Journal of Educational Management Research
Journal of Educational Management Research is an international peer-reviewed journal which publishes original and significant contributions to educational management, administration, and leadership, in its broadest sense, from all over the world. This includes primary research projects in schools and further vocational and higher education institutions. This journal encourages contributions that respond to important issues in management education. Contributions may be either conceptual or empirical and are welcomed from any topic area and country so long as they primarily focus on management or organization in education. Although our core areas of interest are organizational behaviour and management in education, we are also interested in leadership, public relation, human resource management, social issues in management, financial management, organizational development, critical management studies, etc. Authors are strongly encouraged to have their work reviewed and evaluated by their colleagues prior to submission for formal editorial review.
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<![CDATA[Strategic Approaches to Islamic School Marketing in Predominantly Non-Muslim Regions ]]>
<![CDATA[Farwati, Wiwik Wida]]>
<![CDATA[ Journal of Educational Management Research Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Al-Qalam Institue ]]>
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DOI: 10.61987/jemr.v3i2.422
<![CDATA[The research objectives in this study provide strategies in overcoming Islamic school marketing in a non-Muslim society. The object of this research is located at madrasah which operates in a non-Muslim community. The method used in this research is qualitative with a phenomenological approach. While collecting this data by means of observation, interviews and documentation. The data obtained were analyzed using an interactive model. This data analysis model consists of: data reduction, data presentation and conclusion drawing. The results of the discussion of this study are the Perceptions of Non-Muslim Communities towards Islamic Schools, namely that non-Muslim communities often have negative perceptions of Islamic schools due to fears of discrimination and lack of correct information, the influence of Social Media in Marketing Islamic Schools, namely social media plays an important role in providing relevant and reliable information for parents, as well as assisting schools in delivering their marketing messages more effectively and inclusively, and Collaboration between schools is very influential in increasing understanding and respect for differences, which shows the effectiveness of collaborative projects in reducing conflict and improving relationships between students.]]>
<![CDATA[Strategic Adaptation in Islamic Education Quality Management: Navigating Social Developments for Sustainable Educational Outcomes ]]>
<![CDATA[Nisa, Durotun]]>;
<![CDATA[Aimah, Siti]]>
<![CDATA[ Journal of Educational Management Research Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Al-Qalam Institue ]]>
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DOI: 10.61987/jemr.v3i2.427
<![CDATA[The aim of this study is to provide sustainable solutions in adaptation strategies in Islamic education management in dealing with social controversies. This study is based on the importance of adaptive management in improving the quality of education from social and technological progress. With a research design using qualitative methods and a case study approach. Data collection techniques in this study used observation, interviews with several informants, and documentation. The data analysis technique in this study used the Milles and Hubarman model, namely an interactive model including data reduction, data presentation, and drawing conclusions. The results of the study show that inclusive curriculum is designed to accommodate social and cultural diversity. Digital technology is used to enrich students' learning experiences, provide wider access to educational resources, and enable a more flexible and adaptive learning process. The application of a continuous evaluation model ensures that the assessment of the quality of education is carried out continuously by involving various school communities. These findings emphasize the importance of adapting inclusive and technology-based education strategies to ensure the relevance and quality of education amidst ever-evolving social dynamics.]]>
<![CDATA[Revolutionizing Islamic Curriculum in Enabling Sustainable Futures through SDGs ]]>
<![CDATA[Khoiriyah, Hani Atul]]>
<![CDATA[ Journal of Educational Management Research Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Al-Qalam Institue ]]>
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DOI: 10.61987/jemr.v3i2.434
<![CDATA[This study aims to explore and enhance the integration of the United Nations Sustainable Development Goals (SDGs) into Islamic education curricula, which is rooted in values such as justice, stewardship, and social welfare. Despite the global recognition of education as a key driver for sustainable development, the incorporation of SDGs into Islamic education remains underdeveloped. Through qualitative analysis and phenomena studies in Indonesia, Nigeria, Pakistan, and Saudi Arabia. Data were collected based on literature descriptions from national and international research results. This study identifies examples of successful SDGs integration and challenges that still exist, including resistance to change, resource constraints, and lack of understanding of the SDGs. The findings contribute to the development of a framework for embedding SDG content within Islamic curricula, advocating for active learning methods and collaboration with international organizations to exchange best practices. This research not only bridges the gap between Islamic principles and SDGs but also provides a foundation for more effective and sustainable implementation in Islamic educational institutions globally.]]>
