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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 410 Documents
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OPTIMIZING A FINANCIAL STRATEGY FOR A STRONG BUSINESS SUSTAINABILITY Rabiyatul Jasiyah; Suriadi; I Wayan Sujana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

There are many important factors that influence the success of a business, one of which is financial strategy. Basically, finance is the basis for company operations which must be managed well through financial management. For the smooth running and sustainability of a business in the long term, a well-thought-out financial strategy is needed. Financial strategy is one of the pillars of a business. Sustainability in a business context refers to a form of accountability in strategic decision making. The strategy formed in business is how the business can develop, be accountable, and generate profits. The method used in this article is the study method. Literature studies can be obtained from various sources, including journals, books, documentation, the internet and libraries. This research discusses corporate finance theory, sustainability theory, business strategy theory, and the integration between finance and sustainability.
INFORMATION SYSTEM FOR SALES OF CAKES USING THE WATERFALL METHOD IN THE RATIH SHOP Muhammad Naufal Rifqi; Rima Tamara Aldisa
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This research is to design and develop an information system for selling cookies at Ratih shop using the Waterfall method. The Waterfall method was chosen because of its systematic and gradual structure, starting from requirements analysis, system design, implementation, testing, to maintenance, enabling efficient and structured system development. Ratih shop, which operates in the field of selling pastries, faces challenges in managing its sales and product inventory. By implementing a specially designed information system, stores are expected to improve operational efficiency, accuracy of sales and inventory data, as well as increase customer satisfaction through faster and more accurate service. This system integrates various sales functions, from ordering, sales, to stock management, and provides reports that help in making strategic decisions. It is hoped that the results of this research can be used as a reference for similar stores that want to improve their business processes through implementing an effective sales information system.
ADAPTING TO EVOLVING CONSUMER TRENDS: AN IN-DEPTH ANALYSIS OF STRATEGIC APPROACHES IN MARKETING MANAGEMENT AND CONSUMER BEHAVIOR Ari Kristiana; Akbar Nuur Purnama Darma Wahana; Grace Christien Sumakul
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This paper extensively examines strategic approaches in marketing management and consumer behavior to respond to the dynamic shifts in consumer trends adeptly. Drawing from a diverse range of academic literature and industry reports, it elucidates critical theories and frameworks for navigating modern markets' ever-changing landscapes. This analysis includes concepts such as market orientation, data analytics, brand loyalty, and collaborative ventures, which are deemed indispensable for maintaining competitiveness in today's rapidly evolving business environment. Furthermore, the study underscores the importance of agility, adaptability, and innovation in effectively addressing consumers' evolving preferences. Additionally, it delves into the significance of comprehending cross-cultural disparities, harnessing the potential of digital technologies, and embracing sustainability practices to facilitate meaningful engagement with contemporary consumers. Through a comprehensive synthesis of existing literature, this research offers actionable insights and pragmatic recommendations tailored to businesses seeking to flourish amidst the dynamic nature of modern markets.
EFFICIENCY ANALYSIS OF PRODUCTION FACTORS UTILIZATION IN RICE FARMING IN SAWAH LUHUR URBAN VILLAGE KASEMEN SUBDISTRICT Johan Setiawan; Achmad Fauzan Azhar
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Rice plants are an important commodity, particularly in Indonesia, but their productivity often fluctuates. These fluctuations can be attributed to the use of production factors by farmers. This study aims to determine the impact and efficiency of the use of production factors (seeds, labor, pesticides, and fertilizers) in rice farming in Sawah Luhur Urban Village. The type of research conducted is quantitative descriptive research through a survey. The location selection was done intentionally or purposively. The chosen research location is Sawah Luhur Urban Village, Kasemen Subdistrict, in the Municipality of Serang, Banten, which is the largest rice producer in Kasemen Subdistrict. The research instrument used was a questionnaire, and the data collection methods used were interviews and observations. The study involved 90 respondents selected through simple random sampling. Data were processed using the Cobb Douglas production function with multiple regression analysis and price efficiency analysis methods. The results of this study indicate that 1) the simultaneous use of seeds, labor, pesticides, and fertilizers significantly affects production output where it is indicated by the F test statistic which has a value greater than th F critical value. Partially, only the use of fertilizers has a significant impact this is indicated by only the fertilizer having a calculated t test statistic greater than the t critical value. 2) The efficiency of using seeds, labor, and pesticides as production factors is inefficient, while the use of fertilizers is not yet efficient.
THE ROLE OF EDUCATION AND TRAINING IN THE DEVELOPMENT OF YOUNG ENTREPRENEURS Albert Yansen; Miranu Triantoro; Purnama Sari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

