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Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Published by Universitas Ichsan Sidenreng Rappang
ISSN : -     EISSN : 29622301     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jeinsa : Ichsan Sidenreng Rappang Economic Journal Published by the Faculty of Economics and Business, Ichsan Sidenreng Rappang University and in collaboration with the Research Institute (LEMLIT) Ichsan Sidenreng Rappang University which focuses on publishing the results of accounting, management and digital business research that is professionally managed and published twice a year between April and Oktober to assist academics, researchers, and practitioners in disseminating their research results.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 117 Documents
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PENGARUH LINGKUNGAN KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA GURU SMP NEGERI 3 WALENRANG KABUPATEN LUWU Lusindawati, Lusindawati; Nengsi, Nengsi; Nugrah, Yuda Satria; Baso, Nurfatimah Azzahra; Gustanti, Tri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.182

Abstract

The purpose of this study was to analyze the influence of the work environment and leadership style on the performance of teachers at SMP Negeri 3 Walenrang, Luwu Regency. The data used were derived from primary and secondary data. Primary data were obtained through questionnaires distributed to teachers at SMP Negeri 3 Walenrang, while secondary data were obtained through various literature reviews. The study involved 21 teachers, using a saturated sampling method. The analysis tool used was multiple linear regression. The results showed that, based on the perceptions of SMP Negeri 3 Walenrang teachers, the work environment at SMP Negeri 3 Walenrang, Luwu Regency was good, with the highest average score for the relationship with colleagues indicator of 4.81. Meanwhile, leadership style at SMP Negeri 3 Walenrang, Luwu Regency was quite good, with the highest average score for the SIFTA indicator of 4.24. Based on the results of the multiple linear regression analysis, the work environment and leadership style had a significant effect on teacher performance, as evidenced by a significance value of 0.001 and a coefficient of determination of 52.4%. The work environment has a positive and significant effect on teacher performance at SMP Negeri 3 Walenrang, Luwu Regency. Leadership style has a positive and significant effect on teacher performance at SMP Negeri 3 Walenrang, Luwu Regency.
PENGARUH FASILITAS KERJA, BEBAN KERJA DAN TEAMWORK TERHADAP KINERJA PENGAWAI DINAS PEMADAM KEBAKARAN DAN PENYELAMATAN KABUPATEN LUWU SEKTOR WALENRANG Kartila, Kartila; Elsa, Elsa; Tobade, Marni Yulianti; Marsal, Marsal; Ardhana, Muhammad Anugrah
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.183

Abstract

This study aims to analyze the influence of work facilities, workload, and teamwork on the performance of employees at the Luwu Regency Fire and Rescue Service, Walenrang Sector. The background of this study is based on the importance of service quality and firefighter preparedness, which are significantly influenced by the availability of work facilities, the workload faced, and the ability to work together as a team. The research method used was a quantitative approach, with questionnaires distributed to employees as respondents. Data were analyzed using multiple linear regression to determine the influence of each independent variable on employee performance. The results showed that work facilities had a positive and significant effect on employee performance, meaning that the better the facilities available, the higher the performance. Workload had a significant negative effect on performance, indicating that a high workload tends to decrease employee effectiveness and productivity. Meanwhile, teamwork had a significant positive effect on performance, where solid teamwork can improve coordination, effectiveness, and success in carrying out rescue tasks. Simultaneously, these three variables significantly influenced employee performance. This study concludes that improving employee performance in the Walenrang Sector of the Luwu Regency Fire and Rescue Service can be achieved through the provision of adequate work facilities, proportional workload management, and strengthening teamwork among team members.
MANAJEMEN PENGUPAHAN PADA CV. ANATO GROUP KELURAHAN DATA KABUPATEN PINRANG (DITINJAU DARI PERSPEKTIF AKUNTANSI SYARIAH) As, Erwin Irnandi; Herman, Bahtiar; Cahyani Tahir, Inna Mutmainna
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.184

