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Jurnal Bisnis, Manajemen, dan Keuangan
Published by Universitas Negeri Jakarta
ISSN : 27229742     EISSN : 27229742     DOI : https://doi.org/10.21009/jbmk
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
an open-access journal that provides a forum for publishing empirical research, literature review, or conceptual paper related to business, management, and finance. It focused on the development of theory in management science by applying new methods, techniques, and approaches.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 206 Documents
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Pengaruh Electronic Word of Mouth dan Brand Image terhadap Purchase Intention dengan Brand Awareness sebagai Intervening: Studi Pada Produsen Dessert Box Komariah Ulan; Agung Kresnamurti Rivai P; Dewi Agustin Pratama Sari
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.03

Abstract

The purpose of this study was to see the effect of Electronic Word of Mouth on Brand Awareness, Brand Image on Brand Awareness, Brand Awareness on Purchase Intention, Electronic Word of Mouth on Purchase Intention, Brand Image on Purchase Intention, Brand Awareness mediating E-WOM on Purchase Intention, Brand Awareness mediates Brand Image on Purchase Intention on followers of Bittersweet by Najla Instagram social media in the Jakarta area. The research data was collected by distributing questionnaires to followers of social media Instagram Bittersweet by Najla, domiciled in the Jakarta area. The sample of this study was 250 respondents. Researchers used Lisrel version 8.8 as an SEM application to process and analyze research data. The results of the study show a positive and significant influence between Electronic Word of Mouth on Brand Awareness, Brand Image has a significant effect on Brand Awareness, Brand Awareness has a significant considerable effect on Purchase Intention, Electronic Word of Mouth has a significant influence on Purchase Intention, Brand Image has a significant influence on Purchase Intentions, Brand Awareness has a role as a mediator of the positive and significant relationship between E-WOM and Purchase Intention and Brand Awareness has a role as a mediator of the relationship between Brand Image and Purchase Intention in a positive and significant way in Bittersweet by Najla. Tujuan dari penelitian ini adalah untuk melihat pengaruh Electronic Word of Mouth terhadap Brand Awareness, Brand Image terhadap Brand Awareness, Brand Awareness terhadap Purchase Intention, Electronic Word of Mouth terhadap Purchase Intention, Brand Image terhadap Purchase Intention, Brand Awareness memediasi E-WOM terhadap Purchase Intention, Brand Awareness memediasi Brand Image terhadap Purchase Intention pada pengikut sosial media Instagram Bittersweet by Najla di wilayah Jakarta. Data penelitian dikumpulkan dengan penyebaran kuesioner kepada pengikut sosial media Instagram Bittersweet by Najla yang berdomisili di Wilayah Jakarta dan sampel penelitian ini ialah sebanyak 250 responden. Peneliti menggunakan Lisrel versi 8.8 sebagai aplikasi SEM untuk mengolah dan menganalisis data penelitian. Hasil dari penelitian menunjukkan pengaruh positif dan signifikan antara Electronic Word of Mouth terhadap Brand Awareness, Brand Image berpengaruh signifikan terhadap Brand Awareness, Brand Awareness berpengaruh signifikan pada Purchase Intention, Electronic Word of Mouth memiliki pengaruh signifikan pada Purchase Intention, Brand Image memiliki pengaruh signifikan pada Purchase Intention, Brand Awareness memiliki peran sebagai mediator hubungan antara E-WOM terhadap Purchase Intention secara positif dan signifikan serta Brand Awareness memiliki peran sebagai mediator hubungan antara Brand Image terhadap Purchase Intention secara positif dan signifikan pada Bittersweet by Najla.
Pengaruh Financial Attitude, Financial Knowledge, dan Income terhadap Financial Management Behavior dengan Locus of Control sebagai Variabel Intervening Akira Permata Sukma; Hamidah; Destria Kurnianti
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.04

