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West Science Interdisciplinary Studies
Published by Westscience Press
ISSN : 29871042     EISSN : 29858895     DOI : https://doi.org/10.58812/wsis.v1i07.121
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science
Journal that publishes multidisciplinary research articles, which include: Humanities and social sciences, Business Economics, Cooperatives & Banking, Sharia Economics, Development Economics, HR Development, Taxation and Commercial Insurance, Communication, Technique, Informatics, Information Systems, Public Health and Healthcare, Electrical Engineering, Agriculture, Law, Marketing. This journal is published by West Science Press.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,031 Documents
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The Effect of Customer Experience and Video Marketing on Satisfaction Levels and Word-of-Mouth on TikTok in West Java Sudirjo, Frans; Setiyawan, Heri; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1871

Abstract

This study investigates the effect of customer experience and video marketing on satisfaction levels and word-of-mouth in the context of TikTok usage in West Java, Indonesia. Utilizing a quantitative approach, data were collected from 230 TikTok users through a structured questionnaire employing a Likert scale (1-5). The analysis, conducted using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3), reveals that customer experience and video marketing significantly influence satisfaction levels and word-of-mouth. Customer experience emerges as the more influential factor in shaping user satisfaction and advocacy. These findings underscore the importance of optimizing both user experience and marketing strategies to enhance consumer engagement and loyalty. This study contributes to the growing body of literature on digital marketing and consumer behavior, offering actionable insights for businesses aiming to succeed on social media platforms.
Does the DSN-MUI Fatwa on Cryptocurrency Affect Muslims' Investment Interest? Apriyanto, Apriyanto; Laksono, Muflih Adi; Priyana, Yana
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1872

Abstract

This study explores the impact of the DSN-MUI Fatwa on cryptocurrency on the investment interest of Muslims in Indonesia. Using a qualitative approach with five informants, the research examines their awareness, perceptions, and decision-making processes concerning cryptocurrency investments. The findings reveal that the Fatwa significantly influences investment decisions, primarily by emphasizing ethical concerns related to gharar (uncertainty) and riba (usury). While many investors adhere strictly to the Fatwa's guidance, others seek Sharia-compliant alternatives to participate in the cryptocurrency market. The study identifies key factors such as trust, perceived risks, and opportunities, highlighting a cautious yet growing interest in ethically aligned financial instruments. These findings provide valuable insights for Islamic financial institutions and regulators aiming to address the evolving needs of Muslim investors.
Analysis of Culinary Tourism and Local Product Uniqueness on Destination Image and Tourist Interest in Central Java Apriyanto, Apriyanto; Susilo, Anton; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1876

Abstract

This study aims to analyze the uniqueness of culinary tourism and local products in shaping the destination image and influencing tourist interest in Central Java. The research adopts a quantitative approach with a sample of 150 respondents, using a Likert scale to measure the constructs, and employing Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) for data analysis. The findings indicate that both culinary tourism and local product uniqueness significantly contribute to enhancing the destination image and increasing tourist interest. Culinary tourism positively affects destination image and tourist interest, while local product uniqueness has a stronger impact on destination image and tourist interest. The study emphasizes the importance of promoting Central Java's culinary heritage and local products as part of a comprehensive tourism strategy. The research provides valuable insights for tourism stakeholders seeking to strengthen the region's appeal through culinary tourism and cultural authenticity.
Analysis of User Attitudes Towards the Attributes of the Simpel Dukcapil Web Application in Bengkalis District Jushermi, Jushermi; Adnan, Adnan; Pratiwi, Dian
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1879

Abstract

This study aims to analyze the fishbein attitude of users of the Simpel Dukcapil Web Application in Bengkalis District. This study uses a type of quantitative research with a population of all Bengkalis Regency residents who have used the Simpel Dukcapil Web Application in processing population documents. The sampling technique uses the proportionate stratified random sampling method with a sample size of 100 respondents. The data analysis technique is processed using the fishbein multiattribute method. The results showed that the total attitude value (Ao) of the Simpel Dukcapil Web Application users generated was 145.6705 which was included in the interval scale range of 98-146, which is in a fairly good category. Researchers chose to use 10 (ten) attributes of the Simpel Dukcapil Web Application in this study, namely accuracy, completeness, relevance, updates, security, reliability, availibility, navigation map, search engine, and browser compatibility. The attribute with the highest value level of importance (ei) is Navigation Map with a value of 4.08. The attribute with the highest value of confidence level (bi) is Accuracy with a value of 4.34. The overall attitude of users towards the Simple Dukcapil Web Application in this study is positive.
Determinants of Formal Sector Labor Absorption in West Nusa Tenggara in 2023 Ramdani, Ridho; Maryam, St.; Daeng, Akung
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1882

Abstract

In the province of West Nusa Tenggara, the purpose of this study is to investigate the extent to which salary levels, educational levels, and working hours have an impact on the capacity of the formal sector to absorb labor. From 2013 to 2023, this analysis makes use of secondary data in the form of time series derived from publications by the Bureau of Public Statistics. This research was conducted utilizing the OLS (ordinary least square) approach, which was carried out with the help of the Eviews 12 software. According to the findings of the research, the influence of independent variables on the dependent variable only accounts for 99.5% of the total, while the remaining 5% is influenced by other variables that are not related to this study. It is possible to draw the conclusion that the salary level variable has a positive and substantial influence on the formal sector labor absorption variable in NTB. On the other hand, the education level and working hours variables do not have a positive and significant effect on this variable. At the same time, it is possible to draw the conclusion that the salary level variable has a substantial influence simultaneously (at the same time), whereas the education level and working hours variables do not have an effect and are not significant on the capacity of the formal sector to absorb labor in NTB.
Overlapping Regional Regulations on Subak in Bali and Their Conflict with National Law Abitha Satria, I Gede; Yusa, I Gede; Gede Astariyani, Ni Luh
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1887

