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Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29886031     EISSN : 29885418     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 450 Documents
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Konsep Penyelesaian Perselisihan Kontrak Kerja Antara Pekerja Dengan Perusahaan Melalui Serikat Pekerja Pada PT Intermoda Kusuma Resya Dwi Marselina; Indri Fitriani; Leniawati Leniawati; Dede Restiani; Nur Anggraeni; Aulia Rahma Agysta
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.644

Abstract

In industrial relations, there will definitely be conflicts between companies and workers related to differences in ideas which result in industrial relations problems or known as industrial relations disputes. Based on this, if an industrial relations dispute occurs and the company or workers do not find a good decision then this dispute will be handed over to the labor union to be resolved so as to obtain a mutually beneficial solution between the two disputing parties. This research aims to find out how labor unions can be a solution to resolving industrial relations disputes that occur between companies and workers. In order to gain accurate information and avoid changing any data, this research adopts a descriptive analytic method, gathering data from journals and publications published by competent and qualified authors. The topic taken to conduct this research is the concept of resolving employment contract disputes through labor unions. The results of this research are the concept used by trade unions, namely through deliberation to reach consensus in a friendly and open manner so that disputes can be resolved peacefully and ensure that no party is harmed.
Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Mie Instan Merek Indomie Ratna Ariyanti; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.645

Abstract

In today's modern era, a person has many activities that must be carried out. With the existing conditions, consumers will automatically look for something that can support their daily lives more effectively and efficiently, which if we compare it with the present, one of these things will lead to instant foods. One food that is very popular and trusted among the wider community is instant noodle food products. This research aims to determine and analyze the influence of product quality, price, promotion on purchasing decisions for Indomie brand instant noodles among consumers in Solo. The data collection method was carried out by distributing questionnaires online using Google Form with a total of 56 respondents. The analysis technique used is multiple linear regression using SPSS version 26 software tools. The results obtained in this research show that product quality has no significant influence on purchasing decisions, price has a significant influence on purchasing decisions, and promotions have an influence on purchasing decisions.
Pengaruh Kepuasan Pelanggan Terhadap Keputusan Pembelian Produk Odeng Ngodeng Cabang Solo Baru Riana Amalia Sacrivi; Dea Ananda; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.646

Abstract

The independent variable in this research is the variable that is manipulated and predicted to have an influence on the dependent variable. This is known by the tolerance value and Variance Inflantion Factor (VIF) value which are used to determine positive and negative values between independent variables. There is no or no multicollinearity found in the regression model. It is found that there is no multicollinearity in the Regression Model. This shows that there is a linear relationship and influences the dependent variable. Test the Coefficient of Determination (R2) to determine the contribution of variabilitate and independent variables.
Pengaruh Gaya Kepemimpinan Dan Evaluasi Kinerja Karyawan Di PT. Shopee Indonesia Dhea Indah Kusumawardani; Sri Sundari; Marisi Pakpahan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.648

Abstract

This research aims to analyze the influence of leadership style and performance evaluation on employees at PT. Shopee Indonesia with a qualitative approach. The research method uses analysis of documents, articles, websites and journals related to leadership policies and employee performance evaluation. Leadership style, especially transformational, has a significant positive influence on employee motivation and performance at PT. Shopee Indonesia. Performance evaluation has also been shown to play a role in shaping employee perceptions of recognition for their contributions. This provides insight for company management in optimizing leadership practices and performance evaluation systems to improve work quality and employee productivity.
Pengaruh Kepuasan Konsumen dan Citra Merek, Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Kosmetik Wardah Rita Haju Kaesti; Puput Melati; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i2.651

Abstract

Wardah has built a reputation for itself as a manufacturer of premium, halal cosmetics in an effort to attract a wider audience and increase sales. Finding out how BPOM and Halal labels affect product quality and customer happiness among Wardah cosmetics customers is one goal of this study; another is to determine whether factors related to price influence the buying decision of those who purchase Wardah cosmetics. As part of the research, 105 people who regularly use Wardah cosmetics were asked to fill out a survey. Consumer satisfaction with Wardah cosmetics was shown to have a favorable and statistically significant effect on overall satisfaction. Furthermore, customer satisfaction with Wardah cosmetics was positively and significantly affected by the brand image variable. A similar favorable and statistically significant relationship existed between service quality and customer happiness with Wardah cosmetics. In addition, customer satisfaction with Wardah cosmetics was positively and significantly impacted by the following factors: product quality, brand image, and service quality.
Pengaruh Harga, Promosi Dan Rating Terhadap Keputusan Pembelian Di Marketplace Shopee Yana Kumara Kristanti; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.652

