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Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 410 Documents
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A Conceptual Development of Risk and Well-Being in Homestay Tourism: Facing the Post Covid-19 Era Ardianto, Eka; Sugiarto, Sugiarto
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.387

Abstract

Entering the “New Era” tourists could “recharge” their well-being yet tourists also still facing varieties of risks due to more than two years the tourism destination have no visitors therefore, for instance, control and maintenance in their facilities are questionable. The aim of this study is to analyses a conceptual development of Risk and Well-Being to manage tourists to revisit in homestay tourism facing the Post Covid-19 era. This study is using review literatures of Homestay’s Risk Classification; Service Quality; Well-Being; Subjective Well-Being (SWB) on Tourism; Risk Management and SWB; and Risk Management, SWB, and Tourism, then examine a conceptual development. The conceptual development of Risk and Well-Being consists of model and matrix of Risk and Well-Being.  The study proposes six proposition: P1: SERVQUAL influences Risk Management; P2: Risk Management serves as a contributor to Eudaimonic well-being; P3: Risk Management serves as a contributor to Hedonic well-being; P4: Eudaimonic well-being leads to Intention to Revisit; P5: Hedonic well-being leads to Intention to Revisit; P6: There are 2 dimensions of Risk and Well-Being Matrix that consists of: reflexivity; reactivity; reconnectability; and recreativity.
Brand Equity, Cultural Transformation and Changes in Shopping Behavior of Working Women in Bali Karta, Ni Luh Putu Agustini; Widiastini, Ni Made Ary; Irwanti, Ni Ketut Dewi
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.450

Abstract

Brand equity is an important topic of discussion among working women as a form of self-existence. The purpose of this study was to analyze brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali. A survey was conducted of 150 female workers in Bali regarding the context of understanding brand equity and their involvement in various cultural and religious activities in Bali. The findings of this study are: brand equity affects the consumptive behavior of working women in Bali. Cultural transformation in Bali influences the consumptive behavior of working women in Bali in complex ways. Brand perception as the only factor to be considered in shopping, or in cultural and religious activities in Bali; tends to give rise to new patterns of hedonistic behavior, which are not only among the class, but also among ordinary people. Overall, this study shows that brand equity and cultural transformation can influence the consumptive behavior of working women in Bali. This study can also be a reference for related parties to increase brand equity and cultural transformation influencing changes in shopping behavior of working women in Bali.
Tourism Management through Sapta Pesona Concept to Increase Tourist Attraction in Timpag Village, Tabanan Regency Laksmi, Putu Ayu Sita; Yogiarta, I Made; Rustini, Ni Made
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.445

Abstract

The tourism potential of the Timpag village has not been managed properly so that it has not produced maximum results in the tourism sector. This study aims to see the tourism management of Timpag Village through the concept of Sapta Pesona. This study uses a qualitative approach with data analysis techniques are descriptive analysis. Data collection techniques are by previous research studies and observations. The results showed that Timpag Village has a lot of tourism potential that can be developed, namely Undagi Village Farmer, there are purification sites (pelukatan), breeding huts, Celemanik View, Pondok Uma urip, Telaga Tunjung Dam, Titi Empag River Tubing, Cycling, and artificial tourism weeding culture in Bali typical of Timpag Village. The community's efforts in carrying out sapta pesona in Timpag Village have been in the category very well. The elements of Sapta Pesona are safe, orderly, clean, cool, beautiful, friendly, and memorable. This can be created by the community itself by always keeping their village safe from crime and violence and of course supported by the local Babinsa. However, there is no information on the Timpag Village Map that has not been installed, some areas such as parking lots have not been paved, and there are still local people who have motorbikes using noisy exhaust which results in a little noise in the area.
The Implementation of Zero Waste Concepts in Operational Six Senses Uluwatu, Bali Urmila, Ni Putu Wulan Diah; Astuti, Ni Nyoman Sri; Triyuni, Ni Nyoman
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.380

