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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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THE EFFECT OF DIGITAL MARKETING SKILLS AND MARKET RESEARCH ON MARKETING PERFORMANCE IN START-UP COMPANIES IN JAKARTA AND WEST JAVA, INDONESIA Permana, Dudi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This study looks into the relationship between marketing performance, market research use, and digital marketing expertise in start-up businesses in Jakarta and West Java, Indonesia. The study uses Structural Equation Modeling with Partial Least Squares (SEM-PLS) to quantitatively analyze 175 surveyed start-ups and investigate the correlations between these important variables. The integration of descriptive statistics, a sturdy measurement model, hypothesis testing, and model fit evaluations results in a thorough comprehension of the dynamics in the start-up ecosystem. The findings emphasize how important it is to use market research and digital marketing expertise to influence marketing performance. The findings emphasize the necessity for a comprehensive approach to digital strategy and data-driven decision-making, with practical implications for training and development programs. The present study contributes to our comprehension of the intricate variables impacting marketing efficacy within the ever-changing Indonesian startup scene.
MAINTAINING EMPLOYEE RETENTION AND EMPLOYEE ENGAGEMENT IN FAMILY-OWNED MSMES IN INDONESIA THROUGH COMPENSATION AND LEADER COMPETENCE Novita Susiang, Maria Imelda
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
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This study explores the complex dynamics of sustaining worker engagement and retention in family-run Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia, emphasizing the functions of leader competency and remuneration. 245 individuals from different family-owned MSMEs participated in the study, which used a quantitative methodology. To examine the connections between pay, leader competency, employee retention, and engagement, structural equation modeling (SEM) with partial least squares (PLS) was used. Strong validity and reliability were demonstrated by the measurement model, validating the applicability of the selected indicators. The structural model showed that there are strong positive correlations between pay, the ability of leaders, and employee engagement and retention. These results were also strongly impacted by the interaction effects of leader competency and compensation. The adequacy of the suggested model was confirmed by the goodness-of-fit indexes. By offering factual support and practical advice for family-owned MSMEs looking to improve employee engagement and retention, our findings add to the body of literature already in existence.
INNOVATIVE FINANCIAL STRATEGIES FOR LONG-TERM BUSINESS SUSTAINABILITY Loso Judijanto; Ellyta; Alfiana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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Innovative and sustainable financial management is a necessity for that want to survive and grow in the long term. The research method undertaken in this study is the study of literature by looking for literature related to the title of the investigation. Research finds that innovative financial strategies can be used to long-term business sustainability Through income diversification, prudent debt management, investment in R&D, partnerships, and the use of financial technology, companies can improve their financial stability and remain adaptable to changing business environments. In implementing this strategy, companies need to consider internal and external factors to long-term success.
EMPOWERING DIGITAL CITIZENSHIP: LIBRARIANS' APPROACHES TO CLOSING THE DIGITAL DIVIDE AND SAFEGUARDING DIGITAL MEMORIES Abdul Rozak; Era Purike; Awaluddin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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In today's digital landscape, librarians serve as linchpins in advancing digital citizenship through their efforts to bridge the digital divide and preserve digital memories. Librarians employ tailored digital literacy programs, innovative technologies, and strategic partnerships to ensure equitable access to digital resources and foster digital fluency across diverse communities. Their advocacy for policies promoting digital inclusion and stakeholder collaboration further amplifies their impact. Additionally, librarians recognize the significance of safeguarding digital memories and promoting information literacy amid rapid technological advancements. They safeguard valuable digital content for future generations by guiding digital preservation and information management. This abstract underscores the pivotal role of librarians as advocates for digital literacy and custodians of digital heritage, driving endeavors toward a more inclusive and digitally resilient society. In an age dominated by digital technology, librarians play a crucial role in empowering digital citizenship by addressing the digital divide and preserving digital memories. Through tailored digital literacy programs, innovative technologies, and strategic partnerships, librarians ensure equitable access to digital resources and foster digital fluency across diverse populations. Moreover, their advocacy for policies promoting digital inclusion and stakeholder collaboration amplifies their impact. Librarians also recognize the importance of preserving digital memories and promoting information literacy amidst rapid technological evolution. By offering guidance on digital preservation and information management, they protect invaluable digital content for future generations. This abstract highlights librarians' critical role as champions of digital literacy and custodians of digital heritage, driving initiatives toward a more inclusive and digitally resilient society.
