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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan, Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Pada Yellow Mart Sidorahayu, Kabupaten Malang) Zulfrilanita, Amanda Zafirah; Wahono, Budi; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of price, product quality, service quality, and product variety on consumer purchasing decisions at Yellow Mart Sidorahayu, Malang Regency. The research employs a quantitative approach with descriptive and associative methods. The population consists of Yellow Mart consumers residing in Sidorahayu, with a total sample of 120 respondents determined using purposive sampling techniques. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results show that all independent variables (price, product quality, service quality, and product variety) have a positive and significant effect on purchasing decisions. These findings indicate that appropriate pricing strategies, good product quality, adequate service, and a diverse product variety can enhance consumer purchasing decisions. Keywords: Price, Product Quality, Service Quality, Product Variety, Purchasing Decision
Pengaruh Brand Image, Brand Awareness, Dan Brand Loyalty Terhadap Purchase Decision Produk Smartphone Iphone 15 (Studi Pada Konsumen Iphone 15 Di Kota Malang) Cahyani, Berliana Regita; Farida, Eka; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The rapid development of communication technology has driven increasing public demand for smartphone, including premium products such as the iPhone 15. In the midst of competition in the smartphone industry, a product’s success in attracting consumer interest depends not only on the quality of its technology, but also on the strength of its brand image, brand awareness, and brand loyalty from its consumers. This research aims to analyze the effect of brand image, brand awareness, and brand loyalty on purchase decisions for iPhone 15 smartphone products in Malang City. The method used in this research is quantitative with an explanatory research approach. Data obtained through distributing questionnaires to 80 respondents who are iPhone 15 consumers in Malang City. The technique used is multiple linear regression analysis with the help of SPSS software. The results showed that both individually and simultaneously, the variables brand image, brand awareness, and brand loyalty had a positive and significant effect on the purchase decision of the iPhone 15 smartphone. These findings indicate that the company's efforts to build a strong brand image, increase brand awareness, and maintain brand loyalty can encourage the purchase decision of iPhone 15 smartphone products. Keywords : Brand Image, Brand Awareness, Brand Loyalty, Purchase Decision.
Pengaruh Kualitas Produk, Influencer Dan Iklan Media Tiktok Terhadap Minat Pembelian Produk Skincare Somethinc Di Kota Malang Aisyah, Erika Nadilah Nur Mustamilatul; Basalamah, Muhammad Ridwan; Amin, Muh Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study seeks to assess the impact of product quality, influencers, and TikTok media marketing on the purchasing interest in Somethinc skincare products within Malang City. This research employs a quantitative methodology utilizing an explanatory research design. The study sample comprised 125 respondents chosen by purposive sampling. The employed data analysis method is multiple linear regression. The findings of the study indicate that product quality, influencers, and advertisements on TikTok collectively have a positive and substantial impact on purchase intention. Each of the factors—product quality, influencers, and TikTok media advertisements—individually contributes positively and significantly to the purchase intention for Somethinc skincare products. Keywords: Purchase Intent, Product Quality, Influencer, TikTok Media Ads, Somethinc
Pengaruh Kelengkapan Produk, Harga Dan Merek Terhadap Keputusan Pembelian Produk H&M (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Faruq, Muhammad; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims examine and explain the impact of product completeness, price and brand on purchasing decisions of h&m produkct. This quantitative research employ the maholtra formula, tested using multiple steps in spss. The results indicate that product complenteness, price and brand have partial and simultaneous effects on purchasing decisions. Keywords: Product Completeness, Price Brand, Purchasing Decision.
Analisis Pengaruh Orientasi Pasar, Inovasi Produk, Dan Digital Marketing Terhadap Kinerja Pemasaran (Studi Kasus pada UMKM diwilayah Kecamatan Gucialit Kabupaten Lumajang) Assidiqi, Ahmad Hasbi; Malikah, Anik; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to analyze the influence of market orientation, product innovation, and digital marketing on the marketing performance of MSMEs in Gucialit District, Lumajang Regency. The research method used is quantitative with an explanatory research approach. Data were collected through questionnaires distributed to 60 culinary MSMEs in Gucialit District that have implemented product innovation and used social media in their marketing. Data analysis was conducted using multiple linear regression. The results show that market orientation has a significant positive effect on MSME marketing performance, with MSMEs with high marketing performance more likely to use market orientation strategies. Product innovation also has a significant positive effect. Furthermore, digital marketing contributes significantly to marketing performance, meaning that the higher the use of social media in marketing, the higher the marketing performance. These results provide implications for the importance of improving MSME marketing performance and the need for support from government agencies to improve product innovation and digital marketing. Keywords: Marketing Performance, MSMEs, Market Orientation, Product Innovation, Digital Marketing, Social Media, Multiple Linear Regression.
