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Research Horizon
Published by Lifescifi
ISSN : 28080696     EISSN : 28079531     DOI : https://doi.org/10.54518/
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.
Arjuna Subject : Umum - Umum
Articles 581 Documents
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Implementation of The Covid-19 Assistance Program by Utilizing Integrated Data on Social Welfare in Medan Nur, Siti Hazzah; Ginting, Wiro Oktavius; Afifah, Nur
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.234

Abstract

Integrated Social Welfare Data (Data Kesejahteraan Sosial Terpadu/DTKS) is the main data used by the government to determine the social assistance beneficiaries. However, in terms of the use of DTKS in implementing the Covid-19 assistance program, it is still not optimal. This is because the data on poor people who are targeted by social assistance programs are invalid. There are still beneficiary aids that are not on target, resulting in duplicate data. Besides that, the problem of 4 aspects of utilization, namely knowing, understanding, owning, and utilizing, is still only 1 OPD that did all of those things. Based on this, through Regulation of the Minister of Social Affairs (Peraturan Menteri Sosial/Permensos) No. 3 of 2021 concerning Integrated Social Welfare Data Management, the Ministry of Social Affairs has built, managed, and utilized DTKS. The purpose of this research is to see how the process of using DTKS by the Office of Social Affairs in implementing social assistance programs uses qualitative research methods with a descriptive approach. Using data collection techniques from interviews, observation, and documentation studies. The results of this study indicate that the utilization of DTKS has not been maximized. This can be seen from the determination of the community that does not comply with the technical guidelines, and the targets and realization are not balanced.
Harmonizing Differentiation and Cost Leadership Strategies in Culinary Businesses Harahap, Kartini
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.235

Abstract

The culinary business is a sector that continues to grow amidst the challenges of globalization, intense competition, changes in lifestyle, and technological developments. In Indonesia, this sector contributed around 41% of the creative economy's GDP in 2020. In Indonesia, 74% of culinary businesses implement differentiation and cost leadership strategies, but only a small percentage achieve high performance. This shows the challenges in implementing both strategies simultaneously. This research seeks to develop a framework for implementing a combination of differentiation and cost leadership strategies simultaneously in the culinary business. This is done by understanding consumer trends, changing demographics, technology trends, and competition in the market. This research uses qualitative methods with a case study approach to explore the application of differentiation and cost leadership strategies in culinary businesses in the Medan region, North Sumatra. The sample was 47 culinary entrepreneurs who had high performance. Primary and secondary data are used to analyze operational information, costs, and profit margins. The research results show that the integration of differentiation and cost leadership strategies opens up opportunities to create added value for customers while remaining efficient by focusing on unique product quality, operational efficiency, cost control, and experience and value-based marketing so that culinary businesses can succeed in a competitive market.
Laws Relating to Women Trafficking in Bangladesh: A Comparative Study with Saarc Countries Fariha, Tahira Attia; Hossain, Mohammad Belayet
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.236

Abstract

Human trafficking, defined by actions involving recruitment, transportation, harboring, and exploitation through force, deception, or coercion, has seen a significant surge in women trafficking across Asia in recent years. This escalation in women trafficking has resulted in adverse physical and psychological health conditions for victims, often leading to social disadvantages. Given the substantial representation of women in a nation's population, injustices against them can hinder a nation's development. Within the South Asian Association for Regional Cooperation (Asosiasi Asia Selatan untuk Kerjasama Regional/SAARC) region, member states while sharing similarities, exhibit significant variations in their anti-women trafficking policies. This disparity prompts questions regarding the relative strength of each country's anti-women trafficking laws. Focusing on Bangladesh as a SAARC member state, this paper conducts a comparative study of Bangladesh's anti-women trafficking laws with those of other SAARC countries to assess the impact and effectiveness of existing laws in combating women trafficking.
Analysis of Tourist Preferences for Ecotourism Attractions in North Sumatera Siregar, Onan Marakali; Selwendri, Selwendri
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.237

Abstract

In Indonesia, ecotourism is an important part of the tourism industry where Indonesia is included in the list of the best ecotourism destinations in the world. The most important thing about ecotourism is efforts towards maintaining the preservation of the natural and cultural environment. This requires good and professional management of ecotourism attractions by the character of each tourist destination area. This research aims to group tourists based on psychographic segments towards ecotourism destinations in North Sumatra, determine the combination of product attributes at ecotourism destinations in North Sumatra that fulfill the desires of tourists per segment, and determine the preferences of tourists in each segment regarding their level. This research uses cluster and conjoint analysis methods which aim to group tourists into two groups based on tourism motivation, namely soft ecotourists and hard ecotourists along with the types of characteristics in each group. The analytical method used is a descriptive survey. Primary data was obtained from a questionnaire with a total of 120 respondents in 4 regions, namely Medan City, Langkat Regency, Karo Regency, and Toba Samosir Regency. The results of the research show that the average assessment of soft ecotourists shows that the comfort (accommodation) measure reaches the highest value, namely F-count accommodation = 81,656 and (p-value = 0.000), while hard ecotourists show the highest measure of commitment to environmental issues. On the other hand, the instruments that do not have differences between the two clusters are the commitment, duration, and interaction instruments.
Open Innovation of Small Business in The City of Medan: Alternative Processes Towards Business Model Innovation Siregar, Onan Marakali; Marpaung, Nicholas
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.238

