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Randika Fandiyanto
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Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 1 No 12 (2022): DESEMBER 2022" : 15 Documents clear
PENGARUH VIRAL MARKETING DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PRODUK ARTHA LDT) Komariah, Nurul Dwi; Rachman, Riza; Pristika N, Rafika Febri; Murtakiyah, Wardah; Kolida, Firda Ukfatul; haniza P, Dwi Maryamah; Suliyana, Putri Mita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4232

Abstract

This research aims to determine the influence of viral marketing and E-WOM on purchasing decisions (study on Artha ldt products). Purchasing decisions arise because of public trust in the product which comes from reviews or viral marketing and E-WOM. The data analysis method used is multiple linear regression analysis. This analysis is used to find out how much influence the independent variables (Viral Marketing and E-WOM) have on the dependent variable (Purchasing Decisions). Data analysis techniques include validity tests, reliability tests, and classical assumption tests. The type of primary data used in this research is quantitative data. Quantitative data was obtained from questionnaires distributed to Arthta consumers. The sample used was 55 respondents. Secondary data in this research was obtained from observation and literature study.
PENERAPAN ANALISIS SWOT DALAM MENINGKATKAN PENJUALAN “SIOMAY PAK BLANGKON”JEMBER Dinarso, Rahmat Cahyo; Haryono, Rudi; Dharma, Rendra Adi; Kusuma, Hendra; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4137

Abstract

The increasingly fierce level of business competition currently means that business actors need to have a strategy in order to survive and develop. Companies and micro businesses need to implement effective marketing strategies to increase sales. This marketing strategy can also prepare yourself to face increasingly fierce competition from other competing businesses. By using a SWOT analysis, a business can determine what needs to be improved both internally and externally to ensure work operations run smoothly. This research aims to see the application of SWOT analysis to the factors that influence sales and to analyze the application of SWOT analysis in increasing the sales volume of "Siomay Pak Blangkon". The method used in this research is a literature review method using a qualitative descriptive writing system and an interview method by directly interviewing the owner of "Siomay Pak Blangkon". The results of the research show that with this SWOT analysis the strengths, weaknesses, opportunities and threats of Jember's "Siomay Pak Blangkon" micro business actors can be described. The strengths include: there are 2 dumpling menus, wet and dry, guaranteed quality, offline and online sales. The weaknesses are: short selling time, still using sidewalks for selling. The opportunities are: increasing population of Jember city, being able to sell online, strategic location. Meanwhile, the threats are: the emergence of new business actors, less stable economic conditions. Keywords: SWOT analysis; marketing strategy; sale; micro business.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA ROTI BAKAR BANDUNG BONDOWOSO (Studi Kasus Pada Franchise RB. Duzzi) Syama, Nur Izzuddien; Rachman, Riza; Anhar, Muh. Barry Nur; Safitri, Fina; Rahman, Yasyfi Aufa; As’adiyah, Bunga Banafsaj Amiratul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4228

Abstract

This research intend to analyze marketing strategies that can increase sales at Roti Bakar Bandung Bondowoso (RB. Duzzi), a toast franchise. In the context of increasingly fierce competition, effective marketing strategies are the key to success in increasing sales. Through a SWOT analysis approach (Strengths, Weaknesses, Opportunities and Threats), this research explores the internal and external factors that influence RB sales. Duzzi. The results of this research provide a better understanding of the strengths, weaknesses, opportunities and threats faced by RB. Duzzi, as well as providing recommendations for marketing strategies that can be implemented to increase sales. Thus, this research contributes to the development of more effective marketing strategies in the context of the toast franchise business.
PENERAPAN ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN UMKM “MIE AYAM TOKET”DI JEMBER Lestari, Untung Wredhi; Arief, Ahmad Rizqi; Herawati, Diyah; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4139

Abstract

ABSTRACT This study analyzes the application of SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) in increasing sales at "Mie Ayam Toket" MSMEs in Jember. SWOT analysis is an important tool in developing business strategies, which allows MSME owners to identify internal strengths and weaknesses, as well as external opportunities and threats that can affect business operations and growth. In the context of "Toket Chicken Noodles", this study evaluates how internal factors such as product quality and customer service, as well as external factors such as market demand and competition, can be optimized to increase sales. The study also includes other approaches such as B/C Ratio to strengthen effective marketing strategies. It is hoped that the results of the SWOT analysis can provide insight to MSME owners about how to overcome existing challenges and take advantage of possible opportunities to increase sales and business success. The conclusions of this study can be the basis for developing a more effective and innovative marketing strategy for "Mie Ayam Toket" in Jember.
STRATEGI PEMASARAN BISNIS DALAM MENINGKATKAN PEMBELIAN PROMOSI DI MEDIA SOSIAL DAN KUALITAS PRODUK PADA YOWES MIE DI SITUBONDO Sandra, Intan Ayu Kartika; Rachman, Riza; Mufid, Rozin Khairon; Febriyanto, Febriyanto; Khotip, Zainal; Ismayani, Meiriyanti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4230

Abstract

This research aims to gain an understanding of how important it is to increase purchases through promotions on social media and product quality at Yowes Mie Situbondo. Where promotion and product quality are very good at attracting consumer interest. And Yowes Mie also uses promotional media where he will get prizes on his Instagram. The ingredients used are very good, because Yowes Mie does not want to disappoint consumers. This article uses a qualitative method where the author interviews Yowes Mie by going directly to the field.
PENGARUH PELATIHAN KERJA, KOMITMEN, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. PLN (PERSERO) UNIT LAYANAN PELANGGAN KECAMATAN ASEMBAGUS KABUPATEN SITUBONDO Soleha, Maulidatul Amaliatus; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4223

