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The Eastasouth Management and Business
Published by Eastasouth Institute
ISSN : 29857120     EISSN : 29633591     DOI : https://doi.org/10.58812/esmb
Core Subject : Science,
Decision Sciences, Operations Research & Management
ESMB - The Eastasouth Management and Business is a peer-reviewed journal and open access three times a year (March, July and November) published by Eastasouth Institute. ESMB aims to publish articles in the field of Strategic management, Operations management, Marketing and Sales, Supply chain and logistics, Human resource management, Leadership, and organization management, International business, Sustainable business, Information technology management, Risk and security management, Business ethics and corporate social responsibility. ESMB accepts manuscripts of both quantitative and qualitative research. ESMB publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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The Role of Bitcoin Halving in Influencing the Dynamics of Bitcoin Trends in 2012-2025 Pratama, Rico Aji; Suripto, Suripto; Harori, M. Iqbal
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.575

Abstract

This study aims to analyze the influence of Bitcoin Halving on the dynamics of Bitcoin price trends during the period 2012 to 2025. Using a descriptive quantitative approach, data is obtained through documentation of Bitcoin's historical price from various reliable sources. The sample was determined by purposive sample in the period before and after the halving in 2012, 2016, 2020, and 2024. The analysis was conducted using the Moving Average Convergence Divergence (MACD) indicator to observe trend change patterns. The results show that any halving event is generally followed by a significant upward trend in prices, reflecting an imbalance between demand and supply. Additionally, the MACD has proven to be effective in identifying trend change signals related to halvings. External factors such as regulation and market sentiment also strengthen its impact. This research makes a theoretical contribution to the digital financial literature and practical recommendations for crypto investors.
Mapping the Path from High-Performance Work Systems to Employee Resilience: A Systematic Review Qizi, Karimova Aziza Lazizjon; Ciptagustia, Annisa; Askolani, Askolani
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.585

Abstract

This systematic review investigates the relationship between High-Performance Work Systems (HPWS) and employee resilience. As organizations face increasing volatility and uncertainty, understanding how HR practices contribute to workforce resilience has become essential. A systematic search was conducted across Scopus, Web of Science, and Google Scholar for peer-reviewed articles published between 2012 and 2024. Following PRISMA guidelines, 47 relevant studies were selected based on inclusion criteria focusing on empirical or conceptual linkages between HPWS components (e.g., training, empowerment, performance appraisal) and employee resilience outcomes. The review identifies three central themes: (1) HPWS fosters resilience through skill-building and autonomy-enhancing practices; (2) psychological safety, leadership support, and organizational culture act as key mediators or moderators; (3) resilient employees contribute to adaptability, engagement, and organizational sustainability. The review also reveals a geographic and methodological gap—most studies are concentrated in developed economies and rely on cross-sectional data. This article offers a synthesized pathway between HPWS and employee resilience, integrating multiple theoretical lenses including the AMO framework and Conservation of Resources Theory. It also provides HR practitioners with practical guidance on designing resilience-enhancing systems. HPWS, when strategically implemented, can significantly enhance employee resilience. Future research should explore longitudinal impacts and cultural contexts to deepen understanding
Exploring Student Perceptions of AI-Based Recruitment: A Qualitative Study at Universitas Pendidikan Indonesia Sadullayeva, Zebo; Ciptagustia, Annisa; Rofaida, Rofi
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.586

Abstract

This study explores the perceptions of Universitas Pendidikan Indonesia (UPI) students regarding the role of Artificial Intelligence (AI) in the recruitment process. As AI technologies increasingly influence hiring decisions through tools such as resume screening algorithms, chatbots, and video assessments, understanding how students perceive and interact with these systems is vital. Using a qualitative approach, semi-structured interviews were conducted with ten final-year and postgraduate students from various faculties. Thematic analysis revealed five major themes: limited awareness of AI tools, perceived efficiency and objectivity, concerns about bias and data privacy, a preference for human judgment, and a strong call for institutional support. While students recognized AI's potential to improve hiring outcomes, many raised concerns about bias, accountability, and lack of knowledge. The findings underscore the importance of integrating AI literacy into higher education career services to equip students with a critical understanding of AI’s role in modern recruitment. This study contributes to the discourse on digital transformation in HR by amplifying the perspectives of future job seekers in an emerging market context.
Water for All? An Empirical Study of Operational Efficiency in the Jal Jeevan Mission Das, Dr. Bijay
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.591

