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Novianita Rulandari
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INDONESIA
Sinergi International Journal of Management and Business
Published by YAYASAN SINERGI KAWULA MUDA
ISSN : -     EISSN : 29886252     DOI : 10.61194/ijmb
Core Subject : Economy,
Economics, Econometrics & Finance
Sinergi International Journal of Management and Business with ISSN Number 2988-6252(Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of management and business. The journal attempts to assist in the understanding of the present and potential ability of management business to aid in the recording and interpretation of international management business practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 55 Documents
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Skill-Building Strategies Complex Problem Solving For Generation Z Ismail, Dingot Hamonangan; Nugroho, Joko; Akbar , Muhammad Yusuf; Hanifah, Dhiya Aulia
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.165

Abstract

In the ever-evolving digital era, complex problem-solving skills are essential for Generation Z to adapt and compete in the global job market. This article discusses various practical strategies that can be used to develop these skills, focusing on innovative approaches to education and training. This study uses a literature study of Sinta-accredited journal articles and reputable international journals. The results of the study show that several things need to be done in the process of developing complex problem-solving soft skills, namely, Attention to the uniqueness of Gen Z, The use of best practices from the latest approach through learning, and the use of technology in the development of complex problem-solving. The implications of this research on science are that it enriches the educational literature by providing practical guidance on effective strategies to develop complex problem-solving skills in Generation Z, improving the quality of education, the use of technology in education and the identification of best practices from the latest approaches to developing complex problem-solving skills that Gen Z needs to adapt and compete in the era of the Industrial revolution.
Evaluation of the Internal Control System Implementation in Credit Card Provision at Bank Rakyat Indonesia’s Regional Offices Helmi, Sulaiman; Septiani, Putri; Rianawati, Dian; Sartika, Dewi; Apandi
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.177

Abstract

Credit is one of the largest and most important components of wealth compared to other assets. Therefore, to obtain maximum interest (income) from the loan, the bank concerned must pay special attention to the loan. Therefore, a good management system, such as a management system called internal control, is one of the most important factors in business success. Internal control is policies and mechanisms, other than accounting system control, which are created by management with the belief that the company's goals will be achieved, so that good internal control will bring benefits to business activities, and all activities can be controlled well. This study investigates the implementation of internal control systems in credit provision at Bank Rakyat Indonesia Regional Office (BRI RO) Palembang, emphasizing their critical role in maximizing interest income from loans. Using a qualitative descriptive approach, the research assesses the effectiveness of COSO's five control components control environment, risk assessment, control activities, information and communication, and monitoring. Despite challenges, the study finds that internal controls are effective, supported by skilled employee competencies aligned with their responsibilities. The findings underscore the significance of robust internal control practices in enhancing credit management efficiency and mitigating risks. This research provides practical insights for improving internal control mechanisms to optimize credit operations and ensure financial stability at BRI RO Palembang.
The Impact of Search and Rescue Training and Leadership on Employee Performance: Job Satisfaction as a Mediator Variable in the South Sumatra Regional Marine and Air Police Directorate Pranata, Andri; Helmi, Sulaiman; Trisninawati; Sartika, Dewi
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.196

Abstract

Human Resource Management (HRM) is a crucial discipline in managing labor relations to achieve organizational goals effectively and efficiently. HRM integrates scientific elements and artistic aspects in managing human resources. The scientific approach focuses on systematic understanding of labor management, while the artistic approach emphasizes talent and skills in influencing individuals to achieve specific objectives. This research aims to explore the impact of Search and Rescue (SAR) training and leadership on employee performance, considering job satisfaction as a mediating factor. The research sample includes 128 personnel of the South Sumatra Regional Marine and Air Police Directorate using a quantitative descriptive analysis method. Data were collected through questionnaires and analyzed using linear regression. The findings indicate that SAR training and leadership significantly affect employee performance, with job satisfaction serving as a crucial mediator. Additionally, 45% of personnel have not attended SAR training, which can negatively impact their performance in emergency situations. These insights are valuable for the management of South Sumatra Regional Marine and Air Police Directorate in enhancing operational effectiveness and employee performance through improved training and effective leadership.
Optimization of Human Resources in the Construction Industry at PT. Superior Pusadega Yusana, Yeva; Helmi, Sulaiman; Isnawijayani; Trisninawati
Sinergi International Journal of Management and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i4.198

