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Nyoman Ari Surya Darmawan
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Journal of Entrepreneurial and Business Diversity
Published by Indonesia Strategic Sustainability
ISSN : 29855365     EISSN : 29862132     DOI : 10.38142/jebd
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Journal of Entrepreneurship and Business Diversity discusses the role of diversity in increasing innovation and developing healthier entrepreneurial ecosystems under the auspices of PT Keberlanjutan Strategies Indonesia. The Journal of Entrepreneurship and Business Diversity aims to relate to current research the role of diversity in increasing innovation and developing healthier entrepreneurial ecosystems. The Journal of Entrepreneurship and Business Diversity published four (4) issues per year and published in January - February; March - April; May - June; July - August; September - October; November - December. The scope of the Journal of Entrepreneurship and Business Diversity includes: Theoretical perspectives on diversity and inclusion; Best practices for promoting diversity and inclusion in the workplace; The Role of Technology in diversity and inclusion; The impact of diversity on consumer behavior and market outcomes; The impact of diversity on international business and cross-cultural management; The intersectionality of diverse identities and experiences in the workplace; Business Development; Business Corporate Innovation; Entrepreneurial Strategy Entrepreneur case studies Entrepreneurial Analysis Startup entrepreneurship Entrepreneurship in technology Social entrepreneurship Entrepreneurship in creative fields Entrepreneurship in the service sector Entrepreneurship in industry Entrepreneurship in agribusiness;
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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The Influence of Celebrity Endorsement Brand Image and Testimony on Purchase Interest in Scarlett Whitening Products in Pekanbaru Achmad Tavip Junaedi; Nicholas Stanley; Amries Rusli Tanjung; Sri Indrastuti; Deby Tri Agustin; Nicholas Renaldo
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.409

Abstract

Purpose:The purpose of this research is to analyse the effect of celebrity endorsement on buying interest in Scarlett Whitening products to analyse the effect of brand image on buying interest in Scarlett Whitening products. Whitening To analyse the effect of Brand Image on buying interest in Scarlett Whitening products to analyse the effect of testimonials on buying interest in Scarlett Whitening products.Methodology:The research method uses quantitative methods, The sample in this study were 120 respondents. The sampling method in this study uses a type of non-probability sampling. The analysis method used multiple linear regression using the SPSS software test tool.Findings:The results showed that there is an effect of celebrity endorsement on product purchase intention. There is an influence of brand image on product purchase intention. There is an influence of testimonials on buying interest productImplication:It is suggested to the company, that the results of this research are expected to be used as a reference to correct, research and make improvements as necessary in the next research.
Analyze The Effect of Communication, Teamwork, And Work Environment on Employee Loyalty and Employee Performance of Pt Peputra Pekanbaru Nicholas Renaldo; Kelvin Wijaya; Eveline Tanshia; , Achmad Tavip Junaedi; Nyoto Nyoto
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.410

Abstract

Purpose:This research aims to analyze the influence of communication, teamwork and work environment on the loyalty and performance of PT Peputra Pekanbaru employees.Methodology:This research is qualitative research. Data was collected through questionnaires from employees at the company. The population in this study was all 34 employees. The sampling technique uses the purposive method. The types of data sources are primary data and secondary data, while the data collection techniques are observation and questionnaires. The data processing method uses multiple regression analysis with the t test, F test, and R square as a statistical research method using SPSS.Findings:The results of this research show that communication and teamwork have a positive and significant effect on employee performance, while the work environment does not have a significant effect on employee performance.
The Effect of the Work Environment, Work Motivation and Work Stress on Employee Work Productivity at Pt. Mitra Angkutan Sejati Pekanbaru Suhardjo, Suhardjo; Angelica, Angelica; Renaldo, Nicholas; Nyoto, Nyoto; Setyawan, Onny; Jahrizal, Jahrizal
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.411

Abstract

Purpose:This study aims to determine the influence of the work environment, work motivation and work stress on the work productivity of PT. Mitra Angkutan Sejati Pekanbaru.Methodology:The population that participated in this study was all employees totaling 120 people. The sampling technique uses the census method. The analytical methods used in this study are preliminary tests, classical assumption tests, model feasibility tests, multiple linear regression analysis and so on using the help of SPSS software.Findings:The results showed that the variables of work environment, work motivation, and work stress had a significant positive effect on work productivity of PT. Mitra Angkutan Sejati Pekanbaru.Implication:Implikasi berdasarkan hasil penelitian ini, ditemukan bahwa lingkungan kerja, motivasi kerja, dan stres kerja memiliki pengaruh terhadap produktivitas karyawan di PT. Mitra Angkutan Sejati Pekanbaru.
The Influence of Leadership Style, Communication and Occupational Safety and Health on Employee Job Satisfaction at Pt. Vibro Nusantara Indonesia Nyoto Nyoto; Agung Suranto; Nicholas Renaldo; Achmad Tavip Junaedi; Suhardjo Suhardjo; Rebecca La Volla Nyoto
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.412

