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Sinergi International Journal of Management and Business
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886252     DOI : 10.61194/ijmb
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Management and Business with ISSN Number 2988-6252(Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of management and business. The journal attempts to assist in the understanding of the present and potential ability of management business to aid in the recording and interpretation of international management business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 55 Documents
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Influence of Promotion Strategies and Pricing on Purchasing Decisions of Raw Plastic Pellet Products at PT. Bahkti Jaya Kusuma in Gading Serpong, South Tangerang City Abdurohman, Dede
Sinergi International Journal of Management and Business Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i3.114

Abstract

This research aims to determine the influence of promotion strategies and pricing, both partially and simultaneously, on purchasing decisions. The population consists of consumers who buy products at PT. Bahkti Jaya Kusuma, with a sample size of 100 consumers. The data analysis methods used include multiple linear regression analysis, the product-moment correlation coefficient, the coefficient of determination, and significance tests. The analysis results show an influence, both partially and simultaneously, on purchasing decisions. The multiple linear regression coefficient results are obtained as Y = 5,251 + 0.517 X1 + 0.057 X2 + e. The product-moment correlation coefficient yields a value of r = 0.852. The coefficient of determination results in an R-squared value of 72.6%. The F-test results indicate a calculated F value > the tabulated F value, namely 128.291 > 4.00.
The Influence of Digital Marketing and Product Quality on Customer Satisfaction and Its Implications on Customer Loyalty at Master Jaya Store in Depok, West Java, Indonesia Kasmad
Sinergi International Journal of Management and Business Vol. 1 No. 3 (2023): November 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i3.115

Abstract

Digital marketing currently plays a vital role in introducing a product and directly engaging customers. Digital marketing techniques have considerable potential to enhance customer preferences for purchasing a product, especially among young individuals who tend to readily adapt to digital products. The research is conducted to understand the influence of digital marketing and product quality on customer loyalty with customer satisfaction as a mediator among students at the School of Economics in Bogor. The study employed primary data through questionnaires distributed to 50 respondents. Path analysis results revealed that digital marketing has a direct, positive, and significant impact on customer loyalty, whereas product quality does not directly affect loyalty. Indirectly, digital marketing and product quality significantly influence loyalty through customer satisfaction.
Impact of Work Discipline and Work Motivation on Employee Performance at Warehouse PT Shopee International Indonesia Branch Bekasi Izzah, Nidaul; Septi Nugraheni
Sinergi International Journal of Management and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i1.121

Abstract

This study aims to find out the impact of motivation and work discipline on the performance of employees of PT Shopee International Indonesia Branch of Bekasi. This is due to a discrepancy in the amount of stock found between the cycle count results and the data of the items in the system. Utilizing a quantitative research design, questionnaires were distributed to 160 participants, and IBM SPSS version 26 facilitated double linear regression analysis. The data's findings indicate that while work discipline has a negligible effect on employee performance, motivation has a partially favorable and considerable impact. A positive and significant influence of motivation and work discipline on the performance of employees at the Warehouse PT Shopee International Indonesia Branch of Bekasi is indicated by the F test results, which yielded a F count of 139.11 and a F table of 3.05, meaning the F count > F table with a Signification value of 0.00 < 0.05. The determination coefficient (R2) is 0.639, which indicates that 63.9% of employee performance is influenced by work discipline and motivation, with the remaining variables being determined by other factors that have not been investigated.
Sustainable Waste Management Practices in Indonesia Burhanuddin, Burhanuddin
Sinergi International Journal of Management and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i1.125

Abstract

This study explores how social capital, community empowerment, and social entrepreneurship efforts impact sustainable waste management practices in Indonesia. A numerical method was used to survey 238 different villages in various areas. Key features, such as where the samples were located, how many people were involved, and their social and economic backgrounds, were thoroughly examined. Descriptive statistics, evaluation of the measurement model, and analysis of the structural model were conducted to understand the complex connections between the variables under investigation. The results show important and beneficial connections between social capital, community empowerment, social entrepreneurship projects, and waste management techniques. The model fit assessment attests to the validity of the proposed relationships. In addition, an obvious implication of this research is the increased awareness of each party be it the community, government and social enterprises. Community engagement through the level of social capital has been recognised in this study followed by statistical evidence, as well as community empowerment and social entrepreneurship. Effective waste management is generated by collaboration between all elements.
Impact of Entrepreneurial Orientation, Social Capital, and Technological Innovation on Competitiveness of MSMEs in Kintamani, Bali Merung, Arteurt Yoseph; Dwi Susanti, Ida Ayu Made; Komang Juniasih, Ida Ayu
Sinergi International Journal of Management and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i1.127

Abstract

This study looks at how social capital, technological innovation, and entrepreneurial orientation affect the competitiveness of MSMEs (micro, small, and medium enterprises) in Kintamani, Bali. The relationship between entrepreneurial behaviour, community interaction, technology adoption, and business competitiveness was investigated through quantitative analysis using a sample of 276 firms with random sampling technique and indicator comparison in SEM-PLS. Findings indicate a strong positive correlation between competitiveness, social capital, technological innovation, and entrepreneurial behaviour. In addition, this study reveals how social capital serves as a moderator to strengthen the beneficial effects of entrepreneurial mindset on competitiveness. The model shows a good fit, highlighting how well it captures the complex dynamics within Kintamani's distinct cultural and geographical environment. The findings of this study provide implications in enhancing MSME competitiveness, and practical insights that will direct plans for sustainable growth in this unique region by focusing on improving social capital, adapting to technology and increasing the level of entrepreneurial orientation for MSMEs in Kintamani Bali.
Effect of Marketing Strategy Factors on Marketing Performance of Food Home Industry in Malang City Triwijayati, Anna; Oentoro, Adhipramana; Winata, Christian Yudha; Prasetya, Raka Novian Adi
Sinergi International Journal of Management and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i1.133

