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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Harga, Kualitas Pelayanan, Dan E-Promotion Terhadap Minat Beli Pengguna Aplikasi Shopee (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang) Pramana, Adham Putra; Widarko, Agus; Rizal, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study is aimed at FEB students, Islamic University of Malang. The type of research using a quantitative approach is the research used. The purpose of this study is to determine how much Price, Service Quality, e-Promotion on Consumer Purchase Interest. The independent variables used are Price, Service quality, e-Promotion, Consumer Purchase Interest is the dependent variable. The sample of this study consisted of 90 respondents who were consumers aged 19-24 years, FEB students, Islamic University of Malang who had or who often made purchases. Using a questionnaire as a data collection tool. Instrument test, Using the SPSS computer program, the data were analyzed using multiple linear regression analysis, traditional assumption test, determination test, f test, and t test. The findings of this study indicate that pricing has a major impact on consumer Purchase Interest, Service Quality, and e-promotion all have a significant impact on consumer purchase interest. price, service level, and Consumer Purchase Interest are influenced by e-Promotion simultaneously. Keywords: Workload, Work Environment and Employee Turnover Intention.
Pengaruh Kepercayaan, Rating Pelanggan, dan Ulasan Pelanggan Terhadap Keputusan Pembelian Produk Parfum HMNS Pada E-commerce Shopee (Studi Kasus pada Mahasiswa Universitas Islam Malang) Akbar, M. Ananda Fajar; Mawardi, Muhammad Cholid; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of this study is to examine the individual and combined effects of trust, customer ratings, and customer reviews on consumers' purchasing decisions. The research population consists of students from the Islamic University of Malang who have previously purchased HMNS perfume products. A total of 80 respondents were selected as the sample, with the sample size determined using the Hair formula due to the unknown exact population size. This research employs a quantitative approach, and the data were analyzed using SPSS software. The findings indicate that trust, customer ratings, and customer reviews collectively have a significant influence on purchasing decisions. Furthermore, each of these variables also has a partial influence on consumer purchasing behavior. Keywords: Trust, Customer Ratings, Customer Reviews, Purchase Decisions
Pengaruh Social Media Marketing TitTok, Brand Awareness, Harga dan Promosi Terhadap Keputusan Pembelian skincare made in Indonesia di Timor-Leste Sanches, Olandina de Jesus; Susyanti, Jeni; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Digital technology and social media, especially TikTok, have changed the way people buy skincare products. This study looks at how TikTok marketing, brand awareness, price, and promotions affect the buying choices of Gen Z Indonesians in Timor-Leste for skincare products. The research used a survey with 112 people from Gen Z who had either watched or bought Indonesian skincare products on TikTok. They used SPSS to do multiple linear regression analysis. The results showed that all four factors—TikTok marketing, brand awareness, price, and promotions—positively and significantly influence purchasing decisions. The findings highlight the need for creative TikTok campaigns, good brand awareness, fair pricing, and appealing promotions to attract young consumers in global markets.  Keywords: Social Media Marketing, Brand Awareness, Price, Promotion, Purchasing Decisions 
Pengaruh Motivasi, Kepemimpinan Dan Budaya Organisasi Terhadap Loyalitas Anggoota Himpunan Pengusaha Muda Di Kota Malang Mufticha, Mufticha; Khalikussabir, Khalikussabir; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of motivation, leadership, and organizational culture on the loyalty of members of the Indonesian Young Entrepreneurs Association (HIPMI) in Malang City. The research background is based on the crucial role of member loyalty in supporting organizational growth and sustainability, especially in the MSME sector, which is the backbone of the regional economy. This research uses a quantitative approach with a survey method among HIPMI Malang City members. Data were collected through questionnaires and analyzed using multiple linear regression to examine the simultaneous and partial effects of the independent variables on member loyalty. The results show that motivation, leadership, and organizational culture simultaneously have a significant effect on member loyalty. Partially, all three variables also make a positive contribution to loyalty. These findings emphasize the importance of synergy between motivation, leadership, and organizational culture in building member loyalty, which in turn can enhance organizational performance and competitiveness. This research provides practical implications for organizational management to strengthen these aspects to maintain and improve member loyalty.  Keywords: Motivation, Leadership, Organizational culture, Member loyalty, HIPMI, MSMEs.
