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Journal of Social Science and Business Studies
Published by Yayasan Gema Bina Nusantara
ISSN : -     EISSN : 29876079     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jounal of Social Sciences and Business Studies is a journal that publishes Focus and Scope research articles, which include : Social Science Business Management Accounting Communication Studies Politic Public Administration Art & Design
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol. 3 No. 1 (2025): JSSBS" : 9 Documents clear
Empowering SMEs through Cultural Heritage and Clustering: Insights from Jambi Province Lubis, Tona Aurora; Machpudin, Asep; Eka Putra, Wirmie; Ningsih, Maryati
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.122

Abstract

This study examines the impact of local wisdom and clustering strategies on the performance of Micro, Small, and Medium Enterprises (SMEs) in Jambi Province. Using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), this research analyzes data collected from SMEs to identify key factors that influence their performance. The findings reveal that local wisdom, characterized by the integration of cultural and traditional values into business practices, has a positive and significant effect on SMEs performance. Among the indicators, Traditional Craftsmanship (TK) emerges as the most dominant, highlighting its role in enhancing the uniqueness and marketability of SMEs. Similarly, clustering strategies are found to significantly improve SMEs performance, with Competitiveness (DS) identified as the most influential indicator. Clustering enables SMEs to optimize resources, foster innovation, and strengthen their market competitiveness. These results underscore the importance of leveraging both cultural heritage and organizational strategies to create sustainable and competitive SME ecosystems. The implications of this study are twofold. Theoretically, it validates the integration of cultural and structural approaches in SME development. Practically, it provides actionable insights for policymakers and stakeholders to support initiatives that promote local wisdom and cluster-based strategies.
The Effect of Entrepreneurship Education and Self-Efficacy on Students' Entrepreneurial Attitude and Entrepreneurial Intention Ferdianto, Martinus Gilbert; Annas, Mohammad; Tannady, Hendy
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.123

Abstract

Entrepreneurship is an important factor in economic development and economic progress in a country. Students become one of the role holders in making the entrepreneurship. By studying the factors that influence students' attitudes and willingness to innovate and express themselves, they can improve their performance for entrepreneurship. From the perspective of planned behavior theory, it can analyze the influence of entrepreneurship education on students and student self-efficacy on students' attitudes and interests in entrepreneurship. This study used a sample of 166 students in DKI Jakarta by distributing questionnaires in the form of a Google form, which later the data obtained would be tested for hypotheses and the results obtained. First, entrepreneurship education for students has a significant positive effect on entrepreneurial intentions, but has no effect on students' entrepreneurial attitudes. Student self-efficacy has a significant positive effect on entrepreneurial attitudes and entrepreneurial intentions of students.
Feasibility Study for Construction of N-Type HJT Solar Cell Manufacturing Plant with Production Capacity of 2 GWp in Batang Industrial Estate, Indonesia Oetomo, Dedy Setyo; Adwiyah , Rabiatul
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.126

Abstract

This study evaluates the technical and economic feasibility of establishing a 2 GWp N-Type heterojunction (HJT) solar cell manufacturing facility in Batang Industrial Estate, Indonesia. The proposed plant utilizes predominantly Chinese-manufactured equipment for key processes including PECVD systems, metallization lines, and testing equipment, with silicon wafers as the primary raw material. A comprehensive analysis incorporating technical, financial, operational, and market aspects demonstrates project viability with an IRR of 18.2% and payback period of 5.3 years. The total investment of USD 850 million encompasses equipment, infrastructure, and working capital. Results indicate favorable technical feasibility with established equipment manufacturers meeting international quality standards. Financial analysis shows strong potential returns, supported by growing regional solar panel demand and Batang's strategic advantages. Key risks identified include silicon wafer price volatility, technological obsolescence, and market competition, with structured mitigation strategies proposed.
The Influence of E-Business Adoption and Its Impact on the Business World Zein, Afrizal
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.127

Abstract

The rapid advancement of digital technologies has significantly transformed the business landscape, driving the adoption of e-business practices across industries. This study examines the influence of e-business adoption and its subsequent impact on the business world. By leveraging digital tools and platforms, e-business enables organizations to optimize operations, enhance customer engagement, and access broader markets. The research highlights key factors influencing e-business adoption, including technological readiness, organizational resources, and market dynamics. Furthermore, it evaluates positive outcomes such as increased operational efficiency, improved decision-making through data analytics, and the facilitation of innovative business models. However, cybersecurity risks, digital divide issues, and resistance to change are also discussed. The findings emphasize the strategic importance of e-business as a driver of competitiveness and growth, offering insights for businesses aiming to thrive in the digital economy.
Product Marketing Strategy Using Digital Marketing Technology Susanti, Leni
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.128

