Z who live in Indonesia and have the intention to buy Honda Em1 e: are being used as a sample for this research. The hypothesis was tested using descriptive statistical analysis, instrument testing, structural model testing, and hypothesis testing using the SmartPLS 4. The result of this study indicates that green marketing has a positive and significant influence on price perception and purchase intention, product knowledge has a positive and significant influence on price perception and purchase intention, price perception has negative and insignificant influence on purchase intention, green marketing has negative and insignificant influence on purchase intention through price perception, and product knowledge has negative and insignificant influence on purchase intention through price perception. The study provides practical insight for marketing and product managers to utilize green marketing, product knowledge, and price perception to enhance the consumers’ purchase intention.  Keywords: Purchase Intention, Price Perception, Green Marketing, Product Knowledge, Electric Vehicle.

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