CONTRIBUTION OF VILLAGE FARMERS IN SUPPORTING GOLDEN INDONESIA 2045 Titin; Safruddin; Magdalena Sunarty Pareira; Didi Tarmidi; Slamet Pamuji
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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The role of farmers, especially those in villages, has an important role in the running of the national economy, but there is a lack of supporting alternatives for the sustainability of the agricultural sector in rural areas. The future of Indonesian agriculture is threatened by the decreasing interest of the younger generation in engaging in agriculture, especially food farming. The Golden Indonesia 2045 generation farmers play an important role in realizing sustainable food through competencies that are in line with the Industrial Revolution 4.0. Indonesia has 84.4 million people who are young people under the age of 18 years. Of that number, 20-30 percent are expected to become Indonesian Golden Generation farmers in 2045 or when the 100th anniversary of the independence of the Republic of Indonesia will be under 40 years old who can create food self-sufficiency for Indonesia. This research is qualitative research with a descriptive approach. Researchers use research data in the form of secondary data obtained from a number of credible sources such as scientific articles, books and a number of other sources that are credible and commonly used in research. These data were analyzed using analytical tools with stages of data collection, data selection, data reduction and drawing conclusions.
THE INFLUENCE OF WOMEN'S INVOLVEMENT ON COMPANY PERFORMANCE WITH COMMITMENT AS A MODERATING VARIABLE Titin; Muhamad Risal Tawil; Rieneke Ryke Kalalo; Atikah Dewi Utami; Melati Dama
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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Researchers believe that women's involvement will be able to have a positive relationship and have a significant influence on company performance because women have endurance, detailed attitudes, and so on compared to men in general. This research is quantitative research with an exploratory approach related to Employee Engagement, Company Performance, and Commitment as a source of energy to find novelty in the research being conducted. The data used in this research is quantitative data that researchers distributed to 450 employees of Pt. Waskita is spread throughout Indonesia with a minimum criteria of working for 6 months. This data was obtained by distributing questionnaires online and ultimately analyzed by the smart PLS 4.0 analysis tool. The result in this research show that the Women's Involvement variable can have a positive relationship and a significant influence on Company Performance because the P-Values value is positive and is below the 0.05 significance level, namely 0.022. Apart from that, as a second hypothesis, the researchers also believe that the Commitment variable can strengthen the influence of the Women's Involvement variable on Company Performance because basically women are detailed and diligent, and will be even more detailed and diligent if accompanied by strong commitment. So the results of the second row of table 3 of the Jlaur Coefficient in the research show that the Commitment variable can moderate this influence because the P-Values value is below the significance level of 0.05, namely 0.000, which is more significant than the direct test of 0.022. Thus, the first and second hypotheses in this study can be accepted.
THE INFLUENCE OF WORK MOTIVATION ON EMPLOYEE PERFORMANCE WITH LENGTH OF WORK AS A MODERATING VARIABLE AT PT.GOTONG ROYONG JAYA MENDARIS Jopinus Saragih
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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This research aims to determine the effect of work motivation on employee performance with length of service as a moderating variable at PT. Mutual Cooperation Jaya Mendaris. In this research, data was collected using a questionnaire method from 48 respondents, employees of PT. Gotong Royong Jaya Mendaris Maintenance Department using the census method. Then analysis was carried out using descriptive analysis methods. Namely including validity and reliability tests, classical assumption tests, hypothesis testing via the t test and analysis of the coefficient of determination (R2). The data analysis technique used is multiple linear regression analysis using the Absolute Difference Test which functions to prove the research hypothesis. Data that have met the validity test, reliability test and classical assumption test are processed to produce the following regression equation: Y = 6.439 + 1.328X - 0.244Z. With 1 Independent Variable, 1 Dependent Variable and 1 Moderating Variable, it shows that. Hypothesis 1 states that work motivation has a positive effect on employee performance. From table 4.15, the tcount value is 3.416. With α = 5%, ttable (5%; nk = 46), the ttable value is 2.013. From this description it can be seen that tcount (3.416) > ttable (2.013), likewise with a significance value of 0.001 < 0.05, it can be concluded that the first hypothesis is accepted, meaningthe work motivation variable (X) has an effecton employee performance variables (Y). Hypothesis 2 states thatthe length of work variable (Z) has no effecton employee performance variables (Y). From table 4.15, the tcount value is -0.743. With α = 5%, ttable (5%; nk = 46), the ttable value is -2.013. From the description it can be seen that tcount (-0.743) > ttable (-2.013), and the value The significance is 0.461 > 0.05, so it can be concluded that the second hypothesis is rejected, meaningthe length of work variable (Z) has no effecton employee performance variables (Y). Meanwhile, hypothesis 3 states that the Length of Work Variable (Z) cannot moderate the influence of the Work Motivation Variable (X) on the Employee Performance Variable (Y). From table 4.16, a value of -0.629 is obtained. With a significance value of 0.532 > 0.05, the parameter coefficient value is negative but not significant. Where it can be concluded that the third hypothesis is rejected.