Abstract

The rapid evolution of digital technology and social media has significantly influenced product marketing strategies, enabling businesses to engage with a broader audience more efficiently. Digital marketing, combined with social media platforms, has become a vital tool for increasing brand awareness, customer interaction, and sales conversion rates The research highlights key digital marketing techniques, including search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing, and pay-per-click (PPC) advertising. These methods enable businesses to increase brand awareness, improve customer engagement, and optimize sales conversions. Additionally, the study discusses the role of data analytics and artificial intelligence (AI) in personalizing marketing strategies, predicting consumer behavior, and enhancing decision-making processes. The findings indicate that integrating digital marketing into product marketing strategies significantly improves market reach, customer retention, and return on investment (ROI). Businesses that leverage digital tools effectively can achieve competitive advantages by adapting to evolving consumer preferences and market trends. This paper concludes that digital marketing technology is an essential component for businesses aiming to enhance their product marketing effectiveness in the digital era.
Exploring The Role of Green Trust, Subjective Norms and Collectivism on Green Purchase Intention Judijanto, Loso; Kushariyadi, Kushariyadi; Nurdiani, Tanti Widia; Suryanto, Ardiansyah Bagus; Sari, Titis Nistia; Wijayanthi, Ida Ayu Trisna
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.132

Abstract

Green product shopping behavior is considered very important to maintain the sustainability of the earth and human life, the same spirit is not yet shared by the entire community. The more consumers realize the importance of environmentally friendly shopping behavior, the more positive impact it will have on the effectiveness of environmental conservation efforts. Several factors that can influence the intention to buy green products are green trust, subjective norms and collectivism. This study aims to examine the role of each independent variable on the intention to buy green products. This study uses a qualitative method with a literature review, where researchers conduct a study of previous studies that discuss the role of each independent variable, namely green trust, subjective norms and collectivism, both partially and collectively in influencing the intention to buy green products. This study concludes that there is a positive influence of green trust, subjective norms and collectivism both partially and simultaneously on green purchase intention.
Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu; Kushariyadi, Kushariyadi; Violin, Vivid; Mustafa, Fahrina
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.133

Abstract

Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also forces each party to care about environmental issues. There are three important factors in influencing the purchase intention of eco-friendly products, especially for generation Z, namely key opinion leaders, marketing content and user experience. This study aims to analyze the influence of the three independent variables, namely key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products. This study uses a qualitative method, namely by collecting and reviewing various literature that discusses the influence of key opinion leaders, marketing content and user experience on interest in buying eco-friendly products. Based on the results of the analysis of previous literature that examines and concludes the relationship and influence of key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products, it is concluded that all predictor variables have a close relationship and can positively influence the purchase intention of eco-friendly products.
Improving Job Satisfaction in Manufacturing Industries: Exploring Roles of Workplace Cold Violence, Abusive Supervision and Organizational Support Nuraeni, Lenny; Wulandari, Ayu Ratna; Indriyani, Susi; Widaryo, Chandika Mahendra; Haribowo, Rio; Lubis, Fatimah Malini
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.135

Abstract

In the manufacturing industry, employee job satisfaction not only has an impact on performance or contribution given to the company, but also has an impact on work discipline, loyalty and work quality. In types of industries with monotonous working conditions and uncomfortable working environments, job satisfaction is a challenge not only for company management but also for employees. This study aims to explore the role of workplace cold violence, abusive supervision and organizational support on employee job satisfaction, especially in the manufacturing industry. This study uses a qualitative research method, where researchers conduct a study of theories, literature and previous research results that discuss the relationship between all independent variables and dependent variables. The literature collected is scientific articles published in journals in the last seven years. Based on the results of the study and analysis conducted by researchers on the literature and the results of previous studies that discuss the relationship and influence of workplace cold violence, abusive supervision and organizational support variables on job satisfaction, it proves that there is a strong relationship between each independent variable and the dependent variable. Workplace cold violence and abusive supervision have been shown to have a negative effect on job satisfaction, while organizational support has been shown to have a positive effect on job satisfaction.
The Role of Entrepreneurship Education, Attitude Toward Risk and Digital Literacy on Entrepreneurial Intention Among Gen Z Utami, Budi; Ibrahim, Mozart Malik; Violin, Vivid; Subroto, Desty Endrawati; Destari, Dina; Astuti, Enny Diah
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.136

Abstract

This study aims to test and analyze the influence of entrepreneurship education, attitude toward risk and digital literacy on entrepreneurial intention, especially for generation Z. The researcher conducted a structured study of the results of studies that have been conducted by previous researchers, the results of the study discuss the determinant factors of entrepreneurial intention. The results of the studies analyzed were in the form of articles published in scientific journals over the past five years. The independent variables in this study are entrepreneurship education, attitude toward risk and digital literacy. The vocal or dependent variable in the study is entrepreneurial intention. The results of the analysis show that entrepreneurship education, attitude toward risk and digital literacy have a positive effect on entrepreneurial intention. The suggestion given is that the government should make policies related to education that support the development of the entrepreneurial ecosystem in Indonesia. The suggestion for managers of educational institutions is to introduce positive things about entrepreneurship to generation Z students as early and as often as possible.

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