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Yahya Dewanto
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Magenta
Published by Sekolah Tinggi Media Komunikasi Trisakti
ISSN : 25488953     EISSN : 2598313X     DOI : 10.61344
Core Subject : Education, Art,
Arts Education Other
MAGENTA bertujuan untuk menyebarluaskan hasil penelitian, pengkajian, dan pengembangan bidang komunikasi visual dan teknologi grafika, khususnya bidang Web Design, Illustrator, Graphic House Entrepreneur, 3D Artist, Motion Graphic, Video Maker, Film Production, serta bidang Printing Design, Production Management, Planning Production Control dan Quality Control pada industri grafika. Artikel yang dipublikasi dalam MAGENTA dapat berupa Artikel Penelitian maupun Artikel Konseptual (non-penelitian).
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 106 Documents
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Strategi Komunikasi Pemasaran Telkomsel dalam Meningkatkan Loyalitas Pelanggan: (Studi Kasus: Program Rezeki Combo Sakti Telkomsel periode Oktober - Desember 2021) Tri Hudaya, Dedy
Magenta | Official Journal STMK Trisakti Vol. 6 No. 01 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v6i01.85

Abstract

Internet packages have become a daily necessity and cannot be avoided, especially during the covid 10 pandemic considering that most people carry out teaching and learning activities, offices, business, seminars, workshops by online services and work from home (WFH).Rezeki Combo Sakti package can be purchased and obtained on modern channels such as Alfamart, Indomaret and Alfamidi, where the modern channel has a nationwide network of up to 14,000 outlets. The Combo Sakti package offers competitive prices and data quotas for its customers accompanied by good quality. To make the Combo Sakti package more attractive to customers, program Combo Sakti Rezeki is made for the period October – December 2021 and various prizes are available. The prizes consist of 1 Honda Mobilio car, 4 beat motorbikes, 12 Samsung Galaxy A52 handphone and 30 iSaku vouchers @ IDR 1,000,000 which are drawn every month and the Grand Prize 1 Honda Mobilio. Abstrak Paket Internet menjadi suatu kebutuhan harian dan tidak dapat di hindarkan khususnya saat pademi covid 10 mengingat sebagian besar masyarakat melakukan kegiatan belajar mengajar, perkantoran, bisnis, seminar, workshop, pelayanan melalui daring serta work from home (WFH). Paket combo sakti dapat dibeli dan diperoleh di modern channel seperti Alfamart, Indomaret dan Alfamidi yang mana modern channel memiliki jaringan yang tersebar secara nasional hingga 14.000 outlet. Paket Combo Sakti menawarkan harga dan kuota data yang kompetitif bagi pelangganya disertai dengan kualitas yang baik. Agar paket Combo sakti lebih menarik bagi pelanggan maka dibuat suatu program dengan Rezeki Combo Sakti dengan periode Oktober – Desember 2021 serta tersedia berbagai macam hadiah. Hadiahnya terdiri 1 buah mobil honda Mobilio, 4 buah motor beat, 12 Handphone Samsung Galaxy A52 serta 30 voucher iSaku@ Rp 1.000.000 yang mana di undi setiap bulan dan Grand Prizenya berupa 1 Honda Mobilio.
Komunikasi Visual Kampanye Tarian Burung Migran sebagai Upaya Peningkatan Kepedulian terhadap Pelestarian Kesenian Desa Sungsang Ali, Ferdiansyah; Dewanto, Yahya; Ahmad Ali, Syarif
Magenta | Official Journal STMK Trisakti Vol. 6 No. 01 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v6i01.86

Abstract

Internet The low level of awareness of the preservation of the Migrant Bird dance among the public, especially teenagers in Sungsang Village, Banyuasin District, South Sumatra is the background of this design. This research aims to be a reminder and is also expected to increase awareness of the preservation of Migrant Bird dance art. The research method used was by going into the ϔield to ϔind data and directly interviewing the community and Migrant Bird dance activists. The results of this research and visual communication design focus more on media that are very familiar to urban youth, namely through videography visualization. This visual style was chosen because it can quickly convey the message of the loaded campaign. It is hoped that the public can understand this regional dance’s importance and preserve it. Abstrak Rendahnya tingkat kesadaran pelestarian kesenian tari Burung Migran di kalangan masyarakat, khususnya remaja di Desa Sungsang, Kecamatan Banyuasin, Sumatera Selatan menjadi latar belakangan dalam perancangan ini. Penelitian ini berrtujuan menjadi pengingat juga diharapkan dapat menjadi peningkat kepedulian terhadap pelestarian kesenian tari Burung Migran. Metode penelitian yang digunakan dengan cara terjun ke lapangan untuk mencari data dan mewawancarai langsung masyarakat dan pegiat tari Burung Migran. Hasil penelitian dan Perancangan komunikasi visual ini lebih menitikberatkan pada media yang sudah sangat familiar oleh para remaja diperkotaan, yaitu melalui visualisasi videograϐi. Gaya visual ini dipilih dikarenakan dapat cepat menyampaikan pesan kampanye yang dimuat. Diharapkan masyarakat dapat mengetahui dan memahami pentingnya tarian daerah ini dan dapat melestarikannya.
Perancangan Media Promosi Desain Aplikasi Mobile Tentang Tepung Mocaf Pengganti Tepung Terigu Pada UMKM Arum Ayu Healthy Local Food Hasian, Irene; Segara, Adi; Safira, Ishma
Magenta | Official Journal STMK Trisakti Vol. 6 No. 02 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v6i02.87

