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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 991 Documents
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Brand localization and consumer perception in China: A pavlovian conditioning approach Sheyla Silvia Siregar; Agung Krisnamurti Prabumeang; Dewi Agustin Pratamasari
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.804

Abstract

Globalization has driven international companies to adapt their brand strategies to local markets, particularly in China, which has become one of the world’s largest and most dynamic economies. One crucial aspect of this adaptation is brand name localization, where international brands translate their names into Mandarin to ensure linguistic familiarity, cultural relevance, and positive perceptions. This study examines consumer perceptions of localized brand names—Burger King (汉堡王), KFC (肯德基), and Starbucks (星巴克)—by integrating the theoretical perspective of Pavlovian conditioning with international marketing strategies. A survey of 500 respondents was conducted to measure consumer attitudes toward dimensions such as memorability, cultural appropriateness, emotional resonance, and the influence on purchase decisions. The findings indicate that local brand names significantly shape consumer perceptions and purchasing behavior. Starbucks (星巴克) was perceived as the most successful brand name, associated with coffee culture, a premium lifestyle, and ease of recall. KFC (肯德基) was found to evoke positive emotions strongly, while Burger King (汉堡王) was more likely to trigger curiosity rather than a strong cultural association with Western fast food. Repetition of brand names also enhances positive consumer emotions, aligning with Pavlovian conditioning, where repeated stimuli strengthen affective responses. This study contributes to the understanding of brand localization as a strategic marketing tool in cross-cultural contexts. The results highlight the importance of phonological adaptation, cultural alignment, and consistent brand communication in building consumer trust and loyalty in international markets, particularly in China.
Implementation of the Simple Additive Weighting (SAW) method in supporting the business transformation process of PT Virama Karya (Persero) to become PT Agrinas Jaladri Nusantara (Persero) Adi Hutomo Suryopratomo; Ravi Ahmad Salim
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.807

Abstract

Business transformation is a strategy adopted by companies to maintain long-term sustainability. In support of the government's program to achieve food self-sufficiency through the development of the fisheries commodity ecosystem, PT Virama Karya (Persero), which was originally engaged in the construction sector, shifted to PT Agrinas Jaladri Nusantara (Persero) through horizontal diversification into the fisheries sector. In this case, the company transformed its business while maintaining its construction sector. This shift requires a more objective and measurable decision-making process. Although the company has implemented a weighting system, its use has been limited to assessing the feasibility of alternatives, and the final decision still relies on direct appointments. To support the transformation process, several key aspects must be considered, including the selection of a Public Accounting Firm (KAP), employee training programs, determining the best employees, and employee rotation. This study used the Simple Additive Weighting (SAW) method with a quantitative method through a descriptive approach and semi-structured interviews for data collection. This method requires criteria weighting, matrix normalization, and identification of alternative rankings to determine the most appropriate choice. This study revealed that the SAW method improves a company's ability to make objective and measurable decisions. It can be concluded that the SAW method used in this study can assist the decision-making system at PT Agrinas Jaladri Nusantara (Persero) objectively and measurably and can increase the company's cost efficiency.
Learning management based on character education in education subjects through online learning Nurul Faizah; Ghasa Faraasyatul 'Alam; Ömer Şaban
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.811

Abstract

This study aims to discover and analyze the implementation of character education-based learning management in online learning during the COVID-19 pandemic, including Educator Professional Ethics and Introduction to Education, through compulsory education courses. This study used a qualitative approach and descriptive types. Observations, field records, documentation, and articles were used as the data sources. The Miles and Huberman Models are used in data analysis procedures, with stages of data collection, data display, data reduction, and data verification. According to the findings, character education was conducted during online learning through cooperation between students and lecturers. Lecture rules, such as face-to-face meetings, can still be followed by students and lecturers. Students and lecturers cooperate to implement ethical principles in discussion forums, such as asking questions and responding to responses.
Development of a module for identifying interests and self-potential for senior high school students Ufti Rosyi
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.813

