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International Journal of Management Research and Economics
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29867398     EISSN : 29876311     DOI : 10.54066
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Economics, Business Economics, Business Ethics and Sustainable, and Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 227 Documents
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MSME Marketing Mix Strategies For The International Market : Study Of Bawang Kita MSMEs In Nganjuk Supriono Supriono; Sudarmiatin Sudarmiatin; Rosmiza Bidin
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1779

Abstract

MSMEs are businesses owned by the community, both individuals and entities, that meet the criteria for being a business. Indonesia's success in increasing the scale of the national economy cannot be separated from the role of MSME behavior. MSMEs in Nganjuk Regency have their own attraction which is supported by natural potential, namely the large number of shallot commodities. As time goes by, many people in Nganjuk Regency make a living from processing shallots, so there are many similar products from MSMEs. “Bawang Kita” MSMEs face several obstacles, namely seasonal market demand which is always changing and threats from similar MSMEs which create a competitive market situation both in the national and international markets. Along with fluctuating sales and increasingly fierce competition, “Bawang Kita” MSMEs need to pay attention to marketing mix strategies that are in line with the desires of domestic and foreign consumers. This can also help companies achieve superiority over the competition. This research discusses the effectiveness of implementing international marketing mix strategies in “Bawang Kita” MSMEs which is supported by SWOT analysis. This research uses descriptive research with a qualitative approach by collecting data through in-depth interviews with MSME Owner, Resellers, and Consumers. Results of this research that the implementation of the international marketing mix strategy in “Bawang Kita” MSMEs is effective in terms of every aspect of the marketing mix which is supported by data on sales, production and distribution as well as the ability to purchase new machines. However, in the SWOT analysis carried out by researchers, there are still weaknesses in the implementation of the marketing mix carried out by MSME “Bawang Kita”. Thus, the implementation of the marketing mix strategy in “Bawang Kita” MSMEs must be further improved
Analysis of the Effect of Store Image, Service Quality and Price on Customer Loyalty Jesica Fashion Store Medan Jesica Pratama; Ferry Hidayat; Mario Andriaskiton
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1787

Abstract

This research aims to describe the the Effect of Store Image, Service Quality and Price on Customer Loyalty at Jesica Fashion Store Medan. This research was conducted over 6 (six) months, strating from September 2023 to February 2024. The respondents of this research were constumers at jesica fashion, the number of samples applied in this study was 80 respondents. The instrument used is a questionnaire to collect data from store image variabels, service quality variabels, price variables and loyalty variabels. This research was conducted utilizing validity test, reliability test, descriptive analysis, normality test, multiple linear regression analysis, partial hypothesis test or t test and calculation of the coefficient of determination. The results showed that store image partially had no significant effect while service quality and price had a significant effect on customer loyalty at the jesica fashion store in Medan. And simultaneously store image, service quality and price have a significant effect on customer loyalty jesica fashion medan store. With the value of the coefficient of determination, which is 56.3% and the remaining 43.7% is influenced by other external variables not examined in this study, for example, product innovation, product quality and so on.
Leveraging Data and Artificial Intelligence for Innovative Educational Management Practices A.M. Fadli Mappisabbi; Noerhayati Amirullah; Steviani Batti'
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1788

Abstract

This study explores the impact and implementation of data and artificial intelligence (AI) in educational management through a mixed-methods approach, combining quantitative and qualitative analyses. The quantitative phase involved surveying teachers, administrators, and students from the Yappi Makassar School of Administrative Sciences to gauge the use and effectiveness of data and AI in educational management. The qualitative phase included in-depth interviews and focus group discussions with selected stakeholders to understand their experiences, perceptions, and challenges with integrating data and AI into educational management practices. Results indicate a general positivity towards the integration of data and AI, with 70% of educators and administrators reporting improved efficiency in curriculum development and administrative tasks. However, only 50% of students noted a significant enhancement in their learning experience. Key themes emerged from qualitative analysis, highlighting the acceptance and adaptation of technology, the barriers to full integration, such as infrastructure and resistance to change, and the critical balance between technology use and human interaction in learning. The study concludes that while data and AI hold substantial promise for revolutionizing educational management, significant challenges remain. Addressing these challenges requires investments in technology infrastructure, comprehensive training programs for staff, and pedagogical strategies that effectively integrate technology with human-centered teaching methods. The research underlines the need for further investigation into overcoming these barriers to maximize the benefits of data and AI in education.
Analysis of Money Demand and Supply on International Trade In Five Asean Countries Rendi Permana; Bakhtiar Efendi
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1789

Abstract

A country's international trade really takes into account the comparison of its currencies which also gives rise to different levels of exports and imports according to domestic consumption. The higher the consumption, the more money in circulation will also increase. The aim of this research is to determine the influence of the money supply on exports and imports as well as other supporting variables such as the exchange rate, inflation and interest rates. With the two stage least squares (TSLS) analysis method, it is found that exports and imports have a significant influence on each other and the exchange rate, inflation and interest rates show positive and negative results.
Challenges Of Implementing Occupational Safety And Health Procedures For Kayavit MSMEs Workers Upgrading To Class In Malang City, East Java, Indonesia Elfia Nora; Sudarmiatin Sudarmiatin; Rosmiza Bidin
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1794

