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Innovative: Journal Of Social Science Research
Published by Universitas Pahlawan Tuanku Tambusai
ISSN : 28074246     EISSN : 28074238     DOI : https://doi.org/10.31004
Core Subject : Humanities, Health, Science, Education, Social,
Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other
Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), Civil Engineering, Electrical Engineering, Mechanical Engineering, Fisheries, Agriculture, Social Humanities and other fields of science. Journal registered E-ISSN 2807-4238 and P-ISSN 2807-4246
Arjuna Subject : Umum - Umum
Articles 14,028 Documents
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Gadget Dan Generasi Z: Studi Kuantitatif Tentang Faktor-Faktor Penentu Keputusan Pembelian Di Marketplace Tokopedia Iskandar, Muhammad Rivaldi; Stiadi, Muhamad; Kurniadi, Hanif
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20745

Abstract

This study aims to analyze the influence of lifestyle, user convenience, and product variety on the purchasing decisions of gadgets and electronics on the Tokopedia marketplace by Generation Z in Kolaka Regency, both partially and simultaneously. This research uses a quantitative approach, with data collected through questionnaires distributed to 160 respondents who met the criteria. The results show that, partially, lifestyle does not have a significant effect on purchasing decisions, while user convenience and product variety do have a significant effect. Simultaneously, all three variables significantly influence purchasing decisions. These findings highlight the importance of system convenience and product diversity in driving the purchasing decisions of Generation Z, while also indicating that consumer lifestyle has not yet become a dominant determinant in purchasing behavior on the marketplace.
Implementasi Kebijakan Makroprudensial Dalam Stabilitas Sistem Keuangan Terhadap Inflasi In Six Middle Income Countries Pratiwi, Legia; Nazliana Nasution, Lia; Efendi, Bakhtiar
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20748

Abstract

Penelitian ini mengkaji implementasi kebijakan makroprudensial dalam menjaga stabilitas sistem keuangan terhadap inflasi di enam negara berpenghasilan menengah (Malaysia, Vietnam, Argentina, China, Thailand, dan Indonesia) dari tahun 2010 hingga 2023, menggunakan metode Panel ARDL. Hasil studi menunjukkan bahwa suku bunga (SB) memiliki pengaruh signifikan terhadap inflasi di sebagian besar negara, menegaskan perannya sebagai instrumen kebijakan utama. Selain itu, jumlah uang beredar elektronik (JUB-E) juga terbukti signifikan memengaruhi inflasi di banyak negara, menyoroti dampak digitalisasi keuangan pada dinamika harga. Sebaliknya, Non-Performing Loan (NPL) dan Loan to Deposit Ratio (LDR) umumnya tidak menunjukkan pengaruh signifikan terhadap inflasi, kecuali pada kasus tertentu. Vietnam dan Indonesia menjadi contoh negara yang berhasil mengimplementasikan kebijakan makroprudensial secara efektif, dengan SB dan JUB-E sebagai variabel paling relevan dalam memengaruhi inflasi, menekankan pentingnya stabilitas sistem keuangan dalam mengendalikan tekanan harga.
Studi Kasus Implementasi Strategi Bauran Pemasaran Pada Bisnis Kuliner JusBuahku di Tulungagung Nur Lailatul Ramadhani, Hana; Sujono, Imam
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20753

Abstract

Penelitian ini menganalisis mengenai implementasi strategi bauran pemasaran (marketing mix) 7P yang terdiri dari product (produk), price (harga), place (tempat), promotion (promosi), people (orang), process (proses), dan physical evidence (bukti fisik) pada bisnis kuliner JusBuahku di Tulungagung. Tujuan dari penelitian ini adalah untuk menganalisis bagaimana penerapan strategi bauran pemasaran tersebut dalam meningkatkan daya saing dan penjualan, serta mengidentifikasi berbagai tantangan yang dihadapi selama proses implementasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam dengan pemilik, karyawan, dan konsumen, serta dokumentasi. Hasil penelitian menunjukkan bahwa strategi 7P telah diterapkan secara cukup efektif oleh JusBuahku, ditunjukkan melalui variasi produk berbahan segar, harga yang terjangkau, lokasi yang strategis, pelayanan cepat dan ramah, serta promosi melalui media sosial. Namun, masih terdapat kendala seperti keterbatasan ruang fisik outlet dan belum optimalnya strategi promosi digital. Temuan ini memberikan kontribusi praktis bagi pelaku UMKM dalam menyusun strategi pemasaran yang adaptif, serta menjadi referensi untuk penelitian lanjutan di sektor kuliner berbasis UMKM.
Pengaruh Perencanaan Kebutuhan Bahan Baku Dan Pengendaliaan Persediaan Bahan Baku Terhadap Kelancaran Proses Produksi Pada PT. Batik Sakera Diansyah, Diansyah; Yani, Ari Soeti; Giyanti, Giyanti
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20754

