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Prosiding Amal Insani Foundation
Published by Amal Insani Foundation
ISSN : -     EISSN : 29620074     DOI : https://doi.org/10.56721/prosalif
Core Subject : Religion, Economy, Humanities, Science, Education, Social,
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other
Prosiding Amal Insani ini merupakan luaran artikel yang telah memenuhi syarat dan ketentuan dalam kegiatan Call for Paper yang diselenggarakan oleh Amal Insani Foundation dalam kegiatan Seminar Nasional
Arjuna Subject : Umum - Umum
Articles 65 Documents
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Strategi Pemasaran Menggunakan Analisis SWOT Untuk Meningkatkan Kunjungan Pasien Pada Klinik Griye Sehat Di Cilegon M Yusron; Ade Norma; Endang Dwi Amperawati
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.50

Abstract

This study focuses on exploring and analyzing various variables that constitute the strengths, weaknesses, opportunities, and threats of Griye Sehat Cilegon Clinic. The study also aims to identify and evaluate the clinic's marketing strategies to increase patient visits and address various problems associated with marketing strategy implementation. Using a qualitative approach, this research was conducted through a descriptive method, where data was obtained through in-depth interviews with the clinic's owner, employees, and consumers. SWOT analysis was used as the primary analytical tool, while the 4P marketing framework (Product, Price, Promotion, Place) was utilized as the basic framework for interview questions. The research findings indicate that Griye Sehat Cilegon Clinic is positioned in Quadrant I of the SWOT analysis, with an internal strength score of 3.36, weakness score of 3.08, opportunity score of 3.49, and threat score of 3.33. This suggests that the clinic is in a favorable position where its opportunities and strengths can be utilized to overcome threats. Based on these findings, it is recommended for the clinic to implement an aggressive growth-oriented strategy to maximize its potential and capitalize on the available opportunities.
Pengaruh Promosi Penjualan Terhadap Minat Beli Konsumen Di Burger Bunderan Ciceri, Kota Serang Qonitah Malina Amalia; Abdul Malik; Endang Dwi Amperawati
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.51

Abstract

This study aims to examine how much sales promotion influences consumer buying interest at a restaurant that sells burgers in the city of Serang. This food was chosen because the tendency of people to buy this burger is substantial. Moreover, there is a word-of-mouth promotion in it so that the purchasing power of consumers is also influential. To determine the level of influence, a measurement scale is needed. The research methods used included descriptive research design, the Slovin formula for sampling, and data analysis by simple regression analysis method and product moment correlation formulation. Based on data analysis, it is known that sales promotion is stated on a scale of importance, namely at a perfect level. And in the calculation of SPSS software version 16.0, the value of the closeness between sales promotion and purchase intention (variable X to variable Y) shows the medium category. With a weight of R = 0.529. And the two variables' partial KD or Determinant Coefficient is 7.8%, while other factors influence the remaining 92.2192% or 92.22%. So the effect of sales promotion on consumer buying interest at Burger Bunderan Ciceri, Serang City, is very significant.
Kepemimpinan, Kepuasan Kerja, dan Komitmen Organisasi Asep Hidayat; Endiana Endiana; John Chaidir
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.52

Abstract

Leadership has a significant role in various aspects of life, whether in organizations, society, or the intimate environment. Effective leadership involves the ability to direct and manage a team properly. A leader can identify individual strengths and weaknesses in a group and allocate tasks and responsibilities efficiently. In this ever-evolving era, innovation and adaptation to change are very important for the survival of an organization or society. A leader can explore new ideas, encourage creativity, and create an environment that supports innovation. They are also able to manage change well, design appropriate strategies, and guide people through transitions that can be difficult. This study comprehensively discussed the relationship between leadership, job satisfaction, and organizational commitment.
Pengaruh Rekruitmen dan Stres Kerja Terhadap Kinerja Karyawan Pada Divisi Produksi PT Kenertec Power System di Kota Cilegon Imam Kuryana; Taufik Hanafi; Tubagus Regiasa Regiasa
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.53

Abstract

This research aims to; (1) knowing the effect of employee recruitment on employee performance (2) knowing the effect of work stress on employee performance (3) knowing the effect of employee recruitment and work stress on employee performance. This research is a quantitative research that is used to examine certain populations or samples. Quantitative research applies the principles of objectivity, which are obtained, among others, through the use of instruments that have been tested for validity and reliability. Data analysis is quantitative/statistical in nature with the aim of testing the established hypothesis. The data analysis technique used is quantitative data, based on the results of data analysis it can be seen that (1) There is a significant effect of recruitment on employee performance at PT Kenertec Power System in Cilegon City with a significance level of <0.05 while a correlation value is obtained of 0.550, which means that the value of recruitment The more it increases, the employee's performance will increase as well. (2) There is a significant negative effect of work stress on employee performance (Y) at PT Kenertec Power System in Cilegon City with a significance level <0.05 while the correlation value is -0.578 in a negative direction, which means that the value of work stress decreases, employee performance will increase increase. (3) There is a significant effect of recruitment and work stress on employee performance at PT Kenertec Power System in Cilegon City while the coefficient of determination is 0.700. This means that the employee recruitment and work stress variables affect 70.0% of employee performance while the remaining 30.0% is influenced by other factors.
Strategi Peningkatan Kinerja Guru Sungsang Dwi Ismarwanto; Muhamad Ridwan; John Chaidir
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.54