Abstract

Waste generation in Bali has increased, it is because the waste generated is not managed properly. The impacts of this phenomenon affected climate change, such as loss of biodiversity, climate, growth of water and soil, pollution, deforestation, and waste of re-sources and materials from productive uses. The purpose of this study is to determine the implementation of the zero waste concepts in Six Senses Uluwatu, Bali. This study uses a qualitative descriptive method, conducted based on four scopes of application of the zero waste concepts; management, economic, organizational, and regulatory policy. Researchers use participatory observation, interviews, and documentation for the same data source simultaneously. This research uses the triangulation method which also tests the credibility of the data. The results of this study indicate that the implementation of zero waste concepts has reached 78 percent in accordance with company guidelines owned by Six Senses Uluwatu, Bali. The improvement of storage & separations indicators, recycle & disposal indicator, and human resources indicators on maintaining the provision of training program to the staffs are needed to carried out the waste management inside the resort. Action plans are needed to increase the percentage of zero waste concept implementation in operational at Six Senses Uluwatu, Bali which can be improved on compliance & monitoring indicators.
An Analysis of Verbal and Non-Verbal Signs Advertisement in Bali Jaya, Ketut Putra; Skolastika, I Made Perdana
Journal of Business on Hospitality and Tourism Vol. 10 No. 1 (2024): June 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v10i1.475

Abstract

An advertisement is an announcement or news about a product, event or job to convince people to be interested. Verbal and nonverbal are communication tools that humans use to interact, whether through messages, images, and gestures. This study aimed to analyze the verbal and non-verbal signs used in tourism advertisements and explore the meanings of these signs. Travel advertisements are intended to promote tourist attractions or destinations to travelers who are about to take a trip to Bali. The data comes from the Instagram account of Bali 2 Tour. The data was obtained by a qualitative method. The analytical process begins with the analysis of verbal and non-verbal signs based on semiotic theory of (Chandler, 2022). The analysis of the meaning of the linguistic and non-verbal signs was carried out using the meaning theory proposed by Barthes (1977) and the color analysis was performed using the color term theory proposed by Wierzbicka (1996) proposed. The results show that travel advertisements provide information to readers or tourists who are about to travel to Bali about interesting places to visit. 
Implementation of Sustainable Tourism Principles in Sport Tourism: Sustainability Efforts by Pocari Run Organizers Sugiri, Rashid Algani; Lemy, Diena M.
Journal of Business on Hospitality and Tourism Vol. 9 No. 2 (2023): December, 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i2.468

Abstract

Sustainable tourism has become part of the general desire of Indonesia’s tourism development. The industry continuously seek ways or avenues where sustainable tourism practices can be adopted in hopes to achieve the desired outcomes of sustainable tourism. One of the ways of looking for new avenues that can adopt sustainable practices is to look at the emerging sectors of tourism. An interesting lane of tourism that can do this is sports tourism. Sports tourism relationship with sustainable tourism has been studied prior with promising potential. This study explores the sustainability efforts around marathon events by the organizers added with the  participants point of view. For the research, this study will take the case study format focusing on Pocari Run. It puts forward the question whether event organizers are willing to implement sustainable tourism practices in their events and are aware sustainable tourism practices can be used as a tool for marathon events success and how it is impacting the participants. The methodology used in this research is a qualitative method, extracting insights from informants through in-depth interview directed towards Pocari Run Organizers. This study has found that the implementation of sustainable tourism practices have been implemented in Pocari Run events in accordance to previous studies. The implementation itself proved to be valuable in helping organizers develop a positive relationship with local stakeholders such as the local community and local government.
STRATEGY DEVELOPMENT OF ECOTOURISM IN NATURAL RESERVATION AREA ARFAK IN MOKWAM VILLAGE AND SURROUNDING Ahoren, Alfa
Journal of Business on Hospitality and Tourism Vol. 3 No. 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v3i1.87

