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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 417 Documents
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HALAL TOURISM DEVELOPMENT STRATEGY IN DKI JAKARTA POST THE END OF PANDEMIC COVID 19 Sutarman, Asep
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.665

Abstract

The purpose of this study is to identify a strategy for developing halal tourism, especially in the DKI Jakarta area, taking into account several factors, including local wisdom, communication patterns, tourist satisfaction and interest in visiting. This research data was obtained by distributing questionnaires to local and foreign tourists who visited halal tourism in DKI Jakarta (Taman Impian Jaya Ancol, TMII, Kota Tua and Thamrin City) after the Covid 19 pandemic. The sampling technique used was purposive and convenience sampling. (Collection of information from members of the population who agree and are willing to provide information). The data apply SEM-PLS to analyze the proposed relationship model. The results of this study are communication patterns, local wisdom and tourist satisfaction affect the interest of tourists to visit halal tourism in DKI Jakarta. Communication patterns and local wisdom have a significant positive effect on tourist satisfaction on halal tourism in DKI Jakarta. Likewise, local wisdom has a positive impact on communication patterns. Tourist satisfaction can be a good mediating variable for local wisdom and communication patterns in influencing tourist interest in visiting. Keywords: communication patterns, local wisdom, tourist satisfaction, interest in visiting
MODEL FOR IMPLEMENTING SKILLS TRAINING FOR PRE-RETIREMENT MEMBERS OF THE METRO JAYA POLICE Caturiono*, Yustinus; Giyanto, R.N, Bambang; Saksono, Afsdy
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.853

Abstract

This study analyzes the skills training model for National Police members nearing retirement at Metro Jaya Police. The transition to retirement requires adequate skills preparation for smooth adaptation. Using qualitative methods, the study evaluates the training structure, curriculum, and implementation. Data was collected through interviews with trainees, instructors, and officials, as well as direct observations. The findings show that the training model includes various skill modules relevant to the needs of retiring police members. Strengths include material relevance and practical support, while challenges lie in adjusting the curriculum and methodology. The study recommends enhancing these aspects and adding market-oriented skills and psychological support to improve program effectiveness, contributing to a more optimal training model for retiring National Police members..Keywords: Skills Training, Members of the National Police, Retirement, Polda Metro Jaya
THE INFLUENCE OF ADVERTISING ON INSTAGRAM SOCIAL MEDIA AND CELEBRITY ENDORSEMENT ON PURCHASE INTEREST IN DEAR ME BEAUTY PRODUCTS Amilia, Suri; Lindung Bulan, Tengku Putri; Dewi, Meutia
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.777

Abstract

This research aims to determine the effect of advertising on Instagram social media and celebrity endorsements on purchasing interest in Dear Me Beauty products in Langsa City. This research used a sample of 96 respondents with the criteria for respondents who used Dear Me Beauty products in the Langsa City area and were aged 17 years and over. The data analysis method uses multiple linear regression, t-test, F test, and coefficient of determination test (Adjusted R2). The results of the t-test state that the advertising variable on Instagram social media has a significant effect on buying interest in Dear Me Beauty products in Langsa City, and the celebrity endorsement variable has a significant impact on buying interest in Dear Me Beauty products in Langsa City. The results of the F test state that advertisements on Instagram social media and celebrity endorsements simultaneously significantly affect purchasing interest in Dear Me Beauty products in Langsa City. Keywords: Advertising on Instagram Social Media, Celebrity Endorsement, Buying Interest.
THE IMPACT OF INSTITUTIONAL OWNERSHIP AND MANAGERIAL OWNERSHIP ON LOAN LOSS PROVISION Ardiany, Yuli; Lukviarman, Niki; Hamidi, Masyuri; Luthan, Elvira
Jurnal Apresiasi Ekonomi Vol 10, No 2 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.737

