cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Novianita Rulandari
Contact Email
sinergikawulamuda@gmail.com
Phone
+6281289935858
Journal Mail Official
ijmb@journal.sinergi.or.id
Editorial Address
Jl. Cikini Raya No.9, RT.16/RW.1, Cikini Kec. Menteng, Kota Jakarta Pusat Daerah Khusus Ibukota Jakarta 10330
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Sinergi International Journal of Management and Business
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886252     DOI : 10.61194/ijmb
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Management and Business with ISSN Number 2988-6252(Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of management and business. The journal attempts to assist in the understanding of the present and potential ability of management business to aid in the recording and interpretation of international management business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 55 Documents
 2   3   4   5   6 
Integrating TAM, Trust and Perceived Risk Factors on Emerging-Market Consumers’ Attitude Towards Shopping for Muslim Fashion Online Sari, Ratna Deli; Hersusetiyati; Ekaputra, Adriansyah Ekaputra; Ihwani, Najmi
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.244

Abstract

This study aims to explore the factors affecting consumer attitudes towards using online shopping platforms, especially for purchasing muslim fashion online . The research is grounded in The Technology Acceptance Model (TAM) by Davis (1986), and examines variables such as perceived usefulness and perceived ease-of-use, as well as trust and perceived risk, in relation to consumer attitudes towards online shopping. The study employs a survey method to collect data and information for analysis. Causal analysis is conducted using Linear Regression PROCESS version 3.4 with the help of SPSS version 24. The sample consists of 100 consumers who have previously bought Muslim fashion online, randomly selected from Bandung. The findings reveal that perceived usefulness, perceived ease-of-use, trust, and perceived risk significantly impact consumer attitudes towards repeated online shopping.
The Influence of Service Quality and Price on Customer Satisfaction at Kopi Nako Bandung Kurniawan, Ryan; Rashela, Windy; Widina
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.249

Abstract

This research aims to determine the influence of Service Quality and Price on Customer Satisfaction at Kopi Nako Bandung, both partially and simultaneously. Empirical study methods were used in this research, with a population taken from consumers of Kopi Nako Bandung. Data were processed using multiple linear regression analysis. The results of the correlation coefficient calculation show that Service Quality has a strong relationship with Customer Satisfaction. The results of the coefficient of determination and hypothesis testing show that Service Quality has a significant effect on the Customer Satisfaction variable. Price has a strong relationship with Customer Satisfaction. The results show that Price has a significant effect on the Customer Satisfaction variable. Meanwhile, simultaneously, it can be said that Service Quality and Price have a very strong relationship with Customer Satisfaction. Based on simultaneous hypothesis testing, there is a significant simultaneous influence between Service Quality and Price on Customer Satisfaction.
Sora's Potential Influence on the Marketing Industry Yonggang, Liu; Awang , Hapini; Mansor , Nur Suhaili; Ibrahim , Huda Hj.
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.252

Abstract

In February 2024, Sora, a new groundbreaking Generative Artificial Intelligence (GAI), was launched, which has the ability to generate clear, smooth, high-quality and imaginative videos based on textual cues, and represents the most advanced GAI of the current era. For the marketing industry, Sora can play an important role in saving production time, enriching video creativity, reducing economic costs, improving work efficiency, and many other aspects. The research objective of this study is to explore Sora's potential influence on the marketing industry, particularly focusing on its potential impact on marketing innovation, industry landscape, staffing structure, economic costs, and production time. This study mainly adopts the exploratory research methodology and reviews historical literature. This study finds that, for the marketing industry, Sora will have significant potential influence in Reducing Economic Costs, Saving Time, Enriching Marketing Innovations, Reshaping the Industry Landscape, Reinventing the Staffing Structure, Beyond the Boundaries of Thought, Data Visualizations and so on.
The Effect of Work Initiative, Technology Mastership, and Work Environment on Employee Performance at PT PLN (Persero) Huda, Miftahul; Trisnawati; Helmi, Sulaiman; Roni, Mukran
Sinergi International Journal of Management and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i4.236

