Journal of Business on Hospitality and Tourism
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Articles
410 Documents
Factors Affecting Visit Decision Through Visitor Satisfaction at M Bloc Space Jakarta
Amrullah, Amrullah;
Oktovia, Reno Catelya Dira;
Oktovianus, Oktovianus;
Hamzah, Hanafi
Journal of Business on Hospitality and Tourism Vol. 9 No. 2 (2023): December, 2023
Publisher : Institut Pariwisata dan Bisnis Internasional
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DOI: 10.22334/jbhost.v9i2.474
This research aims to determine the influence of tourist facilities and attractions on visiting decisions through tourist satisfaction at M Bloc Space Jakarta. The research method used is path analysis with a quantitative descriptive research type. The population is all visitors who visited M Bloc Space Jakarta from June to August 2023. The sample taken was 100 visitors who were determined based on the Slovin formula. Sampling was carried out using the Accidental Sampling technique. Partial research results show: (1) Tourist facilities and tourist attractions have a significant influence on visitor satisfaction; (2) tourist facilities, tourist attractions, and visitor satisfaction together have a significant influence on the decision to visit; (3) Tourist facilities and tourist attractions also have a significant influence on visiting decisions through visitor satisfaction. Good tourist facilities and attractions not only directly influence visitor satisfaction, but also have an impact on their decision to return to visit M Bloc Space Jakarta. M Bloc Space managers are expected to (1) establish partnerships with the local creative community and collaborate with local artists, startup companies and music groups to increase the attractiveness of M Bloc Space as a center for creativity, while providing added value for visitors. (2) In addition, they are expected to create interactive experiences at M Bloc Space through exploratory art installations, interesting selfie areas, and creative stations that allow visitors to create their own works. This experience encourages visitors to share with others, strengthening M Bloc Space's appeal as a unique and interesting destination.
The Effect of Heritage, Hospitality, And E-Wom on Decisions Through Satisfaction as Intervening Variables in Chinatown Glodok, West Jakarta
Nurbaeti, Nurbaeti;
Rahmanita, Myrza;
Amrullah, Amrullah;
Ratnaningtyas, Heny
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional
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DOI: 10.22334/jbhost.v8i2.392
The quality of the cultural tourist attraction of Chinatown Glodok still has several problems. It is caused by several factor including heritage, hospitality, and E-WOM. This study aims to analyses the effect of heritage, hospitality, and E-WOM on visiting decisions through visitor satisfaction as an intervention in Chinatown Glodok, West Jakarta. This type of research uses descriptive quantitative. The sample amounted to 200 people. The sampling technique used was accidental sampling. The research method uses path analysis with the help of the Smart PLS program with measurement model analysis (outer model) and structural model analysis (inner model). The results showed that: (1) Heritage and hospitality had a significant effect on visitor satisfaction; (2) E-WOM has no significant effect on visitor satisfaction; (3) Heritage, hospitality, and visitor satisfaction have a significant effect on visiting decisions; (4) E-WOM has no significant effect on visiting decisions; (5) Heritage and hospitality have a significant effect on visiting decisions through visitor satisfaction; (6) E-WOM has no significant effect on visiting decisions through visitor satisfaction.
Exploring English Communication Needs in A Tourism Village: What Do the Local Communities Say?
Suprina, Rina;
Rahayu, Nurti;
Sembiring, Vienna Artina
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional
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DOI: 10.22334/jbhost.v9i1.432
Local community empowerment in tourism villages is required to enhance community participation in community-based tourism (CBT). English learning programs in tourist villages are generally carried out as incidental community service programs. Because of time constraints and insufficient methods, the results are subpar. Therefore, an effective and efficient English learning model designed specifically to improve the communicative competence of the community managing tourist villages is required. This study aims to bridge government programs to improve tourism human resources, particularly in the community of Cibuntu, a tourist village in Kuningan Regency. The ADDIE model (Analysis, Design, Development, Implementation, and Evaluation) is used as a reference and conceptual framework in this study. This study intends to carry out the first stage of the ADDIE model, namely the Analysis stage, to identify the English needs of the Cibuntu community. To this end, a descriptive qualitative research method was employed. The information was harnessed by observing and interviewing members of local communities who involved in tourism activities. In addition, interviews with the local tourism office were conducted to determine the profile of foreign tourists. The results demonstrated the community's need for English competence, their current English skill, and the English skills they wish to achieve. Based on the results of the needs analysis stage, the next stage of ADDIE should be carried out in the future research.
