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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Articles 383 Documents
The implementation of principal’s supervisory style in improving teachers’ job satisfaction at SMK Negeri 1 Gowa Ayuashari, Andi Ratu; Ansar , Ahlun; Jannah , Miftahul
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.718

Abstract

Principals play a strategic role in improving the quality of teaching and teacher performance through supervisory practices. This study aims to describe the implementation of the principal’s supervisory style in enhancing teachers’ job satisfaction at SMK Negeri 1 Gowa. This research employed a descriptive qualitative approach, with data collected through observations, in-depth interviews, and documentation. The participants included the principal, six vice principals, senior teachers, and teachers who were the subjects of supervision. The findings indicate that the principal implemented an integrated, structured, and participatory supervisory style. This approach can be categorized as guided leadership, which emphasizes mentoring, support, and teacher involvement in decision-making. The implementation of supervision was not merely focused on administrative evaluation but functioned as a medium of empowerment through constructive feedback, continuous mentoring, and collective reflection. Teachers reported feeling valued and supported, which positively influenced their motivation, professionalism, work discipline, teaching readiness, and overall job satisfaction. Furthermore, the supervisory practices were closely linked to teacher performance appraisal (PKG) and work target assessments (SKP), contributing to the strengthening of career development and performance-based recognition. These results highlight that a humanistic, educational, and participatory supervisory style fosters a positive school climate, promotes collaboration, and enhances the quality of teaching and learning in vocational education settings.
Development of fun flashcard series: Fruits and animals for primary students for children at Mustika Tama Orphanage Jannah, Yunita Miftahul; Ransus, Fransiskus; Sinaga, Verawaty; Sinaga, Agrielsa Alphasati; Wardani, Ratih Kusumo
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.743

Abstract

This study aims to develop the Fun Flashcard Series: Fruits & Animals learning media as an educational tool to increase the learning motivation and involvement of children at Mustika Tama Orphanage. The development model used was 4D (Define, Design, Develop, Disseminate). The research subjects were 10 children in grades 1 and 2 at the elementary school level at the Mustika Tama Orphanage. The research instruments included expert validation sheets, child response questionnaires, and learning engagement observation forms. The validation results showed that the Fun Flashcard Series media was very suitable for use, with an average validation score of 95%. The children's responses showed a high level of enthusiasm, engagement, and interest in the developed media. Thus, the Fun Flashcard Series: Fruits & Animals proved to be effective as an innovative learning medium that can increase children's learning motivation and engagement at the Mustika Tama Orphanage.
The effect of the knowledge index on the community literacy development index and the level of reading interest: A case study in West Java in 2024 Sihombing, Pardomuan Robinson; Arsani, Ade Marsinta; Huda, Miftahul; Ahmaddien, Iskandar; Aji, Lexi Jalu
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.750

Abstract

This study examines the reciprocal relationships between the Knowledge Index (KI), the Community Literacy Development Index (CLDI), and the Level of Reading Interest (LRI) across 27 districts/cities in West Java (2024). Using a quantitative design with Partial Least Squares–Structural Equation Modeling and a conditional process perspective, we test direct and feedback effects among the three constructs. Descriptive statistics indicate substantial variation in literacy development and reading interest across regions. Model fit indices exceed conventional thresholds, supporting the adequacy of the specified structure. The results show that KI has a significant positive effect on both CLDI and LRI, indicating that accumulated schooling and knowledge capital translate into stronger literacy ecosystems and more active reading behaviors. Conversely, both CLDI and LRI exert significant positive effects on KI, evidencing a reinforcing cycle in which richer literacy environments and higher reading engagement further elevate knowledge attainment. These findings highlight a virtuous, bidirectional dynamic: knowledge deepens literacy and reading, while literacy investment and reading practice amplify knowledge. Policy implications include prioritizing integrated literacy programs across the life course, leveraging digital access, and coordinating libraries, schools, and local governments to simultaneously lift ecosystem quality and individual reading practices. The study provides actionable evidence for place-based literacy policy and human capital formation in emerging regions.
Development strategy to improve accreditation at the Faculty of Administrative University of Jakarta Dasli, Aira Putri Eri
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.774

