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INDONESIA
Jurnal Kajian dan Penelitian Umum
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29859573     EISSN : 29858666     DOI : 10.47861
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other
Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis
Arjuna Subject : Umum - Umum
Articles 239 Documents
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Pengaruh Perkembangan Ekonomi Digital Terhadap Perusahaan Start-Up di Indonesia Ade Andani; Erine Novianta; Adhe Friam Budhi; Adek Arya; Zalika Sabina; Wahyu Indah Sari
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.797

Abstract

The development of the digital economy has brought significant changes in various aspects of life, including in the business world. Digital transformation has turned Indonesia into one of the countries with the largest growth in startups and e-commerce along with the increase in smartphone use and internet telecommunication infrastructure, provides a great opportunity for startups companies to be able to develop their business by utilizing digital marketing. The aim of the research is to determine the influence of the development of startups companies caused by economics, digitalization and online marketing. This research uses quantitative methods with multiple linear regression analysis techniques, the data used is secondary data. The result of this research shows that the development of the digital economy and digital marketing has an influence on the development of startup companies in Indonesia. Because it is easier for startup companies to reach a wide range of customers so their business will grow quickly.
Analisis E-Commerce Sebagai Ekonomi Digital Dalam Mendorong Pertumbuhan Perekonomian Di Indonesia Anisa Novia Rahmadani; Aqila Zahra Aziz; Dwi Indriani; Jihan Fairuz; Zalika Sabina; Diwayana Putri Nasution
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.806

Abstract

The aim of this research is to see the impact of the growth of e-commerce on business people, consumers and society, as well as the extent to which this growth drives the regional economy in Indonesia. The research uses the literature study method. Briefly, e-commerce is trade in which the intermediaries are electronic devices connected to each other in a virtual space. Both business people, consumers and society benefit greatly from E-Commerce. In the end, this impact will encourage regional economic growth directly and indirectly, but can also cause economic inequality, especially economic backwardness due to lack of electricity.
Pengaruh Media Sosial Terhadap Persepsi Diri dan Pembentukan Identitas Remaja di Indonesia Egi Regita; Nabilah Luthfiyyah; Nur Riswandy Marsuki
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.830

Abstract

This research aims to see the influence of social media on teenagers in Indonesia. Teenagers are trapped in digital social life due to excessive use of social media in living a variety of lifestyles. The presence of social media changes the private environment into a public environment. Teenagers do everything on social media to determine and shape their self-identity. Therefore, this article discusses the influence of social media in the formation of adolescent identity. The research method used is a qualitative research method, more precisely library research. Specific characteristics that are used as a basis for developing research knowledge include; This research is confronted directly with the data or text presented, not with field data or through eyewitnesses in the form of events, researchers only deal directly with sources that already exist in the library or ready-to-use data, as well as secondary data used. The research results found that social media influences one's self-perception and identity formation is a complex phenomenon that has both positive and negative effects. Social media can be a powerful tool for communicating and building identity, but it can also lead to mental health problems, negative comparisons, and social stress. How people see themselves can be influenced by edited content, balloon filters, and pressure to conform to standards. Conversely, social media can facilitate social support, positive interactions, and the exchange of ideas that can increase a person's self-confidence. Individuals should understand the possible impact, maintain balance in social media use, and select content carefully
Analisis Sistem E-Procurement Pengadaan Barang Dan Jasa Diva Sukma Az-zahra; Yurni Fadhillah; Aisah Yuningsih; Sigit Djalu Purwoko
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.841

Abstract

This research provides a comprehensive analysis of e-procurement systems in the procurement of goods and services. In the digital era, technological advances have brought significant transformations, especially in the procurement process. This study explores the concept of e-procurement which refers to the online procurement process. The research methodology used is qualitative, using an inductive approach to gain a deeper understanding of the subject matter. The study discusses in detail the principles of e-procurement, the standard procedures involved in procuring goods and services, and the various benefits of the e-procurement process. It also evaluates the effectiveness of e- procurement in the procurement of goods and services. The study concludes that e- procurement, by harnessing the power of technology, greatly simplifies the procurement process. This simplification results in financial savings, time efficiency, and labor reduction, thereby improving the overall effectiveness of the procurement process.
Visualisasi Bunga Teratai Sebagai Objek Dalam Karya Batik Tulis Dikombinasi Dengan Teknik Sulam Yuni Mairiza; Eliya Pebriyeni
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.843

Abstract

The aim of making the final work is to visualize the beauty of lotus flowers with various colors in the form of women's clothing, the idea of which comes from the type of lotus flower. The technique that the author uses to make this clothing is a combination of written batik and embroidery techniques. Currently, MSMEs in West Sumatra are increasingly selling hand-written batik clothing. This is the driving force for the author in creating craft works in the form of clothing using different techniques. The combination of written batik and embroidery techniques is also an idea for business people in West Sumatra in promoting local products. The creation method in this final work is carried out in stages, namely: the preparation stage is an observation related to the initial idea of the author's interest, elaboration is the in-depth stage and displays the beauty of the lotus flower as viewed from the internet site, a collection of images and field surveys, synthesis is the creation of an idea for a work, concept realization is a stage of the work process and completion or finishing of the work. Based on the method used, works were created in the form of women's clothing with lotus flower motifs using written batik techniques combined with embroidery techniques. The author created seven works in the form of clothing with the titles: Nymphaea Padma, Nymphaea tropical, Nymphaea stellate, Nymphaea caerulea, Nymphaea heudeloti, Nymphaea capensis, Nymphaea mexiana.
Pengembangan Media Pobosita (Pop Up Book Sistem Tata Surya) Pada Mata Pelajaran IPA Kelas VI MI YKUI Sambogunung Diah Eka Nurlaeli Agustin; Nataria Wahyuning Subayani
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.844

