cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Roymon Panjaitan
Contact Email
garuda@apji.org
Phone
+6288215137076
Journal Mail Official
rafaelardian39@gmail.com
Editorial Address
Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia Perum. Cluster G11 Nomor 17, Jl. Plamongan Indah, Kadungwringin, Kedungwringin, Pedurungan, Semarang City, Central Java 50195
Location
Kota semarang,
Jawa tengah
INDONESIA
Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29886031     EISSN : 29885418     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 509 Documents
 47   48   49   50   51 
Pengaruh Strategi Pemasaran terhadap Persepsi dan Loyalitas Konsumen BBM Non-Subsidi Jenis Pertamax pada SPBU Malalayang Pertamina Kota Manado Juliana Hanna Rubby Mangangkung; Willem Gilbert Pomantow; Friska Jutresia Papia; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2738

Abstract

This study aims to analyze the effect of marketing strategy (7P marketing mix) on consumer perception and consumer loyalty, as well as to examine the role of consumer perception in mediating the effect of marketing strategy on consumer loyalty among users of non-subsidized Pertamax fuel at Pertamina Malalayang Gas Station, Manado City. The research methodology applied is quantitative explanatory. Sampling was conducted using a non-probability sampling approach with a purposive sampling method, gathering data through questionnaires from 60 respondents who consume Pertamax at Malalayang Gas Station. Data analysis was performed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM) via SmartPLS 4 software. The findings reveal that: (1) Marketing Strategy has a positive and significant effect on Consumer Perception (; ; ); (2) Consumer Perception has a positive and significant effect on Consumer Loyalty (; ; ); (3) Marketing Strategy has a positive and significant direct effect on Consumer Loyalty (; ; ); and (4) Consumer Perception significantly acts as a partial mediator in the relationship between Marketing Strategy and Consumer Loyalty (; ; ). Practical implications emphasize the importance of improving physical evidence, strengthening product value education, and optimizing service quality to enhance customer retention.
Pengaruh Penggunaan LPG 3 Kg terhadap Efisiensi Produksi Usaha Mikro di Jalan Boulevard 2 Sindulang, Kota Manado Ajeng Safitri Cahyani Rianto; Jemmry Recy Winokan; Misael Aldo Walangitan; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2739

Abstract

This study aims to determine the effect of using 3 kg LPG on the production efficiency of micro-enterprises located on Jalan Boulevard 2, Sindulang, Manado City. The use of 3 kg LPG represents an energy-related production factor that supports the smooth operation of production processes, particularly for micro-enterprises in the culinary sector. This is a quantitative study employing an associative approach. Data collection was conducted through observation and the distribution of questionnaires to micro-enterprise owners on Jalan Boulevard 2, Sindulang, Manado City. While the exact population size was unknown, a sample of 43 respondents was selected using Cochran's formula and a non-probability sampling technique—specifically, purposive sampling. Data analysis was performed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the aid of SmartPLS 4 software. The results indicate that the use of 3 kg LPG has a positive and significant effect on production efficiency. This is evidenced by a path coefficient of 0.682, a T-statistic of 9.751, and a P-value of 0.000. The R-square value of 0.466 indicates that the use of 3 kg LPG explains 46.6% of the variance in production efficiency, while the remaining 53.4% ​​is explained by factors outside the research model. These findings demonstrate that the more optimally 3 kg LPG is utilized in production activities, the higher the production efficiency micro-enterprise owners can achieve.
Further Development of an Integrated Web-Based Information System Supporting Tri Dharma at an Indonesian Aviation Academy Hasyim Asari; Miko Andi Wardana; Putra Wicaksono; Nafana Aulia Rochida; Hendra Audarso
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2741

