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MDP Student Conference
Published by Universitas Multi Data Palembang
ISSN : -     EISSN : -     DOI : https://doi.org/10.35957/mdp-sc.v2i1.3997
Core Subject : Economy, Science, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering
MDP Student Conference is a one-year national conference organized by the Universitas Multi Data Palembang. We are inviting teachers, lecturers, researchers, scholars, students, and or other key stakeholders to present and discuss their latest findings, innovations, and best practices as well as fresh ideas on, but not limited to, the listed sub-themes.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 518 Documents
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Pengaruh Harga dan Promosi terhadap Keputusan Pembelian HokBen Cabang Kota Palembang Pratama, Rizky Arya; Megawati, Megawati
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11034

Abstract

This study aims to analyze the effect of price and promotion on consumer purchase decisions at HokBen Palembang branch. In the increasingly competitive fast food industry, effective marketing strategies play a crucial role in attracting customers. Competitive pricing and appealing promotions can enhance purchase interest and influence consumer decision-making. This research employs a quantitative method with a survey approach, collecting data through questionnaires distributed to 400 respondents. Multiple linear regression analysis is used to examine the relationship between price, promotion, and purchase decisions. The results indicate that price and promotion have a positive and significant impact on purchase decisions, both partially and simultaneously. These findings highlight the importance of implementing appropriate pricing strategies and innovative promotions to enhance product appeal and foster consumer loyalty toward HokBen.
Pengaruh Gaya Hidup dan Persepsi terhadap Keputusan Pembelian pada Craveat Healthy Food Nabila, Nabila; Lestari, Retno Budi
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11035

Abstract

This study aims to analyze the impact of way of life, and discernment on obtaining choices at Craveat sound nourishment mostly and synchronous impact of way of life, and recognition on acquiring choices. Information collection was conducted through surveys disseminated to 171 respondents. The inspecting method utilized was nonprobability testing with a purposive examining strategy, and the information were analyzed utilizing SPSS 26. The comes about appear that the halfway test (t-test) shows that the factors way of life, and discernment have a positive and signitificant impact on acquiring choices. The concurrent test (F-test) illustrates that the autonomous factors way of life, and discernment collectively have a positive and signitificant impact on the subordinate variable, specifically acquiring choices.
Pengaruh Harga terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Urban Laundry Palembang Pratama, Jiven; Lestari, Retno Budi
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11039

Abstract

This study aims to analyze the effect of price impact on Urban Laundry Palembang customer loyalty, both directly and through customer satisfaction as a mediating variable. This study uses a quantitative approach with a survey method, involving 175 respondents selected based on calculations using the Slovin formula. Data processing was conducted through simple regression analysis, Sobel test, and t and F tests with the help of SPSS software version 27. The results revealed that price has a positive and significant influence on customer loyalty, both directly and through customer satisfaction as an intermediary variable. The results of this study confirm that customer satisfaction plays an important role in strengthening the relationship between price and customer loyalty. Therefore, implementing the right pricing strategy and increasing customer satisfaction are the main factors in building customer loyalty in the laundry service sector.
Business Plan Implementasi Freshtige Salad Buah (Implementasi Usaha Salad Buah di Kota Palembang) Stephany, Stephany; Fernandes, Charles; Fadly, Jeremia Shalom; Pramuditha, Charisma Ayu
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11046

Abstract

This study examines the marketing strategy and customer satisfaction of Freshtige, a fruit salad business targeting young consumers in Palembang. Using a quantitative approach, data were collected through surveys involving 74 respondents and secondary data analysis of Freshtige’s operational and financial records. The findings reveal that digital marketing, particularly through social media and influencer collaborations, plays a crucial role in increasing brand awareness and customer engagement. The majority of respondents expressed high satisfaction with the product quality, service, and purchasing experience, contributing to strong customer loyalty and repeat purchases. The study also highlights the importance of product innovation, as consumer interest in new fruit salad variants remains high. This research provides valuable insights for small businesses in the healthy food sector, emphasizing the need for continuous innovation, effective digital marketing strategies, and service quality to maintain business sustainability and growth.
Rancang Bangun Sistem Informasi Kepegawaian PT Indo Global Cemerlang Fendrius, Wilsen; Rachmadi, Muhammad
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11049

