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Jurnal Kabar Masyarakat
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29856337     EISSN : 29857724     DOI : 10.54066
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 284 Documents
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Marketing Public Relations Sang Pisang Dalam Menambah Brand Awareness Rany Syaamila; Syifa Astasia Utari
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1885

Abstract

Sang Pisang is a food and beverage business owned by President Jokowi's son, Kaesang Pangarep, together with a businessman from Makassar, Ansari Kadir. Sang Pisang was born in 2017 by serving products made from bananas. Sang Pisang just rebranded in November 2022 by presenting the latest concept, namely changing the outlet, logo, visuals, packaging design, and presenting several new menu variations, so there is a need for activities that can increase brand awareness. Sang Pisang carries out marketing implementation using marketing public relations to provide communication to its consumers that is educational and informative using social media and several offline activities. The purpose of this research is to find out how Sang Pisang implements marketing public relations in increasing brand awareness. The theory used in this research is Marketing Public Relations (Kotler and Keller, 2012). The approach used in conducting this research is a qualitative approach with descriptive methods, and data collection techniques through observation, interviews and documentation. The results of this research show that Sang Pisang's Marketing Public Relations is carried out with various strategies such as Publication using social media, events, press conferences and podcasts, Media Identity by making changes to the logo, visuals and outlets. , Marketing Public Relations Activity (Marketing Public Relations Activities) for online using social media such as Twitter, Tiktok, and Instagram while offline, namely by holding press conferences, events, Corporate Social Responsibility (CSR), and podcasts, Public-Services Activity ( Public Activity Services) by carrying out CSR such as Samtama activities, donations, and several other humanitarian assistance have succeeded in increasing Brand Awareness
"Menyuarakan Kewaspadaan Terhadap Hoax: Mengenal dan Melawan Penyebaran Informasi Palsu melalui Pengabdian Masyarakat di Sekolah 'MIN 1 Kota Palangkaraya Abdul Syahid; Annisa Meilyani; Arya Eka Saputra; Dimas Faqih Rosyidin; Elma Astutie; Marisa Shermia Nandha; Revi Nauval Ilhansyah; Yusuf Yusuf
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1887

Abstract

This community service aims to increase the understanding and awareness of the community, especially students and teachers at 'MIN Satu Kota Palangkaraya' School, about the dangers of spreading hoaxes as well as strategies to identify and deal with them. Hoaxes or false information are increasingly becoming a troubling threat with their ability to spread rapidly through social media and other digital platforms. Through a series of activities such as workshops and discussions, participants will be given an in-depth understanding of the importance of verifying information before disseminating it. In addition, they will also be equipped with critical skills to analyze the content they encounter online. Thus, it is hoped that the community, especially the younger generation who are active users of social media, will become more vigilant and responsible in disseminating information, and be able to distinguish between valid information and hoaxes. By involving schools as the center of education, the project also aims to strengthen digital literacy among students and teachers. As such, they will become effective in combating the spread of hoaxes, and help create a safer online environment filled with accurate and useful information.
Penerapan Media Pembelajaran Kartu Huruf Dalam Meningkatkan Perkembangan Kognitif Pada Anak Usia Dini Di Ra As-Syarif Beby Melati; Cahaya Cahaya; Winda Wahyuni; Trini Dama Yanti
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1888

Abstract

The importance of learning media in increasing children's enthusiasm for learning or using learning media will make it easier for an educator to provide learning to young children. Using learning media will not only stimulate cognitive development in children, but will stimulate all aspects of development in early childhood. Researchers carried out research at RA As-Syarif Sibanggor Jae. This research aims to see how early childhood cognitive development develops through games using letter cards as media. This research uses a qualitative method with a descriptive approach. The research results include qualitative data which suggests that 1) It is very important to align cognitive development with the golden age because the golden age occurs in the first five years of a child's life. Therefore, the cognitive learning process is very important and effective if carried out through games; 2) Early childhood cognitive development is still in the pre-functional stage, so they are not yet able to think abstractly in learning that requires media; 3) Playing with letters, looking for letters using cards, and asking children questions during the activity. With this method, children learn to recognize and understand letters.
Sosialisasi Sertifikasi Halal Bagi Pelaku UMKM Di Pantai Depok Kabupaten Bantul Elza Qorina Pangestika; Tommy Satriadi Nur Arifin
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1897

