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The Eastasouth Management and Business
Published by Eastasouth Institute
ISSN : 29857120     EISSN : 29633591     DOI : https://doi.org/10.58812/esmb
Core Subject : Science,
Decision Sciences, Operations Research & Management
ESMB - The Eastasouth Management and Business is a peer-reviewed journal and open access three times a year (March, July and November) published by Eastasouth Institute. ESMB aims to publish articles in the field of Strategic management, Operations management, Marketing and Sales, Supply chain and logistics, Human resource management, Leadership, and organization management, International business, Sustainable business, Information technology management, Risk and security management, Business ethics and corporate social responsibility. ESMB accepts manuscripts of both quantitative and qualitative research. ESMB publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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Analysis of Labor Absorption in the Dodol Industry in Suranadi Village, Narmada District, West Lombok Regency Ningsih, Saptia; Fuadi, Helmy; Yuniarti, Titi
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.331

Abstract

This research aims to analyze the application of labor in the dodol industry in Suranadi Village, Narmada District, West Lombok Regency. Data comes from 13 respondents who are owners of the dodol industry with the data collection method used is the census method and questionnaire distribution techniques as data collection tools. The analytical instrument employed is multiple linear regression, accompanied by the classical assumption tests, which encompass three evaluations: the normality test, multicollinearity test, and heteroscedasticity test, as well as the statistical assessment known as the simultaneous test (F test). partial test (t-test) and coefficient of determination. The research results show that the production value and capital wage variables have a significant value of 0.000 <0 05, which means they are simultaneous. has a significant influence on labor absorption. Individually, the wage variable has a significant value of 0.043 < 0.05. the production value variable is 0.040 < .05, and the capital variable is 0.043 < 0.05, which means that partially the wages, production value and capital variables have a significant influence on the application of labor force.
The Determinant Factor of Employee Engagement at Palm Oil Plantations Company in Central Kalimantan Province Veritia, Veritia; Moeins, Anoesyirwan; Sunaryo, Widodo
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.332

Abstract

With today's tougher business competition, many companies have realized how important human resources (HR) are. Organizational culture, knowledge management, and employee engagement are the keys to the success of human resources. This study aims to see the influence of organizational culture, knowledge management on employee engagement. This type of research uses mixed methods. Mixed Methods is a research method that combines quantitative research and qualitative research. In this research method using a sequential explanatory combination, starting with using quantitative methods and then expanding with qualitative and comparing the average results of both. In this study using a linearity test which is used to identify the regression model of the independent variable on the dependent variable, the study focused on a population of 1960 companies and 321 employees from the Palm Oil Company Group. The sample size consisted of 179 employees. The findings of the study are: 1) Organizational culture positively impacts employee engagement in Palm Oil Companies in Central Kalimantan Province, and 2) Knowledge management also has a positive effect on employee engagement in Palm Oil Companies in Central Kalimantan Province.
The Influence Of E-Wallet Use on Consumptive Behavior of Mataram City Communities Moderate by Self-Control Karthika, Nyoman Suryadina; Chaidir, Taufik; Suprapti, Ida Ayu Putri
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.335

Abstract

This study aimed to examine and analyze the influence of e-wallet usage on consumptive behavior in the community of Mataram City, with self-control as a moderator. The population consists of Mataram City residents who use e-wallets and belong to the Zillennial or Gen Z generation, aged between 17 and 27 years old. The convenience sampling technique was employed to conduct the sampling. This study employed a quantitative research approach, collecting data via a questionnaire including statements that reflect the indicators of each construct. As the research variables were second-order, the approach used was the Embedded Two Stage Approach, involving two stages of testing: the first stage included an outer model test through validity and reliability tests on repeated indicators, while the second stage included an outer model test, inner model test, and hypothesis testing. The findings of this investigation demonstrated that consumer behavior was substantially and positively influenced by the use of e-wallets, while self-control did not significantly modulate the relationship between the two. Therefore, a good self-control should be enhanced, not only for long-term needs but also for short-term matters as well.
The Evolution of Talent Development Programs in Academic Literature: A Bibliometric Review Mohammad Gifari Sono; Diputra, Gede Bagus Wira
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.336

Abstract

This study conducts a comprehensive bibliometric analysis of the evolution of talent development research, mapping its key themes, influential authors, and geographic collaborations from 1952 to 2024. Using data from Google Scholar and VOSviewer, the analysis identifies central themes such as "development programs," "talent management," and "training," highlighting their sustained importance in both corporate and educational contexts. The study also reveals the increasing interdisciplinary nature of the field, with growing interest in youth sports and gifted education. Collaboration networks show the United States and United Kingdom as central hubs in global research, while countries like India and China are emerging contributors. However, geographic imbalances remain, particularly in regions like South America and Africa. The findings suggest future research opportunities in interdisciplinary approaches, the integration of emerging technologies, and expanding global collaboration. This study provides a roadmap for researchers and practitioners looking to understand and contribute to the future of talent development.
Public Relations Strategy in Improving Reputation of Crystal Hotel Lena, Pratika Martha; Lusianawati, Hayu
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.337

Abstract

The hospitality industry, including Crystal Hotel, faced significant challenges during the COVID-19 pandemic. Public Relations (PR) strategies play a crucial role in maintaining and improving the reputation of businesses in such adverse conditions. This study explores the PR strategies applied by Crystal Hotel to enhance its reputation in the highly competitive South Jakarta market. The study utilized qualitative methods, including interviews and observations, focusing on key informants such as the hotel's Public Relations team, front office management, and loyal guests. The results highlight the significance of implementing a SWOT analysis and using the POAC framework (Planning, Organizing, Actuating, Controlling) to guide the hotel's public relations activities. This approach has contributed to the hotel's increased visibility and customer loyalty, ultimately improving its reputation.
The Role of Financial Leverage and Cost Management on Operational Efficiency and Earnings Stability in Hospitality Industry in Indonesia Afandy, Chairil
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.339

