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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 417 Documents
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THE IMPACT OF FEAR OF MISSING OUT ON OBSESSIVE-COMPULSIVE BUYING BEHAVIOR: EXPLORING THE ROLE OF BRAND PASSION (AMONG GENERATION Z IN PEKANBARU CITY) Iqbal, Mohamad; Afwa, Awliya; Moniko, Moniko
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.990

Abstract

This study examines the influence of Fear of Missing Out (FoMO) on obsessive-compulsive buying behavior among Generation Z in Pekanbaru City. It also analyzes the mediating roles of harmonious brand passion and obsessive brand passion in this relationship. Using a quantitative approach with 200 participants, the findings reveal that FoMO and obsessive brand passion directly affect obsessive-compulsive buying. Additionally, FoMO directly influences both harmonious and obsessive brand passion. However, harmonious brand passion does not have a direct effect on obsessive-compulsive buying and does not mediate the relationship between FoMO and obsessive-compulsive buying. In contrast, obsessive brand passion serves as a mediator in the relationship between FoMO and obsessive-compulsive buying. These findings highlight the critical role of psychological factors and brand passion in shaping consumer behavior, providing valuable insights for marketers and policymakers to mitigate excessive consumption among younger generations. Keywords: Fear of Missing Out (FoMO), Harmonious Brand Passion, Obsessive Brand Passion, Obsessive-Compulsive Buying
INFLUENCE JOB TRAINING AND TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE MEDIATED BY WORK ENGAGEMENT UD. Ony Rezeki, Fitri; Putra, Hamzah M Mardi; Supriyanto, Supriyanto; Kurniasih, Dewi; Wiyatno, Tri Ngudi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.995

Abstract

This study aims to examine the influence of Training and Transformational Leadership on Employee Performance through the mediating role of Work Engagement. The research employs an explanatory quantitative approach with a causal design, using a structural model to test the relationships among variables. Data were collected from 68 employee respondents selected through purposive sampling and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings show that all constructs—Training, Transformational Leadership, Work Engagement, and Employee Performance—meet the criteria for reliability and validity. The values of Cronbach’s Alpha, rho_A, Composite Reliability, and AVE are above the established thresholds, confirming that the measurement instruments are both consistent and valid. Furthermore, the R Square results indicate that Work Engagement (R² = 0.820) and Employee Performance (R² = 0.722) are strongly explained by the predictor variables, emphasizing the significant role of the independent variables in influencing the outcomes. Model fit indices, including SRMR, d_ULS, d_G, Chi-square, and NFI, demonstrate that the Estimated Model is consistent with the Saturated Model, thereby confirming the adequacy of the proposed structural model. Overall, the study concludes that the developed model is valid, reliable, and demonstrates a good level of fit, providing strong empirical evidence for the relationships among Training, Transformational Leadership, Work Engagement, and Employee Performance.
ETHICS, EXPERIENCE, AND GOVERNMENT PROCUREMENT OVERSIGHT: DISCIPLINE AND SATISFACTION AS MEDIATORS Kurniawan, Egi; Suhanda, Suhanda
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.976

Abstract

Effective oversight of government procurement remains a significant challenge in the public sector. This study investigates the effects of ethics and work experience on procurement oversight performance in the West Sumatra Provincial Government, with job satisfaction and work discipline examined as mediating variables. Using a quantitative research design, data were collected through 62 valid questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study findings reveal that ethics do not directly improve oversight performance unless mediated by job satisfaction, while work experience significantly influences oversight performance both directly and through job satisfaction. Job satisfaction emerges as the most dominant predictor, significantly mediating the effects of ethics and experience on performance. Work discipline, although positively influenced by ethics and satisfaction, does not significantly contribute to oversight outcomes, either directly or as a mediator. These results emphasize the central role of psychological and attitudinal factors—especially job satisfaction—in shaping the effectiveness of public sector audits. This study contributes to the literature on public procurement oversight by offering empirical support for attribution theory and the behavioral dimensions of human capital. Policy implications include prioritizing efforts to improve ethics, experience, and job satisfaction rather than relying solely on law enforcement-based disciplinary approaches. JEL Classification: H57, M42, D73, J28, O15 Keywords: Procurement Oversight, Ethics, Work Experience, Job Satisfaction, Work Discipline, Public Sector
DOES SOCIAL MEDIA MARKETING DRIVE INDONESIAN CUSTOMER LOYALTY FOR ECO-BEAUTY PRODUCTS? Chandra, Nicholas Dwi; Adiwijaya, Karto
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.969