<![CDATA[Innovative Marketing Strategies for the Transformation of Islamic Education ]]>
<![CDATA[Safitri, Sevia Diana]]>
<![CDATA[ Journal of Educational Management Research Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Al-Qalam Institue ]]>
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DOI: 10.61987/jemr.v3i2.435
<![CDATA[This research aims to explore the integration of technology into the curriculum and the implementation of digital marketing strategies within Islamic educational institutions. This study stems from the need to adapt educational practices to the rapidly changing technological landscape and to enhance the visibility and appeal of these institutions through modern marketing approaches. Employing a qualitative research design with a case study approach, this study seeks to understand the transformation processes occurring within a specific Islamic school. Data were collected through observation, interviews, and documentation. The data analysis was conducted using interactive model, which involves data reduction, data display, and conclusion drawing. The findings reveal the integration of technology into the curriculum has significantly increased student engagement and learning effectiveness through the use of e-learning platforms and mobile applications. The adoption of digital technologies has enriched learning resources and supported contemporary teaching methods that align with current educational needs. The study also evaluates the effectiveness of the marketing strategies employed, providing insights into their impact on the institution's outreach and growth. The findings are expected to contribute to the understanding of how Islamic educational institutions can successfully combine technology and digital marketing to improve educational outcomes and institutional visibility in a competitive environment.]]>
<![CDATA[The Existence of Local Wisdom of Islamic Boarding Schools in the Independent Curriculum in Elementary Schools ]]>
<![CDATA[Noviyanti, Shobihatul Fitroh]]>;
<![CDATA[Ulfiandi, Ihsan Zikri]]>
<![CDATA[ Journal of Educational Management Research Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Al-Qalam Institue ]]>
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DOI: 10.61987/jemr.v3i2.439
<![CDATA[This study aims to explore how religious values derived from the pesantren tradition are integrated into educational activities in elementary schools, as well as their impact on the formation of students' character. This study is based on the importance of early character formation through education that focuses not only on academic aspects, but also on the development of moral and spiritual values. This study uses a qualitative research method by examining in depth the implementation of religious values. The results of the study show that many elementary schools adopt pesantren values not only through religious subjects, but also through students' social interactions and daily activities. Schools also strengthen moral learning by incorporating religious practices such as praying together and implementing rules of politeness into the Independent Curriculum. Pesantren-based teaching methods such as the halaqah system or small study groups are used to create more personal and in-depth interactions between teachers and students that are effective in instilling moral values. These findings are expected to provide insight for other schools and policy makers in developing educational models that integrate moral and religious values into the elementary education curriculum to form strong student character.]]>
<![CDATA[School Leaders' Roles in Promoting Early Childhood Health ]]>
<![CDATA[Arifin, Zainul]]>;
<![CDATA[Arifin, Imron]]>;
<![CDATA[Aisyah, Eny Nur]]>
<![CDATA[ Journal of Educational Management Research Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Al-Qalam Institue ]]>
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DOI: 10.61987/jemr.v3i2.630
<![CDATA[The purpose of this study was to look at how school leaders play a role in effectively supporting early childhood health, find difficulties in incorporating health programs into educational settings, and develop methods to improve the success of health promotion. The method used is a qualitative approach, which includes interviews with school leaders from different countries and literature studies. The results show that school leadership drives change in improving early childhood health. However, there are difficulties in incorporating health programs into the curriculum. In addition, collaboration between schools and communities, increased training of school leaders, and the implementation of supportive policies are all part of a successful approach. Global and local policies must also assist school leaders in improving health in a sustainable manner. The study encourages school leaders to be more active in incorporating health programs and supporting existing policies to help early childhood health.]]>
<![CDATA[Digital Communication Approaches to Strengthen Public Trust and Engagement ]]>
<![CDATA[Adzimah, Maulidatul]]>;
<![CDATA[Yaqin, Muhammad Ainul]]>
<![CDATA[ Journal of Educational Management Research Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Al-Qalam Institue ]]>
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DOI: 10.61987/jemr.v3i2.746