Abstract

Based on interviews conducted by the researcher with tenth-grade students at a senior high school in Ponorogo Regency, it was found that the students were unfamiliar with the process of subject selection under the Merdeka Curriculum. This study aimed to develop a module that assists tenth-grade high school students in identifying their interests and self-potential to determine subject choices when entering the eleventh grade. This study employed a qualitative method and adopted research and development as its design. Data were collected through school-based interviews, which were then processed into descriptive explanations, producing categories that formed the basis of the module development. The assessment results revealed several categories, which were later organized into four chapters: the Merdeka Curriculum, identification of interests, self-potential, and a closing chapter. Based on these findings, the researcher compiled a module entitled “Me and How to Know Myself: A Module for Identifying Interests and Self-Potential to Guide Subject Selection for Senior High School Students” The dissemination results indicated that the module was positively evaluated regarding its design and content in addressing the needs of tenth-grade students. Therefore, it is recommended as a tool for high school classes to help students recognize their interests and self-potential in the context of subject selection when transitioning to Grade 11.
Adaptation strategy of farming communities in Renah Kayu Embun Village, Kumun Debai District, Sungai Penuh City Agustin Wela Sasih
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.814

Abstract

The farming community in Renah Kayu Embun Village utilizes land for farming to meet their daily needs. However, they face several obstacles, including weather conditions, land slopes, limited equipment, and long distances to market. This requires the community to adapt to the conditions it faces. This study aims to describe and explain the adaptation strategies employed by the farming community to survive the conditions they face. Data collection methods included interviews, observation, and documentation.The research results show that there are several adaptation strategies carried out by farming communities: First, adaptation strategies to the natural environment; (1) Digging a well, (2) making a water reservoir, (3) carrying out the tradition of sending rain. (4) Convert sloping land into steps. Second, adaptation strategies to tool limitations include (1) making sungkaik and coffee grinders and (2) Usoh as a traditional means of transportation. Some of the adaptation strategies carried out by farming communities are in the form of ideas, knowledge, and culture that are formed as a result of long interactions with the natural and social environment.
The political dynamics of managing The Kelutap Bersatu Joint Village – owned enterprise (BUMDes Bersama) in Kelam Permai Sub-District, Sintang District, West Kalimantan Asri Kurniati Situmorang; Faisal Andri Mahrawa
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.827

Abstract

The passing of Law Number 6 of 2014 on villages has opened up new opportunities for villages to manage their economic resources on their own, including forming BUMDes. However, the management of BUMDes is actually shaped by local political factors and complex power dynamics. This study explores how power functions within the management of BUMDes Bersama and how these practices affect village governance and community participation. This study used a qualitative approach using a case study method. Data was gathered through in-depth interviews, observation, and document analysis. The theories applied include Local Politics and Regional Autonomy theory, Michel Foucault's Power Relations theory, and the Good Governance theory. The results show that, although BUMDes aim to improve the welfare of village communities through the collective management of economic businesses, local political intervention changes the function of this institution. Political actors utilize BUMDes to gain political support by directing facility assistance to the farmer groups that support them. This practice causes BUMDes to lose neutrality and reduces community trust in the institution. On the other hand, BUMDes management becomes less transparent, with decision-making dominated by certain parties, without inclusive involvement of all elements of the community.
The huge potential of Regional Owned Enterprises (BUMD) in the education sector: Exploring opportunities for local economic and fiscal diversification Alif Al Mahdi
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.833