Abstract

Performance is the result of work that can be achieved by a person or group of people in a company following their respective duties and responsibilities to achieve company goals legally, not against the law, and following morals and ethics. The success of Pt PLN (Persero) Customer Service Implementation (Up3) Palembang Customer Service Unit (ULP) Rivai in carrying out its duties must be connected to its employees, who are the technical implementers of the policy. In other words, the position of employees is one of the determining factors for smoothness in realizing company goals. Based on the data obtained at Pt PLN (Persero) Customer Service Implementation (UP3) Palembang Customer Service Unit (ULP) Rivai, the performance of employees in 2023 did not reach the target set by the company due to several factors that affected employee performance. One way to improve employee performance is to conduct a performance appraisal, which shows how well a person or group has worked to achieve company goals. Using a quantitative descriptive approach with a sample of 95 respondents and assisted by the SmartPLS 4.1.0.6 application, this study assesses employee performance from three components: work initiative, mastery of technology, and work environment. The result of this study indicates that the work initiative variable has a positive and significant effect on employee performance, the technology mastery variable has a positive and significant impact on employee performance, and the work environment has a positive and significant effect on employee performance.
The Effect of Product Quality and Service Quality on Consumer Satisfaction Mediated by Mixue Product Purchase Decisions Anggela, Nova; Helmi, Sulaiman; Heriyanto; Septayuda, Irwan
Sinergi International Journal of Management and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i4.257

Abstract

With the large spread of Mixue outlets in Palembang, several problems have arisen, such as product quality and service quality that are felt different and not good. This study aims to analyze the influence of product quality and service quality on consumer satisfaction mediated by the decision to purchase Mixue products. This study uses a quantitative method by distributing questionnaires to 100 respondents who bought Mixue in Palembang. The sample used was an ingenious sampling technique (unintentional/accidental sampling). Data analysis uses the help of SmartPLS 4 by evaluating the measurement model (another model), structural model (inner model), and hypothesis testing. The results of the study show that product quality has a significant influence on the purchase decision of Mixue products, product quality has a significant effect on Mixue consumer satisfaction, service quality has a significant influence on the purchase decision of Mixue products, service quality has a negative and insignificant effect on consumer satisfaction. Purchase decisions have a significant effect on consumer satisfaction with Mixue products.
Heritage Tourism: The Role of Satisfaction as a Mediating Variable Edy Purwanto
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.267

Abstract

Sumenep is a city that has a rich history and culture that is very interesting to study. Of course, this wealth is one of the attractions of tourist destinations in Sumenep Regency. This research aims to determine the role of satisfaction in mediating the influence of tourist attraction and destination image on intention to visit again. This research was conducted in Sumenep Regency. The objects in this research are focused on palace and museum tourist destinations in Sumenep Regency. The sample used in the research was 190 respondents taken using the purposive sampling method. Data was obtained through distributing questionnaires to respondents. Hypothesis testing is carried out using multiple linear regression analysis and hierarchical regression analysis. This research found that attractiveness has a positive and significant influence on satisfaction and also the intention to visit again. The destination image variable also has a positive and significant influence on satisfaction and intention to visit again. Then, consumer satisfaction has a positive and significant influence on intention to revisit. Meanwhile, in the context of the role of satisfaction as a mediating variable, in this study it was found that satisfaction did not mediate the effect of attractiveness on intention to revisit. Meanwhile, satisfaction mediates the influence of the destination image variable on intention to revisit.
Emotional Connection, Social Interaction, and Content Performance Quality in Building Fan Loyalty on Indonesian Indie Music Streaming Platforms Sarifiyono, Aggi Panigoro; Purnama, Susan; Anang Bambang Pujianto; Johnson Sinaga; Ade Sintia Hendrian
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.411

Abstract

The rapid evolution of digital technologies has reshaped the global music industry, particularly through streaming platforms. This research examines the optimization of fan loyalty within Indonesia’s indie music scene on platforms like Spotify and YouTube Music by analyzing the influence of emotional connection, social interaction, and content performance quality. Using a descriptive-verifiable research design and Structural Equation Modeling (SEM) with 300 streaming platform users, the study finds that these factors significantly impact satisfaction, engagement, and perceived value, ultimately driving fan loyalty. Satisfaction acts as a critical mediator, reinforcing its role in loyalty formation. The findings offer strategic insights for indie artists and streaming platforms, emphasizing the importance of personalized content, community-driven features, and high-quality production in fostering deeper fan engagement and ensuring long-term sustainability in the digital music industry.
The Influence of Customer Experience and Brand Trust on Repurchase Intentions by Moderating Sales Promotions at PT Wika Beton Region II Aldila, Tino Yose; Helmi, Sulaiman; Fitriasuri; Mellita, Dina
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.467