Abstract

This research discusses efforts to optimize human resources (HR) in the construction industry at PT. Pusadega Superior. Effective HR management is crucial for increasing productivity and reducing risks in construction projects. The main problem identified is how HR optimization strategies influence project performance and job satisfaction. This study offers a new perspective by analyzing a comprehensive approach to HR management in the construction sector, an area that has not been widely explored in previous research. The research employs a qualitative case study method, utilizing qualitative analysis through interviews with project managers and staff, as well as document review related to HR management at PT. Pusadega Superior. The findings reveal that despite having good HR policies, their implementation is often inconsistent, which negatively impacts project performance. The main influencing factors are the quality of training and internal communication. The conclusion of this research is that increasing consistency in the implementation of HR policies and improving training and communication can enhance project performance and job satisfaction. The implication is that PT. Pusadega Superior must invest in better training programs and more effective communication strategies. The key message is that effective HR optimization is critical to the success of construction projects and worker satisfaction.
The Influence of Cross-Divisional Communication and Career Development on Employee Morale at PT. PLN (Persero) Ampera Branch Ardiansyah, Rama Pratama; Aliya, Sabeli
Sinergi International Journal of Management and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i4.229

Abstract

This study seeks to evaluate the impact of cross-divisional communication and career development on employee morale at PT. PLN (Persero) Ampera Branch. Employing a population-based approach with total sampling techniques, data were gathered through questionnaires distributed to 113 respondents. The study uses a quantitative methodology with an associative causal explanation. Data analysis includes assessments of data quality, classical assumption testing, multiple linear regression analysis, evaluation of the coefficient of determination, and hypothesis testing. The findings indicate a positive influence of cross-divisional communication and career development on employee morale at PT. PLN (Persero) Ampera Branch, both individually and collectively.
Reverse Logistics Analysis of Chips Products Towards Green Supply Chain Management in MSMEs Meilenda, Poppy; Syarif, Amirudin
Sinergi International Journal of Management and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i4.230

Abstract

The food industry has the nature of perishable goods, so there is always the possibility of products being returned to the manufacturer, namely reverse logistics. Reverse logistics include collection, sorting, recycling, redistribution, and disposal. One of the main challenges MSMEs face is accumulating unsold or damaged products. Chip products not sold out in the stores where they are kept often have to be recalled, resulting in a buildup of products in the warehouse. This study aims to analyze the practice of reverse logistics of banana chip products in one MSME called A3  and evaluate the extent to which they are based on Green Supply Chain Management (GSCM). The research method used is descriptive qualitative; data collection is done through interviews, direct observation, and analysis of related documents. The results showed that A3 had implemented reverse logistics practices by considering environmental aspects such as production waste management. However, some areas can still be improved further to maximize the contribution to Green Supply Chain Management. The implication of this study is to provide a deeper understanding of reverse logistics practices in the context of MSMEs and provide recommendations for other MSMEs to improve the conformity of their practices with the concept of Green Supply Chain Management.
The Impact Facilities and Promotion on Purchase Decision at Hotel Forte Balibo, Timor-Leste Guterres, Alexandre de Sousa; Goncalves, Manuel; Soares, Elsa Da Costa; Sikki, Nurhaeni
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.231