Abstract

One of the most important things for living is water. A reliable supply of drinkable water is essential to the advancement of humanity. In the year 2019, Jal Jeevan Mission (JJM) was introduced by the Government of India under the Ministry of Jal Shakti with an objective of providing 55 liters of water per person per day to every rural household through Functional Home Tap Connections (FHTC) by the year 2024. The present study basically tries to light up the JJM program in India through the SWOT analysis and present status of the JJM program in India. The study is completely based on secondary sources of data. The results of the study shows that the financial year 2020-21 has the highest number of households have tap water connections and the financial year 2023-24 has the highest amount of funds drawn under this JJM scheme.
Barriers Barriers to the Growth of Food and Beverage MSMEs in Surabaya: A Strategic Analysis of Production and Marketing Challenges Siswati, Endang; Rasharenda, Abrorri; Putri, Chelli Sagita; Putri, Suci Rahmawati; P, Wisnu Nur Alif
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.643

Abstract

The purpose of this study was to determine the factors that inhibit the growth of food and beverage MSMEs in Surabaya in terms of production and marketing. Using a qualitative descriptive approach. The informants in this study were 9 MSMEs in the city of Surabaya. Data collection was carried out using documentation and in-depth interviews with MSME actors, direct observation of activities, production and marketing, Data analysis was carried out using techniques (Miles & Huberman, 1994), the results of the study found that MSME obstacles in the production process include other capital that is still minimal can affect business development, the production process is still simple can have an impact on slow efficiency in the production process, fluctuating raw materials make it difficult for micro business actors to make production and price plans, and lack of managerial knowledge in the business. The obstacles led by micro food and beverage entrepreneurs in the product marketing function are that marketing is still limited to the environment around the business, lack of promotion and minimal product packaging that inhibits business growth. Digital marketing strategies on social media can be used as an effective promotional strategy at an affordable cost to expand market share. The results of the study resulted in: producing 2 groups of MSME levels, namely strong and weak survival groups. Strong MSMEs have the criteria of large turnover with a balanced ratio of the number of employees to their turnover, while weak MSMEs have the criteria of relatively large turnover but with an unbalanced ratio of the number of employees to their turnover.
The Influence of Digital Culture and E-Leadership on Operational Performance through Digital Capability: A Study on Study Programs at XYZ University Jamil, Dina Nur Maulidiah; Pasaribu, Rina Djunita
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.662

Abstract

The aim of this study is to examine the effect of e-leadership and digital culture on operational performance through digital capability in study programs at XYZ University. Utilizing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), 120 respondents who are heads of study programs, quality assurance coordinators, and administrative officers were targeted to collect data. The findings indicate that digital culture and e-leadership both directly impact operational performance, as well as digital capability. Digital capability also has a direct impact on operational performance. Digital capability partially mediates the relationship between digital culture and operational performance but does not significantly mediate the influence of e-leadership. Among all the measures, e-leadership has the strongest influence on operational performance. This study places the strategic role of leadership and digital values at the forefront as drivers of institutional performance, and illustrates that the transforming capability dimension of digital capability is underdeveloped. Practical and theoretical implications for maximum digital transformation by higher education institutions through synergistic cultural and leadership approaches are presented by these results.
Analyzing Scope Creep Control in Information Technology Projects to Support Digital Strategy: A Case Study at PT Klik Sinergi Solusi Kuswardini, Azizah; Pasaribu, Rina Djunita
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.663

