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Enrichment: Journal of Multidisciplinary Research and Development
Published by CV. International Journal Labs
ISSN : -     EISSN : 29873398     DOI : https://doi.org/10.55324
Core Subject : Economy, Humanities, Health, Social, Engineering,
Humanities Economics, Econometrics & Finance Engineering Health Professions Social Sciences
Enrichment: Journal of Multidisciplinary Research and Development is a double-blind, peer-reviewed journal covering multidisciplinary issues. Monthly published by International Journal Labs, the journal serves as a means of relevant discussion that fall within its focus and scopes. This journal publishes research articles covering multidisciplinary sciences, including humanities and social sciences, education, religious sciences, philosophy, economics, engineering sciences, and health sciences.
Arjuna Subject : Umum - Umum
Articles 499 Documents
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Development of a Strategy for Business Improvement in the Cilembu Sweet Potato Chip Processing Industry (Case Study of the Small and Medium Enterprise “Ma Utik” in Cilembu Village, Pamulihan District, Sumedang Regency, West Java) Inggid, Dwitya; Maulani, Rijanti Rahaju; Gunawan, Wawan
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.492

Abstract

The SME “Ma Utik” is a household industry in Cilembu Village, Sumedang Regency, West Java, specializing in processing Cilembu cassava into chips. Despite its market potential, the SME faces challenges including limited production capacity, informal supplier partnerships, and ineffective marketing. This study aims to formulate strategies for the issue discussed by identifying supply chain conditions, evaluating business performance using key performance indicators (KPIs), and determining strategic priorities based on their influence within the system. A descriptive qualitative method was applied using three analytical approaches: Hayami analysis to measure cost efficiency and value added; KPI evaluation to assess five aspects—production, marketing, raw material supply, human resources, and finance; and the Analytical Network Process (ANP) to prioritize business improvement strategies. The results show that Ma Utik’s business system remains simple and unstandardized, with primary issues in production and marketing. Most performance indicators are still at the initial to intermediate stages, falling short of established targets. ANP findings highlight three key strategic indicators: distribution reach, process efficiency, and cassava raw material availability. The highest-priority strategy, with a score of 0.16, is Strategy C—developing digital marketing channels (e-commerce and social media). This strategy is deemed most relevant to expanding market reach and enhancing product competitiveness.
Montong Durian Farmers' Behavior in Control of Bangkalan Disease in Parigi Moutong Regency, Central Sulawesi Jaya, Kasman; Ratnawati, Ratnawati; Sudewi, Sri; Spetriani, Spetriani
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.495

Abstract

The presence of bangkalan disease has proven detrimental to Montong durian farmers in Parigi Moutong. Various control efforts have been made but have yielded no significant results. This study aims to determine the behavior of Montong durian farmers in controlling the attack of bangkalan disease. The study was conducted in Parigi Moutong Regency, Central Sulawesi, specifically in Tolai Village (Torue District), Buranga Village (Ampibabo District), and Sumber Sari Village (South Parigi District), using quantitative methods and survey techniques with structured questionnaires and in-depth interviews involving 10 farmers from each village, totaling 30 respondents. The findings indicate that farmers’ knowledge about the causes of bangkalan disease falls into the low category. Adequate levels of education and years of farming experience have not provided effective solutions to overcome the problem. Farmers generally expressed dissatisfaction with pesticide-based control methods, even though they have had to increase both the frequency and dosage of application. Because the causative agent of bangkalan disease has not yet been identified, many Montong durian farmers have chosen to cease treatment and harvesting, as the risk of loss is too great. This phenomenon reflects a strong relationship between uncontrollable biotic factors and the social as well as psychological dynamics of the farmers. Plant diseases not only threaten productivity but also erode farmers’ hopes for successful harvests. Consequently, their impacts extend to the behavioral and mental well-being of Montong durian farmers, which may eventually endanger the sustainability of the agricultural production system in affected regions—in this case, the future potential of Montong durian cultivation in Parigi Moutong Regency.
Customer-Centric Marketing with AI and Data Science Integration in Developing Consumer Satisfaction-Based Marketing Strategies Nugroho, Dony Ari
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.497

