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House of Management and Business Journal
Published by Universitas Muhammadiyah Gombong
ISSN : 28300211     EISSN : 28297997     DOI : https://doi.org/10.26753/hombis.v2i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Perusahaan, Teori Organisasi, Manajemen Keuangan, Perbankan, Akuntansi, Manajemen Pemasaran,Sumber Daya Manusia, Inovasi, Kepemimpinan, Kewirausahaan, Budaya Organisasi, Pasar Modal & Bursa Efek indonesia.
Arjuna Subject : -
Articles 46 Documents
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PENGARUH STORE ATMOSPHERE, VISUAL MERCHANDISING DAN KUALITAS PELAYANAN TERHADAP IMPLUS BUYING (STUDI KASUS MINISO KEBUMEN) Mustakim, Ali
House of Management and Business (HOMBIS) Journal Vol 2, No 2 (2023): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v2i2.1256

Abstract

Perkembangan pesat dalam industri ritel seiring dengan meningkatnya daya beli masyarakat telah menciptakan persaingan yang semakin ketat di antara para peritel. Kepuasan pelanggan, sebagai evaluasi subjektif terhadap produk atau layanan, memainkan peran kunci dalam membangun hubungan positif antara konsumen dan merek. Studi ini membahas pengaruh tiga faktor utama terhadap perilaku pembelian impulsif konsumen di Miniso Kebumen: suasana toko (store atmosphere), tata letak produk (visual merchandising), dan kualitas pelayanan. Melalui analisis terhadap 30 responden, penelitian ini menunjukkan bahwa visual merchandising memiliki pengaruh positif dan signifikan terhadap impulse buying, sementara store atmosphere dan kualitas pelayanan tidak memiliki pengaruh yang signifikan secara parsial. Hasil uji F menunjukkan bahwa secara simultan, ketiga variabel tersebut mempengaruhi impulse buying konsumen Miniso Kebumen. Variabel yang paling dominan adalah visual merchandising. Namun, walaupun variabel-variabel ini dapat menjelaskan 36,9% dari perilaku impulse buying, sebagian besar faktor lain, yang tidak diteliti dalam penelitian ini, juga ikut memengaruhi keputusan pembelian konsumen.
ANALISIS PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN Rahardjo, Budi; Kristanto, Yunus Agung
House of Management and Business (HOMBIS) Journal Vol 3, No 1 (2024): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v3i1.1330

Abstract

This research focuses on MSMEs with food and beverage products located in the South Square of the Yogyakarta Palace. The aim of this research is to analyze the influence of service quality and product quality on consumer satisfaction. This study uses a quantitative approach. The research sample consisted of 50 respondents from the population of MSME consumers with food and beverage products in the South Square area. The results of this research indicate that improving the quality of services and products can contribute positively to the level of consumer satisfaction. The managerial implication that can be implemented is that MSME food and beverage product operators located in the South Square of the Yogyakarta Palace can increase consumer satisfaction by improving the quality of the services and products they offer.
DAMPAK PANDEMI TERHADAP PROFITABILITAS PERUSAHAAN INDUSTRI FARMASI Juniawan, Ambardi Aam; Musharianto, Adi; Aminah, Aam
House of Management and Business (HOMBIS) Journal Vol 1, No 2 (2022): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v1i2.850

Abstract

The purpose of this study is to analyze the differences in profitability of companies in the pharmaceutical sector before the pandemic and after the pandemic was announced by the government. This research is a descriptive and comparative study. Operationalization The variables used in this study are Gross profit margin or GPM, Net profit margin or NPM, Return on assets or ROA and Return on equity or ROE. The sampling technique used in this study was purposive sampling with a selected sample of 10 companies. With the criteria for pharmaceutical companies that have been listed on the IDX, pharmaceutical companies that publish annual financial reports for the 2019-2020 period. The data analysis technique used by the researcher is to use Descriptive Analysis, Normality Test (Shapiro Wilk) and Two-Mean Difference Test (Paired Sample T-Test). From the results of this study, it can be concluded that the profitability ratios measured by gross profit margin, net profit margin, return on assets and return on equity have no significant difference between before the pandemic and during the pandemic.Keywords : Profitability, pharmacy, pandemic
PENGARUH KECERDASAN EMOSIONAL DAN KESEJAHTERAAN SUBYEKTIF TERHADAP KINERJA MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Pravidaningrum, Nur Latifa Hanim; Rizana, Dani
House of Management and Business (HOMBIS) Journal Vol 2, No 2 (2023): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v2i2.1160