Education and training in the field of entrepreneurship are still considered to play an important role in strengthening the spirit of the young entrepreneur. The important role of education and training for the growth of entrepreneurial spirit. Various literature explains that the possession of entrepreneurial spirit is not merely due to an innate factor so that it automatically inherits in one's self, but can be formed and prepared through educational and training activities, so that one can become a tough entrepreneur. Therefore, to this day, various institutions of formal education have taught entrepreneurial education designed to equip young entrepreneurs so that they can become a successful entrepreneur. The research techniques that will be applied in this study include literature studies and library research, in which researchers use a range of literary sources to gather data for their investigations and employ a qualitative methodology due to the fact that the data generated by these sources takes the form of words or descriptions. The definition of young entrepreneurship, the function of education in fostering youth entrepreneurship, the function of training in fostering youth business development, and the connection between education and training in fostering young enterprise development are all covered in this study.
DIGITAL PARADISE: NAVIGATING THE COMPLEXITY OF TAXATION IN THE ERA OF TECHNOLOGICAL TRANSFORMATION M. Yusuf Bahtiar; Eko Sudarmanto; Sulfianty
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

The digital revolution has fundamentally transformed the taxation landscape, necessitating a nuanced understanding of its implications for fiscal governance. This research literature review thoroughly examines the multifaceted dimensions of taxation in the era of technological transformation, drawing insights from a diverse array of scholarly literature, policy documents, and empirical studies. Key themes explored encompass tax governance mechanisms, regulatory responses to cross-border tax evasion and profit shifting, compliance behaviors, and the redistributive impact of taxation in the digital age. By synthesizing existing research, this review provides a holistic understanding of the complexities of navigating contemporary fiscal governance's digital paradise. The literature synthesis reveals the critical role of tax governance mechanisms in addressing the challenges the digital economy poses. Regulatory responses, including proposals for digital taxation frameworks and international tax cooperation agreements, are examined to elucidate their potential efficacy in fostering tax compliance and mitigating tax evasion and avoidance. Furthermore, the review delves into the intricate interplay between taxpayer motivations, compliance drivers, and communication strategies, offering insights into enhancing tax compliance behaviors in the digital era. Additionally, the redistributive effects of taxation policies are analyzed, highlighting their role in addressing income inequality and promoting social equity in digitally-driven economies. This review contributes to the scholarly discourse by providing a comprehensive analysis of taxation in the digital age, offering valuable insights for policymakers, scholars, and practitioners. By unpacking the complexities of taxation amidst technological transformation, it informs efforts to devise effective fiscal policies that promote fairness, efficiency, and sustainability in the digital era.
MARKETING REVOLUTION THROUGH INNOVATION: DEVELOPING ADAPTIVE STRATEGIES TO ADDRESS CHANGING MARKET DYNAMICS: A LITERATURE REVIEW ON MARKETING MANAGEMENT AND CONSUMER THEORIES Nooraisyah; Nina Triolita; Muhamad Risal Tawil
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