Revitalization and Development of Cultural Heritage Tourism in Gresik Old City
Nuruddin, Nuruddin
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional
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DOI: 10.22334/jbhost.v9i1.451
Together with old cities in Southeast Asia, Gresik is a city visited by many world traders in the 15th century. Some of the old cities have been transformed into tourist areas, while those in Gresik have not yet been realized. This study aims to analyze the government's efforts to revitalize cultural heritage and its use as a tourist attraction in the old town of Gresik. This study uses a qualitative method with a critical descriptive approach with interpretive analysis. Research data were obtained from government archives, library sources in the form of books and scientific articles, interviews with stakeholders in the Gresik old town area. After the data is collected, the research is continued with the process of data analysis using a qualitative interpretive analysis approach. The results of this study can be concluded that activities related to preservation, revitalization and utilization of cultural heritage in the old city of Gresik have not been maximized. This can be seen from the efforts to identify and determine cultural heritage that have not been completed; spatial planning of cities in historical areas still leaves many differences of opinion; and regulations regarding tourism planning in the old city of Gresik do not yet exist. The solution that can be done is to involve the community who owns ancient buildings from data collection to tourism management, so that the tourism that is developed can be sustainable.
Implementation of Green Service Innovation at Food & Beverage Department Beach Resort & Spa
Putra, I Ketut Adi Bagaskara;
Sari, I Gusti Agung Mas Krisna Komala;
Mataram, I Gusti Agung Bagus
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional
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DOI: 10.22334/jbhost.v8i2.381
Food & beverage department service has a very important role in a hotel, because the good and bad of the service will affect the level of popularity of the hotel. During the delivery of excellent quality service will create high value, which can create customer satisfaction. The purpose of this study is to analyses the application of green service innovation and what obstacles are faced in the application of green service innovation at Azul beach club Bali Mandira Beach Resort & Spa. This study uses a qualitative descriptive analysis method by dividing three stages, namely reducing data, presenting data and then drawing conclusions. The data collection methods in this study are observation, interviews, literature studies and documentation. The results of this study show that of the 9 (nine) indicators of green service innovation applied to the F&B department at Azul beach club applied 100% well. The obstacles faced in the implementation of green service innovation are maintaining consistency and commitment, product resilience, spending funds and also limited product raw materials.
Regional-Based Tourism Analysis: The Case Of Cavite Province, Philippines
Tadeo, Jerico Bajen;
Dela Rea Mendoza, Xavier Lawrence
Journal of Business on Hospitality and Tourism Vol. 10 No. 1 (2024): June 2024
Publisher : Institut Pariwisata dan Bisnis Internasional
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DOI: 10.22334/jbhost.v10i1.490
Tourism is indispensable in promoting a country's culture and heritage by educating visitors about local customs, beliefs, and perspectives. Global tourism has increased, and there has been increased interest in studying its impacts from the perspective of host communities. Hence, this study attempted to study the tourism traffic volume and its behavioral influence on the province's income through descriptive-causal design. It showed that the lowest number of tourists in the province of Cavite, with 63,940, was recorded in 2012 in the pre-pandemic period and 2020 during the pandemic, whilst the local government's income peaked in 2017 and 2021. Considerably, there was an established influence of tourism traffic volume on the income of the local government unit. The researchers concluded that tourism positively influenced the income of local government units and recommended a localized marketing strategy to further maximize the benefits of tourism in the province.