Abstract

This research aims to determine the influence of price, promotion and rating on purchasing decisions in the Shopee marketplace. The approach used in this research is a quantitative approach with an explanatory research type. The sampling technique in this research was a purposive sampling technique with the sample used amounting to 100 respondents. The data collection technique uses online questionnaire distribution with the help of Google forms. Data analysis techniques in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, f test and t test. Based on the data research analysis, the results showed that there was an influence of price on purchasing decisions, there was an influence of promotion on purchasing decisions, there was no influence of ratings on purchasing decisions and the f test showed that there was a simultaneous influence of price, promotion and rating on purchasing decisions. The results of the coefficient of determination test show an r square value of 0.472, which means that the influence of the price (x1), promotion (x2) and rating (x3) variables simultaneously on the purchasing decision variable (y) is 47.2%.
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Iphone Pada Masyarakat Kota Surakarta Niken Vera Kusumawati; Saskia Anggun Choirunnisa; Rayhan Gunaningrat
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.653

Abstract

This observation was made to determine the influence of product quality on the purchase decision of Iphone products among Surakarta residents. This observation used quantitative methods using manual data obtained by distributing documents or questionnaires and collecting responses from a sample of 59 participants. This observation uses Intelligent Partial Least Squares (PLS) analysis to evaluate the hypothesis, as well as using a quantitative approach. Based on the results of the Smart PLS analysis test conducted, it shows that product quality has a positive or significant effect on purchasing decisions.
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Mie Instan Indomie Hesti Widyastuti; Leny Septyawati; Rayhan Gunaningrat; R. Taufiq Nur Muftiyanto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.654

Abstract

The aim of this research is to evaluate the influence of brand image, product quality and price on purchasing decisions for Indomie instant noodle products. The research method used is quantitative and uses a population of all Indomie instant noodle consumers. A total of 102 respondents from the city of Surakarta were selected as samples using a non-probability method with purposive sampling technique. Data collection was carried out using Google Forms by distributing questionnaires personally. Data analysis uses classical hypothesis testing, multiple linear regression, and hypothesis testing. The results of the F test obtained a calculated F value of 95.866, exceeding the critical value of 2.460, and a significance level of 0.000 < 0.05. It can be concluded that brand image, product quality and price have a significant influence on purchasing decisions for Indomie instant noodles.
Analisis Manajemen Persediaan Bahan Baku Pada UMKM Rengginang Berlian Kriuk di Karawang Cherilya Alfara Natasya; Lilis Fitriyani; Putri Ayu Rukmini; Siti Santi; Ujang Suherman
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.656

Abstract

This research aims to determine the most effective inventory management in Rengginang Berlian Kriuk MSMEs. Using a qualitative descriptive approach, researchers analyze inventory management in Rengginang Berlian Kriuk MSMEs. The problem in this research is that Rengginang Berlian Kriuk MSMEs have not implemented raw material inventory management. The results of interview observations and documentation show that inventory management at Rengginang Berlian Kriuk MSMEs is not optimal. This is indicated by the minimal inventory available, because there are limitations in managing inventory. For this reason, researchers use safety stock and EOQ techniques to analyze inventory which can support inventory management effectively and efficiently.
Pemanfaatan Digital Marketing Dalam Proses Jaringan Bisnis Usaha Hotmie Roll Resya Dwi Marselina; Chyntia Ika Pertiwi; Fitria Anjarsari; Nunik Nur Asiah Jamil; Siti Haniah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.658

Abstract

The purpose of this research is to find out how digital marketing is used in building business networks. This research uses descriptive qualitative research methods. The object of this research is the Hot MieRoll business. The results of this research are digital marketing that the HotMie Roll business can use as an effort to build a business network is creating a Google Business account, creating social media as a marketing medium and creating photo or video content which will later be uploaded on social media by following current trends.

Page 13 of 45 | Total Record : 450

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