Abstract

The issue of discrepancies between wages determined by companies and the actual needs of workers often leads to dissatisfaction toward both employers and the government. Wages are vital for workers’ daily lives, making the fulfillment of labor rights, especially in terms of remuneration, a crucial matter. This study aims to analyze the wage management system at CV. Anato Group, Kelurahan Data, Pinrang Regency, and to examine it from the perspective of Sharia accounting. The research applies a descriptive qualitative approach through field research. Primary data were collected through direct observation and interviews at CV. Anato Group, while secondary data were obtained from books, library resources, and online sources. Data collection techniques included observation, interviews, and documentation. The findings indicate that wage management at CV. Anato Group is implemented through the stages of planning, organizing, directing, and controlling, and has been carried out effectively. The wage system is calculated based on the number of working days and paid monthly according to employee attendance. This mechanism was agreed upon in advance between the company and its workers. From the perspective of Sharia accounting, the wage system applied by CV. Anato Group complies with principles of fairness, trust, and transparency. Workers perform their duties responsibly, while the company maintains clear and mutually agreed-upon records of income and expenses. Wages are provided fairly, appropriately, and on time, and compensation is aligned with the actual hours worked. Thus, wage management at CV. Anato Group not only meets technical management aspects but also reflects Sharia values that emphasize justice and openness.
PERAN PASAR TRADISIONAL BANTAENG DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI KOTA BANTAENG KAB. BANTAENG Fadilah T, Annisah Nurul
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.185

Abstract

This study aims to analyze the role of traditional markets in improving the welfare of the community in Bantaeng City. Using a descriptive qualitative research approach, this study found that the role of Bantaeng traditional markets in improving the welfare of the community has been successful, although not optimal. The results of the study indicate that Bantaeng traditional markets have helped lower-middle-class communities meet their economic needs by providing easy access and affordable prices for various types of goods and services. In addition, Bantaeng traditional markets have also become important centers of economic activity for the surrounding community, thereby increasing their income and welfare. However, there are still several challenges that need to be overcome to increase the role of traditional markets in improving the welfare of the community, such as improving market infrastructure, increasing security, and market promotion. Therefore, the government must pay more attention to traditional markets so that their management can be improved, especially in terms of building adequate stalls, parking areas, and market security. Thus, the results of the study indicate that Bantaeng Traditional Markets play a role in improving the welfare of the community in Bantaeng Regency.
PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMEN DAN STRATEGI PEMASARAN: ANALISIS LITERATUR REVIEW Ilyas, Krisna; Hasmin, Farhana; Trisnawataty, Trisnawataty; Indah Safitri, Ari Sarwo; Indah Azhari, Sri Rahayu
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.186

Abstract

Social media has fundamentally transformed the landscape of consumer behavior and marketing strategies in the digital era. This research analyzes the influence of social media on consumer behavior transformation and marketing strategy evolution through comprehensive literature review methodology. Analysis reveals that consumer decision journey has evolved from traditional linear models into dynamic and multi-touchpoint processes, where consumers actively conduct in-depth research through user-generated content and social proof before making purchase decisions. Social media creates new paradigms in marketing communication that are interactive and community-based, with user-generated content and peer recommendations becoming dominant factors in shaping brand perception. From strategic perspectives, authentic content marketing, long-term influencer partnerships, and social commerce integration prove most effective in driving customer engagement and conversion. Personalization through advanced targeting and machine learning algorithms enables precision marketing that significantly increases ROI. However, challenges such as privacy concerns, algorithm changes, and competition intensity demand continuous strategic adaptations. Omnichannel integration and advanced analytics become essential for optimizing customer experience and measuring effectiveness of social media marketing investments in achieving business objectives.
ANALISIS PERBEDAAN KOMPETENSI SDM DAN PRODUKTIVITAS USAHATANI HOERTIKULTURA ANTARA DESA SUMBERJO DAN SIDEREJO DI KECAMATAN WONOMULYO, KABUPATEN POLEWALI MANDAR Andayani, Nining Diyah; Albar, Albar
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.189

Abstract

This study aims to analyze the differences in human resource (HR) competence and horticultural farm productivity between Sumberjo and Sidorejo Villages in Wonomulyo Subdistrict, Polewali Mandar Regency. HR competence encompasses aspects of knowledge, skills, experience, and attitudes in managing farming activities, which play a crucial role in enhancing the success of horticultural enterprises. The research employed a comparative quantitative approach with a sample of 60 respondents (30 farmers from each village) selected using purposive sampling. Data were collected through a Likert-scale questionnaire to measure HR competence, while productivity was calculated based on yield per hectare. The data were then analyzed using the Independent Sample T-Test at a 5% significance level. The results indicate significant differences between the two villages, where the average HR competence of farmers in Sidorejo Village (4.1 ± 0.4) was higher than that in Sumberjo Village (3.4 ± 0.5), with a p-value of 0.012. Similarly, farm productivity in Sidorejo (2.4 tons/ha ± 0.2) was higher compared to Sumberjo (1.8 tons/ha ± 0.3), with a p-value of 0.008. These findings confirm that higher HR competence has a positive impact on improving horticultural productivity.
ANALISIS EFEKTIVITAS STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL DAN MARKETPLACE DALAM MENINGKATKAN PENJUALAN Sarbia, Suraidah; Ramadan, Khalam
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.190