Pengaruh Strategi Pemasaran Berbasis Flash Sale, Promosi Penjualan, Online Customer Review Dan Gratis Ongkos Kirim Terhadap Minat Beli Di E-Commerce Tiktok Shop (Studi Kasus Pada Generasi Z Kecamatan Lowokwaru Kota Malang) Siba, Fadila Hasna; Asiyah, Siti; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to determine how the simulthaneous and partial influence of Flash Sale, Sales Promotion, Online Customer Review, and Free Shipping on purchase interest in Tiktok Shop E-commerce on Generation Z in Lowokwaru District, Malang City. The type of research used in this study is Quantitative with the Explonatory Reseacrh approach method. The type of population to be studied is unlimited, because the researcher does not know the exact number of Generation Z consumers who make purchases on Tikrom Shop E-commerce. Sampling was carried out using the purposive sampling method using the Maholtra formula 22 x 5 = 110 respondents. Data collection in this study throught questionnaires distributed to all Generation Z in Lowokwaru District, Malang City which is the location of this study. The analysis tool uses SPSS 26. Flash Sale, Sales Promotion, Online Customer Review, and Free Shipping have a simultaneous effect on Purchase Interest. Flash Sale has a significant effect on Purchase Interest, Sales Promotion has a significant effect on Purchase Interest, Online Customer Review has a significant effect on Purchase Interest, Free Shipping has a significant effect on Purchase Interest.  Keywords: Flash Sale, Sales Promotion, Online Customer Review, and Free Shipping.
Pengaruh Kompetensi, Motivasi Kerja, dan Kepuasan Kerja Terhadap Produktivitas Kerja Pegawai Kantor Badan Pertanahan Nasional Kabupaten Sampang Hatami, Muhammad; Salim, Muhammad Agus; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Work productivity reflects the effectiveness and efficiency of human resource performance. This study analyzes the impact of competence, work motivation, and job satisfaction on employee productivity at the Badan Pertanahan Nasional (BPN) Office in Kabupaten Sampang, driven by a decline in productivity marked by tardiness and low initiative. Using a quantitative explanatory design, data were collected from 34 employees through questionnaires and analyzed using multiple linear regression with simultaneous and partial hypothesis testing.The results indicate that competence, motivation, and job satisfaction together significantly affect productivity, but only competence has a partial significant impact. Competence covering knowledge, skills, and attitude supports task performance. Although motivation and satisfaction contribute to a positive work environment, they show no direct effect. These findings emphasize the need for holistic HR management focused on competence development and employee well-being to enhance productivity and service quality. Keywords: Competence, Work Motivation, Job Satisfaction, Work Productivity, Human Resources. 