Abstract

Social media marketing activities of eco-beauty products is widely used by many businesses in Indonesia to increase the society’s environmental awareness and purchase intention. However, the customer loyalty for such product is still relatively low. This research aims to analyze the effect of social media marketing (SMM) on customer loyalty, particularly for eco-beauty products continuous purchase intention (CPI). The research extends the Theory of Planned Behavior (TPB) by integrating the model with the Stimulus-Organism-Response (SOR) Theory, with the addition of SMM as the antecedent, and perceived green product knowledge (GPK), environmental concern (ENC), and satisfaction (SAT) as mediators. The research is performed in Indonesia using questionnaire targeted to active social media users aged 18-44 that have previously purchased eco-beauty products. The data obtained is analyzed using PLS-SEM method. The results show that SMM has no direct effect on CPI. However, SMM has significant positive effects on CPI through the mediation of GPK, ENC, all TPB dimensions, and SAT. This research offers theoretical contribution by elucidating the influence of SMM on customer loyalty for eco-beauty products based on the extension of TPB model. Practically, this research offers insights on creating the effective SMM strategy to boost eco-beauty products continuous purchase.
ADOPTION OF E-WALLET TECHNOLOGY: ANALYZING INNOVATION DIFFUSION FACTORS Anwar, Resa Nurlaela; Putri, Cattleya Maharani Kusuma
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.978

Abstract

Purpose – To analyze the influence of relative advantage, compatibility, complexity, and trialability on the intention to adopt DANA e-wallet. Method – Quantitative approach with multiple linear regression analysis. The purposive sampling technique is used in determining the sample. The data collected through the questionnaire were analyzed and processed using SPSS Version 26. Findings – Simultaneously Diffusion of Innovation has a positive and significant influence on the intention to adopt the DANA e-wallet in East Jakarta. Partially, relative advantage, complexity, and trialability had a positive and significant influence on the intention to adopt DANA e-wallet in East Jakarta, while compatibility had no effect. Originality/Novelty – Combining Diffusion of Innovation (DOI), such as relative advantage, compatibility, complexity, and trialability, with the intention to adopt. Implications – Can provide input for companies in designing more effective marketing strategies according to the market's desires, and can contribute to the design of government policies that support the deployment of inclusive financial technology. In addition, it can assist individuals in making the right decision in adopting e-wallets.
TAPPING INTO ENGAGEMENT: THE ROLE OF CONTENT STRATEGIES IN BOOSTING LOYALTY AND WORD-OF-MOUTH FOR E-WALLETS Stephanie, Alya Hadijah; Astuti, Rifelly Dewi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.968

Abstract

The development of digital payment systems in Indonesia has significantly accelerated the adoption of digital wallets, with GoPay emerging as one of the leading players. Amid intense competition, social media content strategy has become crucial in driving consumer engagement, which subsequently influences word-of-mouth (WOM) and customer loyalty. This study aims to examine the effects of content appeal (infotainment, relational, and remunerative), content vividness, and content interactivity on WOM and customer loyalty, with consumer engagement serving as a mediating variable. A quantitative approach was employed through a survey of 230 active GoPay users who follow the official Instagram account @GoPayIndonesia and had interacted with its content in the past three months. The data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results reveal that six out of seven proposed hypotheses are statistically significant. Infotainment content, remunerative content, content vividness, and content interactivity all positively influence consumer engagement. Among these, content vividness exerts the strongest effect on engagement. Conversely, relational content was not statistically significant, although it was descriptively appreciated by respondents. Furthermore, consumer engagement was found to be a significant mediator in the relationship between content characteristics and both WOM and customer loyalty. This research contributes empirical insights to the field of digital marketing literature and offers strategic recommendations for digital wallet brands to enhance the effectiveness of their social media content strategies.
THE INFLUENCE OF PRODUCT INNOVATION AND SERVICE LEVEL AGREEMENTS ON B2B CUSTOMER SATISFACTION IN FORMING LOYALTY TO TELECOMMUNICATIONS PRODUCTS Nawawi, Irawati; Derriawan, Derriawan; Sari, Lola Fitria
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.965