Abstract

Open innovation has become a strategic key element to improve innovation outcomes and commercialization among large companies. However, the relevance and potential of this concept could still be adopted by small-scale companies in Indonesia, especially those facilitated by social media. Research on open innovation for SMEs is limited, but provides important insights. Most research prioritizes in-bound innovation activities and ignores small-scale companies that are often considered radical innovators. Bank Indonesia 2021 data shows 87% of MSMEs were affected by the pandemic, with the majority experiencing a serious drop in sales. Government initiatives to strengthen the resilience of MSMEs through digital transformation have been hampered by low digital literacy. The purpose of this research is to explore the open innovation model for SMEs post COVID-19, especially through digital platforms. The research will focus on SMEs and the empirical analysis is expected to answer research questions on the concept of open innovation, factors influencing adoption, and the readiness of firms' collaboration with external sources. The research method will use descriptive and inferential statistics. The discussion will be supported by relevant literature with theoretical and practical implications.
Malaysian Government's Rejection of Rohingya Refugees Jayanti, Nur; Sagena, Uni W.
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.245

Abstract

Malaysia, like most other Southeast Asian countries, has not signed the refugee convention and protocol and therefore asylum seekers and refugees are considered illegal immigrants by law, although the UNHCR provides assurances that refugees with UNHCR documents will not be arrested by the authorities. This research investigates the situation of Rohingya who are refugees in Malaysia, with a focus on the reasons why Malaysia rejects the increase in Rohingya refugee arrivals. The research method used is qualitative descriptive research using secondary data sources such as books, journals, news articles and other related information. The research results show that the general problems faced by Rohingya refugees in Malaysia include limited access to health services, education, as well as social and economic problems. Refugees face difficulties in obtaining health care due to financial problems and low health literacy. In the education sector, refugee children do not have access to formal academic institutions and rely on community learning centers. Economically, refugees experience difficulties in finding decent work. Nevertheless, the Malaysian government as a member of ASEAN has tried to care for refugees without sacrificing the welfare of its population.
Changing the Stigma of Women's Beauty Through an International Contest for People with Disabilities Priyanka, Gita; Sagena, Uni W.
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.246

Abstract

Miss Wheelchair World is a very different international competition and raises the theme of equality for people with physical disabilities, especially women. This pageant provides an opportunity for women with disabilities from various countries to participate and inspire the world. This research method uses descriptive research methods, namely explaining how people with disabilities struggle to change the stigma of beauty through the Miss Wheelchair World international beauty contest, using secondary data in the form of books, journals, theses, research results and articles published via the internet. The Miss Wheelchair World pageant has a theme of equality for people with physical disabilities and aims to change the stigma of beauty in the world. This contest is an effort for people with disabilities to fight the problems they often face, such as discrimination, lack of accessibility, and stigma created by media and technology. With the aim of reducing common problems, the pageant has made various efforts to change the stigma associated with disabilities, such as empowerment and representation, sharing experiences, concrete actions, and connecting communities.
Juridical Review of the Motor Vehicle Tax Sunset Policy and Impact on Taxpayers Arum, Fitri Atur
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.248

Abstract

The impact of regional autonomy is very large, one of the impacts of each region from the decentralization policy is the financial condition of the region. Regional fiscal capacity has experienced significant changes. Where previously the local government was very dependent on the central government in terms of financial management. The spirit of decentralization does bring better social change. On the other hand, currently local governments are required to be able to find ways or alternative financing to finance their government expenditures. Sunset Policy on motor vehicle tax is one of the policies to improve local finance. This research has the aim of photographing the Sunset Policy or reduction of motor vehicle tax. The purpose of the provincial government issuing the policy intends that the springs of revenue or tax revenue continue to be hoisted up. This research uses descriptive qualitative methods, data collection is done through observation, interviews and documentation. The conclusion of this research is that the Sunset Policy is quite good in raising funds but there are other things that arise from this policy, namely not fulfilling the principle of justice for taxpayers.
France's International Strategy on Gender Equality in France Athirha, Widhia Andhini Nur; Anggraini, Yayuk
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.257

Abstract

This study aims to investigate France's contribution to promoting gender equality through the implementation of France's International Strategy on Gender Equality (2018-2022) policy in the world of work. The research method used is descriptive. The data sources used are books, journals, and news that can be accounted for, as well as official statistical data from news portals and government agencies. The analysis technique used is secondary analysis, with a qualitative approach to explain French policies in supporting gender equality. Interviews, focus group discussions, web-based research, and document and archive studies were used to collect and analyze relevant data. The results of this study reveal that France has adopted a series of laws to promote gender equality in the workplace since the early 20th century. The French government responded to public demands through various demonstrations, including the #MeToo movement and Gender Equality demonstrations, and took concrete steps through France's International Strategy on Gender Equality.
The Effect of Perception of Quality, Brand Communication and Brand Awareness on Somethinc Skincare Brand Loyalty Riskiyansyah, Rahmad; Nuvriasari, Audita
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.259

Abstract

Skin care products (skincare) are an important need to maintain healthy skin. This research aims to analyze the influence of Perceived Quality, Brand Communication, and Brand Awareness on Somehinc Skincare Brand Loyalty. Using a sample of 100 users of Somethinc skin care products, this research used purposive sampling and questionnaires as data collection tools. Through multiple linear regression analysis and hypothesis testing, it was found that Perceived Quality and Brand Communication do not have a significant impact on brand loyalty. On the other hand, Brand Awareness has been identified as having a positive and significant influence on consumer loyalty. From the results of research and analysis regarding the Influence of Perceived Quality, Brand Communication, and Brand Awareness on Brand Loyalty of Somethinc Skincare Products, it can be concluded that Perceived Quality has no significant effect on Brand Loyalty of Somethinc Skincare Products. Brand Communication does not have a significant effect on Skincare Brand Loyalty. Brand Awareness has a positive and significant effect on Something's Skincare Brand Loyalty. This shows that Somethinc skincare products have unique qualities that can differentiate them from other skincare products so that consumers can easily remember Somethinc when buying skincare products.

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