Abstract

This study aims to analyze study program development strategies to improve accreditation at the Faculty of Administrative, University of Jakarta. This research used a qualitative descriptive approach, including interviews, observations, and documentation with various relevant parties such as deans, heads of study programs, lecturers, administrative staff, and students. The study concluded that the study program development strategy to improve accreditation includes, first, strengthening the study program's vision and mission. Second, planning and implementing quality assurance in accordance with standards is required. Third, monitoring and evaluating quality control to ensure measurability is required. This strategy can ensure the quality of national education through a sustainable, internal quality assurance system. In the implementation of Tridharma, teaching, research, and community service activities have been actively carried out. Lecturers routinely conduct research and community service and encourage student involvement through theses and social activities. However, instances of manual documentation practices still exist, which slow down the evidence collection process during accreditation. Therefore, accelerating digitalization, both by optimizing SIAKAD and developing a cloud-based storage system, has become a key priority for the university.
The influence of Islamic leadership style and work ethic on employee performance in Salamrejo Village, Binangun District, Blitar Regency Sutowo, Sutowo; Al Kaharudin, Abdul Aziz; Hermawan, Yusada Andri
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.777

Abstract

This study aimed to examine the influence of the Islamic leadership approach and Islamic labor ethic on workers' performance within the Salamrejo Village Office, Binangun District, Blitar Regency. The problem formulations proposed include: (1) how does Islamic leadership style influence employee performance, (2) how does the Islamic approach to work influence worker performance, and (3) how do Islamic leadership style and Islamic work ethic influence employee performance simultaneously. This study uses a quantitative approach with a descriptive-verification design. Data collection was performed by distributing Likert-scale-based questionnaires to the entire village employee population using a saturated sampling method. Data analysis included validity, reliability, normality, heteroscedasticity tests, and hypothesis testing using the t-test (partial) and F-test (simultaneous) with the help of the SPSS software. The results showed that all research instruments were valid and reliable (Cronbach's Alpha X1 = 0.689; X2 = 0.855; Y = 0.852). The data were normally distributed (Asymp. Sig = 0.057 > 0.05) and free from heteroscedasticity. The t-test showed that Islamic leadership style had a significant positive effect on employee performance (t = 6.010; sig < 0.001), while the Islamic approach to work had a significant negative impact on worker performance (t = -2.859; sig = 0.024). Simultaneously, both independent variables significantly impacted worker performance (F = 20.513; sig = 0.001). Thus, this study concluded that Islamic leadership style is a dominant factor in improving employee performance, while the implementation of Islamic work ethic requires further evaluation to align with work values ​​and contribute optimally to improving performance.
Entrepreneurial mindset transformation: Synergy of entrepreneurship and creativity education for female students in Malaka Regency Saragih, Fernando; Gie, Emilia; Simbolon , Gallex
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.780

Abstract

This study aims to analyze the influence of entrepreneurship education and creativity on the entrepreneurial interest of female students in Malaka Regency, East Nusa Tenggara, Indonesia. The background of this study is based on the high poverty rate and suboptimal utilization of entrepreneurial potential in the area. The study used a quantitative approach with a survey method of 72 respondents selected incidentally. The research instrument was a questionnaire with a five-point Likert scale, including 20 statements for the entrepreneurship education variable and 30 statements for the creativity variable. Data analysis was conducted using multiple linear regression with the classical assumption test, t-test, F-test, and coefficient of determination. The results show that entrepreneurship education has a positive but insignificant effect on entrepreneurial interest, whereas creativity has a positive and significant effect. Simultaneously, both variables had a significant effect, contributing 51.2% to the variation in entrepreneurial interest. These findings indicate that creativity is a dominant factor in shaping the entrepreneurial interest of female students, while entrepreneurship education requires strengthening methods and contextual support to be effective. This study recommends the development of an applicable curriculum, business incubation programs, and funding and mentoring support to build an adaptive and inclusive entrepreneurial ecosystem in the local area.
Brand localization and consumer perception in China: A pavlovian conditioning approach Siregar, Sheyla Silvia; Prabumeang, Agung Krisnamurti; Pratamasari, Dewi Agustin
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.804