Abstract

This research aims (1) to determine the partial influence of work training variables, commitment variables and work discipline variables on employee performance at PT. PLN (Persero) Customer Service Unit, Asembagus District, Situbondo Regency (2) To determine the effect of job training variables, commitment variables and work discipline variables simultaneously on employee performance at PT. PLN (Persero) Customer Service Unit, Asembagus District, Situbondo Regency (3) To determine the influence of job training variables, commitment variables and work discipline variables which have a dominant influence on PT employee performance. PLN (Persero) Customer Service Unit, Asembagus District, Situbondo Regency. The method used is quantitative. The research result is a multiple linear regression equation Y = 2.025 + 0.332 + 0.341 + 0.352 + e. partially Job Training has a significant positive effect with a tcount value greater than ttable 2.270 > 2.042 or sig α 0.031 < 0.05, Commitment shows a tcount value greater than ttable 2.333 > 2.042 or sig α 0.027 <0.05, Work Discipline shows a value tcount is greater than ttable 2.436 > 2.042 or sig α 0.021 <0.05 Recruitment, Job Training and Position Promotion simultaneously influence the Performance of Civil Servants at the Bondowoso Regency Revenue Agency which is acceptable with a calculated F value of 6.157, a value greater than F table namely 2.92 or F count 6.157 > F table 2.92. The Work Discipline variable has the most dominant influence on Employee Performance with a value of 2.436.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN GUDEG LUMINTU JEMBER Yuliani, Dien; Suharyatik, Suharyatik; Aisyah, Shierley; Tjahjono, Tri; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4158

Abstract

The increasingly fierce competition in the culinary business means that every business actor must be able to differentiate between one business and another so that it has advantages that can attract the attention of consumers. Business actors must ensure consumer satisfaction and design appropriate marketing strategies to encourage repeat purchases. Effective marketing is the key to convincing consumers to choose a product. This research aims to analyze the influence of service quality and product quality on Gudeg Lumintu Jember customer loyalty. The population of this research is all Gudeg Lumintu Jember customers with a sample of 75 respondents. Descriptive analysis, validity, reliability, classical assumptions and research hypothesis testing were used to analyze the data. The results of this research are expected to show a significant influence of service quality and product quality on Gudeg Lumintu Jember customer loyalty.
PENGARUH UNIT-UNIT USAHA TERHADAP KINERJA KEUANGAN PADA KOPERASI PEGAWAI REPUBLIK INDONESIA (KPRI) GURU-GURU RAUNG SITUBONDO Riski, Alfina; Wahyuni, Ika; Wiryaningtyas, Dwi Perwitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v1i12.5064

Abstract

This study aims (1) to determine the partial effect of savings and loan business units, self-service business units and general fueling station business units on financial performance (2) to determine the simultaneous effect of savings and loan business units, self-service business units and station business units. general refueling on financial performance (3) to determine the effect of savings and loan business units, self-service business units and general refueling station business units which have a dominant influence on financial performance. The method used is multiple linear regression analysis, t test, f test, dominant test and coefficient of determination. The result of this research is multiple linear regression equation Y = 4.191 + 0.057 X1 + 0.052 X2 - 0.552 X3 + e. Partial testing is the savings and loan business unit (count )1,578 < t_table 2,042, the self-service business unit tcount 0.395 < ttable 2,036 and the general fuel filling station business unit -tcount -4.693 > -ttable -2,036. Thus, the savings and loan business unit, the self-service business unit and the general fueling station business unit have no effect on financial performance. Simultaneous testing of savings and loan business units, self-service business units and general fueling station business units has an effect on financial performance because the value of Fcount is 7.649 > Ftable 2.90. There is no dominant variable to influence the financial performance variable.
UPAYA PENINGKATAN PENJUALAN DAN DAYA SAING PADA “ANYA SHOP”MELALUI STRATEGI SWOT Dewi, Asfita; Sriwitantiningsih, Luluk; Murti, Oktavia Wahyu Krisna; Widyastutie, Erika; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4138

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia has experienced a significant increase because it is one of the activities that can be used as a means of livelihood that can create jobs both directly and indirectly for the community. This MSME is very helpful for individual micro entrepreneurs because it has proven to be able to overcome the economic crisis that has hit Indonesia. Various efforts by the government have been made to increase the development of MSMEs. The purpose of this research is to find out how the marketing strategy carried out by MSME Anya Shop increases sales. The type of research is qualitative with SWOT analysis. Data collection methods are interviews, documentation and observation. The results of this research show that the strategic analysis carried out has been effective and the SWOT strategy has been implemented to increase sales at Anya Shop MSMEs, namely by adding sales products, attractive product forms, adding human resources, using social media and maintaining product quality.
EFEKTIVITAS STRATEGI PEMASARAN XIAOMI MELALUI SOSIAL MEDIA DI KABUPATEN JEMBER Musyaffa', Musyaffa'; Maryani, Maryani; Mufidah, Hayatul; Sutjahyo, Sutjahyo; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4146

Abstract

The smartphone market in Jember Regency has experienced rapid growth in recent years. Xiaomi, as one of the leading smartphone brands, has a big opportunity to increase its sales in this region. This research aims to analyze effective digital marketing strategies to increase sales of Xiaomi products in Jember Regency. This research uses qualitative methods with a case study on Xiaomi. Data was collected through interviews with key informants, observation and document analysis. The aim of this research is to determine the effectiveness of Xiaomi's marketing strategy in Jember Regency in increasing sales. The research results show that effective digital marketing strategies to increase sales of Xiaomi products in Jember Regency include social media optimization, influencer marketing, digital advertising, content marketing, e-commerce. This research shows that an effective digital marketing strategy can help Xiaomi increase its sales in Jember Regency. Implementing appropriate and measurable strategies can help Xiaomi achieve its market target in this region.

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