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The Eastasouth Management and Business
Published by Eastasouth Institute
ISSN : 29857120     EISSN : 29633591     DOI : https://doi.org/10.58812/esmb
Core Subject : Science,
Decision Sciences, Operations Research & Management
ESMB - The Eastasouth Management and Business is a peer-reviewed journal and open access three times a year (March, July and November) published by Eastasouth Institute. ESMB aims to publish articles in the field of Strategic management, Operations management, Marketing and Sales, Supply chain and logistics, Human resource management, Leadership, and organization management, International business, Sustainable business, Information technology management, Risk and security management, Business ethics and corporate social responsibility. ESMB accepts manuscripts of both quantitative and qualitative research. ESMB publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 169 Documents
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The Effect of Financial Attitude and Financial Knowledge on Financial Management Behavior with Self-Control as an Intervening Variable on Management Students of The First Class of Royal University Astuti, Bela
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.746

Abstract

This study was conducted to determine the effect of Financial Attitude (X1), Financial Knowledge (X2), on Financial Management Behavior (Y) with Self-Control as an Intervening Variable (Z) with the object of research being Management Students of Batch 1 of Royal University. The population in this study was 67 respondents, then a saturated sampling technique was used so that the sample took all the population into a sample of 67 respondents. Data analysis used the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method through SmartPLS 4 software. The test results showed that Financial Attitude had a positive and significant effect on Financial Management Behavior, Financial Attitude had a positive and significant effect on Self-Control, Financial Knowledge had a positive and significant effect on Financial Management Behavior, Financial Knowledge had a positive and significant effect on Self-Control, Financial Attitude had a positive and significant effect on financial management behavior through self-control, and Financial Knowledge had a positive and significant effect on financial management behavior through self-control.
An Empirical Analysis of Competence, Personality, and Work Facilities as Determinants of Employee Performance at the Faculty of Engineering, University of Lampung Sari, Rizka; Yulianto, Yulianto; Kagungan, Dian; Rifai, Ahmad
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.749

Abstract

This study aims to analyze the influence of competence, personality, and work facilities on the performance of employees at the Faculty of Engineering, University of Lampung. The research method used was descriptive quantitative with an explanatory approach through the distribution of questionnaires to 88 respondents, which were analyzed using multiple linear regression. The results showed that the three independent variables had a positive and significant effect on employee performance. The competency variable has the most dominant influence with a contribution of 45.4%, followed by work facilities at 26.2%, and personality at 19.2%. Simultaneously, competence, personality, and work facilities have a very strong influence on employee performance with a coefficient of determination (Adjusted R²) of 0.892. These findings confirm that improving competence, strengthening personality aspects, and providing adequate work facilities are key factors in optimizing employee performance at the Faculty of Engineering, University of Lampung.
The Role of Core Competencies in Enhancing Operational Efficiency in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia Adoe, Vera Selviana
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.754

Abstract

This study investigates the role of core competencies in improving operational efficiency within Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. MSMEs contribute significantly to the national economy but often face challenges in resource limitations, productivity, and competitiveness. Core competencies, defined as unique combinations of skills, knowledge, and organizational capabilities, are considered strategic enablers of efficiency and sustainability. Using a quantitative approach, data were collected from 150 MSME owners and managers through a structured questionnaire based on a 5-point Likert scale. The data were analyzed using SPSS version 25, employing descriptive statistics, validity and reliability testing, correlation, and regression analysis. The findings show that core competencies have a significant positive effect on operational efficiency, with a correlation coefficient of 0.652 and an R² value of 0.425, indicating that 42.5% of operational efficiency variance can be explained by competencies. The results highlight the importance of innovation capability, resource management, and market responsiveness in driving efficiency. This study contributes to the Resource-Based View (RBV) literature in the context of MSMEs and provides practical implications for managers and policymakers to strengthen MSME competitiveness through competency development.
The Influence of the 360-Degree Feedback System on Employee Performance and Career Development in Technology Companies in Indonesia Judijanto, Loso; Mintawati, Hesri
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.755

