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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Analisis Electronic Word Of Mouth (eWOM) Terhadap Brand Image, Brand Trust, dan Minat Beli Pada Smartphone iPhone (Studi Pada Mahasiswa Prodi Manajemen FEB UNISMA Angkatan 2018) Wahyu Setiaji; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 13 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to examine and explain the effect of electronic word of mouth, on interest in buying Smartphone Iphones which is mediated by brand image, and brand trust, both direct and indirect influences study FEB Unisma students. This research is an explanatory research type with a quantitative approach. The method used is study the Preacher & Hayes approach, which is the recommended method using the bootstrapping technique.. The sampling technique used the formula from Malhotra with the calculation results of 80 samples. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, path analysis. The results in this study indicate that the eWOM variable has a direct effect on the brand image and brand trust of the Iphone Smartphone. However, eWOM does not directly affect buying interest. Although the indirect effect or mediation effect is said to be proven if there is a direct relationship between the eWOM variable on buying interest, but based on the results in this study there is no direct relationship between eWOM and buying interest, it can be concluded that there is an indirect relationship between eWOM and buying interest. through brand image and brand trust, it is indicated that there is no mediating effect. Keywords: electronic word of mouth, brand image, brand trust, and purchase intention
Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Menggunakan Jasa Fotography (Studi Kasus Kevan Photography) Mukhammad Nurul Huda; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe purpose of this study was to determine and analyze the effect of promotion, price, service quality on purchasing decisions. Primary data collection using questionnaires and secondary data collection using a survey of consumers who visited Kevan Photography, Pasuruan. there were 72 consumers as a population. using purposive sampling technique with criteria.The results in this study indicate that there is a simultaneous effect of promotion on purchasing decisions, price affects purchasing decisions, service quality affects purchasing decisions Keywords: Promotion, Price, Service Quality and Purchase Decision
Pengaruh Celebrity Endorser, Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Produk MS Glow (Pada Mahasiswa FEB Prodi Manajemen Universitas Islam Malang) Silvia Ayu Wulandari; Siti Asiyah; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to describe celebrity endorsers, promotions, product quality, purchasing decisions and influence the influence of celebrity endorsers, promotions and product quality on purchasing decisions for MS Glow products. This study used an explanatory research method with a quantitative approach and the data collection method in this study was carried out by distributing online questionnaires using snowball sampling. The sample used in this research was 60 students from the Faculty of Business Economics, Islamic University of Malang, class of 2019 from the Management Study Program. Data analysis used validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear analysis, F test (simultaneous), t test (partial), and coefficient of determination test (adjusted R2). The results of this study indicate that simultaneously the variables celebrity endorser, promotion and product quality have a positive effect, partially celebrity endorser has a positive and not significant effect, promotion has a positive and insignificant effect, while product quality has a positive and significant effect on purchasing decisions. on purchasing decisions This study uses a type of quantitative research. Keywords: Celebrity Endorser, Promotion, Product Quality, Purchasing Decisions 
ANALISIS PENGARUH PROFITABILITAS, LEVERAGE, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN (Studi Pada Perusahaan Pertambangan Yang Terdaftar Di Bursa Efek Indonesia Tahun 2012- 2015) Hendra Bagus Yulipratama; Ronny Malavia Mardani
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 01 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT The purpose of this research is to know the Influence of Profitability, Leverage, Company Size To Company Value. The sample in this research is a mining company listed on the Indonesia Stock Exchange listed on the stock exchanges of Indonesia 2012-2015 purposive sampling. Technique of data analysis in this research use multiple regression analysis. Dependent variable in this research is firm value and independent variable is profitability, leverage, and company size The result of research show that profitability and leverage have an effect on company value, while firm size does not have an effect on company value. For further research is expected to add to the category of the company used as sample research, and add other variables that may affect the value of the company. Keywords : Profitability, Leverage, Company Size, Corporate Value.