<![CDATA[Advances in information technology have brought significant changes in the way educational institutions interact with the community. Madrasahs utilize digital communication strategies to build public trust and improve the image of the institution. This study aims to analyze the digital communication strategies implemented by Islamic high schools in strengthening public trust through transparency and honesty in conveying information. This study uses a descriptive qualitative approach with data collection methods through observation, interviews, and documentation. The subjects of the study included the principal, deputy head of public relations, students, and parents of students. The focus of this study is how digital communication is used as a strategy to build closer relationships with the community and increase the level of public participation and involvement in the madrasah. The results of the study show that madrasahs implement various digital communication strategies, such as the use of social media, official websites, and audiovisual-based information publications to increase transparency and public trust.]]>
<![CDATA[Teacher Career Management Transformation: Enhancing Professional Growth Through Digitalization ]]>
<![CDATA[Baharun, Hasan]]>;
<![CDATA[Asrani, Asrani]]>
<![CDATA[ Journal of Educational Management Research Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Al-Qalam Institue ]]>
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DOI: 10.61987/jemr.v3i2.766
<![CDATA[Digital transformation in teacher career management has become an urgent need with the rapid development of information technology. In the face of globalization challenges, technological adaptation in education, particularly in managing teacher careers, is crucial for enhancing the quality and professionalism of educators. This article aims to analyze the implementation of digital tools in teacher career management at MA Nurul Jadid, focusing on the use of e-portfolios, Learning Management Systems (LMS), and Digital Personnel Information Systems. This research employs a qualitative approach with data collection techniques of interviews and documentation, as well as thematic analysis. The findings reveal that the application of digital tools improves career management efficiency, accelerates performance evaluation, and supports data-driven career planning. Despite challenges in digital literacy and infrastructure, the use of technology successfully strengthens teacher professionalism. In conclusion, digital transformation plays a significant role in teacher career development, with recommendations to enhance digital training and improve supporting infrastructure. Future research may explore the psychological and motivational factors influencing teachers' adoption of technology.]]>
<![CDATA[Building Brand Image of Madrasah Institutions through Digital Media Platform ]]>
<![CDATA[Agus R, Abu Hasan]]>;
<![CDATA[Nafi’ah, Fitrotun]]>
<![CDATA[ Journal of Educational Management Research Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Al-Qalam Institue ]]>
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DOI: 10.61987/jemr.v3i2.795
<![CDATA[The development of digital technology encourages educational institutions, including madrasas, to utilize digital platforms in building their brand image. This study aims to examine the role of digital media in building the brand image of Islamic-based madrasas, focusing on two madrasas that implement digital tahfidz and social media as branding strategies. The study uses a qualitative approach with in-depth interviews and observations of the use of platforms such as YouTube and social media. The findings show that digital media is effective in introducing and strengthening the brand image of madrasas, increasing visibility, and attracting public interest. The support of madrasah policies and the use of technology by managers play an important role in the success of this digital branding. Overall, the results of this study indicate that the use of digital platforms can build a positive image of madrasas, expand audience reach, and increase the attractiveness of madrasas in the era of digital transformation. The contribution of this study is to provide an understanding of the importance of digital branding strategies for madrasas in improving their brand image.]]>
<![CDATA[Public Relations Management in an Effort to Improve School Branding Through the “Program Gerbang” ]]>
<![CDATA[Fazriyati, Maswanda]]>;
<![CDATA[Marno, Marno]]>;
<![CDATA[Kawakip, Akhmad Nurul]]>
<![CDATA[ Journal of Educational Management Research Vol. 3 No. 2 (2024) ]]>
Publisher : <![CDATA[Al-Qalam Institue ]]>
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DOI: 10.61987/jemr.v3i2.832
<![CDATA[Public relations management in schools must work actively in efforts to improve school branding. Moreover, the current conditions of the development of the era of globalization and increasingly tight school competition. Schools must also innovate in creating their school's characteristics. Madrasas has a unique school program, namely the Gerbang program (enthusiasm for foreign languages). This program not only improves foreign language skills but also contributes to forming the school's identity or brand. Therefore, it is necessary to improve public relations through this Gerbang program to improve school branding. The purpose of the study was to determine, the public relations management process in an effort to improve school branding through the Gerbang program. Public relations model of madrasas in efforts to improve school branding in the implementation of the Gerbang program. Implications of the Gerbang program in efforts to improve school branding. The type of research in this study is a case study with a qualitative approach. The impact is increasing the attractiveness of prospective students, increasing achievement, increasing the reputation of the sekolah, increasing student confidence, increasing social media followers.]]>