Abstract

This study aims to determine the effect of financial attitude, financial knowledge, and income on financial management behavior with locus of control as an intervening variable for students of Faculty of Economics, State University of Jakarta. Data was collected using purposive sampling method with data analysis used is Partial Least Square - Structural Equation (PLS-SEM). The analytical technique used for the outer model is the validity test and the reliability test. In addition, the inner model is tested using the coefficient of determination, predictive relevance, multi-collinearity test, and hypothesis testing and mediating effects. The results showed that financial attitude and financial knowledge had a significant effect on locus of control and financial management behavior, while income did not show the same results. In addition, locus of control is able to mediate the influence of financial attitude and financial knowledge on financial management behavior but is unable to mediate the effect of income on financial management behavior. Penelitian ini bertujuan untuk mengetahui pengaruh financial attitude, financial knowledge, dan income terhadap financial management behavior dengan locus of control sebagai variabel intervening pada mahasiswa Strata 1 dan Diploma 3 Fakultas Ekonomi Universitas Negeri Jakarta. Pengambilan data menggunakan metode purposive sampling dengan analisis data yang digunakan adalah Partial Least Square – Structural Equation (PLS-SEM). Teknik analisis yang digunakan untuk outer model adalah uji validitas dan uji reliabilitas. Selain itu, inner model diuji dengan menggunakan koefisien determinasi, predictive relevance, uji multikolinieritas, dan uji hipotesis serta efek mediasi. Hasil penelitian menunjukkan bahwa financial attitude dan financial knowledge berpengaruh signifikan terhadap locus of control dan financial management behavior, sedangkan income tidak menunjukkan hasil yang sama. Selain itu, locus of control mampu memediasi pengaruh financial attitude dan financial knowledge terhadap financial management behavior, namun tidak mampu memediasi pengaruh income terhadap financial management behavior.
Pengaruh Keterikatan Karyawan dan Fasilitas Kerja Terhadap Kepuasan Kerja Karyawan Pada Bank Swasta di Jakarta Triastuti Lubis; Widya Parimita; Sholikhah
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.01

Abstract

ABSTRACT The purpose of this study was to determine the effect of Employee Engagement and Work Facilities on Job Satisfaction among Bank BTPN-Jenius Jakarta employees. The population of this study was 141 people, and the sampling method used was stratified random sampling which was applied with the Slovin technique, so that the number of samples in this study was 104 people. This research uses multiple linear regression analysis methods in analyzing research data. The results showed that employee engagement and work facilities had a significant positive effect on job satisfaction, both separately and simultaneously. This implies that the higher the engagement and the better the perceived work facilities of the employee, the higher the employee’s job satisfaction will be. ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari Keterikatan Karyawan dan Fasilitas Kerja terhadap Kepuasan Kerja pada karyawan Bank BTPN-Jenius Jakarta. Populasi dari penelitian ini adalah 141 orang, dan metode pengambilan sampel yang digunakan adalah stratified random sampling yang diterapkan dengan teknik Slovin, sehingga jumlah sampel dalam penelitian ini 104 orang. Penelitian ini menggunakan metode analisis regresi linier berganda dalam menganalisis data penelitian. Hasil penelitian menunjukkan bahwa keterikatan karyawan dan fasilitas kerja memiliki pengaruh positif signifikan terhadap kepuasan kerja, baik secara terpisah maupun simultan. Hal ini memiliki implikasi bahwa semakin tinggi keterikatan dan semakin baik fasilitas kerja yang dirasakan karyawan, maka kepuasan kerja karyawan akan semakin tinggi.
Persepsi Keuangan dan Kehidupan Sosial Setelah Pensiun Mitsalina Tantri; Agung Dharmawan Buchdadi; Andry Priharta; Siti Hamidah Rustiana; Eva Herianti
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.02

