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Nyoman Ari Surya Darmawan
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Journal of Entrepreneurial and Business Diversity
Published by Indonesia Strategic Sustainability
ISSN : 29855365     EISSN : 29862132     DOI : 10.38142/jebd
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Journal of Entrepreneurship and Business Diversity discusses the role of diversity in increasing innovation and developing healthier entrepreneurial ecosystems under the auspices of PT Keberlanjutan Strategies Indonesia. The Journal of Entrepreneurship and Business Diversity aims to relate to current research the role of diversity in increasing innovation and developing healthier entrepreneurial ecosystems. The Journal of Entrepreneurship and Business Diversity published four (4) issues per year and published in January - February; March - April; May - June; July - August; September - October; November - December. The scope of the Journal of Entrepreneurship and Business Diversity includes: Theoretical perspectives on diversity and inclusion; Best practices for promoting diversity and inclusion in the workplace; The Role of Technology in diversity and inclusion; The impact of diversity on consumer behavior and market outcomes; The impact of diversity on international business and cross-cultural management; The intersectionality of diverse identities and experiences in the workplace; Business Development; Business Corporate Innovation; Entrepreneurial Strategy Entrepreneur case studies Entrepreneurial Analysis Startup entrepreneurship Entrepreneurship in technology Social entrepreneurship Entrepreneurship in creative fields Entrepreneurship in the service sector Entrepreneurship in industry Entrepreneurship in agribusiness;
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 66 Documents
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The Influence of Celebrity Endorsement Brand Image and Testimony on Purchase Interest in Scarlett Whitening Products in Pekanbaru Achmad Tavip Junaedi; Nicholas Stanley; Amries Rusli Tanjung; Sri Indrastuti; Deby Tri Agustin; Nicholas Renaldo
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.409

Abstract

Purpose:The purpose of this research is to analyse the effect of celebrity endorsement on buying interest in Scarlett Whitening products to analyse the effect of brand image on buying interest in Scarlett Whitening products. Whitening To analyse the effect of Brand Image on buying interest in Scarlett Whitening products to analyse the effect of testimonials on buying interest in Scarlett Whitening products.Methodology:The research method uses quantitative methods, The sample in this study were 120 respondents. The sampling method in this study uses a type of non-probability sampling. The analysis method used multiple linear regression using the SPSS software test tool.Findings:The results showed that there is an effect of celebrity endorsement on product purchase intention. There is an influence of brand image on product purchase intention. There is an influence of testimonials on buying interest productImplication:It is suggested to the company, that the results of this research are expected to be used as a reference to correct, research and make improvements as necessary in the next research.
Analyze The Effect of Communication, Teamwork, And Work Environment on Employee Loyalty and Employee Performance of Pt Peputra Pekanbaru Nicholas Renaldo; Kelvin Wijaya; Eveline Tanshia; , Achmad Tavip Junaedi; Nyoto Nyoto
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.410

Abstract

Purpose:This research aims to analyze the influence of communication, teamwork and work environment on the loyalty and performance of PT Peputra Pekanbaru employees.Methodology:This research is qualitative research. Data was collected through questionnaires from employees at the company. The population in this study was all 34 employees. The sampling technique uses the purposive method. The types of data sources are primary data and secondary data, while the data collection techniques are observation and questionnaires. The data processing method uses multiple regression analysis with the t test, F test, and R square as a statistical research method using SPSS.Findings:The results of this research show that communication and teamwork have a positive and significant effect on employee performance, while the work environment does not have a significant effect on employee performance.
The Effect of the Work Environment, Work Motivation and Work Stress on Employee Work Productivity at Pt. Mitra Angkutan Sejati Pekanbaru Suhardjo Suhardjo; Angelica Angelica; Nicholas Renaldo; Nyoto Nyoto; Onny Setyawan; Jahrizal Jahrizal
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.411