Abstract

This writing aims to analyze the effect of emotional intelligence, subjective well-being on performance through job satisfaction as an intervening variable in Kindergarten Teachers in Karanggayam District. The independent variables in this study are emotional intelligence and subjective well-being, while the dependent variable is performance, and the intervening variable is job satisfaction. The data collection technique in this study is non-probability sampling with saturated sampling technique, where all the population is sampled as many as 52 respondents. The hypothesis was tested with the help of the SPSS 25.0 for windows program. The method used is a quantitative method using multiple linear regression analysis. Based on the t test, emotional intelligence variables, subjective well-being have a positive effect on performance and job satisfaction. Meanwhile, based on the Sobel test, job satisfaction variables can mediate between emotional intelligence and subjective well-being on performance
PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Fadlillah, Fikri nur; Barokah, Siti; Kalidhamar, Gearintis Lintang; Ashshiddiqy, Hanif; Yulianti, Rita
House of Management and Business (HOMBIS) Journal Vol 3, No 1 (2024): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v3i1.1333

Abstract

This study aims to determine the effect of consumer behavior on purchasing decisions at the DIY in Gombong. This research is an associative research. The population in this study is the unknown number of consumers who have visited the DIY in Gombong (Unknown Population). The number of samples used in this study were 96 respondents. The data collection technique in this research is literature study, observation, interview, questionnaire / questionnaire. The results showed that there was a significant influence between consumer behavior variables (X) on purchasing decisions (Y) at the DIY in Gombong.
MAKNA PENDAPATAN DALAM PERSPEKTIF RISIKO OPERASIONAL PEDAGANG PADA MASA PANDEMI CORONA VIRUS DISEASE 2019 (STUDI DI PASAR TRADISIONAL BABATAN KECAMATAN MANTUP LAMONGAN) Frastista, Bella Mey; Handayani, Anita
House of Management and Business (HOMBIS) Journal Vol 1, No 2 (2022): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v1i2.866

Abstract

ABSTRAKPenelitian ini bertujuan untuk melakukan analisis tentang makna pendapatan dalam perspektif risiko operasional pedagang pada masa pandemi corona virus disease 2019 di Pasar Tradisional Babatan Kecamatan Mantup Lamongan. Metode penelitian yang digunakan adalah  model penelitian kualitatif dan metode analisis data menggunakan metode analisis data model Interaktif Miles and Huberman. Teknik pengumpulan data yang digunakan adalah observasi dan wawancara. Berdasarkan hasil penelitian ini  menunjukkan bahwa pendapatan pedagang pasar tradisional babatan dalam menghadapi risiko operasional dapat menurunkan pendapatan para pedagang pasar tradisional babatan walaupun penurunannya hampir 50%, akan tetapi Bertahannya para pedagang pasar tradisional babatan dalam menghadapi risiko operasional saat adanya pandemi covid-19 di daerah mantup yang mana juga menyebabkan harga kulak an dan biaya operasional mengalami penurunan, namun mereka tetap bersikap sabar, ikhlas dan bersyukur atas perolehan pendapatan yang didapat untuk memenuhi kebutuhan hidup keluarga sehari-harinya, karena dalam berdagang tidak selamanya mendapatkan keuntungan yang secara maksimal. Selain bertahannya para pedagang dalam berjualan di pasar tradisional babatan dengan menghadapi risiko operasional saat adanya pandemi covid-19 di daerah mantup yang menyebabkan harga kulak an dan biaya operasional pada pendapatannya, yang mana juga menyebabkan berdampak pada kerugian pada pedagang pasar tradisional babatan, selain itu pedagang juga menganggap pendapatan yang selama diperoleh dari menjalankan usahannya adalah dari nilai tambah, keuntungan dan penghasilan. Kata kunci : Pendapatan, Pedagang Pasar Tradisional Babatan, Risiko Operasional, Corona Virus Disease 19.
PENGARUH LABEL HALAL, DAN HARGA TERHADAP MINAT BELI PADA ICE CREAM MIXUE Candivas, Muhammad Sayyid
House of Management and Business (HOMBIS) Journal Vol 2, No 2 (2023): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v2i2.1078