Abstract

Priority in government development programs is an opportunity for construction companies to increase sales. However, in practice, PT Wika Beton Wilayah II Palembang City, as a leading construction company, has failed to get new projects. This study aims to determine and analyze the effect of customer experience and brand trust on repurchase intention with moderation of sales promotion. The research was conducted using quantitative methods through SEM-PLS analysis, sourced from questionnaires distributed to 49 respondents. Respondents are customers of PT Wika Beton Region II Palembang City who have made purchases more than once. The results of the study are expected to reveal that customer experience and brand trust can influence customer repurchase intention moderated by sales promotion. The predicted influence is a significant favorable influence, both partially and simultaneously. The results of this study are expected to be used as a reference for the formulation of marketing strategy formulation strategies for policymakers in the company.
The Influence of Psychological Capital and Knowledge Sharing on Organizational Citizenship Behavior (OCB) at PT XYZ Erviyani, Yulita; Saberina, Sabilla; Puspita, Mugi
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.478

Abstract

This study aims to determine the state of psychological capital, knowledge sharing and organizational citizenship behavior (OCB) and to find the amount of influence of psychological capital and knowledge sharing on organizational citizenship behavior in PT XYZ employees, both partially and simultaneously. The method used in this research is descriptive and verification with a quantitative approach. The population used in this study were all employees of PT XYZ, which amounted to a population of 55 respondents using non-probability sampling techniques, namely saturated sampling of 55 respondents using the Slovin formula. Based on the results obtained that respondents' responses regarding Psychological Capital are included in the sufficient category, Knowledge Sharing is included in the sufficient category and Organizational Citizenship Behavior (OCB) is included in the sufficient category. Based on the results of determination testing, it is found that Psychological Capital has an effect of 0.471 or 47.1% on Organizational Citizenship Behavior (OCB), Knowledge Sharing has an effect of 0.634 or 63.4% on Organizational Citizenship Behavior (OCB), Psychological Capital and Knowledge Sharing have an effect of 0.624 or 62.4% on Organizational Citizenship Behavior (OCB). Based on the results of partial hypothesis testing, it shows that Psychological Capital has no effect on Organizational Citizenship Behavior (OCB), Knowledge Sharing affects Organizational Citizenship Behavior (OCB). Based on the results of hypothesis testing simultaneously Psychological Capital and Knowledge Sharing affect Organizational Citizenship Behavior (OCB).
Mediating Role of Green Trust in the Link Between Green Perceived Value, Risk, and Purchase Intention of Electric Motorcycles Cahya, Nur; Santi Paramita, Veronika
Sinergi International Journal of Management and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v3i1.413

Abstract

This study aims to examine the influence of green perceived risk (GPR) and green perceived value (GPV) on purchase intention (PI) through green trust (GT) in Honda EM-1 electric motorcycles. A total of 271 respondents were selected using the Lemeshow method. Data was collected through a cross-sectional or one-shot research approach. The research instrument successfully passed validity and reliability tests. Structural equation modelling (SEM) was employed for data analysis using Smart-PLS version 3.0. The study used PLS software, including outer and inner model assessments. The outer model analysis evaluates convergent validity, discriminant validity, and composite reliability, while the inner model analysis includes r-square, f-square, model fit tests, path analysis, and hypothesis testing. Among the four proposed hypotheses, all were found to have a significant effect. Green perceived value (GPV) positively influences purchase intention (PI), both directly and indirectly, through green trust (GT). Conversely, green perceived risk (GPR) negatively affects purchase intention (PI), both directly and indirectly, through green trust (GT).

Page 4 of 6 | Total Record : 55

 2   3   4   5   6 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 4 (2025): November 2025 Vol. 3 No. 3 (2025): August 2025 Vol. 3 No. 2 (2025): May 2025 Vol. 3 No. 1 (2025): February 2025 Vol. 2 No. 4 (2024): November 2024 Vol. 2 No. 3 (2024): August 2024 Vol. 2 No. 2 (2024): May 2024 Vol. 2 No. 1 (2024): February 2024 Vol. 1 No. 3 (2023): November 2023 Vol. 1 No. 2 (2023): August 2023 Vol. 1 No. 1 (2023): May 2023 More Issue