Abstract

The objectives of this study are to analyze the influence of product innovation and service level agreements (SLA) on B2B customer satisfaction in shaping loyalty toward telecommunications products. Using a quantitative approach, data were collected through surveys of customers of PT SME, with a total of 240 respondents representing companies from various industries. The analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships between variables. The findings indicate that product innovation has a positive and significant impact on customer satisfaction, ultimately enhancing customer loyalty. Furthermore, service level agreements also positively affect both customer satisfaction and loyalty, demonstrating that the clarity and consistency of SLA contribute to maintaining customer trust. The implications of this study highlight the importance of continuous product innovation strategies and the improvement of service standards in the telecommunications industry to enhance customer retention and business competitiveness.
THE RELATIONSHIP BETWEEN DEBT AND TOBACCO EXCISE TAX INCREASES WITH CIGARETTE COMPANY STOCK PRICES Aini, Yulis Nurul; Djajanto, Ludfi; Utami, Rachma Bhakti; Dja'far, Veri Hardinansyah; Fiernaningsih, Nilawati; Zubaidi, Zubaidi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.986

Abstract

The purpose of this research is to determine the relationship between debt policy and tobacco excise tax rates with stock prices. Data sources were obtained from data published on the Indonesia Stock Exchange and company websites. This research uses multiple regression analysis tools. The research found that first, the debt policy variable has a positive effect on the stock price of tobacco company Gudang Garam (GGRM), while for Sampoerna Company, the debt decision contributes negatively to the stock price. Second, the excise tax rate variable has a negative impact on tobacco stock prices. Third, debt policy and excise tax rates simultaneously affect tobacco stock prices. The implications of these findings indicate that company managers must carefully design debt policies to create optimal capital structure, as the effects of debt decisions can vary between companies. Government policies related to excise tax rates have a direct impact on stock market performance in the tobacco industry, meaning that investors and stakeholders must consider regulatory dynamics as an important factor in investment decision-making. The results of this research provide evidence that excise tax rate adjustments not only affect state revenues but also affect the stability and valuation of companies related to the tobacco industry in the capital market.
THE IMPACT OF PRICE AND FACILITIES ON EV PURCHASE INTENT THROUGH INNOVATIVE BEHAVIOR Kurniawan, Hironimus Hari; Sidi, Agus Purnomo
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.988

Abstract

This study analyzes the influence of facilitating conditions and prices on the purchase intention of electric vehicles (EVs) in Indonesia by examining the mediating role of innovative behavior. Data from 362 respondents in six major cities were processed using PLS-SEM. The results show that facilitating conditions and prices directly and significantly influence buying intent, as well as influencing innovative behavior. Innovative behavior also has a significant effect on purchase intent. In the mediation test, innovative behaviors did not mediate the relationship between the facilitating conditions and the purchase intent. However, it significantly mediates the relationship between price and purchase intent. This indicates that prices influence buying intent indirectly through innovative behavior. The key implications are the need for a holistic marketing strategy that focuses on building a supporting ecosystem, as well as communicating long-term economic value to attract innovative consumers.
“I FOLLOW YOU, I BECOME YOU”: THE INFLUENCE OF MICRO VS MEGA INFLUENCERS’ ATTRIBUTES AND FOLLOWER EMOTIONS ON TRANSFER OF EMOTIONAL ATTACHMENT AND PURCHASE INTENTION IN INDONESIA'S BEAUTY INDUSTRY Azalia Erda, Florean Haya Soraya; Astuti, Rifelly Dewi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.967

Abstract

The rapid growth of the beauty industry in Indonesia has emphasized the role of influencers in building emotional attachment that can influence consumers' purchase intention. This study examines the influence of influencer attributes—namely similarity, inspiration, authenticity, attractiveness, and fun personality—on the transfer of emotional attachment and purchase intention, both directly and through the mediation of emotional attachment and envy. This research offers novelty by comparing the effectiveness of micro-influencers and mega-influencers in the context of Indonesia's beauty industry and applies the Integrative Scale of Digital Influence framework to analyze both direct and indirect effects between variables. The data were collected through a survey of 421 respondents, consisting of 209 mega-influencer followers and 212 micro-influencer followers, and analyzed using PLS-SEM and multi-group analysis. The findings indicate that micro-influencers are more effective in fostering emotional closeness and encouraging purchase intention through perceived authenticity, while mega-influencers tend to influence purchase intention more directly through inspirational content. Feelings of envy did not show a significant impact on emotional attachment or purchase intention. These findings emphasize the importance of selecting influencers based on campaign objectives—micro-influencers for building loyalty, and mega-influencers for quickly reaching a broad audience.

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