ADVANTAGES AND DISADVANTAGES OF THE POLICY OF INVOLVEMENT OF 25 PERCENT WOMEN IN STATE-OWNED ENTERPRISES Achmad Zahruddin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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One of the new and different policies from previous governments is the policy of gender empowerment through the involvement of a minimum of 25% of women in State-Owned Enterprises to create gender equality (Sugiyono 2019). On the one hand, we think this policy is good for implementing gender equality and women have a number of emotional and skill advantages where women are usually more detailed and more diligent than men. However, on the other hand, a number of groups consider that this policy is not necessary because if the women who are categorized as having the skills and emotions that are conveyed, they will automatically get a position/position in a company without having to require a minimum policy of 25%. Therefore, researchers aim to analyze the advantages and disadvantages of implementing 25% women's involvement in BUMN. The research is qualitative research with a descriptive approach, namely describing things related to women. The data used in this research is secondary data that researchers obtained from scientific manuscripts, books and other references that are usually used in every research. These data were analyzed using the SWOT analysis technique
FINANCIAL STRATEGY FOR A NEW ERA OF BUSINESS SUSTAINABILITY Judianto, Loso; Rasmi; Pupung Purnamasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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Abstract

Facing this new era, business people need to adopt business strategies that are sustainable, innovative and responsive to change. By integrating sustainable business principles, utilizing digital technology, collaborating, and focusing on employee development and understanding markets and customers, they will be able to better face challenges and achieve sustainability in their business. Managing business finances is a crucial challenge for every organization, regardless of scale or industry. In this dynamic era, where changes in technology and the business environment can occur rapidly, the right financial strategy is the foundation of sustainability. By implementing these strategies effectively, businesses can achieve sustainable success and build a strong financial foundation for future growth. The literature study approach was used to conduct the research. A survey of the literature was conducted to gather data and information about financial strategies for the new era of business sustainability. This research discusses business sustainability and new descriptions, financial strategies for business sustainability, factors that influence financial strategies for business sustainability, important issues in implementing financial strategies for business sustainability.
THE IMPACT OF CROSS-BORDER MIGRATION ON LABOUR MARKETS IN BORDER REGIONS Melyana R. Pugu; Diego Romario De Fretes; Erwin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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The flow of labor migration indicates low employment opportunities in the country, thus encouraging them to trade in neighboring countries, which offer market opportunities that are more promising for prosperity. In this context, cross-border migration in border areas is seen as positive because it can reduce the problem of unemployment in the country and can improve the economic life of the community. Encourage increased productivity and innovation. Another thing that can happen to cross-border migration is that migration can create competition in the workforce. Workers may compete with the local workforce for low-paying jobs, this can result in pressure on wages and working conditions. The research was carried out using the literature study method. A literature review was used to collect data and information regarding the influence of cross-border migration on the labor market in border areas. This research discusses the definition of cross-border migration, the different styles and types of cross-border migration, the influence of cross-border migration on the labor market, and the factors that influence cross-border migration.

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