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INDONESIA
Jurnal Mahasiswa Entrepreneur
Published by Universitas Abdurachman Saleh Situbondo
ISSN : 29648750     EISSN : 2964898X     DOI : https://doi.org/10.36841/jme.v2i2
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences
Jurnal Mahasiswa Entrepreneurship (JME) Fakultas Ekonomi dan Bisnis Universitas Abdurachman Saleh Situbondo adalah jurnal yang ditulis oleh mahasiswa FEB UNARS sebagai jembatan antara ilmu dan praktek manajemen. JME mempublikasikan artikel baik berupa telaah pustaka maupun hasil penelitian empiris. JME menerima naskah dari berbagai bidang atau disiplin ilmu, seperti Keuangan, Manajemen Strategi, Pemasaran , Operasional dan Kewirausahaan . Kriteria utama untuk dapat diterima di JME adalah kemampuan untuk memberikan sumbangsih bagi perkembangan ilmu ekonomi khususnya manajemen. JME menerima kiriman naskah/artikel dalam bahasa Indonesia atau Inggris dan harus dinyatakan bahwa naskah yang dikirim tersebut, tidak dikirim atau belum pernah dipublikasikan dalam jurnal lainnya. Keputusan tentang pemuatan artikel dalam JME diambil melalui proses blind review oleh Dewan Redaksi dengan mempertimbangkan antara lain : orisinilitas, aktualitas serta signifikansi kontribusi artikel terhadap pengembangan ilmu pengetahuan maupun praktik dalam dunia nyata. Dewan redaksi akan memberikan telaah konstrutif dan jika dipandang perlu, menyampaikan hasil evaluasi kepada penulis artikel untuk ditanggapi dan didiskusikan. Untuk revisi kecil (minor revision), naskah yang telah diperbaiki bisa langsung mendapat persetujuan untuk dimuat. Artikel yang tidak memenuhi kriteria yang ditetapkan akan dikembalikan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 696 Documents
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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA ROTI BAKAR BANDUNG BONDOWOSO (Studi Kasus Pada Franchise RB. Duzzi) Syama, Nur Izzuddien; Rachman, Riza; Anhar, Muh. Barry Nur; Safitri, Fina; Rahman, Yasyfi Aufa; As’adiyah, Bunga Banafsaj Amiratul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4228

Abstract

This research intend to analyze marketing strategies that can increase sales at Roti Bakar Bandung Bondowoso (RB. Duzzi), a toast franchise. In the context of increasingly fierce competition, effective marketing strategies are the key to success in increasing sales. Through a SWOT analysis approach (Strengths, Weaknesses, Opportunities and Threats), this research explores the internal and external factors that influence RB sales. Duzzi. The results of this research provide a better understanding of the strengths, weaknesses, opportunities and threats faced by RB. Duzzi, as well as providing recommendations for marketing strategies that can be implemented to increase sales. Thus, this research contributes to the development of more effective marketing strategies in the context of the toast franchise business.
PENGARUH KUALITAS SDM, BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KARYAWAN NON ASN DI UPT PUSKESMAS MANGARAN Hasanah, Mariyatul; Tulhusnah, Lusiana; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4867

Abstract

Human Resources (HR) is essential in helping institutions achieve their goals and actions. Human resources are one of the elements that determine the success or failure of a company in achieving its goals. This study aimed to analyze and test the effect of HR Quality, Organizational Culture, and Work Motivation on Employee Performance with Job Satisfaction as an Intervening Variable. This study's target population wwere the employees of the technical implementation unit of Mangaran public health center (UPT Puskesmas Mangaran) who became respondents, totaling 60 people. This sampling technique is simple random sampling. The study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that HR quality has a significant positive effect on job satisfaction, organizational culture has a significant positive effect on job satisfaction, work motivation has a significant positive effect on job satisfaction, HR quality has a significant negative effect on performance, organizational culture has a positive but insignificant effect on performance, work motivation has a positive and insignificant effect on performance, job satisfaction has a significant positive effect on performance. Then, the indirect effect hypothesis test results show that the variable HR quality on performance through job satisfaction has a significant positive effect, organizational culture on performance through job satisfaction has a significant positive effect, and work motivation on performance through job satisfaction has a significant positive effect.
PENGARUH KEPERCAYAAN (TRUST), BELANJA ONLINE DAN GAYA HIDUP TERHADAP KEPUASAN KONSUMEN YANG BERDAMPAK PADA LOYALITAS PENGGUNA PLATFORM E-COMMERCE SHOPEE PADA KALANGAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Farisi, Jufair; Subaida, Ida; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4912