Pengaruh Brand Image Terhadap Loyalitas Pelanggan Melalui Kepuasan Konsumen (Studi Kasus Toko Sembako H. Kastari Putra) Nisak, Iif Hilyatun; Hidayati, Nur; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Brand Image on customer loyalty through customer satisfaction at H. Kastari Putra Grocery Store in Jombang Regency. The background of this research is based on the importance of building and maintaining customer loyalty in the face of increasingly intense competition in the grocery retail business. Brand Image is considered a key factor that shapes customer perceptions, which ultimately affects their satisfaction and loyalty. This research uses a quantitative method by collecting data through questionnaires distributed to customers of H. Kastari Putra Grocery Store. Data analysis is conducted using statistical methods to examine the relationship between brand image, customer satisfaction, and customer loyalty. The results of this research are expected to provide theoretical contributions to the development of marketing management science, particularly regarding the role of Brand Image and customer satisfaction in building customer loyalty in the grocery retail sector. Practically, the findings of this study offer strategic recommendations for store owners and other retail business actors to enhance Brand Image and customer satisfaction in order to create sustainable customer loyalty. Keyword: Brand Image, Customer Loyalty, Customer Satisfaction
Peran Usaha Mikro, Kecil, Dan Menengah (UMKM) Kerajinan Kendang Dalam Meningkatkan Kesejahteraan Masyarakat Sentul ( Studi Kasus Masyarakat Di Desa Santren Kelurahan Sentul Kecamatan Kepanjenkidul Kota Blitar ) Hidayatulloh, Habib; Wahono, Budi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The role of micro, small and medium enterprises (UMKM) to Indonesia’s economy is evident in several aspects: (1) they save as key actors across various economic sectors, (2) they represent the largest source of employment, (3) they play a vital role in fostering local economic growth and empowering communities, (4) they help generate new market opportunities and drive innovation, and (5) they support the nation’s balance of payments through their involvement in export activities. One of the largest UMKM and a mainstay industry is the Kendang UMKM in Sentul Village, Blitar City. The purpose of this study was to determine the role of the Kendang UMKM in Sentul on the welfare of the people of Sentul Village, Kepanjenkidul District, Blitar City. Based on the results of observations and interviews, it can be concluded that the decline in UMKM turnover in Kepanjenkidul District was due to the pandemic factor so that demand from overseas markets was hampered. There are three indicators that have been chosen to determine the role of the Kendang UMKM in improving the welfare of the people in Sentul Village. First, the equalization of the level of the economy of the common people. The second indicator is the reduction in poverty levels. The third indicator is the decreasing number of unemployed. Keywords: UMKM, Kendang, Blitar, Economy
Pengaruh Gaya Kepemimpinan Transformasional, Lingkungan Kerja, Dan Pengembangan Sumber Daya Manusia Terhadap Kinerja Karyawan BUMdes Mitulungi Desa Tulungrejo Amalia, Dian; Khalikussabir, Khalikussabir; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstact This study aims to analyze the influence of transformational leadership style, work environment, and human resource development on employee performance at BUMdes Mitulungi in Tulungrejo Village. Aquantitative approach was used, with survey data collected via questionnaires distributed to 37 respondents, comprising all BUMdes employees. Data were analyzed using multiple linear regression to examine both simultaneous and partial effects of each independent variable on employee performance. The results indicate that transformational leadership, work environment, and human resource development simultaneously have a positive and significant impact on employee performance. Individually, each variable also shows a significant influence on performance improvement. These findings highlight the importance of leadership, a supportive work environment, and continuous HR development in enhancing productivity and organizational effectiveness at BUMdes Keywords: Transformational Leadership Style, Work Environment, Human Resource Development, Employee Performance, BUMdes
Pengaruh Media Sosial, Influencer Marketing, Dan Flash Sale Terhadap Keputusan Pembelian Brand Eiger ( Studi Kasus Pada Konsumen Brand Eiger Di Kota Malang) Rahananda, Salma Regita; Asiyah, Siti; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract This study aims to analyze the influence of social media, influencer marketing, and flash sales on purchasing decisions of the Eiger brand in Malang City. The background of this research is based on the rapid growth of digital marketing, the rising use of social media, and the trend of using influencers and flash sales as key strategies in promoting local brands. This research employed a quantitative approach using purposive sampling, with data collected through questionnaires from 125 respondents who are consumers of the Eiger brand in Malang. Data were analyzed using multiple linear regression. The results show that social media, influencer marketing, and flash sales simultaneously have a significant effect on purchasing decisions. Partially, social media and influencer marketing have a significant effect, while flash sales show a more moderate influence. The study concludes that the combination of these three digital marketing strategies can be an effective approach in enhancing consumer purchase decisions, especially in the urban youth market. Keywords: Social Media, Influencer Marketing, Flash Sale, Purchase Decision, Eiger Brand

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