Abstract

Purpose:This research aims to determine the influence of leadership style, communication, occupational safety and health on job satisfaction at PT. Vibro Nusantara Indonesia.Methodology:This research uses primary and secondary data originating from employees of PT. Vibro Nusantara Indonesia is included in the sample. The sampling technique in this research used the convenience sampling method. The number of samples obtained was 100 employees. This research analysis method uses descriptive analysis and several types of evaluation using SPSS software.Findings:From this research, it was concluded that variables namely leadership style, communication have a positif influence on employee job satisfaction and occupational safety and health have a negatif influence on employee job satisfaction.Implication:The findings indicate that leadership style and communication should be strengthened to improve employee job satisfaction, while occupational safety and health practices require further managerial attention.
The Effect of The Marketing Mix on Purchase Decisions at Sate Putra Condong Muhammad Rifyal Fadilah
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.415

Abstract

This study aims to analyze the effect of the marketing mix on consumer purchase decisions at Sate Putra Condong, an MSME. The marketing mix examined in this study comprises four elements: product, price, place, and promotion. The study employed a quantitative approach with an associative research design. Primary data were collected through questionnaires distributed to 96 consumers of Sate Putra Condong selected using purposive sampling. The sample size was determined using the Lemeshow formula because the population size was unknown. The data were analyzed using descriptive analysis, classical assumption tests, simple linear regression analysis, hypothesis testing, and the coefficient of determination with the assistance of SPSS software. The descriptive results indicate that the implementation of the marketing mix was rated very good, while consumer purchase decisions were rated good. The hypothesis test results demonstrate that the marketing mix has a positive and significant effect on consumer purchase decisions. The coefficient of determination indicates that the marketing mix explains 83.9% of the variation in purchase decisions, while the remaining 16.1% is influenced by factors outside the research model. These findings indicate that the integrated management of product, price, place, and promotion can strengthen consumer purchase decisions at Sate Putra Condong
The Influence of Product, Price, and Promotion on Consumer Purchase Intention at the Romi Spice Shop, Palembang Central Market Mario Minaldi; Siti Komariah Hildayanti; Endah Dewi Purnamasari
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.416

Abstract

Purpose:The development of the trade sector in Indonesia has shown increasingly competitive dynamics, particularly in traditional markets that must adapt to changing consumer behavior. Competition among traders selling similar products requires business actors to understand the factors that influence consumer purchase intention. Toko Bumbu Romi, located in Pasar Induk Palembang, has experienced a decline in the number of customers, making it necessary to examine marketing factors that may influence consumer purchase intention. This study aims to analyze the effect of product, price, and promotion on consumer purchase intention at Toko Bumbu Romi Pasar Induk Palembang.Methodology:This research uses a quantitative approach with data collected through questionnaires distributed to consumers who have shopped at Toko Bumbu Romi. The sample size was determined using the Cochran formula, resulting in 385 respondents. Data were analyzed using multiple linear regression with the assistance of SPSS software through validity tests, reliability tests, classical assumption tests, and hypothesis testing using t-test and F-test.Findings:The results show that partially the variables of product, price, and promotion do not have a significant effect on consumer purchase intention. Furthermore, the simultaneous test also indicates that these three variables together do not significantly influence consumer purchase intention at Toko Bumbu Romi Pasar Induk Palembang.Implication:The findings indicate that the three examined marketing variables do not significantly influence consumer purchase intention at the research location.
The Influence of Good Corporate Governance (GCG), Corporate Social Responsibility (CSR), and Capital Structure on Firm Value in the Coal Sub-sector (2020–2024) Ericha Laurra Tude; Wirawan Suryanto
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.417

Abstract

This study aims to analyze the influence of Good Corporate Governance (GCG), Corporate Social Responsibility (CSR), and Capital Structure on firm value within coal sub-sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. A quantitative approach was employed using secondary data obtained from the companies' annual and financial reports. Purposive sampling was used to select the sample, resulting in four companies and a total of 20 observations. Panel data regression analysis was conducted using EViews 13 software; based on Chow and Hausman test results, the Fixed Effect Model (FEM) was determined to be the best model. The analysis yielded the following regression equation: Firm Value = -8.020760 + 0.105551 (GCG) + 12.20984 (CSR) + 0.012008 (Capital Structure). The adjusted R-squared value of 0.714703 indicates that the independent variables explain 71.4703% of the variation in firm value, while the remainder is influenced by variables outside the scope of this study. Furthermore, the Prob (F-statistic) value of 0.000538 indicates that GCG, CSR, and Capital Structure simultaneously influence firm value. Partial analysis reveals that GCG affects firm value, whereas CSR and Capital Structure do not.
Implementasi User-Centered Design Pada Website Konseling Civitas Akademika Di Kampus Luh Eka Widiasih; I Gusti Ngurah Darma Paramartha
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.418