ANALISIS COMMON SIZE STATEMENT DAN RASIO KEUANGAN UNTUK MENILAI KINERJA KEUANGAN SEKTOR INDUSTRI ROKOK YANG TERCATAT DI BEI (PERIODE TAHUN 2015-2017) Nihayah Saefil Ikhsan; ronny Malavia Mardani; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 08. No. 02. Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThe aim of this study was to analyze and to describe the common size and financial ratio analysis of financial performance of cigarette companies listed on the Indonesia Stock Exchange. Population in this study. The population in this study were cigarette companies listed on the IDX for the period 31 December from 2015-2017. This research technique uses judgment sampling because the sample used in this study with the criteria of the company provides complete financial statements for the period 31 December from 2015-2017. The source of this research data is in the form of annual data contained in the financial statements of cigarette industry companies for the period 2015-2017 obtained from the official website of the Indonesia Stock Exchange www.idx.co.id The analytical method used in this study is descriptive with a quantitative approach in the form of.The results of the study show that: Common Size Balance analysis which has not much different analysis results is PT. Gudang Garam Tbk and PT. Wismilak Inti Makmur Tbk. For Analysis of Common Size Profit and Loss shows that PT. Gudang Garam Tbk, a company that dominates more than the other three companies. While financial ratio analysis (1) Liquidity in all four companies is dominated by PT. Wismilak Inti Makmur Tbk which (2) Profitability is dominated by PT. Gudang Garam Tbk where it has fluctuations with increasing returns (3) Activities at the results of this ratio are dominated by PT. Gudang Garam Tbk which is more stable and more effective, (4) Solvability from the results of the study shows that the performance of PT Gudang Garam Tbk is better.Keywords: Common Size Analysis, Financial Ratio and Financial Performance
PENGARUH KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP ELECTRONIC WORD OF MOUTH (E-WOM) PADA FASHION ONLINE SHOP JOYISM DI INSTRAGRAM Lukluk’ Atul Bahiroh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT               This study aims to determine the Effect of Product Quality and Customer Satisfaction on Electronic Word Of Mouth (E-Wom) on Joyism Fashion Online Shop in Instragram. The population in this study took from data obtained from Joyism Malang online shop customers in April-May. Sampling in this study was 92 respondents. The analytical method used is purposive sampling technique. The results in this study indicate that product quality variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth). It can be seen that the calculated value is 9,791 with a significant value of 0,000. Product quality variables have a positive and significant effect on customer satisfaction that the t-count value is 2.955 with a significant value of 0,000. Customer satisfaction variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth) that the t-count value is 4.211 with a significant value of 0.000. Customer satisfaction variable (Z) can mediate between product quality variables (X) against E-WOM (Y) showing the results of one-tailed probability or probability on product quality 0.00377462 <0.05.  Keyword: Product Quality, Electronic Word Of Mouth (E-WOM), Customer Satisfaction 
Pengaruh Return On Asset (ROA), Return On Equity (ROE) terhadap Pertumbuhan Laba dengan Good Corporate Governance Sebagai Variabel Pemoderasi (Studi Perusahaan Food and Beverages yang terdaftar di BEI Periode Tahun 2015-2018) Novita Wulan Dari; Budi Wahono; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract It was a quantitative type of study, by utilizing a secondary data such as the company annual financial reports. There were 11 companies became the samples of this company food and beverages in Indonesia listed in the Indonesian Stock Exchane, which were determined based on the purposive sampling technique during the periode of 4 years from 2015 until 2018. The results indicated that (1) the return on asset had an effect negatif on the growth profits but the return on equity had an effect positif on the growth profits, (2) the good corporate governance not could modernize return on asset and return on equity on the growth profits to a negative direction.Keywords: Return On Asset, Return On Equity, Good Corporate Governance, Growth Profits.
PENGARUH KECERDASAN INTELEKTUAL, KECERDASAN EMOSIONAL DAN KECERDASAN SPIRITUAL TERHADAP KINERJA DOSEN (Pada Universitas Islam Maulana Malik Ibrahim Malang) Silvia Zahrotul Badiah; Hadi Sunaryo; pardiman pardiman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 11 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT The purpose of this study was to determine the effect of intellectual intelligence, emosional intelligence, and spiritual intellegenceon the performance of lecturers at the state University of Maulana Malik Ibrahim in this study the sample was taken as many as 102 respondents who where PNS permanent lecturers. The method of analiysis used in this study is teh method of multiple linier regression analysis with hypoyhesis testing using teh F test and t test. The results of this study incicate the intellectual intellegence, emotional intellegence, and spiritual intellegence have a significant or joint effect (simultan) on the performance of lecturers. Key word : intellectual intellegence, emotional intellegence, and spiritual intellegence.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Kedai Pesen Kopi Di Kota Malang) Mirza Rosnita; Agus Widarko; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe culture of drinking coffee in Indonesia has been developing for a long time, since the first time the forced cultivation system was initiated by the Dutch government, at first drinking coffee was a habit practiced by the Dutch government, along with its development the Indonesian people began to like to drink coffee.This study aims to determine the direct effect of price, promotion and brand image on purchasing decisions and brand image as an intervening variable. The population used in this study are people in Malang City who still subscribe to or who have visited the Pesen Kopi Shop in Malang City. The sampling method used was purposive sampling, which was taken with certain criteria, namely 107 respondents. Using path analysis, and the research results show that price and promotion have a direct effect on brand image, price has no effect on purchasing decisions, promotions have a direct effect on decisions and brand image variables are able to mediate prices and promotions on purchasing decisions. Keywords : price, promotion, brand image and purchase decision
Pengaruh Viral Marketing, Online Marketing, Dan Lifestyle Terhadap Buying Decision (Studi Kasus pada Mahasiswa FEB UNISMA Angkatan 2017 yang Membeli Sepatu Converse) Faisol Faisol; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 02 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of viral marketing, online marketing, and lifestyle on buying decisions. The independent variables in this study are viral marketing, online marketing, and lifestyle. While the dependent variable is the buying decision. This type of research is quantitative research, because the primary data with data collection methods is in the form of a questionnaire via google form. The population in this study were customers from FEB UNISMA students batch 2017 who had bought Converse shoes. The data collection technique was carried out using Lemeshow's theoretical technique. Based on this method the number of samples used is 96 respondents. The hypothesis was tested using descriptive statistical analysis, instrument testing, normality test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that viral marketing variables affect buying decisions, online marketing variables affect buying decisions, and lifestyle influences buying decisions. Keywords: Viral Marketing, Online Marketing, Lifestyle, Buying Decision

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