Abstract

Purpose:This study aims to determine the influence of the work environment, work motivation and work stress on the work productivity of PT. Mitra Angkutan Sejati Pekanbaru.Methodology:The population that participated in this study was all employees totaling 120 people. The sampling technique uses the census method. The analytical methods used in this study are preliminary tests, classical assumption tests, model feasibility tests, multiple linear regression analysis and so on using the help of SPSS software.Findings:The results showed that the variables of work environment, work motivation, and work stress had a significant positive effect on work productivity of PT. Mitra Angkutan Sejati Pekanbaru.Implication:Implikasi berdasarkan hasil penelitian ini, ditemukan bahwa lingkungan kerja, motivasi kerja, dan stres kerja memiliki pengaruh terhadap produktivitas karyawan di PT. Mitra Angkutan Sejati Pekanbaru.
The Influence of Leadership Style, Communication and Occupational Safety and Health on Employee Job Satisfaction at Pt. Vibro Nusantara Indonesia Nyoto Nyoto; Agung Suranto; Nicholas Renaldo; Achmad Tavip Junaedi; Suhardjo Suhardjo; Rebecca La Volla Nyoto
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.412

Abstract

Purpose:This research aims to determine the influence of leadership style, communication, occupational safety and health on job satisfaction at PT. Vibro Nusantara Indonesia.Methodology:This research uses primary and secondary data originating from employees of PT. Vibro Nusantara Indonesia is included in the sample. The sampling technique in this research used the convenience sampling method. The number of samples obtained was 100 employees. This research analysis method uses descriptive analysis and several types of evaluation using SPSS software.Findings:From this research, it was concluded that variables namely leadership style, communication have a positif influence on employee job satisfaction and occupational safety and health have a negatif influence on employee job satisfaction.Implication:The findings indicate that leadership style and communication should be strengthened to improve employee job satisfaction, while occupational safety and health practices require further managerial attention.
The Effect of The Marketing Mix on Purchase Decisions at Sate Putra Condong Muhammad Rifyal Fadilah
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.415

Abstract

This study aims to analyze the effect of the marketing mix on consumer purchase decisions at Sate Putra Condong, an MSME. The marketing mix examined in this study comprises four elements: product, price, place, and promotion. The study employed a quantitative approach with an associative research design. Primary data were collected through questionnaires distributed to 96 consumers of Sate Putra Condong selected using purposive sampling. The sample size was determined using the Lemeshow formula because the population size was unknown. The data were analyzed using descriptive analysis, classical assumption tests, simple linear regression analysis, hypothesis testing, and the coefficient of determination with the assistance of SPSS software. The descriptive results indicate that the implementation of the marketing mix was rated very good, while consumer purchase decisions were rated good. The hypothesis test results demonstrate that the marketing mix has a positive and significant effect on consumer purchase decisions. The coefficient of determination indicates that the marketing mix explains 83.9% of the variation in purchase decisions, while the remaining 16.1% is influenced by factors outside the research model. These findings indicate that the integrated management of product, price, place, and promotion can strengthen consumer purchase decisions at Sate Putra Condong
The Influence of Product, Price, and Promotion on Consumer Purchase Intention at the Romi Spice Shop, Palembang Central Market Mario Minaldi; Siti Komariah Hildayanti; Endah Dewi Purnamasari
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.416

Abstract

Purpose:The development of the trade sector in Indonesia has shown increasingly competitive dynamics, particularly in traditional markets that must adapt to changing consumer behavior. Competition among traders selling similar products requires business actors to understand the factors that influence consumer purchase intention. Toko Bumbu Romi, located in Pasar Induk Palembang, has experienced a decline in the number of customers, making it necessary to examine marketing factors that may influence consumer purchase intention. This study aims to analyze the effect of product, price, and promotion on consumer purchase intention at Toko Bumbu Romi Pasar Induk Palembang.Methodology:This research uses a quantitative approach with data collected through questionnaires distributed to consumers who have shopped at Toko Bumbu Romi. The sample size was determined using the Cochran formula, resulting in 385 respondents. Data were analyzed using multiple linear regression with the assistance of SPSS software through validity tests, reliability tests, classical assumption tests, and hypothesis testing using t-test and F-test.Findings:The results show that partially the variables of product, price, and promotion do not have a significant effect on consumer purchase intention. Furthermore, the simultaneous test also indicates that these three variables together do not significantly influence consumer purchase intention at Toko Bumbu Romi Pasar Induk Palembang.Implication:The findings indicate that the three examined marketing variables do not significantly influence consumer purchase intention at the research location.

Page 7 of 7 | Total Record : 66

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