Pengaruh Merek, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Eiger (Studi Kasus Pada Generasi Z Di Kecamatan Lowokwaru) Kurniawan, Hendri; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of brand, product quality and promotion on purchasing decisions for Eiger products. The population used in this study is generation Z in Lowokwaru District who have purchased Eiger products. This type of research is quantitative research with a causal associative method. The sampling technique uses non-probability with the method used purposive sampling, the determination of the number of samples is obtained using the Hair et al. formula, so that 105 respondents are obtained. The analysis method used is multiple linear regression in the SPSS program. The results of this study indicate that brand, product quality and promotion have a positive and significant effect on purchasing decisions for Eiger products. This shows that if Eiger products improve and maintain the brand, product quality and promotion, the buyer's decision to purchase Eiger products will increase. Keywords: Brand, product quality, promotion, buying decision
Pengaruh Rasio Keuangan Terhadap Financial Distress (Studi Kasus Perusahaan Manufaktur Sub Sektor Makanan dan Minuman Yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2021 -2023) Rachman, Fahmia Nur Fitria; Mardani, Ronny Malavia; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Financial distress is a condition in which a company experiences a financial crisis and is unable to meet its obligations. This condition is characterized by a significant decline in profits, fixed assets, and other financial indicators over several periods, which often serve as early indicators of bankruptcy. The purpose of this study is to determine the effect of liquidity, profitability, leverage, activity, and sales growth on financial distress. The method used in this study is purposive sampling with predetermined criteria. The sample size used was 108 manufacturing companies in the food and beverage sub-sector, in accordance with the established criteria. In this study, the research method used was quantitative with secondary data collection. Secondary data was obtained from the annual financial reports of manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) during the period 2021–2023. The data analysis technique used was multiple linear regression analysis with the program used being Eviews12. Based on the results of this study, it can be concluded that liquidity, profitability, leverage, and activity ratios have a significant effect on financial distress. The sales growth ratio has no effect on financial distress. Keywords: Financial Distress, Liquidity, Profitability, Leverage, Activity, Sales Growth
Pengaruh Entrepreneurial Mindset Dan Kreativitas Pengusaha Melalui Implementasi Teknologi Terhadap Keberlanjutan Usaha (Studi Kasus Mitra Usaha Putra Ardana Farm Malang) Ardana, Erico Janu; Khalikussabir, Khalikussabir; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of entrepreneurial mindset and creativity on business sustainability among Putra Ardana Farm Malang business partners. The application of entrepreneurial mindset and creativity in each individual is proven to be beneficial in maintaining and developing business sustainability. The research method used in this study was a quantitative approach, with data collection techniques in the form of printed questionnaires distributed to 45 Putra Ardana Farm business partners. The results of this study indicate that entrepreneurial mindset has a positive and significant effect on technology adoption and business termination. Creativity has a positive and significant effect on technology adoption but not on business termination. Furthermore, technology implementation does not mediate the relationship between entrepreneurial mindset and business interest or creativity on business desire. The implications of this study explain that Putra Ardana Farm needs to continue developing entrepreneurial mindsets and creativity for its partners to create more sustainable businesses. Keywords: Entrepreneurial Mindset, Creativity, Technology Implementation, Business Sustainability, Putra Ardana Farm
Pengaruh Promosi Media Sosial Terhadap Keputusan Pembelian Produk Kosmetik Daviena Dengan Brand Image Sebagai Variabel Intervening (Studi Kasus Pada Mahasiswa FEB Unisma) Isnulsari, Melly; Hidayati, Nur; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to determine the effect of Social Media Promotion on Purchasing Decisions for Daviena Cosmetic Products through Brand Image as an intervening variable. Data was collected using purposive sampling from 95 respondents through questionnaires with a Likert Scale. Data analysis was performed using path analysis, Sobel test, and hypothesis testing (t-test) with the IBM SPSS 25 program. The results showed that partially, Social Media Promotion had a positive and significant effect on Purchasing Decisions (significance 0.000 < 0.05), Brand Image had no effect on Purchasing Decisions (significance 0.323 > 0.05), and Social Media Promotion had a positive and significant effect on Brand Image (significance 0.000 < 0.05). Meanwhile, from the Sobel test results, Brand Image was not able to mediate between the Social Media Promotion and Purchasing Decision variables (Two-tailed probability value 0.32212151 > 0.05). Keywords: Social Media Promotion, Purchasing Decisions, Brand Image, Intervening Variable
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Suasana Toko Terhadap Keputusan Pembelian Konsumen Pada Toko Cahaya Bulan Di Malang Alistin, Dita Putri; Salim, Muhammad Agus; Rizal, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to examine  the influence of service quality, product quality, and store atmosphere on consumer purchasing decisions at Cahaya Bulan building materials store in Malang. The method used is descriptive research analysis with quantitative data. The sample in this study consisted of 100 respondents, selected using purposive sampling technique. The results indicate that service quality, product quality, and store atmosphere have a significant influence on purchasing decisions. Service quality significantly affects purchasing decisions. Product quality significantly affects purchasing decisions. Store atmosphere significantly affects purchasingidecisions.  Keywords: Service Quality, Product Quality, Store Atmosphere, Purchasing Decisions

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