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Hetty Karunia Tunjungsari
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International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 696 Documents
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THE INFLUENCE OF FINANCE KNOWLEDGE, FINANCIAL LITERACY, INDIVIDUAL EMOTIONAL INTELLIGENCE, AND PSYCHOLOGICAL BIAS FACTORS ON PERSONAL FINANCIAL MANAGEMENT Dewi, Mertyani Sari; Nopiyani, Putu Eka; Ferayani, Made Dwi; Suryajati, I Gusti Ayu Eka; Khrisna, Gede Bagus Anjas Marga
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2428-2437

Abstract

This study aims to determine the effect of Financial Knowledge, Financial Literacy, Individual Emotional Intelligence and Psychological Bias Factors on Personal Financial Management. The subject of this research is the z generation in Buleleng Regency, Bali. This research is a quantitative study using multiple regression analysis techniques, classical assumption test, analysis of the coefficient of determination test, and the t-test (Partial). The results of the study show that Financial Knowledge, Financial Literacy, Individual Emotional Intelligence and Psychological Bias Factors influence Personal Financial Management in the z generation in Buleleng Regency with an adjusted R-Square value of 0.508 or 50.8%. Proving the hypothesis is done by comparison between t-table and t-count in each regression model.
DIFFERENCES IN STOCK PERFORMANCE OF THE SRI-KEHATI AND LQ45 INDEX THROUGH RISK-ADJUSTED RETURN METHOD Lousius, Pamela Angelica; Ekadjaja, Margarita
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2438-2448

Abstract

This research aims to examine differences in stock performance between the SRI-KEHATI and LQ45 indices using the risk adjusted return method through the Sharpe, Treynor and Jensen ratios. Testing was carried out from 2020 to 2022 on fifteen SRI-KEHATI index shares and fifteen LQ45 shares using the Mann-Whitney test, Independent Sample t Test, and Kruskal-Wallis test. The research results show that there are no differences in stock performance in the two indices using the Sharpe method, Treynor and Jensen methods. It was also found that there were differences between the three methods in the SRI-KEHATI and LQ45 indexes, where the Treynor method was the most consistent method in measuring the performance of the two indices. Overall, the LQ45 index is superior based on average stock performance, especially in the 2020 and 2021 periods, so it can outperform the increase in the SRI-KEHATI index in 2022.
BUSINESS FEASIBILITY STUDY TO PROMOTE LOCAL FASHION (A CASE STUDY ON GAYAKU) Wijaya, Septihani Michella; Jane, Jennie; Wijaya, Andi
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2449-2460

Abstract

In recent years, business in all fields have faced increasingly global competition. In 2022, the fashion industry is growing and is seen as an industry with the potential to support economic recovery. At present, clothing is not only a primary demand, but also an artistic demand. Gayaku is a fashion product with a design of Indonesian culture as theme. Gayaku products are made of high-quality textile materials, so the clothes are very comfortable to wear, the material is not easy to stretch, and the silk screen will not break quickly, so that it can be used for a long time. Gayaku has a modern and contemporary design concept. In order to better understand market efforts and developments, Gayaku conducts a SWOT analysis, market potential analysis, and business risk analysis. The research method in this study is Qualitative research methods aim to explain a phenomenon in depth and are carried out by collecting data as deeply as possible. Gayaku also has a marketing plan to keep the business running. In order to compete with well-known and brand-name brands, Gayaku will carry out a series of marketing strategies, namely customer relations, activation of social media platforms, endorsement of key opinion leaders, digital campaigns, bajoe E-commerce, and special events.
FACTORS AFFECTING ENTREPRENEURIAL INTENTION THROUGH ENTREPRENEURIAL ATTITUDES AS MEDIATION VARIABLES Putri, Janeta Naomi; Handoyo, Sarwo Edy
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2461-2476