Abstract

PT Indo Global Cemerlang is a company engaged in the sale of spare parts,lovated in Palembang, South Sumatra, specificially at ruko 1B, Jl. H. Abdul Rozak Patal-Pusri No.2630, 2 Ilir, Kec. Ilir Tim. II, Palembang City, South Sumatra, 30163.Currently, the company still employs conventional methods for employee data management, such as physical documents, manual recording, andpaper forms. These methods result in inefficiencies in recruitment, attendance, leave management, and the handling of promotions and rewards. The Research methodology applied in developing the employee information system utilizes the RUP(Rational Unified Process) methodology. The final result of this research is a web-based employee information system designed to facilitate and streamline the company’s processes.
Analisis Implementasi dan Keberlanjutan Bisnis Takonesian di Kota Palembang Halery, Alda Antonia Calista; Wijaya, Muhammad Rezki Arangga; Ariani, Nova; Kasih, Yulizar
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11055

Abstract

This research aims to analyze the implementation and sustainability of a food business that combines Indonesian and foreign cultures. Takonesian is a business operates in food sector. This business offers 3 menu variants that are innovations of takoyaki, which originally used flour but now uses rice as the base. The area analysis in this research focuses on the analysis of marketing mix strategy, business performance analysis (financial reports), and business consideration analysis. Based on the results of the analysis obtained, it can be stated that Takonesian business can be implemented and sustainable.
Perancangan Sistem Informasi Kepegawaian Berbasis Web pada PT Selaras Simpati Nusantara Dinata, Chandra; Mardiani, Mardiani
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11056

Abstract

PT Selaras Simpati Nusantara is a company engaged in Heavy Equipment Rental Contractor Services and Construction Services in Palembang, Indonesia. The company is located at Komplek Sapta Indah Town House, Jl. Seduduk Putih No.F9, 8 Ilir, Ilir Timur II District, Palembang City, South Sumatra 30164. PT Selaras Simpati Nusantara has 52 employees, consisting of 20 permanent employees and 32 contract employees. The company is divided into several main divisions, including the Finance Division with 6 employees, the Operations Division with 3 employees, the Engineering Division with 5 employees, and the General Division with 2 employees. Currently, the company still uses a manual recording system for various HR administrative processes, such as attendance, recruitment, leave applications, permits, and employee data recording. This manual system causes several issues, including a high risk of data loss, inaccurate recording, delays in administrative processes, and difficulties in searching and managing employee data. This study aims to develop a web-based HR information system to improve efficiency, accuracy, and ease of HR data management. The method used is the Rational Unified Process (RUP), which consists of inception, elaboration, construction, and transition. The result of this study is a web-based application capable of automating HR administrative processes, accelerating workflows, and making them more efficient, transparent, and well-organized.
Rancang Bangun Sistem Informasi Kepegawaian pada PT Garuda Asia Semesta Valencia, Stefanny; Kesuma, Dorie P
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11062

Abstract

The purpose of creating the attendance application at PT Garuda Asia Semesta is to provide a solution for attendance that previously used name cards, transforming it into a computerized system through a web-based application. This web based application serves as a medium for managing attendance. The development of this web application is done using Visual Studio Code for programming and stores its data in a MySql database. The methodology employed in the development of this application is the RUP (Rational Unified Process) method. The outcome of this application is expected to assist Human Resources and facilitate account users in utilizing the system that has been built.
Strategi TI untuk Meningkatkan Inovasi Balitbangda Kota Palembang Menggunakan Ward and Peppard Lioe, Valencia; Pratama, Dicky
MDP Student Conference Vol 4 No 1 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11068

Abstract

Information technology (IT) strategic planning plays an important role in improving the efficiency, effectiveness, and competitiveness of Balitbangda. This study developed an IT strategic plan to support research and innovation data management using the Ward and Peppard framework. The analysis was conducted through Value Chain, PEST, SWOT, and McFarlan Strategic Grid. The results of the study indicate that Balitbangda can improve operational efficiency through integrated applications, improving HR competencies, and optimizing IT infrastructure. The main challenges include budget constraints, lack of coordination between agencies, and low external participation. The proposed strategy includes the development of an administrative information system, HR training, and collaboration with research institutions and universities. The implementation of this strategy is expected to improve data management efficiency, support evidence-based decision-making, and strengthen the role of Balitbangda as a regional innovation center.
Peran Promosi, Persepsi Harga dalam Meningkatkan Keputusan Pembelian Kcharis Tenun Jumputan Palembang Suharja, Taufik Hidayat Ria; Artina, Nyimas
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i2.11069

Abstract

This research aims to determine the role of promotion, price perception on purchasing decisions at KC Haris Jaya Tenun Jumputan Tuan Kentang, Palembang City. The research employs a quantitative descriptive method, with purposive sampling and multiple regression analysis using SPSS version 26. Respondents were buyers from KC Haris Jaya with a sample of 100 respondents. The results of the research are that promotions, price perceptions have a positive and significant influence on purchasing decisions at KC Haris Jaya Tenun Jumputan Tuan Kentang, Palembang City, partially or simultaneously.

Page 43 of 52 | Total Record : 518

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