Abstract

This study investigates the impact of the 360-degree feedback system on employee performance and career development in technology companies in Indonesia. Using a quantitative approach with a sample of 130 employees, data were collected through a structured questionnaire and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results demonstrate that 360-degree feedback has a significant positive effect on both employee performance and career development. Employees who receive feedback from multiple sources, including supervisors, peers, and subordinates, are better able to identify their strengths and areas for improvement, thereby enhancing work outcomes and preparing for career advancement. These findings contribute to existing literature by providing empirical evidence from the Indonesian technology sector, highlighting the system’s effectiveness in a culturally diverse context. Practically, the study suggests that organizations should integrate 360-degree feedback into their performance management and career development frameworks to foster employee growth and organizational competitiveness.
The Role of Green HRM in Mediating the Influence of Leadership on Employee Performance at Hotel in Kuta Mastra, Agus Satyananda; Santoso, R Tri Priyono Budi; Utama, I Gusti Bagus Rai; Nainggolan, Gilbert
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.692

Abstract

This study aims to determine the influence of leadership on employee performance as mediated by Green HRM. Green HRM is an approach to human resource management that integrates environmentally friendly practices to support organizational sustainability and reduce negative environmental impacts. This study utilizes Social Exchange Theory (SET) and Self-Determination Theory (SDT) to provide a perspective on how the relationship between a company and its employees influences their performance outcomes. This quantitative study employed a survey method with questionnaires and closed-ended triangulation interviews. The study was conducted in five star-rated hotels that have implemented Green HRM, with a sample of 91 registered employees. Data analysis used path analysis.
The Influence of Motivation and Learning Behavior on Learning Achievement During New Normal Learning Artanti, Vania Fredline; Rimadias, Santi
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.734

Abstract

This study examines the influence of intrinsic and extrinsic motivation, as well as learning behavior, on student learning achievement during the new normal learning period. Using a Structural Equation Modeling approach with SmartPLS, the study finds that both intrinsic and extrinsic motivation significantly influence learning achievement. Learning behavior significantly mediates the effect of extrinsic motivation but not intrinsic motivation. The findings suggest that enhancing extrinsic motivational factors and encouraging effective learning behaviors can improve student performance in hybrid learning environments.
Bridging Marketing and Finance: A Systematic Review of the Strategic Brand Risk and Firm Value Nexus Bintari, Vivi Indah; Hurriyati, Ratih; Dirgantari, Puspo Dewi; Triadinda, Dexi
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.832

Abstract

This study systematically reviews and synthesizes the relationship between strategic brand risk and firm value by bridging marketing and finance perspectives within the emerging marketing and finance nexus. It explores how brand related risks evolve from traditional marketing concerns into strategic financial assets that influence firm valuation and investor trust. Following the PRISMA 2020 guidelines, a Systematic Literature Review (SLR) was conducted using the Watase UAKE platform integrated with Scopus. 47 peer reviewed articles published between 2015 and 2024 were analyzed through bibliometric mapping (VOSviewer 1.6.20) and thematic content analysis to identify dominant theories, constructs, and causal mechanisms linking brand risk and firm value. Findings reveal a paradigm shift from customerbased brand equity to strategic brand risk management, emphasizing sustainability signaling and corporate legitimacy. The literature is grounded in five key theories: Stakeholder Theory, Signaling Theory, Brand Equity Theory, ResourceBased View, and Legitimacy Theory. The relationship between brand risk and firm value is primarily indirect mediated by CSR engagement, corporate reputation, and consumer trust, and moderated by sustainability orientation and strategic brand innovation. Theoretically, this study enhances understanding of brands as financial instruments that mitigate market volatility and signal corporate integrity. Methodologically, it integrates bibliometric and thematic approaches to capture the longitudinal evolution of cross disciplinary research. Practically, it provides insights for CMOs and CFOs to design risksensitive brand strategies that enhance investor confidence and shareholder value.
Analysis of the Role of Stakeholders in the Governance of Street Vendors in Metro City Simarmata, Theresia Helen; Hermawan, Dedy; Meutia, Intan Fitri; Utoyo, Bambang
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.837