Abstract

Digital transformation requires higher education institutions to integrate academic, research, and community-service data into systems that are efficient, traceable, and easy to use. This study reports the further development of an integrated web-based information system at Akademi Penerbang Indonesia Banyuwangi to strengthen the management of Tri Dharma activities. The study applied a Research and Development design combining qualitative needs identification with quantitative post-development user evaluation. Initial needs were identified through observation and interviews with five lecturers and five education staff. The improved system integrated activity data, strengthened monitoring and reporting, and added research-budget management functions, including budget-component input, PDF export, financial approval, and revision notes. The developed system was subsequently evaluated by 28 respondents selected from a population of 30 users using a five-point Likert questionnaire consisting of 15 items. The overall mean score was 4.45, which falls within the 'strongly agree' category. The highest mean score was 4.57 for easier access to academic information and support for research management, while data security received the lowest mean of 4.25 but remained in the same category. The findings indicate that the continued development improves usability, data-management efficiency, and institutional coordination while highlighting security as a priority for further enhancement.  
Pengaruh Kepercayaan dan Promosi terhadap Loyalitas Nasabah pada PT. Pegadaian Kantor UPC Mapanget Marshanda Wenas; Arief Perdana Kumaat; Adelaida Joroh; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2744

Abstract

This study aims to analyze the effect of Trust and Promotion on Customer Loyalty at PT. Pegadaian UPC Mapanget Office, both partially and simultaneously. This study employed a quantitative approach using descriptive and field research methods. The sample consisted of 100 respondents who were customers of PT. Pegadaian UPC Mapanget Office, selected using a purposive sampling technique. Data were collected through observation, questionnaires, and literature review. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4.1 software. The results showed that Trust had a positive and significant effect on Customer Loyalty, with a path coefficient of 0.484, a t-statistic of 6.446, and a p-value of 0.000. Promotion also had a positive and significant effect on Customer Loyalty, with a path coefficient of 0.386, a t-statistic of 4.712, and a p-value of 0.000. The adjusted R-square value of 0.536 indicates that Trust and Promotion explained 53.6% of the variance in Customer Loyalty, while the remaining 46.4% was explained by other variables outside the research model. Furthermore, the effect size results indicated that Trust had a stronger effect on Customer Loyalty than Promotion. Therefore, increasing customer trust and improving the effectiveness of promotional activities can contribute to enhancing Customer Loyalty at PT. Pegadaian UPC Mapanget Office.
Efektivitas Penanganan Dokumen Kepegawaian pada Bagian Human Capital & General Affairs (HCGA) PT. Adira Dinamika Multi Finance Tbk Regional Pasima Windi Pontoh; Jeaneta Josefin Rumerung; Inka Marry Steaviarty Tumengkol
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2745

Abstract

Personnel document management is a strategic element of human resource management because it serves as a legal foundation and a basis for organizational decision-making. This study aims to examine the management of personnel documents, the obstacles encountered, and efforts to improve the effectiveness of personnel document management in the HCGA Division of PT Adira Dinamika Multi Finance Tbk Regional Pasima. This study employed a qualitative approach using a descriptive qualitative research design. Data were collected through in-depth interviews, participatory observation, and documentation studies involving four informants, consisting of the Head of the HCGA Division and personnel document management staff. Data analysis used the interactive model of Miles, Huberman, and Saldāña, which includes data reduction, data display, and conclusion drawing and verification. Data validity was examined through source and method triangulation. The results showed that document receipt and completeness verification had not been standardized, resulting in delays and incomplete documents, particularly at the end of the month and during recruitment periods. Document recording, classification, and maintenance were also not optimal due to the absence of standardized codes, digitalization, and written SOPs. Retrieval of active documents was relatively quick, whereas inactive documents depended on staff members’ memory. Obstacles included delivery issues, limited storage infrastructure, and dependence on senior staff. The study recommends implementing digital archiving integrated with an HRIS and developing written SOPs to improve the effectiveness of personnel document management.
Rancang Bangun Customer Journey Terintegrasi dengan AI untuk Menentukan Strategi Pemasaran UMKM Lokal Muhammad Roestian Fahmi Nasution; Rizki Ramadhansyah; Binsar Sihombing
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2746