Abstract

The development of digital technology has encouraged companies to adopt customer-centric marketing strategies that focus on consumer satisfaction. The integration of Artificial Intelligence (AI) and Data Science opens up opportunities to improve data analysis accuracy, personalize experiences, and make real-time decisions. However, many companies still experience a gap between the potential of technology and the optimal implementation of strategies. This study aims to explore the effectiveness of integrating AI and Data Science into customer-centric marketing strategies based on customer satisfaction. A qualitative approach was used with participants including marketing managers, strategy teams, and active consumers. Data was collected through in-depth interviews, participatory observation, and document analysis, then analyzed using a thematic-inductive approach with triangulation of sources for validity. The research findings indicate that the integration of AI and Data Science enhances market segmentation accuracy, enriches customer experience through personalization, and strengthens real-time data-driven decision-making. There is a positive correlation between the use of this technology and increased consumer satisfaction. However, challenges include the need for strict data governance, skill gaps in human resources, and high initial investment requirements. The implications of this study emphasize the importance of developing technological capabilities and human resources to maximize the benefits of AI and data science in marketing strategies, while maintaining consumer trust and loyalty in a sustainable manner.
The Role of Bank Indonesia's Digital Financial Literacy in Preventing Financial Crimes in Banten Province Saputra, Izul; Fitriyah, Neka; Winangsih, Rahmi
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.511

Abstract

Financial technology (fintech) has expanded access to financial services in Indonesia but has also heightened risks of digital crimes such as identity theft, online fraud, phishing, and malware attacks. In Banten Province, the rapid growth of fintech platforms is coupled with low digital financial literacy, making the public more vulnerable. This study examines the role of Bank Indonesia's digital financial literacy in preventing financial crimes in Banten Province using a qualitative approach with interviews, observations, and documentation studies, analyzed thematically. Findings reveal that the Bank Indonesia Banten Representative Office plays a strategic role through three main functions: (1) as a regulator emphasizing literacy as early prevention; (2) as a facilitator conducting educational programs directly and online; and (3) as a supervisor monitoring and evaluating program effectiveness. Digital financial crimes in the region have risen in both frequency and complexity, with perpetrators exploiting low literacy through phishing, illegal loans, impersonation of official institutions, and emotional manipulation. This highlights digital literacy as a primary community safeguard. In Serang City, the literacy program is delivered through seminars, training, workshops, transaction simulations, and digital channels such as social media, webinars, and educational videos. The inclusive approach is tailored to varying levels of understanding and targets students, MSMEs, and the elderly, ensuring broad community engagement in crime prevention.
Communication Strategy Of Bank Indonesia's Mentoring Program For Partnered Msmes (A Qualitative Descriptive Study On Kaywood MSME) Saputra, Andika; Kurniawati, Nia Kania; Widyastuti, Nurprapti Wahyu
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.512

Abstract

Every business actor expects their products to be recognized by the wider community, basically consumers will buy a well-known brand because they feel safe with something that is already known. People can distinguish products from each other by looking at the logo, shape and image, called brand awareness. The marketing communication strategy used by Kaywood Watches to attract buyers lies in its innovative, artistic and trendy design, which is also very suitable for use in special events and can be used as gifts, and is made of ebony wood, sonokeling, teak wood and maple wood. This research focuses on the Communication Strategy of Bank Indonesia's Assistance Program for Fostered MSMEs. The theory used to analyze is SWOT Analysis. This research uses a descriptive research method, where the researcher not only describes or explains the problems researched according to the facts, but is also supported by questions by conducting direct interviews about the object of the research, namely Kaywood's marketing communication strategy through social media in building Brand Awareness. Then, the data can be collected, compiled, explained, and analyzed accompanied by problem solving or solutions according to the problem being researched. The findings for the Communication Strategy of Bank Indonesia's Assistance Program for Fostered MSMEs are by providing product assistance by providing names and logos Institutional strengthening in the form of providing opportunities to participate in marketing events and exhibitions, as well as expanding cooperation with external parties. Technical assistance is in the form of providing training, research and facilities to fostered MSMEs. Financing is in the form of providing working capital loan assistance to fostered MSMEs that can be used to purchase machinery and raw materials. The social media used by Kaywood is digital marketing through Facebook, Instagram, TikTok, Youtube, Shopee and Blibli as well as Lazada.
Alternative Recommendation For Fingerprint Registration Policies And Waiting Times On Revisit Compliance Of Schizophrenia Patients At Tangerang City Hospital Masithoh, Dewi; Fauziah, Munaya; Purnamawati, Dewi
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.516