Abstract

Issuance of Minister of Religion Regulation No. 20 of 2021 on September 14 2021 concerning halal certification for MSEs requires all business actors to process their business products in accordance with Islamic law and have proof of a halal certificate. In terms of implementation, this policy certainly faces various problems, especially those felt by MSEs, including at Depok Beach, Bantul Regency. The aim of this community service activity is to increase knowledge and application of halal certification for MSMEs in Depok Beach, Bantul Regency. The implementation method for this community service activity uses the method of visiting the community, then providing socialization one by one. The output of this community service activity is in the form of activity videos, news coverage on campus and LLDikti websites, as well as accredited national journals.
Pemanfaatan Limbah Organik Menjadi Pupuk oleh Pendeta di Lingkungan Gereja: Strategi Pemberdayaan Ekonomi dan Pelestarian Lingkungan Geovando Siahaan; Asima Putri Handayani Nababan; Yenima Clarisa Simanjuntak; Rina Fretty Manalu; Dedi Endra Tumangger; Jeisa Josua Sinaga; Yustina Romauli Hutasoit; Yusmita Laia
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1903

Abstract

This research aims to analyze strategies for economic empowerment and environmental preservation through the use of organic waste by a pastor in a church environment. This case study focuses on Ibu Ismawati, a widowed priestess with two children, one of whom is studying at college and the other is in high school. Mrs. Ismawati uses her pig manure to produce compost, which is used in small-scale farming on the land behind her house. This agriculture includes corn, chilies, beans, and rice. This research uses a qualitative approach with observation and in-depth interviews to collect data. The research results show that the conversion of organic waste into compost not only helps meet the daily needs of Mrs. Ismawati's family but also supports environmental preservation through waste reduction and increased soil fertility. Additionally, this activity provides a concrete example of how church communities can implement sustainable agricultural practices to improve the economic welfare of their members.
Pendamping Pembuatan Blogger Sebagai Media Pembelajaran di Era Digitalisasi Bagi Guru SMP Negeri 3 Satu Atap Kecamatan Secanggang Nurmisdaramayani Nurmisdaramayani; Satria Wiguna
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1905

Abstract

Many students at SMP Negeri 3 Satu Roof, Secanggang District, seem to be just playing around in learning Islamic religious education. There are even some students who don't like learning the History of Islamic Culture because the learning process is carried out in a monotonous manner. The presence of bloggers as a learning medium is one of the important media in the growth of information dissemination in the world, most people in the world can now use the internet for the information they want with Blogger making it easier for interactions between students as a medium for certain subject matter. The method for implementing community service at SMP Negeri 3 Satu Roof Secanggang is through the planning stages, implementation stages and evaluation stages. The results of implementing PkM are an effort to help teachers at SMP Negeri 3 Satu Roof, Secanggang District, understand, use and integrate digital technology into the learning process in the form of improving teacher technology skills, increasing learning creativity, forming a blogger-based learning community, increasing involvement students, increasing student academic achievement and improving school image.
Kegiatan Skrining Pemeriksaan Hemoglobin dan Hematokrit terhadap Penyakit Anemia pada Kelompok Lanjut Usia di Panti Werda Hana Tan, Sukmawati Tansil; Firmansyah, Yohanes; Lumintang, Valentino Gilbert; Gunaidi, Farell Christian
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1913

Abstract

Anemia in the elderly is a common condition characterized by a decrease in red blood cells or hemoglobin levels, causing various health problems. Anemia is defined as a hemoglobin level below 13 g/dL in men and 12 g/dL in women. Various factors, such as inadequate nutritional intake, chronic inflammation, and kidney disease, often cause anemia in this population. Untreated anemia impacts quality of life, increases hospitalization rates, the risk of falls, and cognitive decline, and is independently associated with higher mortality from cardiovascular stress. This activity uses the PDCA (Plan-Do-Check-Action) method to screen and treat anemia in elderly participants Hana Nursing Home. We conducted complete blood tests on 61 respondents to evaluate their hematological profile. The blood test results revealed an average hematocrit of 36.15% for the participants, and anemia in 11 (18.03%) men and 19 (31.15%) women. Routine hemoglobin screening and effective management are essential for early detection and intervention, thereby improving the quality of life of the elderly. Keywords: Anemia, Elderly, Hemoglobin, Hematocrit
Pelatihan Singkat Servis Motor Bagi Siswa SMA Islam As Saadah Setu Tangerang Selatan Bambang Herlambang; Budi Kaliwanto
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1921

