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The Eastasouth Management and Business
Published by Eastasouth Institute
ISSN : 29857120     EISSN : 29633591     DOI : https://doi.org/10.58812/esmb
Core Subject : Science,
Decision Sciences, Operations Research & Management
ESMB - The Eastasouth Management and Business is a peer-reviewed journal and open access three times a year (March, July and November) published by Eastasouth Institute. ESMB aims to publish articles in the field of Strategic management, Operations management, Marketing and Sales, Supply chain and logistics, Human resource management, Leadership, and organization management, International business, Sustainable business, Information technology management, Risk and security management, Business ethics and corporate social responsibility. ESMB accepts manuscripts of both quantitative and qualitative research. ESMB publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 136 Documents
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Mapping Research Trends on Open Innovation Strategies in Multinational Collaboration Judijanto, Loso; Nofirman, Nofirman; Syamsulbahri, Syamsulbahri; Rusdianto, Rusdianto; Jayadi, Jayadi
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.404

Abstract

This bibliometric analysis study explores the evolving landscape of open innovation strategies within multinational collaborations over the last two decades. Utilizing data extracted from the Scopus database, this research maps out the thematic and collaborative networks to understand how open innovation has been integrated into different research areas and industries. Key themes such as knowledge management, technology transfer, and sustainable development were identified as closely linked to open innovation. The study also highlights significant geographic distributions, pinpointing the United States, China, and several European countries as central nodes in the global research network. These countries not only dominate the field in terms of publications but also in their roles in fostering international academic collaborations. The findings suggest that open innovation is a vibrant and integral part of modern business strategies and research, benefiting significantly from multinational and interdisciplinary collaborations. This study contributes to the literature by providing a comprehensive overview of the field’s evolution, highlighting influential researchers and identifying emerging trends that could guide future research directions.
Mapping Green Financial Management Research Trends with a Global Bibliometric Study Judijanto, Loso; Qosim, Nanang; Regar, Erfendi; Arifin, Hasmia Melati; Faisal, Muhammad
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.405

Abstract

This bibliometric study analyzes the dynamic landscape of green finance research from 2000 to 2023, revealing the evolution of key themes, geographic and collaboration patterns, and shifts in research focus over time. Utilizing data from Scopus and VOSviewer, the study highlights significant growth in publications, particularly post-2015, aligned with increased global attention towards sustainable development. The research maps out central themes including "green bonds," "sustainable development," and "climate finance," and identifies China as a predominant contributor, reflecting its strategic initiatives towards environmental sustainability. Collaboration networks indicate robust partnerships within and across regions, particularly Asia and Europe, emphasizing the global scope of green finance. The study discusses challenges like standardization and greenwashing and suggests future directions including the integration of technology in green finance. This comprehensive overview provides valuable insights into the trends and transformations within green finance research, highlighting its increasing importance in achieving global sustainability goals.
Current Risk Management Strategies for the Mining Industry in Gorontalo: A Review Habie, Riska
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.407

Abstract

This research analyzes current risk management strategies relevant to the mining industry in Gorontalo, with a focus on mitigating negative impacts on the environment and local communities. Through a qualitative approach that includes a literature review and objective situation analysis of the assisted communities, this study aims to identify best practices in effective risk management. The research results highlight the importance of integrating cutting-edge technology, such as data analysis and the Internet of Things (IoT), in improving safety and cleanliness in the workplace (K3). Apart from that, continuous training for employees is also considered a crucial step in increasing awareness and responsibility for K3. The importance of a deep understanding of geotechnical conditions was also emphasized, especially in dealing with potential risks such as landslides. Strong partnerships between companies, governments and local communities are also considered important in managing environmental risks effectively. By adopting a sustainable approach that focuses on technology, training and partnerships, the mining industry in Gorontalo can maintain a balance between economic growth and environmental conservation. In conclusion, an integrated and proactive risk management strategy is needed to ensure the sustainability of the mining industry while still paying attention to the resulting social and environmental impacts.
Analysis of the Extended Technology Acceptance Model as A Basis for the Adoption of Educational Technology Startup Platforms Fariz; Winarsih, Tutik
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.409

Abstract

The growth of startups in the Educational Technology (EdTech) sector in Indonesia has demonstrated rapid progress, aligning with global advancements in this field. The COVID-19 pandemic, coupled with the increasing demand for future-oriented skills, has driven EdTech startups to innovate in learning methods, approaches, and strategies. These innovations aim to create individuals equipped with skills relevant to the demands of the future. This research seeks to explore how technology-based learning processes developed by EdTech startups can be adapted and utilized by users to enhance their skills in facing the challenges of the modern era. The study adopts the Technology Acceptance Model (TAM) framework with the addition of a facilitating condition variable as an external factor to understand the impact of environmental conditions on technology adoption and usage. A quantitative approach was employed, collecting data from active learners using EdTech startup services in Indonesia during the 2018–2024 period. Data analysis was conducted using Structural Equation Modelling (SEM) techniques. The findings reveal that TAM effectively explains the factors influencing the acceptance and use of e-learning on EdTech startup platforms, particularly in supporting learning processes. Additionally, significant relationships were identified between facilitating conditions, perceived ease of use, and perceived usefulness. The study also confirms the interrelations among the main components of TAM, further reinforcing the model's validity in the context of digital learning.
The Effect of Location, Price, Product Quality and Services in Improving the Reputation of Kristal Hotel: Social and Applied Statistics Lena, Pratika Martha
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.411