Abstract

This research examines factors or types of marketing strategies and marketing performance. The aim of the research is to examine the factors of each variable and the influence of marketing strategy factors on the performance of marketing strategies in the home food industry in Malang City. The research is in the form of a survey with a type of causal research. The number of samples was 398, taken from the food and beverage processing industry in Malang City. Data was collected through a survey using a questionnaire. Data were analyzed using the Structural Equation Modelling (SEM) Partial Least Squares (PLS) method. The research results explain that the marketing strategy factors formed are cost efficiency, product innovation, marketing innovation, and distribution channels. Meanwhile, the effectiveness of marketing strategy performance can be measured by increasing sales, market share and customer satisfaction. In further testing, cost efficiency, innovation and effective distribution factors influence marketing performance. This research provides benefits for the food home industry that product innovation, marketing, distribution and cost leadership strategies are very important to increase consumer satisfaction. Increased consumer satisfaction will have an impact on increasing market share, product sales, and profit sustainability.
Key Factors of Employee Performance and Sustainable HR Practices in Indonesian Manufacturing Industry Suprayitno, Degdo
Sinergi International Journal of Management and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i1.135

Abstract

In the framework of Indonesia's manufacturing sector, this study explores the complex relationships that exist between social media use, employee performance, recruiting, retention, and sustainable HR practices. A thorough quantitative research yielded insights into these links for a sample of 220 participants spanning various organizational levels. The study used partial least squares (SEM-PLS) structural equation modeling to investigate the direct and indirect relationships between the constructs. The findings show that social media use, hiring, and retention have a substantial beneficial direct impact on worker performance. Furthermore, an indirect effect was found, which shows that social media usage done well influences sustainable HR practices by mediating employee performance. The results provide firms looking to improve employee performance and promote sustainable HR practices in the ever-changing Indonesian manufacturing industry with practical takeaways.
Between Situational Leadership and Employee Motivation on Individual Performance in Indonesian Manufacturing Industry Hanasi, Raihan A.
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.139

Abstract

This study looks into how employee motivation and situational leadership affect individual performance in the manufacturing sector in Indonesia. Survey methods were used quantitatively to gather data from employees at different organizational levels. The study employed Structural Equation Modeling (SEM) in conjunction with Partial Least Squares (PLS) analysis to examine the connections among situational leadership, worker motivation, and individual performance. The findings show that individual performance and employee motivation are both positively impacted by situational leadership. It was also shown that the relationship between situational leadership and individual performance is mediated by employee motivation. Moreover, it was shown that job design and organizational culture were important moderators that increased the effect of situational leadership on worker motivation and the ensuing performance outcomes. These results highlight how crucial motivational work environments and adaptive leadership techniques are for enhancing individual performance in the setting of Indonesian manufacturing.
Assessing the Impact of Transformational Leadership and Employee Empowerment on Organisational Performance in the Indonesian Service Sector Intiar, Septa
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.143

Abstract

This study investigates the relationships between transformational leadership, employee empowerment, and organizational performance in the Indonesian service sector. A quantitative research approach was adopted, and data were collected from 250 employees and managers using self-administered questionnaires. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to analyze the data. The results reveal significant positive relationships between transformational leadership and employee empowerment, employee empowerment and organizational performance, and transformational leadership and organizational performance. Furthermore, mediation analysis indicates that a substantial portion of the influence of transformational leadership on organizational performance is mediated by employee empowerment. These findings highlight the importance of fostering transformational leadership behaviors and promoting a culture of empowerment to enhance organizational performance in the Indonesian service sector.
The Effect of Digital Marketing Strategy and Service Quality on Customer Satisfaction in the Indonesian E-Commerce Industry Misidawati, Dwi Novaria; Darmiono, Darmiono; Devi, Erwina Kartika; Fatimah, Siti; Sarwono, Sarwono
Sinergi International Journal of Management and Business Vol. 1 No. 2 (2023): August 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v1i2.145

Abstract

This study investigates the influence of digital marketing strategy and service quality on customer satisfaction within the Indonesian e-commerce industry. Driven by the significant growth of e-commerce in Indonesia, the research aims to identify the key factors that impact customer satisfaction and provide actionable insights for e-commerce businesses. Utilizing a quantitative research design, data were collected from 200 Indonesian e-commerce customers through a structured questionnaire. The analysis employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to evaluate the relationships between digital marketing strategy, service quality, and customer satisfaction. Results indicate that both digital marketing strategy and service quality positively and significantly affect customer satisfaction. The findings underscore the importance of integrating robust digital marketing tactics and maintaining high service quality to enhance customer satisfaction and loyalty in the competitive e-commerce landscape of Indonesia. These insights offer valuable recommendations for e-commerce companies aiming to improve their customer engagement and service delivery practices.

Page 2 of 6 | Total Record : 55

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