Abstract

Transformasi digital telah secara signifikan mengubah cara pelanggan berinteraksi dengan produk dan layanan, sehingga mengharuskan bisnis untuk memperoleh pemahaman yang lebih dalam tentang perilaku pelanggan. Studi ini bertujuan untuk mengembangkan model Customer Journey yang terintegrasi dengan Artificial Intelligence (AI) sebagai dasar untuk merumuskan strategi pemasaran bagi Usaha Mikro, Kecil, dan Menengah (UMKM) lokal. Penelitian ini menggunakan pendekatan Sequential Explanatory Mixed Methods yang melibatkan 100 UMKM di Kota Medan yang dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner, wawancara, observasi, dan dokumentasi, sedangkan analisis menggabungkan teknik statistik deskriptif dengan analisis kualitatif. Temuan menunjukkan bahwa pelanggan UMKM mengalami serangkaian tahapan yang terdiri dari kesadaran, pertimbangan, pembelian, retensi, dan loyalitas, yang dipengaruhi oleh berbagai titik sentuh digital. Hasil penelitian juga menunjukkan bahwa proses pengambilan keputusan pelanggan bersifat dinamis dan melibatkan eksplorasi dan evaluasi berkelanjutan, seperti yang dijelaskan dalam konsep The Messy Middle. Integrasi Artificial Intelligence memungkinkan analisis perilaku pelanggan yang lebih cepat dan berbasis data, mendukung pemasaran yang dipersonalisasi, segmentasi pelanggan, dan pengambilan keputusan yang lebih akurat. Studi ini menghasilkan model Customer Journey terintegrasi AI yang menggabungkan tahapan Customer Journey, dinamika The Messy Middle, dan kemampuan analitik AI ke dalam kerangka pemasaran yang komprehensif. Model yang diusulkan diharapkan dapat membantu UMKM dalam meningkatkan efektivitas pemasaran, memperkuat loyalitas pelanggan, dan meningkatkan daya saing bisnis di era digital.
Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada CV. Kombos Tendean Meilani Naomi Panjaitan; Meiske Wisye Manopo; Christien Adriani Karambut
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2753

Abstract

This study aims to determine the influence of Work Discipline (X1) and Work Motivation (X2) on Employee Performance (Y) at CV. Kombos Tendean Manado, both partially and simultaneously. The study is grounded in the crucial role of human resources as the primary driver for achieving organizational goals; consequently, employee work discipline and motivation are hypothesized to be factors that help determine company performance. A quantitative approach was employed, utilizing descriptive, field, and library research methods. Data were collected through observation and questionnaires distributed to 53 employee respondents at CV. Kombos Tendean Manado. The data were then analyzed using classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R-Square) with the aid of SPSS software. The results indicate that, partially, Work Discipline does not have a significant effect on Employee Performance (t-count 1.482 < t-table 2.009; Sig. 0.145 > 0.05), nor does Work Motivation (t-count 0.467 < t-table 2.009; Sig. 0.642 > 0.05). Simultaneously, Work Discipline and Work Motivation also do not significantly affect Employee Performance (F-count 1.174 < F-table 3.183; Sig. 0.317 > 0.05). The R-Square value is 0.045, meaning the two independent variables explain only 4.5% of the variation in Employee Performance, while the remaining 95.5% is explained by factors outside this research model. These results must be interpreted in light of the research instrument's low reliability (Cronbach's Alpha below 0.60 for all variables); therefore, it cannot be immediately concluded that Work Discipline and Work Motivation have no conceptual impact on Employee Performance.
Strategi Green Marketing dan Pengaruhnya terhadap Persepsi Konsumen: Studi pada Mahasiswa Politeknik Negeri Manado Cysca Adeleida Langi; Diana Roweina Susana Maramis; Willem Gilbert Pomantow; Romana Octavia Debora Pessak; Kevin Keril Pangemanan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2754