Abstract

Micro, Small and Medium Enterprises (MSMEs) need to implement occupational safety and health procedures to upgrade or go international, so that the products produced are created by workers who work below the standards of occupational safety and health that have been guaranteed by the place where they work. The purpose of this study is to find out 1) How to implement occupational safety and health procedures, especially for MSMEs workers in Kayavit Malang City, 2) Challenges faced in the implementation of occupational safety and health procedures for MSME workers in Kayavit Malang City. This type of research is a qualitative case study, with informants of MSME workers Kayavit Malang City, and business owners Data collection techniques using interviews, observation, and documentation. The results obtained from this study are, MSMEs have implemented procedures and rules for the use of work safety in the form of the use of gloves so as not to be exposed to heat production equipment and hats and workers are asked to use t-shirts when working to absorb work and be more comfortable, lighting and air circulation in the production workspace are in accordance with procedures and evaluations are carried out. The challenge faced by MSMEs in implementing occupational safety and health procedures is still the lack of workers' awareness about the importance of using personal protective equipment and implementing worker safety and health procedures to prevent accidents or risks at work.
The Effect Of Psychological Empowerment On Employee Performance Work Engagements Imediation: Study Of Education Personnel Affected By Equalization Of Echelon III And IV Positions Antasari Banjarmasin State Islamic University Amalia Husna; Zakhyadi Ariffin; Siti Faridah
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1796

Abstract

This research aims to determine and analyze the influence of psychological empowerment on employee performance, psychological empowerment on work engagement, work engagement on employee performance, the influence of psychological empowerment on employee performance through work engagement on educational staff affected by the equalization of Echelon III and IV positions at UIN Antasari Banjarmasin. This research is quantitative research with an explanatory research approach. This research method uses a questionnaire with 55 populations and all of them are sampled as respondents by testing hypotheses using SEM-PLS. The results of the study conclude that ( 1 ) psychological empowerment has a positive effect on employee performance, ( 2 ) psychological empowerment has a positive effect on work engagement, ( 3 ) work engagement has a positive effect on employee performance, and ( 4 ) psychological empowerment has a positive effect on employee performance through work engagement.
Empirical Study Using Analysis Techniques Pathways for RM Bumi Aki Employees in Bogor City and Surroundings Ahmad Zulfikar; Widodo Sunaryo; Hari Muharam
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1802

Abstract

This study examines the influence of servant leadership style and personality traits on employee performance through the mediation of work motivation at Bumi Aki Restaurant in Bogor City. A quantitative approach using path analysis technique was employed on a randomly selected sample of Bumi Aki Restaurant employees. The results indicate that both servant leadership style and personality traits have a significant positive effect on work motivation, and work motivation mediates the relationship between these variables and employee performance. The implications highlight the importance of developing servant leadership style and positive personality traits to enhance employee performance, providing insights for human resource management in the restaurant industry, and suggesting avenues for further research to deepen the understanding of these dynamics.
Does Digital Marketing Impact Student Enrollment At Universitas Buana Perjuangan Karawang? Muhammad Abi Dzar; Dini Yani; Rieke Retnosary
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1818

Abstract

This research aims to explore the impact of Instagram usage among management students who were enrolling at Universitas Buana Perjuangan Karawang in 2023. The study examines students' experiences and perceptions of the university's official Instagram account using a quantitative descriptive approach based on multiple linear regression analysis. The research reveals that management students of the 2023 intake highly prefer Universitas Buana Perjuangan Karawang over other universities. Additionally, the study shows the positive impact of Social Media Instagram and digital marketing strategies in influencing students' decision-making processes. The enrollment of management students at Universitas Buana Perjuangan Karawang for the 2023 intake increased impact by implementing Instagram as a marketing strategy.
The Influence of Management Accounting Systems, Decentralization, Budgets and Environmental Uncertainty on Manager Performance In the Pharmaceutical Industry in Surabaya Hariyanti Hariyanti
International Journal of Management Research and Economics Vol. 3 No. 3 (2025): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i2.1819

Abstract

The research conducted by the author is a replication study of research conducted by Purba in 1998 with the same title, namely the influence of management accounting systems, decentralization, budgets and environmental uncertainty on manager performance, but with different objects. The research carried out by Purba took as an object an insurance company in the Surabaya municipal area, while the research that the author put forward in this thesis took as an object the pharmaceutical industry in Surabaya. The author wants to know how much difference there is when using different research objects. Several managers are needed by a relatively large organization or company to carry out some of the tasks of top managers. This is necessary because top managers cannot possibly carry out management and supervision of all company activities as a whole. Therefore, there will be a delegation of authority from top managers to middle level managers or lower level managers.
Analysis of The Influence Between Mining, Agriculture and Processed Product Exports on Indonesia's Sales Development in International Trade in the Time Frame 2019-2022 Amalia Renata Anggraeni; Sigit Puji Winarko; Erna Puspita
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1824

Abstract

Exports are one of the international trade activities that provide benefits to Indonesia, including capital transactions, employment, and foreign exchange reserves. There are 2 types of exports, namely oil and gas and non-oil and gas exports. The value of non-oil and gas exports tends to be higher than oil and gas exports. So this research focuses on three non-oil and gas sectors, which consist of mining, agriculture, and processing industry (processed products). The purpose of this study is to determine the effect of mining, agriculture, and processed product exports on Indonesia's sales in international trade in the 2019-2022 timeframe. This research uses a quantitative approach, and a multiple linear regression analysis model with the IBM SPSS 22 application. The research data comes from the Central Bureau of Statistics, the Ministry of Trade, and related agencies. The variables used include 3 independent variables and 1 dependent variable. The independent variables are mining exports (X1) with the commodities used are coal, copper, lignite, iron and steel, agricultural exports (X2), and exports of processed products (X3), and Indonesia's sales as the dependent variable (Y). Based on the results of the study, partially shows that mining exports, and processed products have a significant positive effect on Indonesian sales. While agricultural exports (X2) have no effect on Indonesian sales (Y).

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