Abstract

Marketing is a dynamic field that hinges on the relationship between companies and consumers. In today's fast-paced world, companies must constantly adapt to the latest trends in product marketing. This research is of significant importance as it aims to delve into the influence of Trust, Online Shopping, and Lifestyle on Consumer Satisfaction, thereby impacting user Loyalty. The target respondents for this research were students from the economics and business faculty at Universitas Abdurachman Saleh Situbondo, selected using a simple random sampling method. The data analysis and hypotheses were conducted using the Partial Least Square-Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the smart PLS 3.0 application show that Trust has a significant effect on consumer satisfaction, Online shopping has a significant effect on consumer satisfaction, Lifestyle has a significant effect on consumer Satisfaction, Trust has a positive and insignificant effect on user Loyalty, Online shopping has a significant positive effect on user Loyalty, Lifestyle has no significant effect on user Loyalty, consumer Satisfaction has no significant effect on user Loyalty. The indirect influence hypothesis test results show that Trust has no significant effect on user Loyalty through consumer Satisfaction, Online shopping has no significant effect on user Loyalty through consumer Satisfaction, and Lifestyle has no significant effect on user Loyalty through consumer Satisfaction.
ANALISIS HARGA POKOK PRODUKSI UNTUK MENENTUKAN HARGA JUAL KERUPUK BAWANG DAN KERIPIK SINGKONG PADA HOME INDUSTRY “DUA BAWANG” DI DESA SUCOLOR, KECAMATAN MAESAN, KABUPATEN BONDOWOSO Abela, Isma; Puspita, Dini; Ahmadi, Riska Fitriya; Rhamadani, Vina Syahadatina; Widaninggar, Nanda
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.4108

Abstract

This research was intended to find out the comparison between the calculation of the cost of goods sold for chips products in the "Dua Bawang" home industry using conventional/traditional methods and Full Costing methods. A qualitative approach with a case study design was the method of this research. Data collection was carried out using interview and documentation techniques. The data analysis presented in this research was comparative descriptive. The results of the research show that the cost of goods sold calculated based on Full Costing had different results from conventional/traditional method calculations with a better level of accuracy because Full Costing is a method of determining the cost of production which takes into account all cost elements into the cost of production which consists of raw material costs, direct labor costs and factory overhead costs, both variable and fixed. The management of home industry only records costs based on the money spent.
PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN FIRM SIZE SEBAGAI VARIABEL MODERATING PADA PERUSAHAAN INDUSTRI DASAR DAN KIMIA SUBSEKTOR KERAMIK YANG TERDAFTAR DI BEI TAHUN 2019-2022 Herlina, R R Kezia; Arief, Mohammad Yahya; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 12 (2024): DESEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i12.5356

Abstract

Basic Industry and Chemical Companies Sector in the Manufacturing Industry (excluding oil and gas) that produce materials that are processed into finished products. The basic and chemical industry sector has eight subsectors, namely the cement subsector, the ceramics and porcelain subsector, the metal and similar subsector, the chemical subsector, the plastics and packaging subsector, the animal feed subsector, the wood and processing sector, and the pulp and paper sector. The purpose of this study is to examine the influence of Profitability, and Liquidity in influencing the value of companies moderated by Firm Size. This research is an explanatory research. The population in this study is Basic Industry and Chemical companies listed on the Indonesia Stock Exchange 2019-2022. The sampling technique is by purposive sampling. Data analysis and hypothesis testing using the Structural Equation Model – Partial Least Square (PLS-SEM). Results of direct influence hypothesis test using the Smart PLS 3.0 applicationshows that Profitability has a significant positive effect on Value company, Liquidity does not have a significant effect on company value, Firm Size does not have a positive effect on moderating the influence of Profitability on Company Value, Firm Size has a significant negative effect on moderation of the influence of profitability on company value.
PENGARUH HARGA, LOKASI DAN KUALITAS PELAYANAN DALAM MENARIK KEPUASAN KONSUMEN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA CAFE TEDUH SORE Marsuki, Farukh Abdullah Huzain Risqy; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5290

Abstract

Globalization makes the world grow very quickly. Many business actors have emerged, causing an increase in the number of businesses with similar characteristics, resulting in very tight competition. So to deal with these situations and conditions, business actors must be able, fast and responsive in making decisions so that the business they build can develop optimally. Business actors are required to maintain the market and compete successfully. The aim of this research is to analyze the influence of price, location and service quality in attracting consumer satisfaction through purchase interest. This research is explanatory research. The population in this study were consumers of Cafe Teduh Sore in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Price has a significant positive effect on Purchase Interest, Location has a negative but not significant influence on Purchase Interest, Service Quality has a significant positive influence on Purchase Interest, Price has a positive but not significant influence on Consumer Satisfaction, Location has a negative but not significant effect on consumer satisfaction, Service quality has a positive but not significant effect on consumer satisfaction, Purchase interest has a significant positive effect on consumer satisfaction, Price has a significant positive effect on consumer satisfaction through purchase intention, Location has a negative but not significant effect on consumer satisfaction. Consumer satisfaction through purchase interest. Service quality has a positive but not significant effect on consumer satisfaction through purchase interest.
STRUKTUR MODAL DAN LIKUIDTAS DALAM MEMPENGARUHI NILAI PERUSAHAAN PADA PERUSAHAAN RITEL YANG TERDAFTAR DI BEI DENGAN MODERASI VARIABEL KEBIJAKAN DIVIDEN Zainullah, Muhammad; Wahyuni, Ika; Anshory, Muhammad Iqbal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5150

