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INDONESIA
Sinergi International Journal of Management and Business
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886252     DOI : 10.61194/ijmb
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Management and Business with ISSN Number 2988-6252(Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of management and business. The journal attempts to assist in the understanding of the present and potential ability of management business to aid in the recording and interpretation of international management business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 55 Documents
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Green Marketing: The Role of Environmental Knowledge As A Moderating Variable Purwanto, Edy; AR, M. Munir Syam; Arifin, Miftahol
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.393

Abstract

In this era of sophisticated and knowledge-based technology, public awareness of environmental issues has increased significantly throughout the world. Problems related to the environment and its negative impacts are currently a global issue. This research utilizes four dimensions of the green marketing mix, as well as environmental knowledge and purchase intentions. The aim of this research is to analyze the influence of green marketing mix elements, namely product, price, promotion and place, on the purchasing intentions of generation Z consumers in Sumenep. Then, what is the role of environmental knowledge as a moderating variable in the relationship between green marketing mix and purchase intention? The approach used is a quantitative approach. The location of this research was carried out in Sumenep Regency. The objects used in this research are environmentally friendly products. The number of respondents involved in this research was 192 people, who were selected using the purposive sampling method. Data was collected by distributing questionnaires directly to respondents. Hypothesis testing was carried out using multiple linear regression analysis and Hierarchical Moderated Regression (HRM). The research results show that the green product variable does not have a significant influence on consumer purchase intentions. Meanwhile, the green price, green place and green promotion variables partially show a significant positive influence on purchase intention. Testing the moderating effect of environmental knowledge shows that the environmental knowledge variable moderates the influence of green products, green price, and green promotion on purchase intentions, but environmental knowledge does not moderate the influence of green places on consumer purchase intentions.
The Influence of Marketing Communication and Brand Image on Purchase Decisions at Indomaret Modern Retail Outlets in Bekasi Aulia, Alda; Sari, Sukarni Novita; Juardi
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.414

Abstract

This research is motivated by the decline in the value of Indomaret's Top Brand Index which indicates that there are problems in marketing communication and brand image that have an impact on consumer purchase decisions, besides that there are problems in Indomaret's marketing communication that need special attention carried out through personal selling in outlets and also the frequency of salespeople in promoting loyalty programs is still lacking so that consumers are less attractive to join. This study aims to determine the influence of marketing communication and brand image on product purchase decisions at Indomaret's modern retail outlet in Bekasi. The research method used is descriptive quantitative using validity, reliability, classical assumption test, and multiple linear regression test. The study results showed that marketing communication and brand image positively and significantly affected purchase decisions, partially and simultaneously, with a contribution of 76.3% to the variation in consumer purchase decisions at Indomaret's modern retail outlet in Bekasi.
The Influence of Work Stress, Workload and Work Environment on Nurse Performance at Elim Rantepao Hospital Subba, Maria; pabisangan, jemi; Biringkanae, Astriwati
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.434

Abstract

The influence of work stress, workload and work environment on nurse performance at Elim Rantepao Hospital, North Toraja Regency5. This study aims to determine the influence of work stress, workload and work environment on nurse performance at Elim Rantepao Hospital. The population in this study were nurses at Elim Rantepao Hospital. The sampling technique used the Slovin formula so that 64 samples were obtained. The data analysis technique used was multiple linear regression analysis. The analysis tool used was the SPSS application. The results of the study showed that partially work stress and workload did not significantly affect nurse performance, the work environment partially had a significant effect on nurse performance and simultaneously work stress, workload and work environment affected nurse performance at Elim Rantepao Hospital, North Toraja Regency.
The influence of promotion and service quality on customer satisfaction is mediated by the purchase decision at Pt Wijaya Karya Beton (Persero) Sales Area II Saputra, Agus Adi; Helmi, Sulaiman; Fitriasuri; Mellita, Dina
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.466

Abstract

Companies in the construction sector are currently faced with an era of very fierce competition, the right marketing strategy is needed to increase market share. PT Wika Beton Sales Region II Palembang City as a large company is considered to have not maximized its performance in influencing the purchase decisions of its customers. This study aims to find out and analyze the influence of promotion and service quality on customer satisfaction mediated by purchase decisions. The research was conducted using a quantitative method through SEM-PLS analysis, sourced from a questionnaire distributed to 85 respondents. The respondents are customers of PT Wika Beton Sales Region II Palembang City who have made the least number of purchases. The results of the study are expected to reveal that the promotion program and the quality of service provided by the company can increase customer satisfaction in every purchase decision made. The expected influence is a significant positive influence, both partially and simultaneously. The results of this study are expected to be used as a reference for companies in formulating the most optimal marketing strategy in increasing sales in a sustainable manner.
A Porter’s Five Forces Analysis of Mobile Phone Retail in Palu Lestari, Putri Ayu
Sinergi International Journal of Management and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i2.790