Abstract

This statement looks at how digital marketing strategies through social media and marketplaces can increase sales. As more and more people use the internet and digital devices, the business world is starting to change fundamentally. Therefore, digital marketing is an important part that cannot be separated from business success. Social media provides an opportunity to build brand awareness and make customers more loyal, while marketplaces help businesses gain access to a larger market with ready-to-use transaction systems. This research uses a number-based approach by sending questionnaires to business actors who have implemented digital marketing strategies. The data collected will later be analyzed using the linear regression method.
PENGARUH EKSPOR, PENANAMAN MODAL DALAM NEGERI DAN SUKU BUNGA TERHADAP PRODUK DOMESTIK BRUTO Handayani, Annisa; Handani, Tia; Wati, Fidia; Julianty Silaban, Putri Sari Margaret; Diani, Salma
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.239

Abstract

This study aims to analyze the effect of exports, domestic investment (PMDN), and interest rates on Indonesia’s Gross Domestic Product (GDP). The research uses quarterly time-series secondary data from 2017 to 2022 obtained from the Central Bureau of Statistics (BPS). The analysis method employed is multiple linear regression with the Ordinary Least Square (OLS) approach using EViews 12, supported by classical assumption tests to ensure model reliability. The results indicate that exports, domestic investment, and interest rates each have a positive and significant effect on GDP. Simultaneously, these three variables also significantly influence GDP with a contribution of 96.78%, while the remaining variation is explained by other factors outside the model. These findings highlight the importance of strengthening exports, enhancing domestic investment, and carefully managing interest rate policies to promote Indonesia’s economic growth. Keywords: Exports, Domestic Investment, Interest Rates, GDP.
PEMAKNAAN LAIN ATAS UTANG PADA IKLAN APLIKASI PINJAMAN ONLINE: STUDI KRITIS SEMIOTIKA DERRIDEAN Musdalifa, Eva
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.241

Abstract

This research aims to analyze the meaning of debt in Ada Kami online loan advertisements and offer alternative meanings of debt based on netizen responses in the comment column of online loan advertisements. The research uses a critical netnographic approach with analysis based on Derrida's semiotics. The data sources in this research are symbols in online loan advertisements and comments in these advertisements. This semiotic study finds that debt is no longer something that is "embarrassing" but instead becomes a way to support consumerist behavior. Online loans can be a quick and easy solution to obtain a loan when you need urgent funds to meet your needs or desires. Another finding of this research is that debt is not only material but also non-material. The ease of obtaining debt does not guarantee ease afterwards. Debt must consider the values ​​of trust, convenience, security, prudence and spirituality.
ANALISIS CUSTOMER TRUST DAN CUSTOMER EXPERIENCE DALAM MENENTUKAN LOYALITAS JAMAAH UMRAH PADA PT ARRAFSYAH SAFARI HARAMAIN Hasnidar, Hasnidar; Wardhana Haeruddin, Muhammad Ilham; Azhari, Azlan
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.242

Abstract

The Umrah travel industry in Indonesia, particularly in Makassar, is experiencing rapid growth but faces challenges such as intense competition, fraud issues, and increasing consumer demands for service quality. In this context, customer trust and customer experience are crucial factors in building Umrah pilgrim loyalty. This study aims to analyze the influence of customer trust and customer experience on loyalty through customer satisfaction as a mediating variable among pilgrims at PT Arrafsyah Safari Haramain in Makassar. The research method employed a quantitative approach with survey techniques and data analysis using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that customer experience significantly influences pilgrim satisfaction and loyalty, while customer trust has no significant effect on satisfaction but a positive effect on loyalty. Furthermore, satisfaction has been shown to play a significant role as a mediator in the relationship between customer experience and loyalty. These findings emphasize that Umrah travel agencies need to prioritize improving the overall customer experience, while maintaining trust, to build long-term pilgrim loyalty.

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