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Karona Cahya Susena
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Journal of Management, Economic, and Accounting
Published by Universitas Dehasen Bengkulu
ISSN : -     EISSN : 29624134     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 293 Documents
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The Influence Of Pricing Strategy And Product Strategy On Coffee Purchasing Decisions At Padang Pagun Lahat Home Coffee Business Mahendra, Oka; Eduar , Rudi; Hestin, Hestin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1124

Abstract

This study aims to determine how pricing strategy and product strategy partially and simultaneously influence coffee purchasing decisions at the Rumah Padang Pagun Coffee Shop in Lahat. The sample size for this study was 60 respondents. The sampling method used was incidental sampling. The results showed a significant effect between pricing strategy and coffee purchasing decisions at the Rumah Padang Pagun Coffee Shop in Lahat. There was also a significant effect between product strategy and the competitiveness of coffee products at the Kiro Coffee Shop in Lahat. The F-test showed that pricing strategy and product strategy simultaneously influenced coffee purchasing decisions at the Rumah Padang Pagun Coffee Shop in Lahat.
Competency Analysis And Job Placement of PTPN 1 Regional 7 UNIT Senabing Lahat Employees Safitri, Maya Yulia; Yulanda, Delvina; Nidyawati, Nidyawati
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1125

Abstract

This study aims to determine how competency and job placement partially and simultaneously influence employee performance at PTPN 1 Regional 7 Unit Senabing Lahat. The sample size for this study was 69 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation Y = 4,535 + 0,629X1 + 0,267X2. The results showed a significant effect between competency and employee performance at PTPN 1 Regional 7 Unit Senabing Lahat, and a significant effect between job placement and employee performance at PTPN 1 Regional 7 Unit Senabing Lahat. The F-test indicated that competency and job placement simultaneously influenced employee performance at PTPN 1 Regional 7 Unit Senabing Lahat.
The Influence Of Facilities and Location On Customer Satisfaction at Han’s Cafe Lahat Suci, Gita; Fitriadi , Heri; Yulanda , Delvina
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1126

Abstract

This study aims to analyze the influence of facilities and location on customer satisfaction at Han's Cafe Lahat. The type of research used is associative with a quantitative approach. The research variables consist of: facilities (X1) and location (X2) as independent variables, and customer satisfaction (Y) as the dependent variable. All variables are measured using a Likert scale. The number of samples studied was 97 respondents. Instrument testing using validity and reliability tests. The data analysis tool used is multiple linear regression with the help of the SPSS Version 25 application program. The results of this study show the following regression line: Y = 0.083 + 0.363 + 0.629. The R square value (determination coefficient) is 0.896 or 89.6%. The results in this study indicate that partially facilities affect customer satisfaction and location also affects customer satisfaction. Simultaneously, it is proven that facilities and location affect customer satisfaction. Therefore, we recommend that the owner of Han's Cafe Lahat make improvements to its facilities and location.
The Effect Of Cash Turnover And Profitability On Financial Performance At PT.Golden Great Borneo Lahat Branch Saputra, Fauzan Luthfi; Malian, Iskandar; Hayani, Hayani
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1132

Abstract

The objectives of this research include: to determine the effect of cash turnover on financial performance at PT.Golden Great Borneo Lahat Branch,to determine the effect of profitability on financial performance at PT.Golden Great Borneo Lahat Branch and to determine the effect of cash turnover and profitability on financial performance at PT.Golden Great Borneo Lahat Branch. The sample of this research is PT Golden Great Borneo Lahat Branch with a period of 5 years from 2020-2024. This research uses qualitative research, using data sources including: primary data, secondary data, population and samples. Data collection methods used are: observation, interviews and distribution of questionnaires to a number of respondents. As well as using validity and reliability measuring tools, analysis prerequisite tests,then using data analysis methods using multiple regression analysis, hypothesis testing in the form of t-tests and F-tests. As well as correlation coefficients and determination coefficients. Data analysis in this study uses SPSS 23.0. From the results of the study,it is seen partially with the t test that the cash turnover variable with t count> from t table or 4.440>2.571 or sig t <0.03 then Ho is rejected and Hi is accepted,this shows that there is a significant influence between the cash turnover variable on the financial performance variable at PT Golden Great Borneo Lahat Branch and probability with t count> from t table or 6.909>2.571 or sig t <0.01 then Ho is rejected and Hi is accepted, this shows that there is a significant influence between the profitability variable on the financial performance variable at PT Golden Great Borneo Lahat Branch. From the test results, the F count value is greater than F table (15.492>9.01).This shows that the cash turnover variable and the profitability variable simultaneously have a significant effect on the financial performance variable. The test was carried out with a 95% confidence level. The simultaneous linear relationship between cash turnover and profitability variables and financial performance variables at PT Golden Great Borneo,Lahat Branch,is significant.
The Influence Of Career Devlopment And Human Resource Planning On The Work Productivity Of Employees At PT Ansaf Inti Resources Negeri Agung Merapi Barat Kabupaten Lahat Estrada, Erik; Pahlan, M; Kasinem, Kasinem
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1133