Abstract

The rise of digital technologies has transformed the mobile phone retail landscape in Indonesia, particularly in regional cities such as Palu. This study investigates the competitive strategies employed by local smartphone retailers using Porter’s Five Forces framework. A qualitative case study methodology was applied, incorporating semi structured interviews, direct observations, and thematic analysis. Findings indicate that smartphones remain dominant despite emerging interest in substitute devices like smartwatches and tablets. Entry into the market is facilitated by e commerce and social media, although sustainability remains a challenge due to supply constraints and low profit margins. Supplier power is high, with retailers relying heavily on centralized distributors. Buyers exhibit increased price sensitivity and digital awareness, favoring promotions and flexible purchasing options. Competitive rivalry is marked by price competition and innovation in service delivery, particularly through social media marketing and after sales services. The study underscores the importance of strategic adaptability, customer engagement, and digital transformation in navigating a competitive retail environment. These findings offer empirical insight into localized market dynamics and provide recommendations for sustainable business practices among regional retailers. The research contributes to a broader understanding of how global strategic models can be adapted to emerging market contexts.
Enhancing Student Enrollment through Digital Marketing: An Action Research on Increasing the Visibility at a Language Learning Center in Malaysia Al-Mashhadani, Abdulrazak F.Shahatha; Hassan, Ahmed Ali; Awang, Hapini; Ariffin, Nor Hapiza Mohd
Sinergi International Journal of Management and Business Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i3.279

Abstract

This action research aims to enhance the enrollment of students in the Language Learning Center (LLC) by increasing its visibility through effective digital marketing strategies. The LLC has faced challenges in boosting enrollment, particularly during the pandemic, and previous marketing endeavors have proven ineffective. The research investigates the disparity between current marketing efforts and the overall visibility of the Institution, with a focus on leveraging digital marketing interventions to address this issue. Building upon previous and current research, digital marketing interventions are proposed as a viable solution for enhancing the LLC's marketing activities and visibility. The Segmentation Targeting Positioning (STP) Model forms the foundation of this action research. Following the implementation of digital marketing interventions, emotionally engaging content in the form of videos and online brochures is produced and disseminated through social media and other communication platforms to foster engagement and attract potential customers to the school. The impact of these interventions on student enrollment is assessed using the pragmatism research method, employing a qualitative approach to address the research objectives. The findings indicate that the digital marketing intervention has positively influenced new student registrations for the LLC. Therefore, future researchers are encouraged to explore digital marketing interventions in similar studies.
Swot Analysis of Tourism Development in Pematang Serai Village, Langkat Regency: Towards an Alternative Tourist Destination in North Sumatra Widodo, Slamet; Manurung, Lambok
Sinergi International Journal of Management and Business Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i3.816

Abstract

This study aims to analyze tourism development strategies in Pematang Serai Village as an alternative tourist destination in Langkat Regency, North Sumatra, using a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. The independent variables in this study include Natural Potential, Community Involvement, and Infrastructure Support, while the dependent variable is Tourism Development. The number of respondents was 100 people, consisting of local residents, tourism actors, and visitors. The results of the study show that high natural potential, active community involvement, and growing infrastructure support are important factors in the development of alternative tourism. These findings contribute to the formulation of sustainable tourism development strategies in rural areas.
The Role of Social Media in Increasing Umkm Sales in the Digital Era of Deli Serdang Regency Manurung, Lambok; Widodo, Slamet; Ningsi, Etty Harya
Sinergi International Journal of Management and Business Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i3.817

Abstract

This study aims to analyze the role of social media in increasing sales of Micro, Small, and Medium Enterprises (MSMEs) in Deli Serdang Regency in the digital era. This study uses a quantitative approach with a survey method of 30 MSME actors who actively use social media as a means of promotion. The research instrument is a questionnaire that measures the frequency of social media use, the type of platform used, the level of interaction with customers, and its impact on sales. The results of a simple linear regression analysis show that the use of social media significantly affects the increase in MSME sales (R² = 0.72; p <0.01). These findings indicate that social media such as Instagram, TikTok, and Facebook play an important role in expanding market reach, creating brand awareness, and increasing consumer engagement. This study recommends the need for continuous digital literacy training and collaboration between local governments and social media platforms to optimally support the digital transformation of MSMEs.
Financial Statement Analysis to Assess the Financial Performance of Palm Oil Companies Listed on the Indonesia Stock Exchange Alfarizi, Muhammad; Sartika, Dewi
Sinergi International Journal of Management and Business Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i3.842

Abstract

This study examines the relationship between profitability, liquidity, solvency, and activity ratios and the financial performance of palm oil sub-sector firms listed on the Indonesia Stock Exchange. Based on a sample of 21 firms over the 2020–2021 period, multiple regression analysis was employed to test the hypotheses. The results show that profitability, liquidity, and solvency have significant positive effects on financial performance, while activity has a negative effect. These findings suggest that firms with strong profitability, liquidity, and solvency are more capable of signaling financial stability and attracting investor confidence. Conversely, higher activity ratios that do not correspond to efficiency may weaken performance. Overall, the evidence supports signaling theory by highlighting the role of financial ratios as key indicators that influence stakeholders’ perceptions of corporate performance.
The Impact of Financial Technology on MSME Financial Performance: The Mediating Role of Payment Transaction Convenience in Seberang Ulu Tur Wasiah, Alima; Sartika, Dewi
Sinergi International Journal of Management and Business Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i3.844

Abstract

This study examines the impact of financial technology on the financial performance of micro, small, and medium enterprises (MSMEs), with payment transaction convenience as a mediating variable. Data were collected from 100 MSME participants in the Seberang Ulu region who actively use financial technology services. A quantitative approach with non-probability sampling was applied, and the data were analyzed using structural equation modeling–partial least squares (SEM-PLS) with SmartPLS 4. The findings show that financial technology positively and significantly influences both MSME financial performance and payment transaction convenience. Moreover, payment transaction convenience partially mediates the relationship between financial technology and financial performance. These results suggest that fintech adoption improves MSME productivity, streamlines transactions, and enhances financial management. The study recommends that MSME operators strengthen fintech adoption to optimize operations, while policymakers and institutions support this process through training and literacy programs that foster sustainable competitiveness.

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