Abstract

Digital transformation has become a core component of modern business strategy, positioning information technology (IT) projects as key drivers of organizational innovation and efficiency. However, the success of digital strategies is highly dependent on an organization’s ability to manage project scope with discipline. One of the most persistent challenges is scope creep—the uncontrolled expansion of project scope without formal approval—which can disrupt timelines, overburden teams, and diminish both the quality and strategic relevance of project outcomes. This study aims to identify the root causes of scope creep, examine its impact on the implementation of internal digital projects, and propose adaptive and structured control strategies. The research was conducted at PT Klik Sinergi Solusi (KSS) using a qualitative case study approach. Data were collected through in-depth interviews with six project stakeholders across different roles, direct observation, and project documentation analysis, including backlog records, meeting notes, and scope change archives. The findings reveal that scope creep at KSS is driven by a combination of weak scope planning structures, the absence of effective change control mechanisms, inconsistent and undocumented communication, and an overly accommodating organizational culture toward user requests. As a result, projects suffer from delays, wasted effort, reduced output quality, and misalignment with the company’s digital strategy. The study also formulates six scope control strategies, including stronger scope baselines, regular validation forums, optimized use of project tools, and the development of a data-driven, assertive project culture. This research contributes to the theoretical discourse on digital project management and offers practical recommendations for designing scope control mechanisms that support the success of digital transformation initiatives.
The Impact Of Customer Complaint Resolution Time On The Number Of Network Complaints At Pt XYZ: An Experimental Study On The Implementation Of Complaint Handling Technology (SOC Platform) Darmanto, Putri Melati
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.665

Abstract

This study examines the influence of the Service Operation Center (SOC) Platform on customer complaint resolution time and network-related complaint volume at PT XYZ. Using a quasi-experimental study design and Difference-in-Differences (DID) analysis, data were collected from PT XYZ customer complaint system for one year. The study compares regions using the SOC Platform (treatment) with regions not using it (control) to measure the effect of quicker complaint resolution on complaint volume. The result mirrors that the application of the SOC Platform significantly improved complaint resolution times and reduced complaint volume. These findings show that the adoption of digital solutions, such as the SOC Platform, can enhance service quality, reduce operational inefficiencies, in order to raise customer satisfaction for the telecommunication sector.
The Impact of Digital Marketing to Purchase Intention in Training Organizations Setyowati, Devi; Sugiat, Maria Apsari
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.689

Abstract

The growing penetration of the internet and advances in digital technology have significantly enhanced the marketing efforts of training organizations (LPKs) in Indonesia. Although many LPKs utilize digital marketing to support candidate placement in Japan, data from two institutions in East and West Java reveal that most trainees enrolled through channels other than social media. This study examines the impact of digital marketing on purchase intention in Indonesian LPKs. Using data collected from 384 respondents and analyzed with SEM-PLS 4.0, the results confirm a positive and significant relationship between digital marketing and purchase intention. These findings highlight the need for LPKs to develop stronger digital content strategies that resonate with their target audiences. The study is limited to two provinces and a quantitative method, which may not fully capture broader socio-cultural factors.
Analysis of Public Satisfaction With Servqual and SWOT Approaches on BPOM Public Services in Pangkal Pinang Riyanto, Agus; Azis, Anton Mulyono; Sutarman, Sutarman; Siregar, Khairani Ratnasari
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.690

Abstract

This study aims to evaluate public satisfaction with BPOM services in Pangkal Pinang by applying the SERVQUAL method to identify the gap between expectations and perceptions, and to determine the influential service quality dimensions, both partially and simultaneously. The analysis involved five SERVQUAL dimensions—Tangibles, Reliability, Responsiveness, Assurance, and Empathy—plus an additional Anti-Corruption dimension. Using a quantitative approach and survey of 104 respondents, data were analyzed through multiple regression, t-tests, and F-tests. The findings revealed that Tangibles, Reliability, and Responsiveness had significant partial effects on public satisfaction, while Assurance and Empathy were not statistically significant. Simultaneously, all dimensions significantly influenced satisfaction, and the Customer Satisfaction Index (CSI) score of 94.00 indicated a high level of satisfaction. SWOT analysis was used to formulate strategies, with the SO (Strengths–Opportunities) strategy emerging as the most appropriate—highlighting the need to leverage internal strengths, such as digital innovation and qualified human resources, to seize external opportunities. The study concludes that while BPOM’s service quality is generally rated highly, improvements are needed in empathy and assurance aspects. Therefore, it is recommended to enhance service digitization, strengthen employee competencies and ethics, improve public communication, and expand inclusive, participatory service models.

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