Abstract

Background: The fingerprint registration system has been implemented at Tangerang City Hospital since 2024 for all clinics as an effort to digitize outpatient services. However, the implementation of this system for patients with mental disorders such as schizophrenia has created access barriers, such as anxiety, ignorance, and emotional resistance. Long waiting times also hinder patient compliance with follow-up visits. Objective: This study aims to explore the experiences of schizophrenia patients and their family caregivers regarding the fingerprint registration system, waiting times, and interactions with healthcare professionals. This study also develops policy recommendations based on the experiences of service users. Methods: This qualitative study used a phenomenological approach using in-depth interviews with 20 informants (family members, healthcare professionals, registration coordinators, the Head of Medical Records and the Head of the Yanmed Work Team), as well as non-participatory observation and focus group discussions (FGDs). Analysis was conducted based on content. Results: Patients with schizophrenia experienced emotional, technical, and psychological barriers in the fingerprinting process. This non-inclusive system caused stress and discomfort, resulting in low compliance with follow-up visits. Waiting times exceeding two hours also worsened patients' psychological well-being. Most informants suggested a dedicated pathway and standard operating procedures (SOPs) for mental-friendly services as alternative policies. Conclusion: The fingerprint-based outpatient service policy is not yet inclusive of vulnerable groups such as schizophrenia patients. Reformulation of SOPs and policies for mental-friendly services based on empathy, efficient service duration, and alternative identity verification methods is needed.
The Effect of Marketing Partnership and Sales Promotion on the Purchase Intention of the Sei Sapi Mancuy Brand on Grabfood Super Apps in Lengkong, Cicendo, Cibeunying Kaler, Sukasari, and Cinambo Districts Munir, Achmad Saepul; Eithan, Revan Gabe; Nurhandayani, Syifa
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.531

Abstract

The rapid growth of online food delivery services in Indonesia, particularly following the COVID-19 pandemic, has intensified competition among brands on super-app platforms such as GrabFood. In this dynamic digital marketplace, effective marketing strategies are essential for influencing consumer purchase decisions. This research aims to analyze the effect of marketing partnership and sales promotion on the purchase intention of the Sei Sapi Mancuy brand on the GrabFood super-app service in Bandung City. The background of this study is rooted in the rapid advancement of information and communication technology, which has driven the expansion of the online food delivery service industry, especially after the COVID-19 pandemic. This research employed a quantitative approach by distributing questionnaires to 100 respondents who had used GrabFood in five districts: Lengkong, Cicendo, Cibeunying Kaler, Sukasari, and Cinambo. Data were analyzed using multiple linear regression to assess the influence of the independent variables on purchase intention. The results indicate that marketing partnership and sales promotion jointly explain 71.7% of the variation in purchase intention, with partial contributions of 13.7% from marketing partnership and 58.0% from sales promotion. Hypothesis testing confirms that both variables have a significant effect, both partially and simultaneously, with a very strong correlation level (R = 0.847). The study concludes that while both variables significantly influence purchase intention, sales promotion exerts a more dominant impact. These findings offer managerial implications for strengthening collaborative marketing strategies and optimizing promotional programs to enhance consumer purchase intention on digital platforms.
The Effect of Motivation and Occupational Safety and Health (OSH) on Performance Through Job Satisfaction as a Mediating Variable among Employees of TM Systems International Trading (Shanghai) Co., Ltd., in Pelalawan Regency Putri, Ariza; Rasyid , Rosyeni
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.532