Abstract

The purpose of this study is to understand the social and financial impact on life after retirement issues from the academic staff of Universitas Muhammadiyah Jakarta. A detailed questionnaire was developed and used to collect primary data from a sample of 95 academic staff at the University of Muhammadiyah Jakarta using a convenient sampling method. Descriptive analysis was used to study the demo charts, their preferences, and preferences on the choice of investment path, retirement goals, and academic staff investment goals. The social components and financial problems of life after retirement were also identified through factor analysis. The main components that explain 46.2% of the variance in the financial problems of life after retirement are: clarity of purpose, optimism, provision, anticipation and preparation, investment confidence, future position, and immediacy. Meanwhile, the main components that explain 50.6% of the variation in academic staff retirement social problems are: retirement roles, depression, financial worries, adjustments, economic trends, predictions, expectations, changes in life responsibilities, and financial advice. While the main components that explain the 45% variation in academic staff retirement planning are: planning, training, trust. Tujuan dari penelitian ini adalah untuk memahami dampak sosial dan keuangan dari isu-isu pada kehidupan setelah pensiun dari tenaga akademik Universitas Muhammadiyah Jakarta. Kuesioner rinci dikembangkan dan digunakan untuk mengumpulkan data primer dari sampel 95 tenaga akademik di Universitas Muhammadiyah Jakarta menggunakan metode pengambilan sampel yang nyaman (convenience sampling). Analisis deskriptif digunakan untuk mempelajari grafik demo, kesukaan dan preferensi mereka pada pemilihan jalan investasi, tujuan pensiun, dan tujuan investasi tenaga akademik. Komponen sosial dan masalah keuangan kehidupan setelah pensiun juga diidentifikasi melalui analisis faktor. Komponen utama yang menjelaskan 46,2% varians dalam masalah keuangan kehidupan setelah pensiun adalah: kejelasan tujuan, optimisme, ketentuan, antisipasi dan persiapan, keyakinan investasi, posisi masa depan, dan kedekatan. Sedangkan komponen utama yang menjelaskan 50,6% variasi masalah sosial pensiun tenaga akademik adalah: peran pensiun, depresi, kekhawatiran keuangan, penyesuaian, ekonomi tren, prediksi, harapan, perubahan dalam tanggung jawab hidup, dan nasihat keuangan. Sedangkan komponen utama yang menjelaskan variasi 45% dalam perencanaan pensiun tenaga akademik adalah: perencanaan, pelatihan, kepercayaan.
Analisis Pengaruh Customer Experience dan E-Service Quality terhadap Customer Satisfaction pada Pengguna Transportasi Online di Jakarta Nur Faizi; Ika Febrilia; Rahmi
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.05

Abstract

This study aims to examine the effect of customer experience and e-service quality on customer satisfaction of online transportation users in Jakarta. Data were collected by applying the purposive sampling method using a Likert scale. The samples collected were 200 respondents with the criteria of UNJ economics faculty students who had used Gojek in Jakarta at least twice. The researcher collected the data with a questionnaire Liker scale of 1-5. The data were processed using SPSS version 25 software to test their validity and reliability. Data analysis testing using Amos software version 21. Based on the data that has been collected and analyzed, there is an influence between customer experience on customer satisfaction, e-service quality on customer satisfaction, as well as customer experience and e-service quality. to customer satisfaction. This study aims to examine the effect of customer experience and e-service quality on customer satisfaction of online transportation users in Jakarta. Data were collected by applying the purposive sampling method using a Likert scale. The samples collected were 200 respondents with the criteria of UNJ economics faculty students who had used Gojek in Jakarta at least twice. The researcher collected the data with a questionnaire Liker scale of 1-5. The data were processed using SPSS version 25 software to test their validity and reliability. Data analysis testing using Amos software version 21. Based on the data that has been collected and analyzed, there is an influence between customer experience on customer satisfaction, e-service quality on customer satisfaction, as well as customer experience and e-service quality. to customer satisfaction.
Pengaruh Harga dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Hand Sanitizer Dimediasi oleh Citra Merek Dimasa Pandemi Covid-19 Muhammad Umar Al Fikri Humris; Andi Muhammad Sadat; Rahmi
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.06