Abstract

Retail companies, also known as retail, are companies whose activities sell goods and services directly to consumers. So this study aims to determine the Capital Structure and Liquidity in Affecting Firm Value in Retail Companies Listed on the Indonesia Stock Exchange with Moderation of Dividend Policy Variables. The method used in this research is descriptive quantitative. The population in this study is a retail company listed on the Indonesia Stock Exchange in 2018-2022. Purposive sampling is the sampling technique in this study. Data analysis and hypothesis testing in this study used the Structural Equation Model. The results of hypothesis testing using a statistical application, Smart PLS 3.0, the results showed that capital structure has a positive but insignificant effect on firm value and liquidity has a negative but insignificant effect on firm value, dividend policy has a positive but insignificant effect in moderating the effect of capital structure on firm value, and dividend policy has a positive but insignificant effect in moderating the effect of liquidity on firm value.
PENGARUH KERAGAMAN PRODUK, FASILITAS DAN E-WOM TERHADAP KEPUASAN KONSUMEN PADA CAFE FORTUNA DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Sari, Putri Ayu Purnama; Wahyuni, Ika; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.5033

Abstract

In the current era of Society 5.0, more and more unique culinary places have emerged as destinations to enjoy food and drinks known as cafes. The purpose of this study was to analyze the role of product diversity, facilities, and E-WOM in influencing consumer satisfaction and purchasing decisions at Cafe Fortuna. The population in this study were Cafe Fortuna consumers. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Last Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that product diversity has a significant positive effect on purchasing decisions, facilities have a negative but insignificant effect on purchasing decisions, E-Wom has a positive but insignificant effect on purchasing decisions, product diversity has a positive but significant effect on customer satisfaction, facilities have a negative but insignificant effect on customer satisfaction, facilities have a positive effect on customer satisfaction, purchasing decisions have a significant positive effect on customer satisfaction through purchasing decisions, product diversity has a significant positive effect on customer satisfaction through purchasing decisions, facilities have a negative but insignificant effect on customer satisfaction through purchasing decisions, E-Wom has a positive but insignificant effect on customer satisfaction through purchasing decisions.
PENGARUH CITRA MEREK, LOKASI, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN MELALUI MINAT BELI ULANG PADA SALON BEAUTYBARKU DI SITUBONDO Hamida, Lutfiyatil; Wahyuni, Ika; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 1 (2024): JANUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4699

Abstract

The beauty salon industry has experienced rapid growth in this modern era. Grooming and appearance are a primary focus for many individuals, and salons are becoming trendy places to ful fill these needs. Apart from being a plac to care for the body, beauty salons are also considered ideal places to relax and care for. This research aims to analyze the influence of Brand image, Location, and Promotion on consumer Loyalty through Repurchase interest as an intervening variable at the Beautybarku Salon in Situbondo. The number of samples used in this research was 89 Beautybarku respondents in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The resultsof the direct influence hypothe test using the Smart PLS 3.0 application show that Brand image has a significant positive effect on Repurcha seinterest, Location has a significantly postive effecton Repurchase interest, Promotion has a positive significant effect on Repurchase interest, Brand image has a positive but not significant effecton Loyalty. Consumers, Location has a positive but not significant effect on consumer Loyalty, Promotion has a positive but not significant effect on consumer Loyalty, Repurchase intention has a significant positive effect on Consumer Loyalty. The indirect influence hypothesis test results show that Brand image has a significant positive effecton consumer Loyalty through Repurchase nterest, Location has a positive effect on consumer Loyalty through Repurchase interest, and Promotion has a significant positive effect on consumer Loyalty through Repurchase interest.
PENGARUH KOMPENSASI , MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN KONTRAK NON MEDIS DALAM MEMBANGUN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Empiris Rumah Sakit Umum Daerah Kecamatan Asembagus Kabupaten Situbondo) Pamungkas, Moh Edy Sulistio; Ediyanto, Ediyanto; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5276

Abstract

Hospitals are important health service facilities that provide care through doctors, nurses, and non-medical personnel. Therefore, hospitals must have high-quality human resources to ensure that the services provided are effective and of high quality. The purpose of this study is to analyze and test the effects of Compensation, Work Motivation, and a Work Environment on the Performance of Non-Medical Contract Hospital Employees in Building Job Satisfaction. This study focuses on the Asembagus District General Hospital in Situbondo Regency. This study is an explanatory research. The population consists of non-medical contract employees other than the leader at Asembagus Hospital. The sampling technique employed was total sampling. Data analysis and hypothesis testing were conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that: compensation has no significant effect on job satisfaction; work motivation has a significant effect on job satisfaction; work environment has a significant effect on job satisfaction; compensation has no significant effect on performance; work motivation does not have a significant effect on performance; work environment has a significant effect on performance; and job satisfaction has a significant effect on performance. The results of the indirect influence hypothesis test indicate that compensation has a negative and insignificant effect on performance through job satisfaction, work motivation has a significant positive effect on performance through job satisfaction, and work environment has a significant positive effect on performance through job satisfaction.

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