Abstract

This study will analyze the influence of location, price, and product/service quality on the reputation of Hotel Kristal, a four-star business hotel located in South Jakarta. A quantitative approach was used in this study with a sample size of 30 respondents. Data analysis was carried out using descriptive statistics, correlation analysis, and multiple linear regression through SPSS version 25. From the results of this study, it can be seen that the three independent variables significantly affect the dependent variable, with product/service quality having the strongest influence. The regression model explains 72% of the variation in reputation. These results emphasize maintaining high-quality service and utilizing strategic locations to enhance hotel reputation. This study also shows that effective pricing strategies are needed to attract and retain customers in a competitive market. Recommendations for hotel management and future research directions are also discussed.
The Impact of Technological Advances and the Pandemic on Changes in Consumer Consumption Behavior in Modern Retail in Indonesia Suriansha, Reza
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.416

Abstract

In recent years, consumer behavior in Indonesia has experienced significant transformations, driven primarily by technological advancements and the global pandemic. These shifts have profoundly impacted business strategies and operational models across various industries in Indonesia. Retailers are forced to adapt to digital trends by leveraging technology to enhance customer experiences and optimize their online presence. This study employs a quantitative approach to examine these dynamics. The findings reveal that technological advancements and the pandemic significantly influence consumer behavior, particularly due to the rapid growth of modern retail markets and the increasing availability of shopping venues. While online shopping has become more prevalent, this does not necessarily indicate a rise in overall consumerism. Consumption patterns remain shaped by various factors, including the economic climate, essential needs, and heightened awareness of financial management.
Adaptation of Agile Project Management to Small Scale Projects in the Indonesian MSME Sector Judijanto, Loso; Prananingrum, Dwi Kartika; Rukmana, Arief Yanto; Amalia, Mei Rani; Syailendra, Siera
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.418

Abstract

Agile Project Management (APM) offers a flexible and adaptive approach to managing projects, making it particularly relevant for the dynamic environment of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study explores the adaptation of APM for small-scale projects within the MSME sector through qualitative analysis. Data were collected from five informants actively involved in project management and analyzed using N-VIVO software. The findings highlight that APM can enhance adaptability, team collaboration, and customer satisfaction. However, challenges such as limited resources, resistance to change, and lack of expertise were identified. Strategies, including incremental adoption, training, and external consultancy, were proposed to overcome these barriers. This research contributes to the understanding of Agile's applicability in MSMEs, offering practical insights for practitioners and policymakers to foster innovation and competitiveness in the sector.
The Impact of Price, Product Quality, and Brand Image on Consumer Purchase Decisions of Wardah Cosmetics Skincare Products : (A Study on Students of the Entrepreneurship Program at the Muhammadiyah Sumatera Institute of Technology) Anggraini, Rafikha; Khasanah, Siti Fatimatul; Rama, Kris Suspon
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.419

Abstract

Currently, various skincare brands, both well-know and less recognized, have emerged and are widely available in many places. These brands continue to innovate to meet consumer’s needs and desires. Consumers now have greater freedom in choosing skincare products due to the wide variety of options offered. Consequently, consumers now have a wider range of options in terms of price, product quality, and brand image to meet their preferences. This study seeks to examine the impact of price, product quality, and brand image on purchase decisions. An explanatory approach is employed, utilizing a non-probability sampling method. A total 100 respondents, consisting of those who have purchased, plan to purchase, or are aware of the existence of Wardah Cosmetics, participated in this study. Data was collected online through questionnaires distributed via Google Forms on social media platforms. The data analysis was performed using SPSS 26 for Windows. The study results reveal that price, product quality, and brand image collectively have a significant impact on purchasing decisions. Individually, price has a positive and significant influence on purchasing decision. Similarly, product quality positively and significantly affects purchasing decisions, as does brand image, which also shows a positive and significant effect.
Analysis of e-WOM and Product Quality on Online Purchase Intention Through Brand Image Mediation: (Case Study: Tokopedia Online Buying Interest in Sukabumi City) Rahmatullah, Irfan; Siwiyanti, Leonita; Sudarma, Ade
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.420

Abstract

This study seeks to examine the impact of Electronic Word of Mouth (e-WOM) and product quality on online purchase intention, with brand image serving as a mediating variable. The focus of the research is users of the Tokopedia e-commerce platform in Sukabumi City. This study uses a quantitative approach by collecting data through questionnaires from 100 respondents who have made at least two purchases on Tokopedia. The data analysis approach employed was the Structural Equation Modelling Partial Least Square (SEM-PLS) method. The findings indicate that electronic word-of-mouth and product quality significantly impact brand image, although do not directly affect online purchase intention. The brand image has been demonstrated to buffer the relationship between e-WOM and product quality with online purchase intention. Positive reviews and a strong brand image increase consumer trust and drive purchase decisions. This research provides practical implications for e-commerce businesses to take advantage of positive reviews, maintain product quality, and build a brand image to increase consumer loyalty.
Analysis of the Influence of Information Quality and Communication Services of CNP LP3I Jakarta Depok Campus in Improving the Understanding of Level 3 Students about the World of Work Dwimanda W, Dinda
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.421

Abstract

Transitioning from academia to the professional world is a very critical phase for students, which requires a balance of academic knowledge and career readiness. This research explores how information quality and communication services affect the understanding of the professional world among third-year students at LP3I Jakarta Kampus Depok. The quantitative approach was utilized in this research, where the survey was conducted among 30 students, and the data analysis used multiple linear regression. The results showed that information quality and communication services significantly and positively influenced the students' career understanding, with a stronger effect from communication services. These variables jointly account for 78% of the variance in students' preparedness for the workforce. These findings underline the importance of accurate, relevant information and responsive communication in enhancing career readiness. The study provides practical recommendations for improving institutional services and contributes to the theoretical understanding of career preparation strategies.

Page 8 of 14 | Total Record : 136

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