Abstract

This study seeks to determine the extent of the potential of Regionally-Owned Enterprises (BUMD) to conduct business in the education sector. This can strengthen regional finances and, through collaboration with the private sector, improve the quality of human resources. BUMD is recommended to increase regional income by running a variety of educational businesses, such as course institutions, vocational skills schools, or as developers of online learning applications, which are the objectives of this study. Based on research in Sentral, the conditions of budget efficiency carried out by several government institutions running BUMD in the education sector present a new opportunity for local governments, provided that it is carried out professionally, transparently, and with high accountability. This study, as mentioned above, uses the concept of public private partnerships as a tool to present the results and discussions in the study. Simply put, public-private partnerships in dis BUMD projects can reduce the burden of initial capital and exchange information. This study was conducted using a descriptive qualitative method accompanied by a case study approach.
Empowerment of MSME groups through the CSR program "Duri Mas (Durian Mesu Andalan Sejahtera)” PT. Pertamina Patra Niaga animation fuel terminal depati amir in Air Mesu Village, Central Bangka Regency Zhomah Zhomah; Noppitri Ulfa
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.834

Abstract

The Duri Mas (Durian Mesu Andalan Sejahtera) program is a Corporate Social Responsibility (CSR) program implemented by PT Pertamina Patra Niaga Aniantion Fuel Terminal Depati Amir in collaboration with the Air Mesu Village Government to develop the potential of local plants into various food products that have additional selling value. This program focuses on empowering MSME groups in the community by providing facilities, cooking equipment, and knowledge and skills in the process of product processing to marketing. The method used in this study is qualitative, with data collection techniques through unstructured interviews, observation, and documentation. The results of the study showed that this program has been running for three years, which has increased the amount of production by three times, energy efficiency by 40% in the production process, reduced the behavior of the younger generation in carrying out illegal tin mining, and increased awareness of protecting the natural environment through the cultivation of quality durian plants.
Collaborative governance model in the implementation of performance-based village fund allocation in Kalibandung Village, Kubu Raya Regency Firdaus Firdaus; Herilasti Pujiningsih; Ksatriawan Zaenuddin; Helen Puspita Sari; Anggun Pria Wibowo
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.839

Abstract

The Ecology-based District Budget Transfer Policy (TAKE) is an ecological fiscal innovation developed to link financial transfers between government levels and environmental performance at the village level. This study aims to analyze the implementation of TAKE policies in Kalibandung Village, Kubu Raya Regency, and examine the dynamics of collaboration between actors to support performance-based environmental governance. Using a descriptive qualitative approach, this study explores the views and practices of various actors, including regional apparatus organizations (OPDs), village forest management institutions (LPHD), non-governmental organizations (NGOs), and local communities. The analysis is carried out through thematic interpretations that place the Collaborative Governance Framework and Institutional Analysis and Development as the main theoretical lenses. The results of the study show that the implementation of TAKE is influenced by four collaborative dimensions: unequal initial conditions in terms of capacity and access to information; institutional design that is still top-down without deliberative space; strong facilitative leadership at the village level but not yet sustainable at the district level; and collaborative processes that take place partially and have not been institutionalized. These findings confirm that the success of ecological fiscal policies at the local level is not solely determined by the calculation of incentives and technical indicators but by the quality of social interactions, trust, and institutional design that enable collaboration and shared learning. This study contributes to strengthening the theory of Collaborative Governance in the context of village ecological fiscal policy and provides a direction for policy reform towards participatory and sustainable environmental governance.
Initiating financial technology regulation based on Islamic legal principles Alfan Dzikria Nurrachman
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.841

Abstract

This article aims to determine the regulations regarding Sharia financial technology, as regulated in the Regulation of the Financial Services Authority of the Republic of Indonesia Number 40/2024 concerning Information Technology-Based Joint Funding Services (LPBBTI). This study uses an empirical juridical approach with primary data in the form of interviews with funders and Sharia fintech operators. The results of this study indicate that the regulation of Sharia fintech based on POJK Number 40/2024 concerning LPBBTI presents characteristics in the form of ecosystem-based financing, with the spirit built being the distribution of funds to support productive activities. The organizers themselves also provide insurance protection in the distribution of financing and cooperate with certain companies to provide periodic guidance on every productive activity.

Page 78 of 100 | Total Record : 991

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