Abstract

This study aims to determine the effect of entrepreneurship education and the environment on entrepreneurial intentions. This study also aims to determine the mediating effect of entrepreneurial attitudes on the influence of entrepreneurship education on entrepreneurial intentions and the environment on entrepreneurial intentions. The subjects of this study were students studying at Universitas Tarumanagara, majoring in management with a concentration in entrepreneurship. The sample used in this study was 100 respondents. The sample selection technique used in taking respondents is non-probability sampling with a purposive sampling approach. The data collection technique uses the survey method with questionnaires distributed online via Whatsapp social media, which is made via the Google form. Data analysis was performed on SmartPLS software version 3.3.9. The results of the data analysis show that entrepreneurship education and the environment each have a positive but not significant effect on entrepreneurial intentions. Entrepreneurial attitude has a positive and significant effect on entrepreneurial intentions.
FINANCIAL INCLUSION IN THE USE OF DIGITAL BANKING SERVICES IN JAKARTA Natsir, Khairina; Arifin, Agus Zainul; Ronald , Ronald
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2477-2493

Abstract

Financial inclusion involves providing access to safe, convenient and affordable financial services for other disadvantaged and vulnerable groups, including low-income, rural and undocumented communities, who have been underserved or excluded from the formal financial sector. One of the services is provided by the bank to support the smooth and easy banking activities such as in transactions and other activities. This study aims to investigate and find empirical evidence about Financial Inclusion in the Use of Digital Banking Services in Jakarta. The population of this study is people who have digital banking mobile banking services who are already working and domiciled in DKI Jakarta, while the object of research is limited to Financial Knowledge, Financial Literacy, and Financial Inclusion. The sampling technique used purposive random sampling. The primary data is getting from questionnaire distributed and filled out by respondents. Data analysis was carried out using SmartPLS software, where two categories of tests were carried out, namely the outer and the inner model tests. The results show that Financial Knowledge influenced on Financial Literacy, Financial Literacy significantly influenced on Financial Inclusion, Financial Knowledge significantly influenced on Financial Inclusion, and Financial Literacy significantly enable to mediate the influence of Financial Knowledge on Financial Inclusion.
FACTORS AFFECTING BUSINESS PERFORMANCE THROUGH KNOWLEDGE COMPETENCE AS A MEDIATION VARIABLE Clinton , Clinton; Ie, Mei
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2494-2510

Abstract

The purpose of this study was to determine the effect of entrepreneurial orientation and market orientation on business performance through knowledge competence as a mediating variable in Sunter culinary entrepreneurs. This study uses a non-probability sampling technique with a purposive sampling technique. The sample criteria include respondents who are culinary entrepreneurs in Sunter, North Jakarta. Then, business actors who have been running their business for more than 1 year. So, in this study researchers used 100 respondents. This study was analyzed using SmartPLS version 3.3.9. The results of the study show that entrepreneurial orientation and market orientation have a positive and significant effect on business performance. Knowledge competency can mediate the effect of entrepreneurial orientation and market orientation positively and significantly on business performance. entrepreneurial orientation and market orientation have a positive and significant effect on knowledge competence.
MARKET RESEARCH FOR MULTIFUNCTION SALON CABINET Santoso, Elizabeth Clara; Juyanto, Jennifer; Ajipangestu, Mario; Gozali, Lina; Daywin, Frans Jusuf; Sukania, I Wayan; Kosasih, Wilson; Adianto , Adianto; Doaly, Carla Olyvia; Mutiara, Maitri Widya
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2511-2521

Abstract

Multifunction Salon Cabinet is a salon cabinet that has a high selling value carried out through mass production of the Multifunction Salon Cabinet. Beauty businesses such as salons are in great demand by the public, because in addition to being able to treat the appearance from the top to the bottom of our body, such as hair care, face, hands, feet, and even the skin. Everyone, especially women, cares about their bodies, so the beauty business never loses interest. Economic analysis and added value are important things to do for business continuity. The R-value of the data validity test table with the number of 200 respondents. The calculated R-value for each variable above the table R, so it has been proven that all data collected is valid. The results of reliability testing using the SPSS application, a Cronbach's Alpha value was obtained. It is known that if alpha > 0.7 means that reliability is sufficient, so this test is reliable. Based on the results of the calculation above, a consistency ratio (CR) value was obtained. These results indicate that data consistency is acceptable with a CR value of < 0.1.
FACTORS AFFECTING CUSTOMER LOYALTY WITH SATISFACTION MEDIATION AT THE KINTAN BUFFET RESTAURANT Lego, Yenny; Nellia, Nellia
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2522-2534