Abstract

Green marketing strategies have a major influence on consumer perceptions and can shape how consumers evaluate products and services. Today’s consumers are becoming more careful when choosing goods and services, particularly by considering how products and business practices may impact the environment. The purpose of this study is to examine how the application of green marketing strategies affects consumer perception. Consumer perception is important because it can shape buying interest and influence consumer purchasing decisions. To examine how green marketing influences consumer perceptions, this study uses a qualitative research approach with Gen Z students at Manado State Polytechnic as the research subjects. The results obtained in this study show that Gen Z students pay more attention to transparency, specificity, and supporting evidence in green marketing practices. They consider detailed information, measurable claims, and clear language about marketed products as important factors in determining whether a product can be trusted and whether they are interested in purchasing it. Therefore, clear and credible green marketing information plays an important role in shaping consumer perceptions and purchasing interest.
Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Pegawai pada PT PLN (Persero) Unit Pelaksana Transmisi (UPT) Manado Nikita Sevanya Togas; Jeaneta Josefin Rumerung; Edryl Henok Prasetya Ponggohong
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2758

Abstract

This study aims to determine the effect of Work Environment and Work Motivation on Employee Performance at PT PLN (Persero) Transmission Implementation Unit (UPT) Manado, both partially and simultaneously. This study employed a quantitative approach with a descriptive method. The study population consisted of 85 employees, with a sample of 46 respondents determined using the Slovin formula. Data were collected through observation and questionnaires and analyzed using validity and reliability tests, normality tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²). The results showed that Work Environment, Work Motivation, and Employee Performance were generally categorized as very good. The regression equation obtained was Y = 0.069 + 0.058X1 + 0.945X2. Partially, Work Motivation had a positive and significant effect on Employee Performance (t-count = 20.574 > t-table = 2.017; Sig. = 0.000), while Work Environment did not have a significant effect (t-count = 1.294 < t-table = 2.017; Sig. = 0.202), which was presumed to be caused by multicollinearity (VIF = 18.139). Simultaneously, both variables had a positive and significant effect (F-count = 4323.774 > F-table = 3.214; Sig. = 0.000), with a contribution of 99.5% (R² = 0.995).
Analisis Kualitas Pelayanan terhadap Kepuasan Mahasiswa pada Jurusan Administrasi Bisnis Politeknik Negeri Manado : Studi Kasus Program Studi Manajemen Bisnis Christiani Militia Wangko; Jacob Tateol S. Makapedua; Nisba Silvana; Efendy Rasjid
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2760

Abstract

This study aims to analyze service quality and its relationship with student satisfaction in the Department of Business Administration, Business Management Study Program, Manado State Polytechnic, using the Service Quality (SERVQUAL) approach. A quantitative descriptive-survey design was employed. Data were collected through questionnaires distributed to 60 students selected using accidental sampling. The research instrument consisted of 55 indicators covering 11 SERVQUAL dimensions: reliability, responsiveness, competence, access, courtesy, communication, credibility, security, empathy, tangibles, and assurance. Data were analyzed by comparing perception and expectation scores, calculating the conformity level and SERVQUAL gap, and mapping service attributes using a Cartesian Diagram. The results showed an average perception score of 3.08 and an expectation score of 4.65, resulting in a gap of -1.56. All dimensions recorded negative gaps, with access showing the largest gap (-1.75) and identified as the primary priority for improvement. The Cartesian Diagram placed access in Quadrant I; reliability, competence, credibility, security, and assurance in Quadrant II; responsiveness and communication in Quadrant III; and courtesy, empathy, and tangibles in Quadrant IV. The findings indicate that service quality improvement should focus on accessibility, responsiveness, communication, information security, and service consistency. This study provides a basis for evaluating and continuously improving service quality and student satisfaction.

Page 50 of 51 | Total Record : 509

 47   48   49   50   51 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 3 (2026): Mei: Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 2 (2026): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 1 (2026): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 4 (2025): July : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 3 (2025): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 2 (2025): Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 6 (2024): November : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 1 (2024): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 4 (2023): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 3 (2023): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 2 (2023): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 1 (2023): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset More Issue