Abstract

Motorized vehicles, especially motorbikes, have now become daily necessities, no longer classified as luxury goods. Due to the high level of need, almost every family has one motorbike, maybe even more than one. Motor vehicles are simple forms of transportation, can be driven in residential areas, both urban and rural, and the operational costs are relatively affordable for most groups. Current developments in motorbike design allow riders from young to old. Data shows that demand and use of motorbikes continues to increase. According to the Central Statistics Agency (BPS), in 2022 the number of vehicles in Indonesia will reach 148,212,865. The number of private vehicles in Indonesia is still dominated by motorbikes with a figure of 125,267,349 units (almost 85% of which are dominated by motorbikes). With the rapid increase in the number of motorized vehicles, many workshops and repairs have emerged, both large and small, official and unofficial workshops. The problems that arise are due to busyness, laziness or lack of knowledge and skills, so motorbike servicing is carried out at a repair shop. Especially for young people and students, who only like riding motorbikes, don't care about the condition of the motorbike, and don't learn how to service it even to repair minor damage. This will benefit the workshop. In fact, you should be able to save money if you can repair it yourself. It can even be detrimental if it is serviced by an irresponsible illegal workshop. From the results of surveys and observations at the Assa'adah Islamic Boarding School, South Tangerang, almost all students are unable to service their motorbikes themselves. Therefore, the team of Mechanical Engineering Lecturers at Pamulang University offers motorbike service training for students with the aim of giving them knowledge and skills in servicing motorbikes. Armed with this knowledge and skills, it is hoped that motorbike maintenance and if damage occurs, you can do it yourself, you don't need to take it to a repair shop. At least with this knowledge and skills, you can save financial expenses, and even the knowledge and skills obtained can become provisions for opening a motorbike service business in the future. The training offered is packaged in the form of Community Service (PKM) as one of the elements of the Tridharma of Higher Education. A short training method will be given in theory about motorbike service and maintenance, and practical motorbike service and maintenance will be carried out.
Sharing Session Pengelolaan Biota Laut Dalam Rangka Penyelamatan Penyu Di Daerah Pesisir Pantai Lowita Di Desa Wiring Tasi Kecamatan Suppa Kabupaten Pinrang Jannati Tangngisalu; Rahman Pura; Abdul Mansyur; Orfyani S.Themba; Gunawan Gunawan; Yushariadi Hala; Zulfikry Soekarno; Muh. Syafruddin
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1933

Abstract

This community service activity takes the form of a sharing session with the aim of finding a model for managing marine biota in the context of saving sea turtles. This activity was carried out at Lowita Beach in Wiring Tasi Village, Suppa District, Pinrang Regency and was attended by the community, turtle conservation observers as well as academics. The implementation time is November 4-5 2023. Based on the results of the activities that have been described, the conclusions from community service activities, socialization of the development of the ecotourism concept in improving community welfare are as follows: providing positive benefits for the community, educating, and sharing knowledge for mutual progress. . The target of this activity is for coastal communities to support economic growth by preserving the environment, with the hope that ecotourism can increase tourist visits in the area which can contribute to improving the welfare of the community. MSMEs can grow and develop, contribute more to the community, and create new jobs.
Pemanfaatan Teknologi Dalam Pengembangan Ekowisata Di Daerah Pesisir Pantai Lowita Di Desa Wiring Tasi Kecamatan Suppa Kabupaten Pinrang Nur Syamsu; Ishak Ishak; Eldi Manca; Eva Marin Sambo; Marwah Yusuf; Andi Dahrul; Annas L.Mappiasse
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1934

Abstract

This activity was carried out with the aim of developing knowledge about the use of technology in developing ecotourism in the coastal area of ​​Lowita Beach. This activity was carried out in Wiring Tasi Village, Suppa District, Pinrang Regency on November 4 and 5 2023. This activity was carried out in collaboration with STIEM Bongaya, TJSL, PT PLN (Persero) and the Lowita coastal youth community and was attended by people who live on the Lowita coast. . The method of implementing this activity is packaged in the form of material presentation and discussion as well as practice in the field. Based on the results of the activities that have been described, by using technology such as social media, electronic media and mass media, it is hoped that the promotion of the existence of ecotourism on Lowita Beach will become more widely known by the community, not only locally but also nationally so that it can increase income for the regional government and the community. local from Lowita beach ecotourism management. Apart from that, this activity is expected to provide positive benefits for the community, educate and share knowledge for mutual progress.

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