Abstract

This study aims to analyze the effect of raw material requirements planning and inventory control on the smooth production process at PT. Batik Sakera. This study uses a quantitative approach with an explanatory research approach. The study population was all 45 employees in the production department of PT. Batik Sakera, who were also sampled using a census technique (non-probability sampling). Data were collected through questionnaires and analyzed using T-tests and F-tests. The research instruments were tested for validity and reliability. The results show that raw material requirements planning has a positive and significant effect on the smooth production process. Raw material inventory control has a positive and significant effect on the smooth production process. Raw material requirements planning and inventory control have a positive and significant effect on the smooth production process.
Pengaruh Return on Asset (ROA), Return on Equity (ROE), Debt to Equity Ratio (DER), Earnings Per Share (EPS) Terhadap Harga Saham Pada Sektor Pertanian yang Terdaftar di Bursa Efek Indonesia Periode 2019 – 2023 Adawiyah, Robyatul; Prasetya, Bangun Putra
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20755

Abstract

This study aims to determine the effect of Return on Assets (ROA), Return on Equity (ROE), Debt to Equity Ratio (DER), Earnings Per Share (EPS) on stock prices in the Agricultural Sector listed on the Indonesia Stock Exchange. Period 2019 - 2023. This study uses a quantitative approach. The population in this study is using Agricultural Sector Companies listed on the Indonesia Stock Exchange (IDX) in the period 2019 - 2023, and by using company financial report data in the agricultural sector. The sample selection technique uses a purposive sampling method. The data analysis method used is multiple linear regression analysis. The results of the study show that Return on Assets (ROA), Return on Equity (ROE), Debt to Equity Ratio (DER), Earnings Per Share (EPS) together have a significant effect on stock returns. The Adjusted R Square value is 0.571 or 57.1%. This shows that Return On Assets (ROA), Return On Equity (ROE), Debt To Equity Ratio (DER), Earnings Per Share (EPS), have an effect on stock returns of 57.1% while the remaining 42.9% is explained by other variables outside the model.
Cross - Cultural Communication Strategies Used By Hostess At Holiday Inn Express Baruna Bali During Breakfast Service Padma Narayani, Ni Kadek Diah; Susena Suyasa, Made Dharma; Marsakawati, Ni Putu Era
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20756

Abstract

This study explores the cross-cultural communication strategies employed by hostess at Holiday Inn Express Baruna Bali when serving guests during breakfast. This study aims to analyze the cross-cultural communication strategies employed by hostess at Holiday Inn Express Baruna Bali when interacting with guests from several cultural backgrounds.. Using a qualitative approach, data were collected through distributed an online questionnaire. Participants of this study were hostesses at Holiday Inn Express Baruna Bali who has responsibility to do courtesy during breakfast services. The method of collecting data were carried out in stages, from preparing questionnaire to obtaining data to create a report. The data analysis carried out by conducting close reading, identifying themes, and descriptive narrative preparation because the data produced was in the form of short answers from correspondents. The results of this study showed that hostess implemented various techniques, such as the use of simple and clear language, and recognition of guests' cultural habits and preferences. In addition, adaptations in communication styles, such as the use of non-verbal cues and empathy, were proven effective in building good relationships. This study highlights the importance of cross-cultural communication training for hotel hostess to enhance guest experiences and create a welcoming environment. These findings are expected to be a reference for hotel managers in designing better training programs and improving service quality in the hotel industry.
Komunikasi Pemasaran Pesona Indonesia dalam Membangun Citra Pariwisata Indonesia Melalui TikTok Paskalino Solossa, Amos Michael Ivano; Syam Maella, Nurannafi Farni; Zulaikha, Zulaikha
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20758

Abstract

Media sosial telah mengubah cara institusi mempromosikan citra dan layanan, termasuk dalam industri pariwisata. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diterapkan oleh akun TikTok @pesonaindonesia dalam membangun citra pariwisata Indonesia. Dengan menggunakan metode kualitatif dan pendekatan analisis isi berdasarkan konsep Marketing Communication Mix (Kotler), peneliti mengamati lima konten video terpopuler berdasarkan jumlah penonton, likes, dan komentar. Hasil penelitian menunjukkan bahwa strategi komunikasi yang paling dominan dalam konten-konten tersebut adalah advertising, public relations, dan word of mouth. Ketiga elemen ini dimanfaatkan untuk menciptakan narasi visual yang kuat, menyampaikan pesan sosial, serta membangun interaksi dua arah yang bersifat partisipatif dan humoris. Audiens tidak hanya menjadi penonton pasif, tetapi juga turut membentuk makna melalui komentar dan tren. Penelitian ini menyimpulkan bahwa TikTok dapat menjadi kanal strategis dalam komunikasi pemasaran pariwisata yang efektif, khususnya dalam menjangkau generasi muda dan membentuk citra digital destinasi wisata Indonesia secara lebih imersif dan emosional.
Implementasi Aplikasi SIMADU Dapat Meningkatkan Pengembangan Usaha Mikro Studi Kasus Dinas Koperasi Usaha Mikro, Perdagangan, Dan Perindustrian Kabupaten Probolinggo Supriyanto, Supriyanto; Yunus, Eko Yudianto; Ulum, Khoirul
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20762