Abstract

This study aims to find out the direct influence of price on purchasing decisions, the direct influence of EWOM on purchasing decisions, the direct influence of price on brand image, the direct influence of EWOM on brand image, the direct influence of brand image on purchasing decisions, indirect influence of price on purchasing decisions through brand image, indirect influence of EWOM on purchasing decisions through brand image. The data collection method uses a survey method with an instrument in the form of a questionnaire. The research sample collected amounted to 220 respondents Dettol Hand sanitizer customers. Data analysis uses SPSS software version 25 and Lisrel 8.8 to process and analyze research data. Hypothesis testing results show that Price has a positive but insignificant effect on purchasing decisions, EWOM has a positive and significant effect on Purchasing Decisions, Price has a positive and significant effect on Brand Image, EWOM has a positive and significant effect on Brand Image, Brand Image has a positive but not significant effect on Buying Decisions, Brand Image does not mediate between Price and Buying Decision, and The Brand Image does not mediate between EWOM and the Buying Decision. Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap keputusan pembelian, pengaruh EWOM terhadap keputusan pembelian, pengaruh harga terhadap citra merek, pengaruh EWOM terhadap citra merek, pengaruh citra merek terhadap keputusan pembelian, pengaruh tidak langsung harga terhadap keputusan pembelian melalui citra merek, pengaruh tidak langsung EWOM terhadap keputusan pembelian melalui citra merek. Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Sampel penelitian yang dikumpulkan berjumlah 220 responden pelanggan Hand sanitizer Dettol. Analisis data menggunakan software SPSS versi 25 dan Lisrel 8.8 untuk mengolah dan menganalisis data hasil penelitian. Hasil pengujian hipotesis menunjukan Harga berpengaruh positif tetapi tidak signifikan terhadap Keputusan pembelian, EWOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Harga berpengaruh positif dan signifikan terhadap Citra Merek, EWOM berpengaruh positif dan signifikan terhadap Citra Merek, Citra Merek berpengaruh positif tetapi tidak signifikan terhadap Keputusan Membeli, Citra Merek tidak memediasi antara Harga dan Keputusan Membeli, dan Citra Merek tidak memediasi antara EWOM dan Keputusan Membeli.
Faktor-Faktor yang Memengaruhi Niat Pembelian Pengikut Media Sosial Produk Skincare di Jakarta Cantika Firyal Thifally; Usep Suhud; Shandy Aditya
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.07

Abstract

The purpose of this research is to verify the positive and significant influences of e-wom, social media marketing, and brand image on the purchase intention of skincare product “S”. This research use distributing questionnaire survey method. The number object of this research is 200 respondents with the following characteristics; followers of the skincare brand “S” on social media, domiciled in Jakarta and aged around 17-60 years. Then, the researcher used SPSS software version 26 as a tool to verify the validity of Exploratory Factor Analysis and Cronbach’s Alpha, and AMOS software version 26 which is a program to analyze Structural Equation Model (SEM) and examine the validity of Confirmatory Factor Analysis and hypothesis testing. Based on the test performed, this research showed that e-wom on purchase intention has no significant influence, e-wom has a positive and significant influence on brand image, social media marketing has a positive and significant influence on brand image, social media marketing has a positive and significant influence on purchase intention, and brand image has a positive and significant influence on purchase intention. Tujuan dari penelitian ini adalah untuk menguji pengaruh positif dan signifikan e-wom, social media marketing, brand image terhadap purchase intention produk skincare “S”. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner. Objek dari penelitian ini yaitu 200 responden dengan karakteristik; pengikut sosial media produk skincare “S”, berdomisili di Jakarta, dan berusia sekitar 17-60 tahun. Lalu, peneliti menggunakan software SPSS versi 26 sebagai alat untuk menguji validitas Exploratory Factor Analysis dan Cronbach’s Alpha, dan software AMOS versi 26 yaitu suatu program untuk menganalisis Structural Equation Model (SEM) untuk melakukan validitas Confirmatory Factor Analysis dan uji hipotesis. Berdasarkan uji yang telah dilakukan, penelitian ini menunjukkan bahwa e-wom terhadap purchase intention tidak ada pengaruh signifikan, e-wom terhadap brand image positif dan signifikan, social media marketing terhadap brand image positif dan signifikan, social media marketing terhadap purchase intention positif dan signifikan dan brand image terhadap purchase intention positif dan signfikan.
Pengaruh Literasi Keuangan, Toleransi Risiko dan Persepsi Risiko Terhadap Keputusan Investasi Pegawai di Bandar Lampung Tholib Arrifqi; Anandha Sartika Putri
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.08