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a category of small-scale businesses that are believed to be able to contribute to the Indonesian economy. One of the most preferred MSME businesses, even by young people, is the culinary business. One of them is MSME Arum Ayu Healthy Local Food as a supplier of gluten-free cassava flour (mocaf flour) in Tangerang Banten, in addition to selling raw materials for mocaf flour, it also provides a variety of Indonesian food made from tuber flour (gluten-free). Mocaf flour is a modification of cassava flour with a fermentation technique so that the resulting product has characteristics similar to wheat flour, soft white and no cassava taste so that the viscosity is better. Not many people are familiar with mocaf flour and its benefits and this is an obstacle for Arum Ayu Healthy Local Food SMEs in distributing their products. Therefore, Arum Ayu Healthy Local Food SMEs in carrying out promotions using online media mobile applications, where mobile applications are made with a visual approach in order to provide education about mocaf flour and build partnerships to expand business networks through resellers or drop shippers.
Analisis Visual Media Promosi dalam Upaya Meningkatkan Loyalitas Konsumen: (Studi Kasus: Program Key Visual Telkomsel Poin Goes To Mandalika periode Februari - Maret 2022) Tri Hudaya, Dedy
Magenta | Official Journal STMK Trisakti Vol. 6 No. 02 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v6i02.88

Abstract

Telkomsel Poin merupakan program retention bagi seluruh pelanggan Telkomsel yang memiliki Poin dari pengisian pulsa, pengisian data maupun pemakaiaan kartu Halo. Telkomsel membuat berbagai macam program loyalty baik yang bersifat bulanan, mingguan maupun thematic. Dalam kesempatan ini Telkomsel Poin membuat program khusus bagi pelanggan yang terpilih menyaksikan ajang balapan MotoGP 2022 yang diselenggarakan di sirkuit Mandalika Lombok. Mekanismenya, pelanggan Telkomsel melakukan redeem Poin di periode tertentu. Layanan Telkomsel di MOTOGP Mandalika meliputi beberapa hal seperti aktivasi layanan 5G, Upgrade atau ganti kartu, Isi ulang pulsa, Telkomsel Orbit, Registrasi Telkomsel Prabayar bagi tamu mancanegara. Media campaign yang dilakukan seperti melalui asset media digital channel, media digital placement, Google. Tujuannya agar bisa mencakup seluruh segmen dengan menggunakan metode story, how, audience, reach and excellence.
Pengendalian Misregister pada Cetakan Kemasan Karton di Mesin Offset Galingging, Rumbel; Sutriono
Magenta | Official Journal STMK Trisakti Vol. 6 No. 02 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v6i02.89

Abstract

The offset printing system dominates for the number of prints with medium to small quantities, in the printing process it requires skills and techniques in the printing process from the design process, to the manufacture of offset plates. Many problems that often arise from paper materials and printing techniques, efforts to control the problem of misregister printing on offset sheet-fed machines come from paper that is not angled and from machine factors because the machine is not maintained and because the number of prints is small so the operator ignores the printing process procedure the data is taken from the Pareto analysis tool to the printing process at Indah Sakti Printing on Rawamagun Roast Chicken packaging located in Central Jakarta. From the factors causing problems in the process of printing the “Panggang Rawamangun” cardboard packaging on the SM 52 offset sheet-fed machine, the problem is that the gripper pressure is not right so that the print register is difficult to reach and often changes. How to control the prints in the process of printing cardboard packaging by applying the design to be printed in order to minimize the cause of this print misregisters. on the SM 52 offset sheet-fed machine.
Analisis User Experience terhadap User Interface Website dengan Design Thinking: (Studi Kasus: Asuransi Online Superyou.co.id) Nurliana, Friska; Hanifati, Ghassani; Ali, Ferdiansyah
Magenta | Official Journal STMK Trisakti Vol. 6 No. 02 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v6i02.90