Abstract

UMKM di Kabupaten Probolinggo memiliki potensi besar dalam mendorong pertumbuhan ekonomi lokal, namun masih menghadapi kendala dalam akses modal, promosi, dan pasar. Penelitian ini bertujuan untuk menganalisis implementasi aplikasi SIMADU (Sistem Manajemen Pengembangan UMKM Terpadu) dalam mendukung pengembangan pelaku usaha mikro. Menggunakan pendekatan kualitatif deskriptif dengan studi kasus pada Dinas Koperasi, Usaha Mikro, Perdagangan, dan Perindustrian Kabupaten Probolinggo, data dikumpulkan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa komunikasi, sumber daya, sikap pelaksana, dan struktur birokrasi berperan penting dalam keberhasilan implementasi SIMADU. Meskipun terdapat hambatan seperti keterbatasan dana sosialisasi dan jaringan internet yang belum merata, dukungan kebijakan pemerintah dan tingginya penggunaan teknologi digital menjadi faktor pendorong utama. Kesimpulannya, SIMADU mampu meningkatkan akses informasi dan pasar bagi pelaku UMKM, serta menjadi inovasi digital yang relevan untuk mempercepat pemberdayaan usaha mikro di daerah.
Pengaruh Gaya Kepemimpinan, Stres Kerja & Motivasi Kerja Terhadap Kinerja Personel Polres Luwu Timur Awaluddin, Awaluddin; Laekkeng, Mursalim; Basalamah, Muhammad Syafii
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20767

Abstract

This study aims to analyze the influence of leadership style, job stress, and work motivation on personnel performance at the East Luwu Police. The research questions focus on how these three variables simultaneously and partially influence personnel performance, given the stressful and resource-constrained working conditions within the police force. This study employed a quantitative approach using Structural Equation Modeling (SEM) analysis. Data were collected through questionnaires distributed to 100 personnel selected using purposive sampling from a population of 388. The research instrument drew on relevant theories such as Transformational Leadership Theory, Herzberg's Two-Factor Theory, and Self-Determination Theory. The results of the study indicate that: (1) leadership style has a positive and significant effect on personnel performance, (2) work stress has a negative but significant effect on personnel performance, and (3) work motivation acts as a mediating variable, strengthening the influence of leadership style on performance and mitigating the negative impact of work stress. This study concludes that improving the performance of East Luwu Police personnel can be achieved through strengthening a supportive leadership style and effective work stress management, with work motivation as the key liaison. Keywords: Leadership Style, Work Stress, Work Motivation, Performance, Police.
Peran Bhabinkamtibmas Dalam Pencegahan Tindak Pidana Siber Berdasarkan Undang- Undang Republik Indonesia Nomor 19 Tahun 2016 Tentang Informasi Transaksi Elektronik Nursyamsu, M. Rizqi Anshori; Kurniati, Yeti; Krisnamurti, Hana
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20769

Abstract

Globalisasi menyebabkan teknologi mengalami perkembangan yang cukup pesat bagi seluruh dunia. Dampak negatif dari berkembangnya teknologi adalah adanya tindak pidana siber. Bhabinkamtibmas sebagai ujung tombak Polri di tingkat Desa atau Keluruhan menjadi garda terdepan dalam menciptakan keamanan dan ketertiban masyarakat. Tujuan penelitian ini adalah untuk mengkaji peran Bhabinkamtibmas Dalam Pencegahan Tindak Pidana Siber Berdasarkan Undang- Undang Republik Indonesia Nomor 19 Tahun 2016 Tentang Informasi Transaksi Elektronik. Metode yang digunakan dalam penelitian ini adalah metode yuridis normatif, yaitu suatu pendekatan penelitian hukum yang mengkaji implementasi peraturan perundang-undangan yang berkaitan dengan pelatihan dan pencegahan kejahatan siber oleh Bhabinkamtibmas. Spesifikasi Penelitian yang digunakan pada penelitian ini adalah penelitan deskriptif analitis, yaitu metode penelitian dengan cara mengumpulkan data-data sesuai dengan yang sebenarnya kemudian data-data tersebut disusun, diolah dan dianalisis untuk dapat memberikan gambaran mengenai masalah yang ada. Teknik pengumpulan data dilakukan secara studi dokumen dan dilakukan pula proses wawancara di Polres Karawang untuk menambah validitas data yang digunakan dalam penelitian. Hasil penelitian menunjukkan bahwa peran Bhabinkamtibmas di Polres Karawang belum optimal dalam mengatasi tindak pidana siber sebab belum memiliki keterampilan teknis memadai untuk menghadapi tantangan dalam melakukan pencegahan dan penanggulangan tindak pidana siber. Upaya penanggulangan untuk meningkatkan peran Bhabinkamtibmas dalam mengatasi tindak pidana siber diperlukan. Diperlukan upaya pelatihan dan pendekatan yang lebih sistematis, berbasis kebutuhan, dan didukung oleh sumber daya yang memadai agar dapat lebih siap dalam menghadapi tantangan tindak pidana siber di era digital.

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