Abstract

Investment decisions are decisions in allocating a number of funds to certain types of assets within a certain period of time. Investment decisions can manage investors' personal finances so they can get profits in the future. Employees as someone who has an income are expected to better manage their finances by investing. The purpose of this study was to empirically find the effect of financial literacy, risk tolerance and risk perception on employee investment decisions in Bandar Lampung. This was a quantitative research with the purposive sampling as the data collection technique. The data analysis method used the multiple regression analysis. This study found that financial literacy had a significant positive effect on the investment decisions. This proved that employees in Bandar Lampung tended to be rational in making investment decisions. The perception of risk had a significant positive effect on the investment decisions. This showed that employees in Bandar Lampung when they knew the risk of high investment assets, they tended to make investment decisions on these assets. Keywords: Financial Literacy, Risk Tolerance, Risk Perception, Investment Decision Keputusan investasi adalah keputusan dalam mengalokasikan sejumlah dana pada jenis aset tertentu dalam jangka waktu tertentu. Keputusan investasi dapat mengatur keuangan pribadi investor sehingga dapat memperoleh keuntungan di masa yang akan datang. Karyawan sebagai seseorang yang memiliki penghasilan diharapkan dapat mengelola keuangannya dengan lebih baik dengan berinvestasi. Tujuan penelitian ini adalah untuk mengetahui secara empiris pengaruh literasi keuangan, toleransi risiko dan persepsi risiko terhadap keputusan investasi karyawan di Bandar Lampung. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data purposive sampling. Metode analisis data yang digunakan adalah analisis regresi berganda. Penelitian ini menemukan bahwa literasi keuangan berpengaruh positif signifikan terhadap keputusan investasi. Hal ini membuktikan bahwa pegawai di Bandar Lampung cenderung rasional dalam mengambil keputusan investasi. Persepsi risiko berpengaruh positif signifikan terhadap keputusan investasi. Hal ini menunjukkan bahwa karyawan di Bandar Lampung ketika mengetahui risiko aset investasi yang tinggi, mereka cenderung mengambil keputusan investasi pada aset tersebut. Kata kunci: Literasi Keuangan, Toleransi Risiko, Persepsi Risiko, Keputusan Investasi
Pengaruh Product Quality, Social Media Marketing, dan Perceived Value Terhadap Purchase Decision (Studi pada Pengguna Produk Smartphone di DKI Jakarta) Kevin Arya Chandra; Agung Kresnamurti Rivai P; Dewi Agustin Pratama Sari
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.09

Abstract

This study aims to determine the effect of product quality, social media marketing, and perceived value on purchase decisions, and the indirect effect of product quality and social media marketing on purchase decisions through perceived value. This research uses quantitative methods. The data collection method in this study used a survey method by distributing questionnaire instruments. The object of this research is respondents who are product users as well as social media followers from Realme. The number of respondents in this study was 249 people. The data analysis technique in this study will be analyzed using the SEM assisted by the SPSS Version 25.0 and Lisrel 8.8 applications. The results of hypothesis testing indicate that there is a positive and significant relationship between all hypotheses. Keywords: Product Quality, Social Media Marketing, Perceived Value, Purchase Decision Penelitian ini bertujuan untuk mengetahui pengaruh langsung product quality, social media marketing, dan perceived value terhadap purchase decision, serta pengaruh tidak langsung product quality dan social media marketing terhadap purchase decision melalui perceived value. Penelitian ini menggunakan metode kuantitatif. Metode pengumpulan data pada penelitian ini menggunakan metode survey dengan menyebarkan instrumen kuesioner. Objek penelitian ini adalah responden yang merupakan pengguna produk sekaligus pengikut media sosial dari Realme. Jumlah responden pada penelitian ini adalah sebanyak 249 orang. Teknik analisis data pada penelitian ini akan dianalisis dengan menggunakan SEM dengan dibantu oleh aplikasi SPSS Versi 25.0 dan Lisrel 8.8. Hasil pengujian hipotesis menunjukkan bahwa terdapat pengaruh hubungan positif dan signifikan pada semua hipotesis. Kata kunci: Product Quality, Social Media Marketing, Perceived Value, Purchase Decision
Anteseden yang Mempengaruhi Repurchase Intention Konsumen pada Smartphone Buatan Korea Al Fajri, Faiz; Bagaskara, Bima; Marlina Wijayanti, Ranni; Berlinda Christi, Yosephine; Suhud, Usep
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 1 No. 1 (2020): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the factors that influence the repurchase intention of Korean mobile consumers. In this study, there are four variables used to measure repurchase intention, namely perceived quality, perceived value, brand equity, and customer satisfaction. Data collection was taken out randomly from April to May 2020. Data was collected through a survey by distributing online questionnaires selected using purposive sampling techniques. The total respondents in this study were 250 people consisting of 44 men and 206 women who had and were using mobile phones made in Korea. Data were processed using exploratory factor analysis and structural equation models. The results of this study are the variable perceived quality, perceived value, brand equity, and customer satisfaction have a positive and significant effect on repurchase intention.

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