Digital-Based Tourism Business Development Plan in Baros Tourism Village
Elmia, Arini Shofi; Putra, Rifki Rahmanda;
Wirakusuma, Reiza Miftah
Journal of Business on Hospitality and Tourism Vol. 9 No. 2 (2023): December, 2023
Publisher : Institut Pariwisata dan Bisnis Internasional
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DOI: 10.22334/jbhost.v9i2.465
Baros Tourism Village has a variety of tourism potentials managed by the community. Pesona Sampalan Indah is a swimming pool attraction managed by Badan Usaha Milik Desa (BUMDES) in the Baros Tourism Village, Bandung Regency. The purpose of this research is to formulate a tourism business plan for Pesona Sampalan Indah swimming pool attraction by implementing the concept of digital tourism through the Business Model Canvas (BMC) approach. New business development is analyzed by using SWOT analysis. SWOT analysis was conducted to determine the condition of internal factors and external factors. This research results in nine strategy formulations that can be implemented by the community and the surrounding environment by utilizing social media as a means of interaction with the operator and visitors themselves. This strategy was implemented to develop a business model for BUMDES in the Baros Tourism Village to be more competitive in generating income and welfare for the people involved.
Green Human Resources Management in Supporting Environmental Performance at Six Senses Uluwatu, Bali
Yadnya, Putu Ayu Indira;
Triyuni, Ni Nyoman;
Sari, I Gusti Agung Mas Krisna Komala;
Sadguna, I Gde Agus Jaya
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional
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DOI: 10.22334/jbhost.v9i1.427
As a hotel that carries the concept of sustainability, it is very important to Six Senses Uluwatu, Bali to understand how green human resources management affects employees' environmentally friendly behavior, which in turn affects the company's environmental performance. Until now, the implementation of green human resources management has not been fully implemented at Six Senses Uluwatu, Bali, because there are still several things that hinder it. This research aims to analyze the implementation of green human resources management and to find out how green human resources management can support the environmental performance at Six Senses Uluwatu, Bali. This research uses a qualitative approach with data analysis techniques Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing/verification. The implementation of Green Human Resources Management at Six Senses Uluwatu, Bali has been running at 75% so far. In addition, practices that have not been implemented are currently in the planning stage to be implemented in the future. Although it is not perfect, there is already a process in implementing green human resources management which is always reviewed and improved.
Investment Model for Traditional Villages in Bali as Tourism Village Managers
Putra, Komang Satria Wibawa;
Astawa, I Nengah Dasi;
Putra, Made Satria Pramanda
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional
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DOI: 10.22334/jbhost.v8i2.405
A traditional village is a traditional institution that has the authority to regulate all activities of indigenous peoples and non-indigenous people who are active and live in their territory.This study aims to analyze the form of business entity for traditional villages in Bali to managinga tourism village as well as models and forms of investment between traditional villages in Bali and investors for the development of tourism villages in their area. The type of research used is normative juridical legal research with statutory and conceptual approaches. The results of the study show that the form of business entity that can be formed by traditional villages in Bali in managing tourist villages in order to facilitate investment from investors is BUPDA in accordance with Bali Regional Regulation No. 4 of 2019. Then, the investment model between traditional villages in Bali and investors in the development of tourist villages is by making joint operation cooperation agreements and partnership cooperation agreements as well as agreements in the capital aspect with the condition that investors are not allowed to take all or part of BUPDA ownership as village managers tourism in accordance with Bali Regional Regulation No. 4 Year 2022.
A Machine-Learning-Based Approach for Tourist-Arrival Trend Prediction
Putra, I Putu Edy Suardiyana;
Lestari, Denok;
Tunjungsari, Komang Ratih
Journal of Business on Hospitality and Tourism Vol. 9 No. 2 (2023): December, 2023
Publisher : Institut Pariwisata dan Bisnis Internasional
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DOI: 10.22334/jbhost.v9i2.480
This study proposes a machine-learning-based technique to predict trend in tourist arrivals based on online news headlines and the number of previous tourist arrivals. Tourist arrivals prediction is important to give information to destinations’ local governments and businesses to prepare their services. We use Logistic Regression and Support Vector Machine to create a model to predict the increase in tourist arrivals monthly. News headlines from three online Indonesian news portals are used. A total of 47,298 online news headlines were collected. The results show that Logistic Regression can achieve up to 67.4% of F-score while Support Vector Machine can achieve up to 62.9% of F-score. These results show that adding online news headlines and machine-learning algorithms can give significantly better results in predicting tourist arrivals.