Abstract

The objective of this study is to ascertain the impact that managerial and institutional ownership have on provisions for loan losses. For the period 2018-2022, the data utilized in this study comprises all banking companies that are publicly traded on the Indonesia Stock Exchange. Even though the banking industry has stricter regulations compared to other industries, earnings management is an action that is often carried out by company managers aimed at the manager's personal interests and the interests of the company.The research data underwent analysis using Eviews. The findings of the study indicated that managerial ownership did not have a statistically significant impact on loan loss provisions, while institutional ownership did have a significant negative effect. Institutional investors have been demonstrated to be effective monitoring proxies in the implementation of company policies; therefore, the findings of this study may serve as a benchmark when contemplating banking company policymaking, specifically in the investor selection process.Keyword : Asia, Bank, Institutional Ownership, Managerial Ownership, Loan Loss Provisions.
AN INFLUENCE OF PARTICIPATIVE LEADERSHIP, ORGANIZATIONAL CULTURE, AND TRAINING ON EMPLOYEE PERFORMANCE WITH EMPLOYEE JOB SATISFACTION AS A MODERATING VARIABLE Aprilia, Nita; Elwisam, Elwisam
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.836

Abstract

Employee performance in the last 3 years has fluctuated so there must be a solution to deal with this. This study aims to further analyze Participative Leadership, Organizational Culture, and Training on Employee Performance with Employee Job Satisfaction as a moderating variable. The sample in this study used the Slovin method and obtained a sample size of 100. From the results of the hypothesis test, it was obtained that Participative Leadership, Organizational Culture, and Employee Job Satisfaction had a significant positive effect on Employee Performance. While Training had a negative and insignificant effect on Employee Performance. From the results of the moderation test, it was obtained that Employee Job Satisfaction could only moderate the relationship between Organizational Culture and Employee Performance
STUDY ON THE PERCEPTION OF LUXURY VALUES, CONSUMER KNOWLEDGE, AND PERSONALITY: THEIR INFLUENCE ON THE INTENTION TO PURCHASE LUXURY FASHION PRODUCTS Dieni, Lidya; Hartoyo, Hartoyo; Yuliati, Lilik Noor
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.788

Abstract

The intention of this paper is to investigate: (1) The effect of luxury value perceptions, consumer knowledge, and consumer personality on luxury product consumption. (2) The direct impact of luxury value perceptions, consumer knowledge, and personality on purchase intention, both independently and in the extended Theory of Planned Behavior framework (including attitude toward behavior, subjective norms, and perceived behavioral control). (3) Examine the managerial implications, particularly for the luxury goods industry. This research employs a causative research design, targeting the population of luxury customers in Greater Jakarta (Jabodetabek). The total sample for this study consisted of 180 participants who completed a questionnaire. The research results indicate that out of 15 hypotheses, three were rejected. Luxury value perceptions, consumer knowledge, and personality demonstrated a significant direct influence on purchase intention. However, no indirect effect was observed between certain personality variables and consumer knowledge when mediated by intervening variables. Keywords: Consumer Knowledge, Extended Theory of Planned Behavior, Luxury Value Perceptions, Personality, Purchase Intention
ANALYSIS OF FACTORS INFLUENCING THE DECISION TO USE MOBILE BANKING IN CUSTOMERS OF BANK BRI SEMARANG SUDIARTO BRANCH Abdillah, Yan; Raharjo, Susilo Toto
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.756

Abstract

ABSTRACTTechnology is advancing quickly, reshaping communication, payment systems, and the economy. Mobile banking, in particular, has the potential to revolutionize banking services by enabling customers to perform transactions independently. This research investigates the factors that influence the use of mobile banking among customers of PT Bank Rakyat Indonesia (Persero) Tbk at the Semarang Sudiarto Branch. The study targets active users of the BriMO Mobile Banking application, which serves 49,000 customers at this branch. A simple random sampling method was used to select 100 respondents, without considering population strata. Results show that mobile banking performance positively affects usage decisions, with a coefficient of 0.818 and a significance of 0.001 (H1 accepted). In contrast, mobile banking transaction costs negatively impact usage decisions, with a coefficient of -0.159 and significance of 0.014 (H4 accepted). Additionally, the decision to use mobile banking is positively associated with usage levels, indicated by a coefficient of 0.434 and significance of 0.001 (H5 accepted). However, ease of use (H2 rejected) and security trust (H3 rejected) do not significantly influence usage decisions, with significance values of 0.150 and 0.325, respectively.Keywords: Mobile Banking Performance, Ease of Use, Mobile Banking Security Trust, Mobile banking transaction costs, Decision to Use.
A MODEL IMPLEMENTATION BALANCED SCORECARD IN THE RETAIL INDUSTRY Iskhak, Iskhak; Purwana, Dedi; Handaru, Agung Wahyu; Wibowo, Setyo Ferry
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.713

