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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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APPLICATION OF THE GOAL PROGRAMMING METHOD AND SENSITIVITY ANALYSIS IN OPTIMIZING BREAD PRODUCTION PLANNING Zuhri; Sri Rafiqoh; Hery Saputra
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

Umama Bakery's bread production process is considered less than optimal because the production quantity for each flavor variant is unlimited, resulting in insufficient raw materials at certain times. In addition, the order production process requires a long total completion time (makespan), resulting in delays in production completion (mean tardines). The aim of this research is to optimize total completion time, average delay time, use of raw materials used and optimize production income. This research uses the Goal Programming model with the Branch and Bound method. The results of the analysis using the Goal Programming model with the Branch and Bound method obtained an optimal solution, namely excess total completion time (makespan) of 36 minutes, excess average delay time (mean tardines) of 6 minutes, excess raw materials in raw materials. material availability is all zero, and sales revenue shortfall is zero. The results of the sensitivity analysis show that bread production at the Umama Bakery factory will remain optimal if there are changes in the availability of production completion time, delays in production time, and the availability of raw materials during these changes. variables are still within tolerance limits.
LAUNDRY BUSINESS QUALITY CONTROL USING THE DMAIC METHOD (CASE STUDY: DETER_GENT LAUNDRY NUSA DUA BRANCH) Ni Putu Sugiantari; Ketut Ananda Kuvera Witana; Made Dwitari Utami; Adisty Fayza Wiana; Ni Luh Putu Suciptawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

The laundry business is one of the rapidly growing businesses in Indonesia. This development is due to factors such as the increasing busyness of the community, urbanization, and lifestyle changes. Deter_gent Laundry is one of the businesses that experienced a decrease in income and the number of customers from October to November in 2023 due to errors in recording the number of clothes, clothes fading, clothes shrinking, clothes lacking fragrance, and others. This study aims to analyze the problems that occur in the laundry process at Deter_gent Laundry and provide solutions to improve the quality of laundry services. This research uses the DMAIC method (Define, Measure, Analyze, Improve, Control). The results of this study indicate that the problems that occur are caused by several factors, namely human factors, method factors, material factors, and machine factors. To overcome these problems, it can be done by increasing the accuracy of employees, providing explanations, establishing and revising appropriate SOPs, and periodically controlling performance that deviates from SOPs. By implementing these solutions, it is hoped that the quality of laundry services at Deter_gent Laundry can improve and achieve the specified targets.
FINANCIAL STRATEGY AS A KEY TO BUSINESS SUSTAINABILITY Ahmad Talib; Nekky Rahmiyati; Titiek Rachmawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

Good financial strategy is the key to sustainability in business. By carefully planning, managing and monitoring finances, businesses can secure their future and grow sustainably. In managing business financial strategies to achieve long-term success, there are several important strategies that need to be considered. A key component of managing the sustainability of an organization is financial strategy. Financial strategy and the organization have a number of interactions that should be taken into account. These relationships include managing stakeholder relationships, making investment decisions, controlling costs, tax planning, and the impact of financial decisions on the performance and value of the business. Businesses can cut wasteful expenses and boost revenues by controlling costs well. In this article, the researcher examines the method in the form of library research, namely research in its implementation by reviewing reading various literary sources, such as books related to financial strategy as the key to business sustainability, journals that have been searched for, and other articles for additional data sources. This research discusses the definition of financial strategy, factors that influence business sustainability, the role of financial strategy in achieving business sustainability, and the relationship between financial strategy and business sustainability.
MICRO ENTERPRISE (MSME) DEVELOPMENT STRATEGY IN ISLAMIC ECONOMIC PERSPECTIVE TO IMPROVE THE WELFARE OF STREET VENDORS (CASE STUDY OF STREET VENDORS IN MERLUNG VILLAGE, MERLUNG DISTRICT, TANJUNG JABUNG BARAT REGENCY) Zuhratul Aulia; Sugiharto; Ahmad Ridwan; Sumartini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

UMKM make a sizeable contribution to the country's economic development. In Indonesia, one type of business that is developing in society is UMKM, which is a business activity engaged in various specific business fields. Because of its rapid development and its contribution to the welfare of society. In Merlung District, UMKM play an important role in reducing unemployment because the existence of UMKM can open up great job opportunities thereby increasing the welfare of the people. One of the UMKM that is often run by the community is Livelihood Activities which are small and medium enterprises that are used to make a living, for example, such as street vendors.
FACTORS INFLUENCING THE DECISION TO PURCHASE HALAL-LABELED FOOD PRODUCTS AMONG THE PEOPLE OF SENYERANG SUB-DISTRICT Zuhratul Aulia; Syafruddin; Ahmad Ridwan; Nurleni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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Abstract