Abstract

Teacher performance is a benchmark for the success of the world of education. Therefore, the role of the teacher has a strong influence on students so that learning objectives can be adequately achieved as expected, shown in their appearance, actions, and work performance. Teacher performance is determined by four factors, namely: (1) environment; (2) individual characteristics; (3) organizational characteristics; and (4) job characteristics. Principals play an important role in supervising, evaluating, and motivating to improve teacher performance.
Komunikasi Krisis Dalam Pemerintahan Provinsi Banten Mansur Mansur; Ani Febriani; John Chaidir
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.55

Abstract

In 2020, the world experienced the Corona Virus Disease (COVID-19) pandemic. Our country is no exception; Indonesia was not spared from the confirmed virus outbreak from China. The Corona Virus Disease (COVID-19) outbreak in Banten Province has shaken all aspects of human life, not only in the health sector but also in the economic, social, cultural, and political fields. Changes in all aspects of life have brought us into a new era; that is to say, we have entered conditions to make peace with the Coronavirus pandemic for almost 3 (three) years. In 2023, President Joko Widodo on June 21, 2023, officially announced the revocation of the COVID-19 pandemic status in Indonesia. With this repeal, Indonesia will enter an endemic period. During the Covid-19 pandemic, the Provincial Government of Banten remained responsive in providing public services related to health, the economy, and others for the community. Even during this pandemic, the economy of Banten Province experienced a slowdown. For this reason, the Provincial Government is trying to schedule a New Normal policy so that the economic impact due to the pandemic does not cause a prolonged crisis. This policy relates to regional development planning (RPJMD). The Provincial Government of Banten needs to re-examine its mid-term plan considering that all programs are shifting focus to handling Covid-19. The government has three alternatives in medium-term planning: stick with the original plan, make moderate revisions, or replace it with a new plan based on updated assumptions with the arrival of the Covid-19 pandemic and the economic impact. The Provincial Government of Banten continues to coordinate and communicate well with the Central Government and Regency/City Governments throughout Banten.
Kajian Tentang Pemasaran Online Untuk Meningkatkan Peluang Bisnis Amiruddin Amiruddin; Listia Muslimah; Endang Dwi Amperawati
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.56

Abstract

This research aims to examine online marketing to promote brands, build preferences and increase sales through various online marketing. This research is a survey, with sources being Postgraduate Students with Masters of Management at Primagraha University who have online-based independent creative businesses for the 2022-2023 academic year. The results of the observations found various kinds of products/services with several business names, such as Ksatria Graphic, MultiqRaft, Acharehe hockey, Anugrah Sentosa, Rumah Showcase, and many more. This research provides an overview of the basis for selecting media, strategies, selecting segments, strengths, and weaknesses, and what failures have been experienced in running a business. The desired hope from the results of this research is to become a reference for potential actors, especially young people, in online marketing. In the future, we can complement an excellent example into a more robust strategy.
Model Kinerja Karyawan: Kompensasi dan Motivasi (Literature Review MSDM) Juhaeroh Juhaeroh; Siti Oni Isnenti; Dian Wirtadipura
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.57

Abstract

Employees are one of the most critical elements in the company in achieving company goals. Employee performance is influenced by several factors that leaders need to know. A leader/manager must understand the strengths and weaknesses of each manager to maximize potential and minimize employee deficiencies. Factors that influence an employee's performance are motivation and compensation. Motivation is needed as an encouragement to be able to improve performance. Compensation can affect employee performance, while compensation can be in the form of money or other facilities. Compensation is given as a form of appreciation for the performance and responsibilities of employees at work.
Strategi Pengembangan Bisnis Laundry Berbasis Online Asro Asro; Iis Istiharoh; Dewi Kania
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.58

Abstract

In the modern digital era, technology and social media are crucial in supporting businesses, including the laundry business. This business falls under the category of Micro, Small, and Medium Enterprises (MSMEs) that operate in the service sector. Xilaundry, located in Serang Regency, Banten Province, exemplifies how MSMEs utilize technology in their operations. Xilaundry uses social media platforms such as Whatsapp, Instagram, and Facebook for marketing and promotional strategies. Two payment methods are available for customers: conventional (pay on the spot) and digital (ATM, Mobile Banking, OVO, and Gopay). Xilaundry implements a SWOT analysis for its business strategy development. The results show that Xilaundry's business is feasible to run. Xilaundry's finances record a monthly turnover of IDR 6,570,800 and a cash expenditure of IDR 2,890,000. This generates a net profit of around IDR 2,743,800 per month. Thus, Xilaundry can generate a net income of approximately IDR 34,680,000 in a year. In the SWOT and social media context, Xilaundry can leverage its strength in using social media for marketing and promotion (Strength). However, they must maintain service quality to avoid weaknesses in service (Weakness). The opportunity that Xilaundry can take is the increase in social media and digital payment users (Opportunity). At the same time, threats can come from competitors who use social media in their marketing strategies (Threat).
Faktor-Faktor Kepuasan Pelanggan: Literature Review Hengki Siswo Utomo; Mardani Mardani; Tubagus Regiasa Fajar
Prosiding Amal Insani Foundation Vol. 2 (2023): PROSIDING NASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56721/prosalif.v2.2023.59

Abstract

Previous or relevant research is fundamental in a study or scientific article. Prior or relevant research strengthens the theory and phenomenon of the relationship or influence between variables. This article reviews the factors that influence customer satisfaction in a study of the Marketing Management literature. The results of this literature review article are Service Quality affects Customer Satisfaction.

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