Abstract

The objective of this research was to test and analyses the Facility influence the Purchase Decision at Hotel Forte Balibo, and to test and analyses the Promotional Analysis influence the Purchase Decision at Hotel Forte Balibo. The method used in conducting this research is a quantitative descriptive method. Hypothesis Results Test T (H1) Facility (X1) for Purchase Decision (Y), from the SPSS output results shows that the T-count value of the independent variable Facility (X1) with a level of 2,992 > and the Table value with a level of 1.676 or T-count > Table with an error rate of 0.05 or 5% With a level of confidence 95%. Meanwhile, the T-test hypothesis (H2) of the Promotion (X2) of the Purchase Decision (Y), from the SPSS output results, shows that the value T-count of the independent variable Promotion (X2) with a level of Facilities have a positive and significant influence on purchase decisions. The meaning of good facilities will increase Purchase Decision. The meaning of Consumers is to see A facility that generates indicators such as Special Plan, wrong design, Equipment, Illumination, Color and message that is transmitted in graphs will motivate and increase the Purchase Decision at Hotel Forte Balibo. Promotion has a positive and significant influence on Purchase Decision. This means that the Promotion that; good will increase the Purchase Decision. Means that consumers provide a Promotion value derived from the indicator.
Analysis of Consumer Behavior in Choosing Quality Imported Used Goods Widianti, Wiwin; Sikki, Nurhaeni; Guterres, Alexandre de Sousa
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.235

Abstract

This research is entitled "Analysis of Consumer Behavior in Choosing Imported Quality Used Goods". The aim of this research is to find out how consumers behave in choosing imported quality used goods, to find out the quality of imported quality used goods and to find out how traders maintain consumers' buying interest in choosing imported quality used goods. This research uses qualitative research using a descriptive approach, by conducting observations, interviews and documentation. The results of this research show that consumer behavior in choosing imported quality used goods is influenced by various factors, including the price of the goods being sold is relatively cheap, the quality of the goods is still good and suitable for use, there are many types of goods to choose from, and this is one of the factors in choosing used clothes at the Cimol Gedebage market. The results of this questionnaire interview show that the quality of imported used goods has good material quality, although not 100%, but in terms of suitability it is still very suitable for use. The results of this interview questionnaire are that several used goods sellers at the Cimol Gedebage market will first approach their consumers so that they feel comfortable and want to buy goods from the shop again.
Analysis of Development through Digital Marketing in Technology 4.0 Era at 'Laksana Berkah' Potato Seed House Yuniarsih, Yuyun; Syafariah, Anita; Rustiman, Uus; Lutfiiyani, Isni
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.238

Abstract

This research aims to develop a digital marketing strategy to enhance the market potential of potato seedlings at 'Laksana Berkah Potato Seed House' in Pulosari Village, Bandung Regency. The study will explore digital innovations and technologies to optimize agricultural product marketing, particularly potato seedlings, leveraging the Technology 4.0 era. As a producer and distributor of quality potato seedlings, 'Laksana Berkah Potato Seed House' faces challenges in effective marketing. The research will investigate digital marketing strategies, including e-commerce platforms, social media, websites, and mobile applications, to expand market reach and improve efficiency. Additionally, the potential of technologies such as big data analytics, artificial intelligence, and marketing automation will be explored to enhance marketing strategy effectiveness. The study will also consider the socio-economic impact of digital marketing implementation on local farmers and the regional economy. The findings are expected to offer strategic recommendations for 'Laksana Berkah Potato Seed House' and contribute to enhancing the competitiveness of the local agricultural sector in Bandung Regency.
Analyzing the Impact of Social Media and SEO on Sales Growth for Mandjha Ivan Gunawan Products Andriani, Nur; Priadi , M. Dadi; Yuniarsih, Yuyun; Sabila, Silsi
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.239

Abstract

In the digital era, digital marketing has become increasingly important for expanding market share and boosting sales for companies. The aim of this study is to analyze the impact of digital marketing on sales growth and identify barriers to its implementation. PT Ivan Cipta Mukti Perkasa is one of the companies in the fashion industry owned by a renowned Indonesian designer, which sells women's Muslim clothing. This type of research is qualitative with a descriptive approach. Data collection techniques were conducted through interviews, observations, and documentation from sources at PT Ivan Cipta Mukti Perkasa. The results of this study indicate that PT Ivan Cipta Mukti Perkasa has implemented digital marketing well, but has not yet fully utilized all types of digital marketing. In this study, PT Ivan Cipta Mukti Perkasa has applied various digital marketing strategies in running its business, such as the use of websites, social media marketing, SEO, and advertising. The results of the implementation of digital marketing have successfully had a positive impact on sales growth. However, several barriers were also identified in the implementation of digital marketing.

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