Abstract

Ecotourism as a form of responsible tour to natural areas conducted with the aim to conserve the environment also preserve the life and the welfare of the local population. This research was conducted in the conservation area of the mountains of Arfak inside at Mokwam, Kwaw and Syou village, Warmare district, Manokwari Regency, has the purposes to know the ecotourism potential, Mokwam society’s attitude towards the ecotourism development and its strategy in conservation areas in Arfak mountains at Mokwam village and its surrounding. The advantage is to expand the development of ecotourism atCAPAarea, can be used as consideration in ecotourism development and also as an alternative to protect the environment and the culture of local population towards the exploitation in order to remain sustainable. The research method use qualitative methods. This method was used to get the data or qualitative description aboutCAPAarea. The data analysis technique use descriptive-qualitative and the analysis of SWOT. The results of this research are potential tourism attractions, accommodations, facilities, accessibility and additional services. The attitude of the local people inCAPAarea now is in the phase of euphoria which is they are supporting the development of ecotourism. The strategies that can be done through the programs such as: product development planning of ecotourism, structuring the organization and the management ofCAPAarea, do marketing of ecotourism product. 
COMMUNITY PARTICIPATION OF TEMUKU AYA SUBAK TOUR DEVELOPMENT IN VILLAGE OF TAJEN, PENEBEL DISTRICT, TABANAN REGENCY Dewi, Gusti Ayu Putu Indah Trisna; Pantiyasa, I Wayan
Journal of Business on Hospitality and Tourism Vol. 3 No. 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v3i1.90

Abstract

The purpose of this research was to know the tourism potential of Temuku Aya Subak Tour seen from 3A that were an attraction, access, and facility. In addition, to know the participation of local communities, as well as the impact of Temuku Aya Subak Tour development to the local community. Temuku Aya Subak Tour is located in Tajen Village and developed by local people who see the potential of tourism in this village.Data collection techniques used were in-depth interviews, observation, and documentation. The analysis technique used was descriptive qualitative analysis and also Triangulation data. The results showed Temuku Aya Subak Tour had the potential of natural rice fields and plantations. Temuku Aya Subak Tour also offered tourism activities as well as the preservation of local culture and traditions. In addition, local communities also participated as investors and as employees in the development of Temuku Aya Subak Tour. The tour economic impact could provide employment. From the socio-cultural impact, it could keep the local customs and traditions of the village, and from environmental impact, the local community could be more aware of the cleanliness of the village environment.
STRATEGY OF AGRO TOURISM DEVELOPMENT IN GOMBENGSARI DISTRICT BANYUWANGI Astutik, Ninik Puji
Journal of Business on Hospitality and Tourism Vol. 3 No. 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v3i1.91

Abstract

The purpose of this research is to find out agro-tourism development strategy of Gombengsari based on SWOT analysis result. By determining External Factor Analysis Summary (EFAS) and Internal Factor Analysis Summary (IFAS). While the key variables of this research discussion is the Marketing Mix that consists of product, price, place, and promotion. The results of research coffee plantations and cultures that deserve to be a tourist attraction with affordable pricing that is managed by the local community by forming a group of tourism awareness and use of internet media as a means to market tourism. Gombengsari agro-tourism development strategy that is; 1) To develop tourism product; 2) Socialization to the society; 3) Infrastructure development; 4) Tourism product differsivication; 5) To develop the agro tourism marketing; 6) Human resources development; 7) To develop an operational team.
THE ROLE OF COMMUNITY IN THE DEVELOPMENT OF WAE REBO AS A COMMUNITY-BASED TOURISM DESTINATION IN EAST NUSA TENGGARA Beeh, Yefri Yunikson
Journal of Business on Hospitality and Tourism Vol. 3 No. 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v3i1.92

Abstract

Wae Rebo is an unique traditional village, known as a famous cone shape house architectures and called in Manggarai language is Mbaru Niang, it has been there since 1920. Mbaru Niang has seven building with the different name, there are Niang Gendang, Niang Gena Mandok, Niang Gena Jekong, Niang Gena Ndorom, Niang Gena Jintam, dan Niang Gena Maro. They was built in sphere around an altar with the circle shape, called Compang. The people of wae rebo consider Compang as a sacred things. Wae Rebo also has another kinds of culture like Penti ceremony and Caci dance. Not only has kinds of cultures2 but they also has rich potentials of nature like mountain range forest, and then any type of bird like Gagak Flores (Corvus florensis) and Celepuk Flores (Otus alfredi). They are known as the endemic species of Flores Island.Community Based Tourism (CBT) is a tourism concept that used in wae rebo tourism development application. CBT concept in the wae rebo tourism application from the beginning like planning, implementation, and the last is controlling doing by society. To protect the culture, people of wae rebo make a community of society organization named Lembaga Pelestari Budaya Wae Rebo and supported by social organization. The motto of that Lembaga Pelestari Budaya Wae Rebo is “Mohe Wae Rebo. Meaning of that motto is Keep Wae Rebo alive. 

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