Abstract

The user interface is closely related to the user experience which is the key success of a website because a good design is not only aesthetic but also expected to be useful for its users. This study aims to analyze the user experience of the website’s user interface through design thinking so that can improve user understanding of the Superyou.co.id website. The research methodology is descriptive and qualitative in the form of written words from people and observed behavior with a human- centered approach through the stages of design thinking. Data was collected through interviews with users, company stakeholders, non-participant observation, and usability test in the 24-45 year age group as well as conducting a literature study. The study results show that users do not understand the information on the website both visually and content so they difficult to understand the purchase flow, causing disinterest and distrust of SuperYou.
Pengendalian Kualitas Kemasan Fleksibel dalam Meminimalisasi Produk Cacat pada Proses Laminasi Ekstrusi Dewanto, Yahya; Galingging, Rumbel; Asissi Ismoyo Winandi, Fransiskus
Magenta | Official Journal STMK Trisakti Vol. 6 No. 02 (2022): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v6i02.91

Abstract

This research is based on the total loss of X company in April 2022 which exceeds the specified standard. The extrusion lamination process is a part that produces many defective products. Therefore, this study is aimed at finding the dominant problem that occurs in the extrusion lamination process and reducing defective products in the extrusion lamination process according to the cause. This study was structured using quantitative methods with a causal research design that states a cause-and-effect relationship. The analysis technique in this study uses Pareto diagrams, FMEA and causal diagram as problem solving tools. The results of the study show that the cause of uneven lamination in the extrusion lamination process at PT X is caused by the lack of human resource capabilities, poor quality control systems, and poorly maintained machines. This research produces suggestions for improvements that can be used by the company to make preventive steps in the next extrusion lamination process.
Pengaruh Strategi Komunikasi Marketing dalam Menarik Minat Mahasiswa Baru di Trisakti School of Multimedia melalui Media Sosial Budiman
Magenta | Official Journal STMK Trisakti Vol. 7 No. 01 (2023): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v7i01.94

Abstract

The communication strategy allows communication actions to be carried out for communication targets designed as change targets. Whereas in the marketing communication strategy the main target is ϔirst, how to make people aware that they need a product, service or value and if attention has been built, then the most important target is that people are loyal to buy the product, service or value (Bungin, 2015: 62 ). The research method used is the Qualitative Research Method, where information about Marketing Communication Strategies using Social Media is discussed by interviewing new students who have graduated as students and the new student admission team committee. While the data collection techniques used in addition to interviews also carried out literature studies and observational studies. Interviews were conducted with the Head of the New Student Admissions Committee and 10 new students. Primary data were obtained from students who were registered as Trisakti Multimedia School students. The purpose of this research is to become input for agencies that marketing communication strategies are more accurate and responsive in processing data from active users. On Social Media paid accounts (ads) are needed to expand reach and create a time schedule for processing data and daily or weekly and monthly reports.
Analisis Visual Media Promosi Poin Festival 2022 Dalam Meningkatkan Loyalitas Konsumen: (Studi Kasus: Program Key Visual Telkomsel Poin Poin Festival periode November-Desember 2022) Tri Hudaya, Dedy
Magenta | Official Journal STMK Trisakti Vol. 7 No. 01 (2023): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v7i01.95

Abstract

Telkomsel Poin is the retention Telkomsel subscriber for all having Poin from charging pulse and data package prepaid customer and Halo. Telkomsel make various whether they are monthly loyalty program, weekly and thematic. In the meantime Telkomsel Poin make special program Poin Festival 2022 after govermen issued a policy about the latest PPKM held in ofϔline in Summarecon Mal Serpong and other digital campaign. Poin Festival 2022 campaign poin covering several important way as lucky draw, cuan hepi, dan mendadak Hepi. Concept of creative implementation in combined with the modern trend classic festival which are reϔlected in the use of composition color, texture and attractive form.The vibrant color using color and texture to the shape of objects.Textures that are used as gradation by various forms as oval, box, of images and information as a barrier between messages. Media campaign assets such as through digital media channel, the digital media placement Google. The goal to cover all segment by using the method story, how, audience, reach and excellence.
Perancangan Visual Kampanye "How to Value Creation in Modern Life" Nurliana, Friska; Carl Louis Mawuntu, Refiero
Magenta | Official Journal STMK Trisakti Vol. 7 No. 01 (2023): Magenta : Jurnal Ilmiah Komunikasi dan Media
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Media Komunikasi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61344/magenta.v7i01.97

Abstract

This social campaign invented caused by the problem about creations that often happens because of lack of awareness and understanding of importance of appreciation of creation. Therefore the social campaign “How to value creation in modern life” are created. Using the literature research method from the journal and interview process at campaign targets and work activist that resulting a qualitative data between two party to be used for writing material as well as Main media results and supporting media on this visual campaign. So the solution that given from this campaign is the information about creations that would take a shape of infographic and motion graphic that would be shared in particular social media as well as other supporting media like webinar, poster, sticker, and pin button that designed so the information could reach the campaign target, that is young adult so it could get rid of the negative stigma about creations in society.

Page 7 of 11 | Total Record : 106

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