Abstract

The variety of lifestyles has an impact on several business fields, including the culinary field. Sales of food and beverages grew in line with rising income or the level of public consumption. Customers are the basis of a business and become an important party in the development of the company. The purpose of this research is to find out how far customer loyalty to the Kintan Buffet restaurant in Central Park Mall Jakarta is due to the quality of service received, the perceived atmosphere of the store, and how reasonable the price to be paid is. Satisfaction is the first thing before consumers become loyal. Consumer opinion was collected by distributing questionnaires online and managed to get 200 respondents. Intake of respondents using non-probability sampling method with certain criteria or purposive sampling. The collected data is then processed using the SmartPLS 3.0 program. Convergent validity testing uses the Outer Loadings test and the AVE test. Discriminant validity testing using Fornell-Larcker and Cross Loadings analysis. Reliability testing uses Cronbach's Alpha and Composite Reliability tests. Formative indicator testing uses the Multicollinearity test and the Sign of Weight test. The results of the data analysis show that the quality of service provided by restaurants, the atmosphere of the store, in this case, the restaurant, and the fairness of the prices paid positively influence customer satisfaction and also influence customer loyalty positively and significantly. Indirectly, only the atmosphere of the restaurant does not significantly affect loyalty through customer satisfaction.
UNDERSTANDING FINANCIAL BEHAVIOR IN GENERATION Z Jordan, Aireen; Nuringsih, Kartika
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2535-2546

Abstract

As the demographic growth, the presence of Generation Z or Gen-Z reached 27.94 percent in 2020 so that it dominates the demographic structure in Indonesia after the millennial generation. Gen-Z grows along with the development of information technology to form a new lifestyle that is more open to using the internet and social media than previous generations. These conditions affect financial behavior, so it is necessary to conduct a study to determine the effect of financial knowledge, financial attitudes, and self-efficacy on financial behavior. A total of 100 respondents were selected to represent Generation Z. The sample selection technique used purposive sampling with the criteria of being born in 2000-2004, currently pursuing a bachelor's degree and domicile in Jakarta. Testing the validity, reliability and data processing of structural regression equations using Smart-PLS 4. The results show the coefficient values of financial knowledge (0.271), financial attitude (0.273) and self-efficacy (0.262) where the three have a significant positive effect on financial behavior at the 5 percent level. The results of the study serve as a reference for the government in revising policies to improve financial literacy and investment models for Generation Z. Advice for related parties such as banking, insurance, investment institutions, financial services authority, and others to respect with Gen-Z in achieving sustainability in their welfare. The formation of this behavior has an impact on responsible consumption for Gen-Z circles so that long-term commitment and implementation will also support the achievement of sustainable development goals in 2030 to realize sustainable prosperity for future generations.
ANALYSIS OF FACTORS AFFECTING EMPLOYEE SATISFACTION AND ITS IMPLICATIONS ON JOB PERFORMANCE IN INFORMATION TECHNOLOGY WORKERS Kurniawan, Indra; Erdiansyah, Rezi
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2547-2558

Abstract

During the pandemic, there was a change in work methods which caused the company and employees to start adapting to the new work system to maintain the company's performance. Because there has been a change in the work system from conventional to a flexible work system due to the COVID-19 pandemic, researchers want to examine the relationship between work life balance, employee benefits and remote working, what impact can there be with changes to the previous work system for conventional work systems, into a flexible work system and its relationship to employee satisfaction so that it is ultimately related to job performance. Previous studies have shown that work-life conflict has a negative impact on employee job performance. The main objective of this study is to obtain the relationship and role of the factors that can affect worker satisfaction, as well as what impact this has on employee performance. The research method used to explain the relationship between variables in this study is descriptive quantitative. From the research results, it was found that job performance will be even better if employee satisfaction is achieved, as mediation of work life balance, employee benefits and remote working. Although the three independent factors can also affect employee performance directly, the results of the research show that better results will be achieved if worker satisfaction is achieved first so that even better employee performance will be achieved as a result of the work methods adopted after COVID-19.

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