In the fast-paced landscape of modern business, traditional marketing strategies are being challenged by dynamic market dynamics, technological advancements, and shifting consumer behaviors. This literature review explores the transformative potential of innovation and adaptive strategies in revolutionizing marketing practices. Drawing on an extensive array of marketing management and consumer theories, the review examines the evolution of marketing paradigms toward customer-centric approaches, the significance of innovation in driving competitiveness, and the importance of understanding consumer behavior for effective strategy formulation. Furthermore, it delves into adaptive strategies tailored to navigate the complexities of dynamic markets, emphasizing agility, diversification, and data-driven decision-making. Additionally, the review highlights the pivotal role of digital transformation in enhancing organizational agility, streamlining operations, and fostering innovation. Through a synthesis of these key findings, the review provides insights for businesses seeking to stay competitive and relevant in today's ever-changing marketplace. Overall, it underscores the necessity for organizations to embrace innovation and adaptive strategies to address the challenges posed by changing market dynamics, thereby paving the way for sustained growth and success.
SOCIAL NETWORK MARKETING SYSTEMS: THE USE OF INSTAGRAM IN THE FASHION INDUSTRY Nunu Andriani; Sidderatul Akbar; Melyana Ratana Pugu
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

In today’s digital age, where interactions between brands and consumers continue to adapt to the pace of technology, marketing strategies through social media, Instagram, have emerged as an important tool in building andining brand confidence in the fashion industry. The research method undertaken in this research is the study of literature by looking for literature that fits the context of the research. The findings of this research provide strategic insights for fashion industry practitioners in designing and implementing social network marketing strategies through Instagram to build and maintain brand confidence, by leveraging the power of visual content and influencer marketing effectively.
DATA MINING CUSTOMER CLUSTERING USING K-MEANS METHOD Agus Iskandar; Rifqi Aldy Al Hafizh Harahap; Achmad Gilang Ramadhan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

The company recognizes the crucial role of customers in achieving business success and as the main source of revenue. Therefore, it is important for companies to understand the needs and desires of customers in order to build a mutually beneficial relationship. Customers have functional and emotional needs that they want to fulfill through the products or services they buy. Customer experience, both positive and negative, has a significant impact on satisfaction, loyalty and corporate image. This research faces the challenge of decreasing the number of customers who make purchases at these companies or service providers. To overcome this problem, companies need to adopt an effective market strategy to improve operational efficiency and better understand customer needs. One approach used is to understand customer needs through grouping, so that companies can develop products or services that are more suitable for each customer group. This helps improve the product's relationship with customer needs and provides services that match their expectations. Customer grouping was performed using the K-means algorithm, with 47 customers grouped based on relevant attributes. Determining the optimal number of clusters is done by comparing the performance of the clusters that are formed, and the results produce two new clusters with different numbers of customers. The K-means algorithm is implemented using the RapidMiner application to simplify the process. The final analysis shows that the second cluster has more customers than the first cluster. This research confirms the importance of understanding customer needs, classifying them appropriately, and taking effective actions to maintain customer satisfaction. The K-means algorithm and the RapidMiner application prove to be very useful in this process, enabling companies to strengthen customer relationships and create significant added value. The final results of this study indicate that the first cluster (cluster 0) contains 22 customers, while the second cluster (cluster 2) contains 25 customers. Therefore, the second cluster has a larger number of customers compared to the first cluster.
APPLICATION OF MULTI-OBJECTIVE OPTIMIZATION BY RATIO ANALYSIS (MOORA) IN DETERMINING THE LOCATION OF BERKAH TIRTA'S DRINKING WATER BUSINESS Abdul Rahman; Andreas Dwiyanto; Agus Iskandar
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

In the workplace environment, competition is a common phenomenon, especially when it comes to determining the location to start a business, namely the selection of the right location. The business of water refill stations is experiencing rapid development, and the success of this business is significantly influenced by the accurate determination of the location. To enhance efficiency in location determination, the MOORA method is employed an analytical tool for decision-making. The use of the MOORA method in this research aims to analyze and compare each potential location based on predetermined criteria such as accessibility, market potential, operational costs, space size, crowd center and other external factors. The implementation of MOORA is expected to serve as an initial step in making strategic decisions related to location determination in various fields of business and provide a foundation for further research to develop more advanced methods in location selection. The results of the MOORA implementation in determining the strategic location indicate that location D or alternative is the preferred choice with a value of 0.323517894.

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