Abstract

Human resources are strategic assets essential for achieving organizational goals, with employee performance influenced by abilities, skills, and psychological, social, and work environment factors. This study analyzes the impact of motivation and Occupational Safety and Health (OSH) on employee performance through job satisfaction as a mediating variable among employees of TM Systems International Trading (Shanghai) Co., Ltd. in Pelalawan Regency. Using a quantitative approach and census technique with 136 respondents, data were analyzed via Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS. Results show that both motivation and OSH positively and significantly influence job satisfaction. Higher motivation levels and effective OSH implementation correspond to increased job satisfaction. However, motivation and OSH do not directly affect employee performance but influence it indirectly through job satisfaction. Moreover, job satisfaction directly and significantly impacts employee performance, confirming its role as a psychological link between motivation, OSH, and performance improvement. These findings demonstrate that to enhance employee performance, companies must strengthen policies that boost motivation, consistently enforce OSH systems, and foster a safe, comfortable work environment. By doing so, they increase job satisfaction, which in turn drives productivity and performance. In summary, elevating motivation and effectively implementing OSH contribute to continuous employee performance improvement via enhanced job satisfaction.
Analysis of Factors Influencing Inpatient Satisfaction with Nutrition Services at RSKIA Sawojajar Bogor Sari, RD Yunina Endang; Purnamawati, Dewi; Ernyasih, Ernyasih; Fajrini, Fini; Permatasari, Tria Astika Endah
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.534

Abstract

Patient satisfaction with hospital nutrition services is a crucial indicator of healthcare quality and recovery outcomes. Despite its importance, many hospitals still face challenges in meeting patient expectations regarding food quality and nutrition service delivery. This study aims to examine the factors affecting inpatient satisfaction with nutrition services. Using a descriptive-analytic method with a cross-sectional approach, the study involved 132 inpatients who met specific inclusion criteria. Data were collected through a structured questionnaire covering two main variables: patient perception of hospital food services and satisfaction with nutrition services, measured using a 4-point Likert scale. The results showed that most patients rated their perceptions and satisfaction positively, though some aspects received lower ratings from a small group of respondents. Statistical analysis revealed associations between satisfaction levels and demographic characteristics such as age, education, occupation, class of care, and length of stay, with varying levels of influence. Overall, food quality, service responsiveness, and personalized nutrition delivery emerged as key factors shaping patient satisfaction. This study provides valuable insights for improving nutrition service quality and promoting patient-centered care. Theoretically, it contributes to the understanding of healthcare service quality in nutrition services, while practically, it offers evidence-based recommendations for hospital management to enhance service delivery and patient care outcomes.
The Effect of Service Quality and Accessibility on Taxpayer Compliance of Rural and Urban Land and Building Tax Payment Week Program in Yogyakarta City Ahmadi, Sigit; Puterisari, Dwi Utami
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.535

Abstract

The Rural and Urban Land and Building Tax (PBB-P2) constitutes a strategic source of Regional Original Revenue (PAD) for local governments. However, taxpayer compliance remains a challenge despite various programs implemented by the Yogyakarta City Regional Financial and Asset Management Agency (BPKAD), including the PBB-P2 Payment Week Program. This study aims to analyze the effect of service quality and accessibility on taxpayer compliance in the Rural and Urban Land and Building Tax (PBB-P2) Payment Week program in Yogyakarta City. The research employs a quantitative approach with an explanatory research design. The population consists of 1,000 PBB-P2 taxpayers in Yogyakarta City, with a sample of 286 respondents determined using the Slovin formula and accidental sampling technique. The data collection instrument employed a 4-point Likert scale questionnaire tested for validity and reliability. The analysis technique used multiple linear regression with SPSS version 30.0. Results show: (1) service quality has a positive significant effect on compliance (regression coefficient 0.225; sig. 0.000 < 0.05); (2) accessibility has a positive significant effect on compliance (regression coefficient 0.170; sig. 0.000 < 0.05); (3) simultaneously, both variables have significant effects (F value 93.698; sig. 0.000 < 0.05); (4) an Adjusted R² value of 0.394 indicates 39.4% of compliance variation is explained by service quality and accessibility. The practical implication suggests BPKAD Yogyakarta City needs to optimize service quality dimensions and improve accessibility through digitalization and provision of inclusive facilities.

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