Abstract

This study aims to produce positive learning media, identify the feasibility of positive learning media through validity, effectiveness and response. This research is research and development, using the ADDIE model through five stages, namely analysis, design, development, implementation, and evaluation. This possita media is validated by media experts and material experts. Pobosita media was tested in class VI MI YKUI Sambogunung with 1 trial. After conducting the trial, there is a student response questionnaire filling out and a student learning achievement test to determine the effectiveness of the media posita. The results of the media expert 1 validation test obtained a score of 91.67%, the media expert 2 obtained a score of 95%, the material expert 1 obtained a score of 100%, and the validation of the material expert 2 obtained a score of 96.4% with a very valid category. While the learning outcomes test obtained a score of 90% in the complete category and the results of filling out the student response questionnaire obtained a score of 83.4% in the very good category. Possible media can be said to be feasible after media validation and can be said to be effective after conducting trials.
Analisis Penilaian Dan Minat Beli Produk Sepeda Motor Yamaha dikalangan Mahasiswa Naoval hakiki rd; Betha M Zaky; Syamsul Hidayat
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.845

Abstract

This study aims to analyse the variables of price perception and product quality. This type of research is descriptive verification research with a sample size of 54 people. Based on the research results obtained that simultaneously the purchase intention variable is significantly influenced by the variables of price perception and product quality. This means that the better the price perception, product quality and lifestyle, the more consumer buying interest in Yamaha in Regency will increase. Partially, the price perception variable has a significant effect on the purchase intention variable. Partially, the product quality variable has a significant effect on the purchase intention variable.
Evaluasi Program Sentra Latihan Olahragawan Muda Potensial Nasional Universitas Negeri Surabaya Masaji Dirgantara; Hijrin Fithroni; Heri Wahyudi; Abdul Aziz Hakim
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.846

Abstract

The Ministry of Youth and Sports established a program for fostering young athletes which was named the Design of the National Sports Advisory Board (DBON), which currently has four centers spread across four universities on the island of Java. The centers in the DBON program are given the Sentra Latihan Olahragawan Muda Potensial Nasional. In this program the coaching carried out is long-term coaching which is targeted for the 2032 Olympics, Brisbane, Australia. This research only focuses on the Surabaya State University's National Potential Young Athlete Training Center, which currently has 3 (three) sports branches and has a total of 24 athletes from all over Indonesia. In the development of the SLOMPN program, it is necessary to periodically evaluate progress. This research method uses a descriptive qualitative research method with the chosen research design being the CIPP model developed by Stufflebeam. Evaluation uses the CIPP model, consisting of elements: context, input, process, and product. This method has been validated by sports science experts. The sample is part of the population taken by the researcher for research. The samples taken in this study consisted of 3 (three) coaches from swimming, archery, and taekwondo, 1 (one) school representative who was the homeroom teacher, and 6 (six) athletes from swimming, archery, and taekwondo. Taekwondo. The results of the research show that the process of fostering achievement and academic achievement at SLOMPN Surabaya State University in terms of context, input, process, and product only requires a little team evaluation and improvement as well as additions to existing facilities and infrastructure. The results of the study also found obstacles regarding athlete, coach and support staff decisions which made there was no definite clarity for athletes, coaches and support staff. The conclusion of this study shows that the entire process of running the Surabaya State University SLOMPN program has been going well, but there still needs to be improvements starting from team coordination, repair and addition of infrastructure and the need for decrees aimed at athletes, coaches and support staff.
Strategi Komunikasi Pemasaran Umkm Dalam Membangun Positioning Melalui Instagram Fawwaz Fawwaz
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.848

Abstract

This research discusses the impact of the Covid-19 pandemic on MSMEs, especially Sushi Komura in Cirebon, with a focus on marketing and positioning strategies. Through social media, especially Instagram, and word of mouth, Sushi Komura has succeeded in increasing sales. The research results show that focusing on cleanliness, affordable prices, and competitive advantages are the main strategies in building positioning. Recommendations involve continuous innovation in marketing strategies, building public trust, and developing promotional programs to attract customer interest and expand business scale.
Analisis Kolaborasi Dan Team Kerja Apron Movement Control Dalam Management Parking Stand Di Bandar Udara Internasional Yogyakarta Tri Ananda Parsaulian Napitupulu; Andi Syaputra
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.853

Abstract

This study aims to find out: Parking Stand Management in Apron Movement Control is a responsible task in providing services and supervision for regulating aircraft parking in the apron area. In Parking Stand Management, collaboration and work teams are needed to form communication about work success in Parking Stand Management, because without collaboration and work teams, problems may occur in completing tasks at the parking stand, such as parking stand operational errors, The author used a descriptive qualitative method in solving existing problems. This research carried out data collection through interviews, observation, documentation and literature study. Based on observations in the field with presentation in the form of descriptive sentences with 3 steps, namely data reduction, data presentation, and drawing conclusions. The results of this research were obtained by explaining that AMC officers have a very important role in Parking Stand Management to provide smooth, safe and secure aircraft in the apron area in accordance with the applicable SOP. And at Yogyakarta International Airport, obstacles were found such as heavy flight traffic at YIA, handling obstacles in the apron area, and checking vehicles, people and facilities, so that errors in parking stand management could be monitored for operational activities, so there was a need for collaboration and team work. to regulate the allocation of aircraft parking at the parking stand and stabilize the work process of the AMC as well as collaborating with other departments to support the AMC's work to run well.

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