Abstract

This study explores the impact of cost management and financial leverage on operational efficiency and earnings stability in the hospitality industry in Indonesia. Utilizing a quantitative approach, data was collected from 280 hospitality businesses and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that both cost management and financial leverage significantly contribute to earnings stability, with financial leverage also playing a strong role in improving operational efficiency. Operational efficiency serves as a critical mediator, linking financial strategies to stable earnings. The findings highlight the importance of carefully balancing debt financing and cost control to optimize both financial performance and operational processes in the hospitality sector. These insights offer valuable guidance for hospitality managers seeking to enhance long-term profitability and resilience in a highly competitive industry.
Information and communication technology among MSMEs: Drivers and Barriers Yuwono, Tri; Novandari, Weni; Suroso, Agus; Sudarto, Sudarto
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.340

Abstract

There is an increasing trend of Information and Communication Technology (ICT) among micro, small, and medium enterprises (MSMEs) today. However, implementing ICT in MSMEs is still challenging due to financial and resource limitations. This study identifies and analyzes the driving and inhibiting factors affecting ICT implementation in MSMEs. Data from 175 MSMEs were analyzed using quantitative descriptive techniques in percentages and smart PLS for confirmatory factor analysis (CFA). Based on the analysis results, nine driving factors and eleven inhibiting factors for ICT adoption in MSMEs were found. Although much research has been conducted in the field of ICT, there is still a need to adjust strategies and policies that can support ICT adoption for MSMEs, especially in developing countries.
Creative Marketing Strategies to Drive Business Growth in Startup Incubators Susiang, Maria Imelda Novita
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.348

Abstract

In order to better understand how innovative marketing techniques, contribute to the expansion of startups in incubators, this study focuses on data-driven methodologies, digital marketing tactics, cooperative projects, and storytelling. Emerging topics were discovered through semi-structured interviews with important stakeholders, such as incubator managers, company founders, and marketing experts. topics were then examined using thematic analysis. The results highlight how crucial cooperative marketing initiatives are for maximizing group networks and resources to increase marketing reach. In today's digital-first world, digital marketing techniques including email marketing, social media marketing, content production, and SEO have become essential for businesses to successfully engage with their target audience. Furthermore, brand narrative and storytelling were emphasized as effective strategies for establishing emotional bonds with clients and setting up new businesses apart from rivals. Furthermore, it was discovered that improving campaign efficacy and refining marketing tactics required the use of data-driven marketing techniques. There is a discussion of how these findings affect startup incubators and suggestions for encouraging successful marketing tactics.
Mediation of Intellectual Capital in the Relationship of Industry Experience, Marketing Capability and Market Research on Strategy Creation and Value Added in the Coffee Industry in Indonesia Permana, Dudi
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.349

Abstract

In the Indonesian coffee business, this study examines the role that intellectual capital plays as a mediator between industry experience, marketing capability, market research, strategy design, and value-added outcomes. A structured survey is used to gather data from 228 stakeholders in the coffee business using a quantitative technique. Analysis using structural equation modeling (SEM) is done to look at the connections between the research variables. The results show that market research, marketing expertise, and industry experience all significantly improve strategy development and value-added results. Furthermore, intellectual capital plays a semi-mediating function in these connections, emphasizing its ability to convert market insights, industry expertise, and marketing initiatives into strategic outcomes and value generation. These results advance our knowledge of the dynamics at play in the coffee business and provide useful information to stakeholders looking to improve their competitive status and promote long-term expansion.
Behavioral Theory and Organizational Culture: The Interplay of Transformational Leadership, Team Dynamics, and Motivation in Driving Change at Tridinanti University of Palembang Irayani, Irayani; Melvani, Frecilia Nanda; Azrin, Amrillah; Mikial, Msy.
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.375

Abstract

This research investigates the impact of behavioral theory on organizational culture at Tridinanti University of Palembang, focusing on the roles of transformational leadership, team dynamics, and employee motivation in driving cultural change. Behavioral theory offers a framework for understanding how psychological and social factors shape individual behaviors within organizations, ultimately influencing the overall culture. At Tridinanti University, transformational leadership plays a critical role in aligning the university's vision with the efforts of staff and faculty, inspiring them to exceed performance expectations and embrace new initiatives. In conjunction with leadership, positive team dynamics contribute to effective collaboration, trust, and communication, creating a supportive environment for innovation and change. Employee motivation, both intrinsic and extrinsic, further strengthens this relationship by ensuring that staff members are engaged, proactive, and committed to the university's success. The purpose of this study is to explore the interplay between these three key factors and how they collectively influence the cultural transformation process within the university. Through qualitative methods, this research analyzes the experiences of leaders, teams, and employees, providing insights into how organizations can foster a culture that supports adaptability, innovation, and continuous improvement. The findings suggest that transformational leadership, when combined with strong team dynamics and high employee motivation, serves as a catalyst for developing an organizational culture that is resilient and forward-thinking. The implications of this study offer practical recommendations for higher education institutions seeking to create and sustain an organizational culture that promotes long-term growth and success. By leveraging the principles of behavioral theory, Tridinanti University and similar institutions can cultivate an environment that enhances both individual and collective contributions to institutional goals.

Page 7 of 14 | Total Record : 136

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