Abstract

Abstract. The purpose of this study was to determine the effect of Halal Labels and Prices on Interest in Buying Mixue Ice Cream at Mixue Stores, Kebumen Branch. The research method used is a quantitative descriptive approach with a total of 50 respondents. Data collection was carried out through an online questionnaire and the collected data was analyzed using SPSS software with a modified Likert scale. The results of the study show that the Halal Label and Price have a positive and significant effect on Purchase Intention, either partially or simultaneously.Keywords: Keywords: Halal Label, Price, Purchase Intention
TANTANGAN SUMBER DAYA MANUSIA BAGI PELAKU UMKM DI ERA GENERASI-Z Ramlah, Sri; Yulianti, Rita; Purnamasari, Dewi; Ashshiddiqy, Hanif
House of Management and Business (HOMBIS) Journal Vol 3, No 1 (2024): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v3i1.1253

Abstract

 Rendahnya kualitas sumber daya manusia masih menjadi masalah utama di Indonesia.  Perkembangan tekhnologi dan industri membutuhkan sumber daya manusia  yang terampil di semua lini bisnis, termasuk bagi para pelaku UMKM. Sulitnya para pelaku UMKM terutama di bisnis kuliner dalam mencari SDM generasi Z yang terampil, berinovasi, berfikir kritis, pekerja keras dan ulet.Perlunya bagi penulis mengadakan penelitian terkait tantangan dan hambatan serta alasan utama sulitnya mendapatkan SDM di era generasi Z bagi para pelaku UMKM. Metode yang digunakan adalah  wawancara kepada lebih dari 10 responden terkait SDM di bisnis kuliner.Kata kunci : Pelaku UMKM, Sumber daya manusia, Generasi Z
ANALISIS PEMBENTUKAN KARAKTER ENTERPRENEUR BAGI SISWA SEKOLAH MENENGAH DALAM PERSPEKTIF THOMAS LICKONA Sunaryo, Agus; Hesti, Hesti; Fauziati, Endang; Harsono, Harsono
House of Management and Business (HOMBIS) Journal Vol 2, No 1 (2023): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v2i1.1000

Abstract

Analisis pembentukan karakter enterpreneur dalam perspekstif Thomas Lickona merupakan penelitian kualitatif dengan pendekatan litertur review. Rendahnya jumlah lulusan Sekolah Menengah yang berminat menjadi enterprenuer dan tingginya angka pengangguran akan mempengaruhi pertumbuhan ekonomi. Sekolah mempunyai peran strategis dalam pembangunan ekonomi melalui pendidikan kewirausahaan. Pembentukan karakter wirausaha di sekolah selama ini masih mengintegrasikan pemahaman (cognitives), sikap (attitides), dan motivasi (motivations), serta karakter (behaviors) dan kapabilitas (skills). Penelitian dilakukan dengan menelaah Rencana Pelaksana Pembelajaran pada mata pelajaran Pendidikan Kewirausahaan di SMK Muhammadiyah Kutowinangu, SMAN Buluspesantren dan SMAN Pejagoan Kabupaten Kebumen. Dari hasil penelitian didapat bahwa : 1) Pembelajaran Kewirausahaan di Sekolah Menengah dalam perspesktif pendidikan karkater Thomas Lickona khususnya belum mengitegrasikan antara pemahaman (cognitives), sikap (attitides), dan motivasi (motivations), serta perilaku (behaviors) dan kapabilitas (skills). 2) Pendidikan Kewirausahaan di Sekolah Menengah selama ini belum mampu merubah pola pikir atau perubahan mindset peserta didik dari calon pekerja menjadi calon enterprenuer (pengusaha). 3) Perencanaan pembelajaran Kewirausahaan dapat dilakukan melalui ancangan/pendekatan, yakni; ancangan penanaman nilai (inculcation approach); ancangan perkembangan moral kognitif (cognitive moral development approach); ancangan analisis nilai (values analysis approach); ancangan klarifikasi nilai (values clarification approach); dan ancangan pembelajaran berbuat (action learning approach).
ANALISIS PENGARUH PERCEIVED PRICE DAN BRAND IMAGE TERHADAP REPURCHASE INTENTION PADA PRODUK AIR MINERAL VIT Wahyuni, Reni Suci
House of Management and Business (HOMBIS) Journal Vol 2, No 2 (2023): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v2i2.1298

Abstract

This research aims to test and analyze the influence of Perceived Price and brand image on repurchase intention for Vit mineral water products. The population of this research is 100 consumers of Vit brand drinking water in Kebumen Regency. Data analysis techniques using descriptive and statistical analysis techniques include instrument tests (validity and reliability tests), classical assumption tests (normality test, heteroscedasticity test, multicollinearity test), multiple linear regression analysis, and hypothetical tests (partial t test, simultaneous F test, coefficient of determination) using the SPSS program. The results of the research show that Perceived Price and brand image have a positive and significant effect on repurchase intention, both partially and simultaneously.

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