Abstract

The mental health of the academic community, including students, lecturers, and educational staff, may be affected by academic pressure and professional demands. Conventional counseling services on campus still face limitations in terms of time and accessibility and may also be hindered by social stigma that discourages individuals from seeking help. This study aims to design and implement a secure, flexible, and private web-based online counseling system for the academic community using the User-Centered Design (UCD) method. The UCD process involved analyzing the user context, identifying user requirements through user persona synthesis, designing an interactive prototype using Figma, and implementing the proposed system. The implementation process was developed using React.js with Vite for the frontend and Supabase as a Backend-as-a-Service (BaaS) for database management and user authentication. The main features include account registration, counselor selection, schedule management, online consultation, and counseling history tracking. System evaluation was conducted through formative Usability Testing using the Maze.co platform with five respondents representing the target user groups. The results showed a 100% success rate, an average task completion time of 31.95 seconds, and a 0% misclick rate, indicating that all respondents were able to complete the assigned tasks without interaction errors. The supporting five-point Likert-scale questionnaire produced an average score of 4.36, categorized as Very Good. These findings indicate that the application of UCD produced an intuitive and responsive counseling website that can support more accessible and user-oriented counseling services for the academic community
Analysis and Design of a Laboratory Asset Borrowing Web System Using the User-Centered Design (UCD) Method Ni Made Yunni Astuti; I Gusti Ngurah Darma Paramartha
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.419

Abstract

The laboratory asset and facility borrowing process at Universitas Pendidikan Nasional (UNDIKNAS) previously relied on manual procedures, resulting in potential stock data inaccuracies and lengthy administrative processes. This study aims to analyze and design a web-based Laboratory Borrowing Management System (LBMS) using the User Centered Design (UCD) method to support the digital management of laboratory assets and borrowing activities. The system design integrates user requirements with data architecture through Data Flow Diagram (DFD) and Entity Relationship Diagram (ERD) modeling. User interaction and usability were evaluated using the Maze.co platform involving five respondents, while system functionality and access security were evaluated using Black Box Testing. The Maze.co evaluation achieved a 100% Success Rate, with an average task completion time of 31.9 seconds, a misclick rate of 3.8%, and an average perception score of 5.00, categorized as Very Easy. Furthermore, Black Box Testing of eight primary test cases achieved a 100% Pass rate and demonstrated protection against unauthorized access to the AdminController. These findings indicate that the proposed LBMS design provides a functional and user-oriented solution for supporting laboratory asset borrowing and circulation management at UNDIKNAS
Exploring Gamification in the Work Experience of Generation Z Employees Nyoto Nyoto; Nicholas Renaldo; Evelyn Wijaya; Rizaldi Putra; Gatot Wijayanto; Rebecca La Volla Nyoto
Journal of Entrepreneurial and Business Diversity Vol. 4 No. 3 (2026): Journal of Entrepreneurial and Business Diversity (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v4i3.424

Abstract

The increasing use of digital technologies in the workplace has encouraged organizations to explore new approaches to creating meaningful employee experiences. One emerging approach is gamification, which incorporates game-related elements into non-game contexts, including workplace activities. This study aims to explore how Generation Z employees experience and interpret gamification in their work environment. A qualitative exploratory approach was employed, with data collected through semi-structured interviews with Generation Z employees who had experience with gamified workplace systems. The data were analyzed using thematic analysis with the assistance of ATLAS.ti. The analysis focused on five initial dimensions of gamification: badges, leaderboards, challenges, social interaction, and progress tracking. The findings indicate that gamification is experienced through several interconnected themes, including digital recognition, achievement and motivation, healthy competition and competitive pressure, social interaction, and progress awareness. The findings further indicate that gamification does not generate a uniform experience among employees. The same gamification element may be perceived positively by some employees while creating pressure or discomfort for others. Thus, gamification should be understood not merely as a technological feature but as part of the broader digital employee experience. The study contributes to the qualitative literature on gamification by emphasizing employees' subjective interpretations and experiences, while also providing practical insights for organizations in designing more meaningful, balanced, and employee-centered gamification systems

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