Abstract

Street vendor governance in developing countries presents complex challenges between protecting economic rights and maintaining public order. This study aims to analyze stakeholder roles, relationships, and interactions in street vendor governance in Metro City, and identify supporting and inhibiting factors affecting policy implementation effectiveness. Using a descriptive-exploratory qualitative approach, data were collected through semi-structured interviews with nine informants including government agencies, vendor associations, and media, complemented by observation and documentation. Results indicate that governance involves three systematic stages: planning, implementation, and evaluation with collaborative participation from the Trade Office, Civil Service Police Unit, Public Works Office, Transportation Office, Cooperatives and SMEs Office, and vendor associations based on Regional Regulation Number 09 of 2017. Supporting factors include comprehensive regulation, cross-sector coordination, government-association synergy, and program innovations such as Kue Ping and MAPAN Store. However, governance effectiveness is hindered by inadequate infrastructure at relocation sites, vendor resistance, low legal awareness, weak public trust, and limited human resources and budget. The study recommends infrastructure improvement, enhanced communication transparency, continuous education programs, dedicated budget allocation, digitalization of monitoring systems, and balanced enforcement mechanisms to achieve sustainable street vendor governance.
Digital Shopping Rush: A Scoping Review of Flash Sale and Free Shipping as Drivers of Impulse Buying in E-Commerce Anggita Putri Indadari; Ardy Firmansyah; Prasetyo Wimar
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.768

Abstract

This article aims to analyze and map previous studies that examine the influence of flash sale and free shipping promotion strategies on impulse buying behavior within e-commerce platforms in Indonesia. This study uses a scoping review approach by analyzing 12 empirical studies published between 2020 and 2025. The results of the analysis show that most studies have found an important role of flash sales in encouraging impulse purchases because they create a sense of urgency and scarcity. Meanwhile, the free shipping strategy has also been shown to trigger impulse purchases because it reduces barriers in the form of additional costs, although the impact varies according to the context and in combination with other promotional strategies. This article provides a theoretical contribution by offering a comprehensive literature mapping of the relationship between flash sales, free shipping, and impulse buying behavior, so that it can be a foundation for the development of conceptual models as well as research directions in the field of digital consumer behavior and e-commerce marketing strategies.
Lean Manufacturing Development Model for Production Cost Reduction in Small and Medium Industries (SMEs) of Tempeh Food with a Green Manufacturing Approach Purnomo Purnomo; Nanta Sigit; Soetam Rizky Wicaksono; Rudy Setyawan; Novenda Kartika Putrianto; Chandra Wibowo Budiono
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.777

Abstract

The Small and Medium Industry (SMEs) of tempeh food is a strategic sector in supporting food security and local economic empowerment. However, the main challenges faced are high production costs due to waste and low process efficiency. This research aims to develop a Lean Manufacturing model based on the Green Manufacturing approach to reduce production costs in a sustainable manner. The research method involves identifying the type of waste using the Value Stream Mapping (VSM) approach, analyzing the root of the problem with Fishbone diagrams, and designing solutions through the integration of lean and green principles, such as 5S, Kaizen, and environmentally friendly waste management. A case study was conducted on one of the tempeh SMEs in Sanan, Malang City, East Java, Indonesia. The results of the research showed that weekly production costs decreased from IDR 3,188,000 to IDR 2,998,250 (efficiency ±17%), defective products decreased from 4.7% to 1.5% (68% decrease), total processing time decreased from 2,605 minutes to 1,332 minutes (time savings ±14%). Waiting time is reduced by more than 50%. These findings show that the Lean-Green Manufacturing approach not only improves operational efficiency, but also encourages sustainable production practices that are relevant to the development of food SMEs in Indonesia

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