Abstract

The purpose of this research is to identify in the literature the challenges and barriers to implementing the Balanced Scorecard in the retail industry. Previous research has mostly examined its application in the retail industry but did not explain in detail the challenges and obstacles in its application. Therefore, researchers evaluated the Balanced Scorecard framework in the retail industry into a model in the third-generation balanced scorecard framework by Kaplan & McMillan. This research uses systematic literature review to provide the right position in the direction of renewal into consideration regarding the challenges and obstacles companies face in implementing the Balanced Scorecard in the retail industry. This research finds that the retail category industry must be able to foster a culture of innovation and continuous improvement to take full advantage of the benefits of the Balanced Scorecard. This literature study still refers to the use of the classic Balanced Scorecard. It is hoped that future research will use at least the third-generation Balanced Scorecard is expected to use case studies and empirical research for further research and add measurement methods to evaluate the implementation of the balanced scorecard in s the retail industry.Keywords: Balance Scorecard, vision and strategy, retail industry
PROPOSED MARKETING STRATEGY FOR GREEN BUSINESS IN BANDUNG (CASE STUDY: BIYA PROJECT) Qinanti, Rizqyani; Wandebori, Harimukti
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.805

Abstract

This research study delves into the development of a marketing strategy for the Biya Project, an environmentally conscious enterprise in Bandung, Indonesia. The study employs various strategic analysis tools and frameworks, including the business model canvas, value proposition canvas, SWOT analysis, TOWS matrix, also competitor environment analysis. The research methodology involved data collection through surveys, interviews, and secondary sources, with a focus on consumer analysis, segmentation, targeting, and positioning strategies. The study also encompassed an external analysis, considering political, legal, economic, demographic, sociocultural, technical, global, and physical factors, to identify opportunities and threats for the Biya Project. The findings revealed that the project faced challenges such as financial constraints and high competition, but also benefited from government support for recycling plastic waste and a growing demand for sustainable products. The study proposed strategies to leverage branding for sustainable products, target Generation Z, and implement crisis communication strategies using the TOWS matrix. The research also highlighted the favorable regulatory environment for environmentally friendly firms in Bandung, economic conditions influencing consumer behavior, and the competitive landscape in the plastic recycling industry. The Biya Project strategically positioned its brand to counter threats and promote supply chain transparency, leveraging its strengths and addressing weaknesses to enhance its business model and value proposition. The study concludes with an ongoing marketing strategy, workforce development initiatives, and an implementation plan to address the company's financial and operational capabilities as a green business. This research provides valuable insights for environmentally conscious enterprises seeking to develop effective marketing strategies and navigate the business environment in similar contexts.
A PERFORMANCE MEASUREMENT IN THE FRAMEWORK OF THE BALANCED SCORECARD: ITS IMPLEMENTATION AT THE PUBLIC SECTOR Biswan, Ali Tafriji; Sholikhah, Mar'atus; Sandi, Hendrik Heri
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.681

Abstract

This study aimed to reveal the essence of the uniqueness of the balanced scorecard practice in the public sector based on its dynamics and characteristics. This qualitative research utilized a case study model combining literacy, data processing, in-depth interviews, and the researchers’ involvement. The results of the study indicate that the balanced scorecard can be adapted to an organization's vision and mission. Meanwhile, the customer perspective can be further divided into several perspectives, such as service partners and the stakeholder perspective, which became the ultimate goal of services. However, the financial aspect remained important and relevant for the object of the study even though it was not developed into a financial perspective independently. Instead, this aspect is included as a strategic objective from the perspective of learning and growth. In addition, the sharpening of the Key Performance Indicators (KPI) is also carried out after the results of the KPI achievement are measured and evaluated. Keywords: Performance Measurement, Balanced Scorecard, Key Performance Indicators, Public Sector.

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