Abstract

This study aims to determine how Career Development and Human Resource Planning partially and simultaneously influence Employee Work Productivity at PT Ansaf Inti Resources Negeri Agung Merapi Barat, Lahat Regency. The sample size for this study was 62 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation . The results of this study indicate a significant effect between Career Development and Employee Work Productivity at PT Ansaf Inti Resources Negeri Agung Merapi Barat, Lahat Regency. The F-test indicates that Career Development and Human Resource Planning simultaneously influence Employee Work Productivity at PT Ansaf Inti Resources Negeri Agung Merapi Barat, Lahat Regency.
The Influence of Own Working Capital and Investment Working Capital on Economic Profitability at the Teratai Cooperative of the Lahat Police Sari, Deya Okta; Kesuma, Darwin; Mujari, Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1134

Abstract

The purpose of this study is to determine the effect of equity working capital on economic profitability at the Teratai Cooperative, Lahat Police Resort. To determine the effect of investment working capital on economic profitability at the Teratai Cooperative, Lahat Police Resort. To determine the joint effect of equity working capital and investment working capital on economic profitability at the Teratai Cooperative, Lahat Police Resort. The sample used was data on equity working capital, investment working capital, and economic profitability at the Teratai Cooperative, Lahat Police Resort from 2022 to 2024. The results showed that equity working capital significantly influenced economic profitability at the Teratai Cooperative, Lahat Police Resort. Investment working capital did not significantly influence economic profitability at the Teratai Cooperative, Lahat Police Resort. Both equity working capital and investment working capital significantly influenced economic profitability at the Teratai Cooperative, Lahat Police Resort.
The Effect Of Service Quality And Promotion On Buying Interest In Fortun Oil (Case Study On Consumers Of S3a Shop In Sirah Pulau Village) Oktami, Dewi; Kesuma, Darwin; Mujari, Mujari
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1135

Abstract

This study aims to determine how service quality and promotion partially and simultaneously influence purchase intention for Fortune oil (a case study of consumers at the S3A store in Sirah Pulau Village). The sample size for this study was 88 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation . The results showed a significant effect between service quality and consumer purchasing decisions at the Bintang Mulia Jaya Lubuk Beringin Manggul dealership. Promotion also significantly influenced purchase intention for Fortune oil (a case study of consumers at the S3A store in Sirah Pulau Village). The F-test showed that service quality and promotion simultaneously influenced purchase intention for Fortune oil (a case study of consumers at the S3A store in Sirah Pulau Village).
The Influence of Product Design and Business Location on Competitive Advantage at Sinar Jaya Lahat Furniture Store Maryamah, Aam; Kesuma, Darwin; Fitriadi, Heri
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1136

Abstract

The purpose of this study is to determine the effect of product design on competitive advantage at Sinar Jaya Furniture Store in Lahat. To determine the effect of business location on competitive advantage at Sinar Jaya Furniture Store in Lahat. To determine the effect of product design and business location on competitive advantage at Sinar Jaya Furniture Store in Lahat. The sample in this study consisted of 71 consumers at Sinar Jaya Furniture Store in Lahat. The analysis and calculations show that product design significantly influences competitive advantage at Sinar Jaya Furniture Store in Lahat. Business location significantly influences competitive advantage at Sinar Jaya Furniture Store in Lahat. Product design and business location significantly influence competitive advantage at Sinar Jaya Furniture Store in Lahat.
The Effect Of Product Quality And Customer Satisfaction On Telkomsel Data Package Customer Retention In Lahat Regency Nabila, Putri Maharani; Andayani, Melia; Saparudin, Saparudin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1137

Abstract

This study aims to analyze the influence of product quality and customer satisfaction on customer retention among Telkomsel data package users. Based on the results of multiple linear regression analysis, the regression equation obtained is Y = 16.066 + 0.249 X₁ + 0.279 X₂, where the constant value of 16.066 indicates that if the independent variables are ignored, the customer retention value remains at 16.066. The regression coefficient for product quality (X₁) is 0.249, meaning that an increase of one unit in product quality will increase customer retention by 0.249 units. Similarly, the regression coefficient for customer satisfaction (X₂) is 0.279, indicating that an increase of one unit in customer satisfaction will increase customer retention by 0.279 units. The t-test results show that product quality (t = 3.154; Sig = 0.002) and customer satisfaction (t = 2.979; Sig = 0.004) have a significant effect on customer retention, as the significance values are below 0.05. Furthermore, the F-test result shows an F value of 11.850 with a significance of 0.000 < 0.05, indicating that product quality and customer satisfaction simultaneously have a significant influence on customer retention. Therefore, it is essential for the company to continuously improve product quality and pay close attention to customer satisfaction to sustain customer loyalty to Telkomsel's services
The Influence Of Product Quality And Trust On Customer Satisfaction At Intan Workshop, Kota Raya Lahat Fajri, Wahyu; Andayani, Melia; Saparudin, Saparudin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1138

Abstract

This research aims to determine how Product Quality and Trust affect Customer Satisfaction at the Intan Workshop in Kota Raya Lahat both partially and simultaneously. The sample in this study consists of 40 respondents. The sampling method used by the researcher is Incidental sampling. This type of research is quantitative, using multiple linear regression analysis techniques processed with SPSS, resulting in the regression equation Y=3.076+0.779X1+0.139X2. The results of this study indicate: there is a significant effect of Product Quality on Customer Satisfaction at the Intan Workshop in Kota Raya Lahat, and there is a significant effect of Trust on Customer Satisfaction at the Intan Workshop in Kota Raya Lahat. The F test shows that Product Quality and Trust simultaneously affect Customer Satisfaction at the Intan Workshop in Kota Raya Lahat.

Page 28 of 30 | Total Record : 293

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