Indonesia with the majority of Moslem population becomes the very potential market for the producers of goods and service. Though the customers have the different levels of obedience towards law dependent upon the level of their religiosity, they have a positive attitude towards the products using the halal approach in their marketing. Along with the increase of the number of Moslems in Indonesia, study in the context of acknowledgement towards the Halal products needs to be examined further. The halal products must be acknowledged as the symbol of cleanness, safety, and high quality for the Moslem customers. The results showed, there are 4 factors that can be analyzed in the decision to purchase food products labeled halal among the Senyerang community, namely 1) religious factors, 2) psychological factors, 3) social factors . 4) factors of culture.
ANALYSIS OF THE APPLICATION OF ISLAMIC BUSINESS ETHICS TO WOMEN ENTREPRENEURS IN JAMBI CITY Zuhratul Aulia; Siti Rumsiah; Ahmad Ridwan; M. Nasrullah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
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Abstract

This study discusses the Application of Islamic Business Ethics to Women Entrepreneurs in the city of Jambi, from the focus of the problem the sub-topic of the problem is described as follows: How is the concept of applying Islamic business ethics and what form of application of Islamic business ethics is exemplified by Rasulullah SAW., Women Entrepreneurs in Jambi city. The results of the study show that Islamic values ​​such as sidiq, fatahan, amanah and tabliq have been reflected in the lives of women entrepreneurs in the city of Jambi.
NEW MARKET PENETRATION STRATEGY: EXPANDING BEAUTY PRODUCTS TO GLOBAL MARKETS Andri Riyadi; Luckhy Natalia Anastasye Lotte; Ryan Wajdy Hamas
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

The research aims to analyze new market penetration strategies in the expansion of beauty products to global markets. The method used is literary research involving a review of publications, articles, and books relevant to this topic. The findings of this study suggest that in order to successfully enter the global market, companies need to understand the needs and preferences of consumers in the target market, make product adjustments, formulations, and marketing strategies, invest in extensive distribution networks, and provide good customer support. The research also identifies some of the challenges that might emerge in expansion into global markets, such as cultural differences, regulations, and tighter competition.
IMPROVING AND MANAGING HUMAN RESOURCES MANAGEMENT BY IMPLEMENTING APPLICATIONS FOR EMPLOYEE DATA WITH WEBSITES Raihansa Romadhon; Rima Tamara Aldisa
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2024): May
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Abstract

This research aims to explore the application of a website-based personnel data information system as a strategy for improving and managing human resource management (HR) effectively. The research method used is descriptive analysis and case studies of organizations that have implemented this information system. The research results show that implementation of a website-based personnel data information system makes a positive contribution in increasing efficiency in the HR management process, facilitating better data accessibility, and supporting more timely and data-based decision making. The implication of these findings is the use of technology in HR management can be an effective strategy, increase productivity and achieve better business goals.
EXPLORING THE NEXUS OF PROJECT-BASED LEARNING, ECONOMIC FACTORS, AND MARKETING SUCCESS: AN INTEGRATED EXAMINATION Ahmad Talib; Rosnani Said; Fuadah Johari; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2024): May
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Abstract

This paper undertakes a comprehensive exploration of the intricate interplay between project-based learning (PBL), economic variables, and marketing outcomes, delving into their multifaceted intersectionality. By meticulously examining how economic conditions influence the implementation of PBL initiatives and subsequently affect marketing efficacy, this study aims to offer valuable insights beneficial to educators, policymakers, and marketers. Employing a multifaceted analytical framework, we delve into the nuanced ways in which socioeconomic status impacts the adoption and effectiveness of PBL strategies, and how these strategies, in turn, shape marketing approaches and outcomes. Drawing on both empirical research and theoretical constructs, we illuminate the complex dynamics between education, economics, and marketing, providing a holistic perspective that reveals avenues for enhancing educational practices and optimizing market performance.
ECONOMIC ANALYSIS AND FACTORS INFLUENCING CUSTOMER SATISFACTION AND ELECTRICITY PURCHASE DECISIONS IN A CASE STUDY AT PT. PLN IN INDONESIA Rio Afrianda; Veithzal Rivai Zainal; Indra Siswanti; Lenny Christina Nawangsari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

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Abstract

This research aims to explore the factors that impact customer satisfaction and purchasing decisions among PT PLN (Persero) electricity consumers across Indonesia. A sample of 70 consumers was surveyed using a questionnaire to collect data. The analysis utilized linear regression through SPSS Statistics, considering variables such as product, price, distribution channel, promotion, and service quality as independent, intervening, and dependent factors. The study uncovered several significant findings: firstly, both price and service quality play crucial roles in influencing customer satisfaction. Secondly, distribution channels and customer satisfaction notably affect PT PLN (Persero)'s electricity purchasing decisions in Indonesia. Thirdly, collectively, products, prices, distribution channels, promotions, and service quality contribute to customer satisfaction, consequently impacting PT PLN (Persero)'s electricity purchasing decisions across these regions. Particularly noteworthy is the introduction of a novel model depicting the relationship between promotional activities promoting electricity conservation, customer satisfaction, and purchasing decisions. The implications of this research are expected to aid electricity management and industry professionals in enhancing customer satisfaction and guiding PT PLN (Persero)'s electricity purchasing decisions in Indonesia. Furthermore, it could serve as a valuable resource for future research endeavors and corporate decision-making processes.

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