Abstract

Globalization has driven international companies to adapt their brand strategies to local markets, particularly in China, which has become one of the world’s largest and most dynamic economies. One crucial aspect of this adaptation is brand name localization, where international brands translate their names into Mandarin to ensure linguistic familiarity, cultural relevance, and positive perceptions. This study examines consumer perceptions of localized brand names—Burger King (汉堡王), KFC (肯德基), and Starbucks (星巴克)—by integrating the theoretical perspective of Pavlovian conditioning with international marketing strategies. A survey of 500 respondents was conducted to measure consumer attitudes toward dimensions such as memorability, cultural appropriateness, emotional resonance, and the influence on purchase decisions. The findings indicate that local brand names significantly shape consumer perceptions and purchasing behavior. Starbucks (星巴克) was perceived as the most successful brand name, associated with coffee culture, a premium lifestyle, and ease of recall. KFC (肯德基) was found to evoke positive emotions strongly, while Burger King (汉堡王) was more likely to trigger curiosity rather than a strong cultural association with Western fast food. Repetition of brand names also enhances positive consumer emotions, aligning with Pavlovian conditioning, where repeated stimuli strengthen affective responses. This study contributes to the understanding of brand localization as a strategic marketing tool in cross-cultural contexts. The results highlight the importance of phonological adaptation, cultural alignment, and consistent brand communication in building consumer trust and loyalty in international markets, particularly in China.
Comparison of capital structure, risk, and profitability between Islamic and conventional banks in Indonesia Lubis, Arowadi; Fatmayuni, Ida Ayu; Endraswati, Hikmah
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.588

Abstract

This study aims to compare Islamic and Conventional Banks in Indonesia in terms of Capital Structure, Profitability, and Risk handling. Data for the analysis were taken from the quarterly financial reports of nine Islamic and Conventional Banks for the 2013Q1 – 2020Q3 period. Binary logistic regression was employed as an analysis tool using SPSS 19 software. The results show that Islamic and Conventional Banks are significantly different in terms of capital structure, profitability, and risk handling. Conventional banks have better capital structures and profitability. Islamic Banks, on the other hand, have better risk management.
Development of 'CrossChemistry Games': A web-based educational game on organic chemistry topics Irmita, Luthfia Ulva; Zevanna, Aqueenfa; Limas, Joan Theresia; Pribadi, Made Dayanand Premachandra
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.641

Abstract

This research aims to develop the CrossChemistry Games educational game as a learning medium for Organic Chemistry material and to determine the feasibility and response of students to the CrossChemistry Games. This type of research is Research and Development (R&D) research using the ADDIE development model, which consists of the Analysis, Design, Development, Implementation, and Evaluation stages. In this study, only the Analysis, Design, and Development stages were carried out. The subjects of this research were 36 students in grade 11 at Wardaya High School. The feasibility test of learning media refers to the validation results of media and material experts. The research results showed that the results of the validation test for the CrossChemistry Games learning media met the valid criteria with a validity value of 82%, and students' responses to the CrossChemistry Games learning media met the very good criteria with a value of 87%. This research has important implications for increasing the use of learning media in chemistry learning at Wardaya High School. The use of learning media combined with technology will support education in the 5.0 era and can increase student involvement, facilitate understanding of chemical concepts, and improve thinking and problem-solving skills. It is recommended that technology-based learning media be integrated into broader chemistry learning strategies.
Harnessing artificial intelligence for census in Nigeria: Advancing accuracy, efficiency, and governance outcomes Sani, Inuwa Sani; Dimyati, Muhammad; Umar, Aliyu Aminu
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.662

Abstract

Successful administration of national censuses in Nigeria has been a protracted agony plagued by inherent problems, including logistic, political, and methodological issues, which cumulatively have caused delays in enumeration, undercounting, and inconsistency of data. These defects diminish the credibility of demographic data needed for evidence-based governance, economic planning, and equitable resource allocation._. In this study, we explored opportunities for harnessing Artificial Intelligence (AI) to transform census activities in Nigeria through the injection of state-of-the-art computational approaches into the national enumeration exercise. We showcased a multimodal AI pipeline comprising Convolutional Neural Networks (CNNs) for population density estimation from satellite images, Natural Language Processing (NLP) pipelines for address standardization and matching in various languages, and unsupervised anomaly detection algorithms for real-time data quality verification. AI-based enumeration methods were simulated at both national and sub-national levels. CNN-generated heatmaps revealed population concentration trends in Lagos and other states and enabled the precise delineation of high-density urban agglomerations and underserved rural enclaves. The NLP tool generalized well to the linguistically diverse environments in Nigeria, with F1-scores greater than 0.90 for all but a few states for broken address reconciliation. Anomaly detection models built using Isolation Forest algorithms detected anomalous enumeration patterns as flags for potential undercounts or data manipulation. Population pyramid analysis for Lagos revealed an extremely young population structure, consistent with country-wide age trends. These findings provide empirical evidence that AI integration can promote census accuracy, operational efficiency and government effectiveness in Nigeria.