Abstract

Subak is a traditional Balinese agrarian system recognized by UNESCO as a World Cultural Heritage. However, its sustainability faces serious threats due to regulatory overlaps between regional and national legislation, particularly regarding the protection of agricultural land. This study aims to examine the normative conflict between regional regulations in Bali and Law Number 41 of 2009 on the Protection of Sustainable Agricultural Land. Using a normative juridical method and statutory approach, the research reveals substantial differences in the regulation of Subak land use. Several regional bylaws permit the conversion of agricultural land for development purposes, which contradicts national legal norms that emphasize the preservation of sustainable agriculture. The study recommends regulatory harmonization and policy revision at the regional level to align with the goals of Subak protection and national food sovereignty.
Analysis of the Role of Export Risk Management and Financing Policy Effectiveness on the Competitiveness of the Agricultural Industry in Indonesia Judijanto, Loso; Sono, M Gifari; Priyana, Yana
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1901

Abstract

This study investigates the role of export risk management and financing policy effectiveness in enhancing the competitiveness of Indonesia's agricultural industry. Using a quantitative approach, data were collected from 120 respondents, including stakeholders in the agricultural export sector, through a structured questionnaire employing a five-point Likert scale. The data were analyzed using SPSS version 25, with results indicating that both export risk management and financing policy effectiveness have significant positive impacts on competitiveness. Export risk management emerged as the stronger predictor, highlighting the importance of proactive strategies in mitigating trade risks. The combined influence of these factors explains 67% of the variance in competitiveness, underscoring their synergistic effect. The findings emphasize the need for policymakers and industry leaders to prioritize integrated risk management frameworks and enhance access to sector-specific financing solutions to support sustainable growth in agricultural exports.
The Effect of Circular Marketing and Storynomics on Brand Awareness and Profit Improvement of MSMEs in Bogor Sudirjo, Frans; Supriandi, Supriandi; Pahrijal, Rival
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1902

Abstract

This study examines the impact of Circular Marketing and Storynomics on Brand Awareness and Profit Improvement among MSMEs in Bogor. A quantitative analysis was conducted with a sample of 160 MSME owners and managers, using a Likert scale survey and data analysis via Structural Equation Modeling (SEM-PLS 3). The results reveal that both Circular Marketing and Storynomics have a significant positive influence on Brand Awareness and Profit Improvement. Circular marketing enhances brand recognition by aligning marketing strategies with sustainable practices, while Storynomics improves profitability by fostering emotional connections with consumers through storytelling. The study underscores the importance of integrating sustainability and narrative-driven marketing strategies for MSMEs to enhance their market presence and profitability. These findings provide actionable insights for MSMEs aiming to thrive in competitive markets by adopting sustainable and innovative marketing practices.
Impact Analysis of Millennial Financial Literacy and Digital Ecosystem Collaboration on Operational Efficiency and Financial Performance of Start-ups in Jakarta Nampira, Ardi Azhar; Apriyanto, Apriyanto; Arisondha, Edy
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1903

Abstract

This study investigates the impact of Millennial Financial Literacy and Digital Ecosystem Collaboration on Operational Efficiency and Financial Performance in Jakarta-based startups. Using quantitative analysis with 180 samples and Structural Equation Modeling - Partial Least Squares (SEM-PLS), the research identifies significant positive relationships among the variables. Millennial Financial Literacy enhances decision-making and resource allocation, driving operational efficiency and financial performance. Digital Ecosystem Collaboration is shown to have the strongest effect on operational efficiency and financial performance, emphasizing its role in fostering innovation and efficiency. The findings highlight operational efficiency as a critical mediator, bridging financial literacy, collaboration, and financial outcomes. Practical implications include fostering financial education and leveraging ecosystem partnerships for startups to achieve holistic growth. These results contribute to the literature on digital entrepreneurship and provide actionable insights for startup managers.
The Role of Participative Leadership, Time Management, and Customer Satisfaction on Service Performance in Indonesian Service Companies Sofiyanti, Neneng
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1909

Abstract

This study examines the role of participative leadership as a mediator between time management and customer satisfaction on service performance in Indonesian service companies. A quantitative analysis was conducted with a sample of 150 respondents, utilizing a Likert scale (1-5) and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results revealed that time management and customer satisfaction have significant direct positive effects on service performance, while participative leadership acts as a significant mediator in both relationships. Specifically, participative leadership enhances the impact of time management and customer satisfaction on service performance, suggesting its pivotal role in improving organizational outcomes. The findings emphasize the importance of cultivating participative leadership styles and optimizing time management practices and customer satisfaction strategies to enhance service performance in service-oriented industries. This study contributes to the literature on leadership, time management, and customer satisfaction in service performance contexts and offers practical implications for management practices in Indonesian service companies.

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